film poster anaylisis

1. Ontop of this film poster it says ‘from the
producers of Paranormal Activity and Insidious’
this allows the audience to assume that this film
will portray similar aspects, making more
viewers want to watch it.
The background of this poster is relatively dull
however is smeared with blood, contradicting
the image of the girl smudging it. This stands out
as all the focus is on the main image of the girl
and the blood. Additionally the cracks in the
wall could emphasise the cracks in her life.
The girl in the image connotes the stereotype
that the victim is a girl as well as her weakness
due to the blood trail behind her; this presents
her to be vulnerable.
As well as this, the tagline emphasises that there
is either a demon or monster due to the genre
being Horror. The blood symbolises
cinematography making it clear to the audience
that this film is a Horror.
The title is bold and big and the
appears to have a shadow below it,
this reinforces the concept of shadows
being in Horror films, therefore
portrays the use of a supernatural
narrative.
The tagline under the title says ‘Once
you see him, nothing can save you.’
the use of ‘him’ emphasises a sense of
mystery making the audience want to
know who he is.
The unique selling point of this poster
is the main image. This is due to the
terrifying aspect and the face
appearing within the blood; this
presents direct address as the demons
eyes are directly at the audience.