Media evaluation
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The document discusses the conventions followed in creating a music video, magazine advertisement, and digipak for a fictional band. It describes including a narrative, performance, and concept elements in the music video. It also discusses linking the visuals to lyrics, using a calm aesthetic across products, and maintaining consistency while avoiding copying other works and intentionally incorporating intertextuality. The products are designed to look appealing while following typical layouts for each format.
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n what ways does my media product use, develop or challenge forms and convent...
The document discusses various aspects of a student's media project, including a music video they created. It examines how the project uses or challenges conventions of real music videos and media products. The music video includes elements of narrative, performance, and concept. It links some visuals to lyrics to emphasize the lyrics' meaning. The project's packaging and advertising also aim to create a consistent brand identity while following typical conventions of their formats.
Evaluation question 2
The combination of the main and ancillary texts is effective due to the use of synergistic elements that link the products together. Both the magazine advert and digipak use similar images of the artist and the same font for the titles to create connections between the products. Additional linking elements include the use of the same text style and inclusion of the artist's backpack in both. The digipak uses panels that show the artist in a raw way and include images of the artist and his skateboard to appeal to the target audience. While the creator feels the three products and music video were successful overall, more footage of London could have been included in the video.
A2 media studies evaluation
The document provides an evaluation of a media studies assignment where the student created a music video and accompanying marketing materials for an artist. The summary analyzes how the student's project used and developed conventions of real music videos and marketing products. Feedback from audiences helped the student improve the relationship between lyrics and visuals, and the intertextuality across the different products. The student also reflects on using various media technologies in creating, researching, planning and evaluating their project, and what they would change for next time, such as choosing a more upbeat song.
Evaluation question 2
The student created three products - a music video, digipak, and magazine advert - for an artist to showcase their song. Synergy between the products was important. The artist is featured prominently in all three to connect them. Similar locations, costumes, and modern aesthetics are used. Feedback indicated the story in the video could be clearer but the ancillary products were effective in showcasing the artist. With more time, stronger location links between all three products could improve their synergy.
Question 1
This document summarizes the key ways in which the media product uses and develops conventions of real music videos and media products. It discusses conventions of music videos such as demonstrating genre characteristics and relationships between lyrics, music, and visuals. It then describes how the media product incorporates these conventions, such as through shots that reference other music videos and the use of close-ups, angles, and imagery that establish the indie/rock genre. Overall, the document conveys how the media product was influenced by real examples but adapted them in an original way.
Question 2
The document discusses creating continuity and synergy across various music products for a band called Crystal Whites, including their magazine advert, digipak, CD, lyric booklet, and music video. Key elements that provide continuity include using the same images, fonts, color schemes, and representations of the band members across products. Social media logos on the magazine advert promote the music video and band profile pages allow audiences to learn more about Crystal Whites.
Codes and Conventions.
The document discusses the conventions of indie music videos and how the author's media product used and developed these conventions. Some key conventions included balancing performance and narrative shots filmed in separate locations, close-ups of the artist, and aspects of ambiguity. The author's music video originally lacked performance shots but were later added. Performance shots were filmed in a forest while narrative shots were in a city. The video also uses masks to create a sense of abstract confusion, developing conventions in an individual way.
Evaluation
- The document discusses the evaluation of a music video created for the song "Rain Dance" by the indie band Modern Mafia.
- Feedback on the music video was generally positive, though some noted dark lighting made the band's performance unclear at times and that some scenes seemed repetitive.
- Feedback on ancillary texts like the magazine ad and DVD cover was also positive, praising the professional design and use of consistent visual elements tying the pieces together.
- New media technologies like digital cameras, editing software, and design programs were used throughout the project and helped with construction, research, planning and evaluation.
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n what ways does my media product use, develop or challenge forms and convent...
The document discusses various aspects of a student's media project, including a music video they created. It examines how the project uses or challenges conventions of real music videos and media products. The music video includes elements of narrative, performance, and concept. It links some visuals to lyrics to emphasize the lyrics' meaning. The project's packaging and advertising also aim to create a consistent brand identity while following typical conventions of their formats.
