My analysis of Horror Movie for Film Studies

1. Movie Posters

2. Name Of StarCash in on actors fame
Cloudy sky =
Storms =
Trouble
Shape of tree
– traps him
Unshaven =
Stressed
Why is he looking like this?
Twisted - like the
story
Hammer
Mise – en – scene
Dark = evil/ death
Misty, Cold
Who’s Dead?
Isolated
environment
Light in the attic –
How is this
significant?
Costume
set in the
past
Women In Black
Half in shadow –
something troubling him
Billing Block
What’s her curse?
Distressed +
glowing – ghost
like
Centre screen to draw
in Harry Potter fans

3. The story looks like it
has a religious
backstory as the
person is holding a
cross
The person looks almost
mysterious by the
clothing they have on.
The mysterious almost sly looking women
hiding behind the wall looks like she could be
a nun, this again implies the religious
background to the story
The woman looks dead. Her face is pale
but her features are heavily outlined by
black
The child at the window is
highlighted by the white light
surrounding it. This again has
a sense of religion. It has a
sense of being possessed or
being cleansed
The tag says ‘The next true story’. This could
draw people in as it isn’t all fiction and is
based on a true story. This is more appealing
to people
The colour has been drained from the
photo. It is very monochrome
The tag of ‘from the director of The
Conjuring and Insidious’ draws people in
that have enjoyed those movies
The billing block has the logo of Warner
Bros. This could draw people in as it is a
big company
The toy chest and the sack next to it seem like
they have some significance to the movie
The wallpaper is peeling off the wall.
This suggests that the room is worn
or has been abandoned as there is
also rubble or rubbish on the floor in
the corner
Having the cross to the side and then
having the child right next to it and in
centre of the frame draws your
attention to it. It suggests that they
have a connection as your eyes are
drawn to them.

4. Unlike most horror movies, this poster is
drained of cool colours and the warm
colours are left. Having the warmer
colours left could suggest that the
environment they’re in is tense
Cooler colours normally suggest
they are isolated. So this could
imply that maybe they aren’t as
alone as the may think
The hands that are covering the woman's mouth don’t
look like her own, they could be her friends or
whoever is trying to get to her.
The arms of the other person are covered in blood and
cuts. They could be self – inflicted but it does give the
image that they have been attacked. If so, it would
make more sense for the hands to be a friends or an
ally as they want to protect her
This is the teaser poster so it doesn’t
have much information but it does have
the hashtag to use on social media which
will get more people talking about it.
Having the films that they have made at
the top could bring in people that have
seen that movie and enjoyed it

5. He is standing in a way as to protect the woman from
the vampires
The man is a sheriff
The rating from Empire could help draw
people in to watch the movie as they are
a big magazine company for action
movies.
The tag line makes people question it. Who’s
coming? When are they coming? Does it have
anything to do with the group of people
behind them?
There are subtle hints to suggest they are vampires but
people may not catch the hints so they are questioning who
the group of people in the background
As they are looking forward as if there are
people coming towards them, there is a group
of people walking towards them from behind.
This raises the enigma of how will they escape
as they seem surrounded
The face in the corner of the poster looks savage and they
seem to be enjoying the blood. They also look somewhat
in pain
As red has been drained from the poster,
apart from the splattered blood in the
middle could be another hint towards the
theme of vampires as they drain blood.
The title is another hint towards the movie as it is
set in the Artic. This means that the vampires have
30 days without having to go into hiding.
The skin colours have been drained from the people.
The only warm colour left on the people is on the
woman’s lips. In a way this sexualises the women
The dark clouds could be an omen of bad things are
about to happen/come. This is supported by the
tagline.
The man seems to be the most powerful out
of them. Even though the woman has a gun,
by the sheriff having the axe that means he
will have to get closer to the vampires in order
to do any damage
The text of the title makes it look as though it has
been written by someone running their finger
through blood.
Having the dot in the middle of the 0 makes it look
like some sort of eye. It implies that there is a lot
of watching going on in the movie which is true, as
in the movies everyone seems to be watching each
other