The document outlines plans for a music video and promotional material for singer Ariana Grande's new album "Moonlight." It includes: 1) A tracklist and details for the "Moonlight" album packaging including a digipak with photos and a "behind the scenes" DVD. 2) Crew assignments and casting of Isabella O'Higgins as Ariana Grande and Harry Blackburn in a supporting role. 3) Costume and location details for shooting the "Thinking Bout You" music video in York featuring outfits and a sunset backdrop. 4) Storyboards and song timing for the video. 5) Plans for a magazine advertisement and mockups of two designs

1. FINAL PITCH

2. F I N A L P L A N
ARTIST – ARIANA GRANDE
SONG – “THINKING BOUT YOU”
ALBUM NAME – MOONLIGHT
TRACKLIST - Side To Side // Break Free // Thinking
Bout You // Problem // Focus // Dangerous Woman //
Love Me Harder // Almost Is Never Enough // One Last
Time // Touch It // Be Alright // Honeymoon Avenue //
DIGIPAK CASE - Pages of photos taken from a studio
shoot and screen caps from the music video, a lyric page
and full track list.
DVD IDEA - "On Tour with Ariana" // A DVD with
exclusive behind the scenes footage of her latest tour that
will go with the digipak.
MAGAZINE ADVERT - Advert for the release of her new
album "Moonlight" (titled after her snapchat username)
with relevant imagery and details of the release and
distributors.

3. P R O O F O F P L A N N I N G

4. C R E W A N D C A S T
T E A M M E M B E R S
DIRECTOR – Lydia Burley
CAMERA – Sarah Bonita Forth
EDITING – Cameron Loftus
C A S T
ARIANA GRANDE – Isabella o’Higgins
BOYFRIEND - Harry Blackburn
Here we have given each of our team
members a clear role in filming this
music video so that we know exactly
what we have to do during the shoot
and that we do not get in each others
way. It’s a lot more organised this way
however we will all be giving input
into the production aspects of the
filming, creating a digipak and the
magazine advert as all of our group
ideas have to come together to create
the different products.
As for the talent we have decided to use, we only need one girl to play the artist, Ariana
and therefore this person will be featured in all of the promotional packaging. A friend will
be helping out with this (Isabella) as she fitted most of the appearance criteria and looked
old enough and confident enough to be a star in front of the camera.
We have also decided to have a slight subtle story/narrative to fit the main idea of the song,
and we have chosen to have a man be featured in the video but never showing his face, and
use editing techniques to make it so that he is never a full image/fading into the distance to
infer to the audience that he isn’t around anymore but she is still thinking about him
(referencing the title.) Luckily another friend was able to help out with that as its only a
few simple shots.

5. P R O P S & C O S T U M E S
P R O P S
- Polaroid Photographs
- Polaroid Camera
O U T F I T 1
- Denim Jacket
- Jeans
- Crop Top
- Straight Hair
- Hooped Earrings
- Bold Lip Colour
O U T F I T 2
- Blue Ripped Denim Jeans
- White Strappy Top
- Long Cardigan Off The Shoulder
- Curly Hair, Half Up-Half Down Style
- Grey Timberland Boots
O U T F I T 3
- Blue Jeans
- White Top
- Grey Timberland Boots
- Cat Ears
- Leather Jacket
To reference the song “thinking bout you”
and reflecting on her past through
photographs.
This outfit will be the primary look
throughout the video, and the use of the
dark lipstick will help her to stand out on
screen and is also a typical celebrity style
currently.
This outfit is similar to the first to help
with continuity during the video but is
simple enough to keep celebrity style and
fit the changing tones in the video.
This final outfit will be used in the studio
for the photo shoot for the digipak cover
and magazine advert. Its an outfit that will
look good under harsh lighting and the
additional cat ears make it more “Ariana”

6. L O C AT I O N S
The video will be primarily set outdoors as this was a popular choice during our artist research. There will be a range of
locations such as York city centre, the museum gardens and a range of fields in a country area in the hopes that we can
shoot with a sunset in the background. This sunset will also be featured in the digipak to help in the development of a
theme but we will take more professional photos in the studio.

7. S O N G C U T T I N G
Here we printed out the lyrics of our
chosen song and made notes on where we
would like the video to cut to a different
shot and what those shots would be. This
way we had a rough draft on how to layout
the story boards and gave us an idea on
what types of shots we were looking
for/how many shots we would need.

8. 1 - 3 S T O RY B O A R D S

9. 4 - 6

10. 7 - 9

11. 10 - 11

12. H E A LT H A N D S A F E T Y

13. R E L E A S E F O R M S

15. D I G I PA K

16. M A G A Z I N E A D V E RT

17. M A G A Z I N E A D V E R T
#1
This is the first design for the magazine
advert, and for this one we thought that we
would have half the magazine advert with an
image of the artist (a close up of the left
profile) to advertise clearly. In the top corner
will be the name of the record company
“Republic Records”. There will be all the
details of the new release including the
album title, artist, taglines, release dates and
social media links filling the space below the
image.
#2
This second design will feature the artist
filling the whole of the frame and the writing
will go over top so that there aren’t any
blank spaces on the page, making the advert
more visually appealing and exciting. The
image will be a long shot of the artist so
her whole body is in the frame.
The album name will be featured at the top
of the page along with the artist’s name,
whilst we will put all the social media links
and tag lines at the bottom of the page to
balance out the page and make it clear to
MOCK-
UPS
#1 #2

18. P H O T O G R A P H Y P L A N N I N G & B O O K I N G K I T
These are screenshots of evidence that we are going ahead with what we planned. We booked out the studio and some kit so
that we could shoot photographs of our talent in the way we needed to get a few useful images. We would then use the
images that we took to create some of our final outcomes such as the magazine adverts and the cover of the digipak.