Evaluation question 2
The combination of the main and ancillary texts is effective due to the use of synergistic elements that link the products together. Both the magazine advert and digipak use similar images of the artist and the same font for the titles to create connections between the products. Additional linking elements include the use of the same text style and inclusion of the artist's backpack in both. The digipak uses panels that show the artist in a raw way and include images of the artist and his skateboard to appeal to the target audience. While the creator feels the three products and music video were successful overall, more footage of London could have been included in the video.
A2 media studies evaluation
The document provides an evaluation of a media studies assignment where the student created a music video and accompanying marketing materials for an artist. The summary analyzes how the student's project used and developed conventions of real music videos and marketing products. Feedback from audiences helped the student improve the relationship between lyrics and visuals, and the intertextuality across the different products. The student also reflects on using various media technologies in creating, researching, planning and evaluating their project, and what they would change for next time, such as choosing a more upbeat song.
Evaluation question 2
The student created three products - a music video, digipak, and magazine advert - for an artist to showcase their song. Synergy between the products was important. The artist is featured prominently in all three to connect them. Similar locations, costumes, and modern aesthetics are used. Feedback indicated the story in the video could be clearer but the ancillary products were effective in showcasing the artist. With more time, stronger location links between all three products could improve their synergy.
Question 1
This document summarizes the key ways in which the media product uses and develops conventions of real music videos and media products. It discusses conventions of music videos such as demonstrating genre characteristics and relationships between lyrics, music, and visuals. It then describes how the media product incorporates these conventions, such as through shots that reference other music videos and the use of close-ups, angles, and imagery that establish the indie/rock genre. Overall, the document conveys how the media product was influenced by real examples but adapted them in an original way.
Question 2
The document discusses creating continuity and synergy across various music products for a band called Crystal Whites, including their magazine advert, digipak, CD, lyric booklet, and music video. Key elements that provide continuity include using the same images, fonts, color schemes, and representations of the band members across products. Social media logos on the magazine advert promote the music video and band profile pages allow audiences to learn more about Crystal Whites.
Codes and Conventions.
The document discusses the conventions of indie music videos and how the author's media product used and developed these conventions. Some key conventions included balancing performance and narrative shots filmed in separate locations, close-ups of the artist, and aspects of ambiguity. The author's music video originally lacked performance shots but were later added. Performance shots were filmed in a forest while narrative shots were in a city. The video also uses masks to create a sense of abstract confusion, developing conventions in an individual way.
Evaluation
- The document discusses the evaluation of a music video created for the song "Rain Dance" by the indie band Modern Mafia.
- Feedback on the music video was generally positive, though some noted dark lighting made the band's performance unclear at times and that some scenes seemed repetitive.
- Feedback on ancillary texts like the magazine ad and DVD cover was also positive, praising the professional design and use of consistent visual elements tying the pieces together.
- New media technologies like digital cameras, editing software, and design programs were used throughout the project and helped with construction, research, planning and evaluation.
Media conventions
The document discusses how the media product, a music video, uses and challenges conventions of real indie music videos. It includes:
1) A performance element showing the band performing, as is typical, but also includes a narrative element, going against indie convention.
2) Relationships between lyrics and visuals, and music and visuals, following some conventions but in an illustrative rather than direct way.
3) Close ups of band members, following conventions.
4) A notion of looking at a phone screen but not voyeurism, going against full convention.
5) Intertextual references to other media in a subtle way, also challenging convention.
Evaluation Question 1
The document discusses the conventions used in creating a music video for the dance genre. It begins by defining genre and explaining how genres have certain formulas and conventions that help audiences identify the genre. It then lists some key conventions of the dance genre, including fast cutting to the beat, colorful settings like clubs or parties, dancing, and minimal clothing. The document discusses how the student's music video conformed to these dance genre conventions and Goodwin's theories about music video conventions to appeal to the dance genre's target audience. Examples are provided comparing shots in the student's video to a professional dance video.
G324 excellent examples of evaluation tasks
The document provides examples of excellent coursework from candidates evaluating their final products for a media studies course. It notes that the examples demonstrate key moments from their own work and others' to support their arguments. They also show excellent use of specialist terminology and references to academic theory. Each presentation was produced with care and genuine critical reflection.
Nicola media a2 evaluation
The document summarizes a student's media production project creating an R&B music video and accompanying materials. The project draws on conventions from real R&B music videos such as Usher's "My Boo" video. Scenes, camera angles, and lip syncing were incorporated from the original video. The student created an album cover, advertisement, and filmed the music video outside to develop the story in a non-stereotypical way. Audience feedback was gathered through YouTube comments, questionnaires, and discussions to evaluate the project.
