The red text "Grace" implies there will be blood and death related to the character Grace. The formal text and use of one-word sentences in "Undying Love" imply the film is set in the past and that the love depicted will be sinister. The baby bottle in the center of the poster is the main focus, and the high key lighting with dark shadows creates a sinister tone.

1. Typography:The text“Grace” is writteninredwhich
impliesthatthere willbe bloodanddeathtodo with
whoever‘Grace’is.Alsothe spacingmakesthe writing
standout more and fill upmore of the page without
makingthe texthuge andover imposing.The factthat
the word Grace isthe mainfocusof the posterimplies
that the story will be revolvedaroundthe storyof
Grace. The use of the formal textimpliestothe
viewerthatthe filmisgoingtobe setinthe past or is
aboutsomeone quite old,thislinkstothe word
“undying”writtenatthe top whichagaincouldimply
someone oldorsomeone whocanlife forlongerthan
the average humanlife.
The use of the one-wordsentencesinthe tagline
makesthe sayingof “UndyingLove”seema lot more
sinisterandthreatingastheyhave changedthe words
aroundtherefore changingthe meaningtothe saying.
Againthe formal fontimpliesafilmsetinthe past.
The Rule of Thirds:The placementof the baby’sbottle
inthe centre of the postershowsthat thisisthe main
focusof the film.Alsothe factthat apart fromtext
there isnothingelse butshadowsonthe page makes
the poste intriguingand makesthe whole thingalot
more creepy.
Thisis a HighKeyimage.Thisisthe use of lotsof light
and highexposure tomake animage seemhappy
and kind.Thisisa juxtapositionbetweenwhatis
associatedwithahorror film.The highimage could
have beenusedtocreate a more innocentimage
whichisassociatedwithababy. The innocenthigh
keyimage isthensurrounded bydarkershadows
more associatedwithlowkeyimages. Thiscreatesa
more sinisterimage andforeshadowsthatsomething
bad isgoingto happen.
Colours:The redwritingusedforthe title foretellsthat
there will mostprobablybe lotsof bloodandgore and
violence.Alsothe waythatredhas beenusedasthe
maincolourmakesthe postera lotmore dramaticand
shockingtothe viewer.Alsothe use of the blackfor
some of the textimpliesthatthere will be deathand
violence.Thisisironicasthe blackhas beenusedto
write “undying”.Thisforeshadowsthatthere willbe
more to the story than issaid. Alsothe white
backgroundwiththe greyshadowsimpliesthe
innocence isbeingtakenoverbyadark presence orthe
innocence goingaway.
Themes:The themesthatare impliedinthisposterare
possession,vampire-ismandlove.The possessionor
supernatural beingishintedatbythe bloodinthe
bottle.
Props/Iconography:The baby’sbottle filledwithblood
takesthe ideaof purityand innocence andthenmakesit
sinisterandthreating,it isalsoa shockingimage that
drawsattention. The factthat there isonlyone focus
pointgivesthe image alot more impact. The image of
the flydepictsone of rottingand deathas fliesare
alwaysfoundinthe vicinityof these things.
Background:The use of the plainbackgroundwiththe
darkenededgessuggeststhatthere isa darkerforce
waitingtotake overand that innocence will be taken
away.