Evaluation part 2
The document discusses the effectiveness of ancillary texts in promoting an artist and album. It focuses on a recurring rose theme and the artist's brown coat across a video, digipak, and poster. By using consistent symbols and imagery, the texts work together to expand the audience and convey the album's themes of love and relationships. Some elements were influenced by other artists to help portray the character and emotions of their artist. Overall, the interlinking themes and promotion of the artist across the different media make the ancillary texts a successful combination with the main product.
Evaluation
The document discusses a music video created by the author for evaluation purposes. It challenges conventions of typical music videos by being entirely narrative-based rather than performance-based. The author conducted audience feedback through questionnaires given to two classes of media studies students aged 16-18. Feedback was generally positive, though younger students aged 16 enjoyed it less than older students. Females on average enjoyed it more than males. The small sample size limits reliability.
Q1
The document summarizes how the media product uses and develops conventions of real music magazines, album covers, and music videos. For the magazine advert, it takes influences from album covers by The Beatles and Gorillaz by featuring images of band members facing away from the camera. It also includes the single track to market the album. While it uses common conventions like release date, it challenges conventions by using a star rating system instead of critic quotes. The digipak cover is similar to continue branding and uses bright colors common to indie albums. It challenges omitting the artist/album name. Discs use simple unbroken images tied to video themes. Images on the back develop the scrapbook theme. The music video draws on conventions
Evaluation question 1
The document discusses conventions of indie music videos that the media product draws from, develops, or challenges. It identifies typical conventions as:
1) Including both a musical performance and narrative elements, often shot in separate locations.
2) Featuring outdoor, urban settings to portray an indie DIY image.
3) Employing close-ups of band members and instruments to help audiences identify with the artist.
4) Centering the narrative on personal relationships or issues that young audiences can relate to.
5) Depicting the band's fashion and behavior as unique and recognizable to the indie genre.
The media product incorporates many of these conventions but aims to challenge expectations by
Crystal whites evaluation 1 final
The document discusses conventions of the indie rock music genre and how they were used and developed in the media product. Some key conventions discussed include the use of narrative to convey the emotion behind lyrics rather than for self-promotion, close-ups of the artist to create intimacy, and footage of the full band playing to emphasize the music. The media product challenges conventions by adding its own creative flair while maintaining traditions like focusing on the band through shots of them performing.
A2 Music Video Evaluation
- The music video uses stop-frame animation with fruit characters instead of people to differentiate itself from typical music videos in the genre, which usually follow the song's storyline.
- The album cover and magazine advertisement incorporate a "house theme" to connect the ancillary texts and have elements like a band image and lemon character.
- Feedback from the target audience confirmed that including the band wasn't necessary and helped the creator make improvements.
Digipack and aap analysis
This document provides an analysis of the final designs created for a digipack and album advert. It begins by outlining the aims of the designs, which were to be in line with the music video narrative, promote the pop genre style, and promote the star image of the artists.
It then analyzes the album advert design, describing the concept, images, effects, banners, fonts, and additional elements included. Similar analyses are provided for the digipack designs, including the front and inside panel designs. Details are given on the format sizing, images, effects, banners, fonts, and logos included.
The document concludes by recapping some of the key design elements that were carried over between the
Meida question 1
This document discusses conventions of music video genres and how they were applied in an indie rock music video. It describes conventions like costumes, props, lighting and locations commonly seen in indie rock videos. It then discusses how these conventions were used in the music video for the song "London Love" by the band Maliki. Close-ups of the artist and synchronization of visuals to the music helped adhere to typical genre conventions while limiting the budget. Ancillary materials like the album cover and magazine ad also drew from photos taken during the music video shoot.
Evaluation Questions
The document discusses how a student media project compares to existing media conventions and products within the electropop genre. It analyzes several shots from the student's music video alongside shots from the original music video for the song "Kickstarts" by Example. While the student acknowledges their video does not have the same production quality or budget, they argue it effectively mirrors several conventions through similar shot compositions, themes, and progression that suit the lyrics and genre. Overall, the student believes their video successfully follows genre conventions to appeal to the target audience, while putting their own unique spin through modified shots.
Meida question 1
This document discusses conventions of music video genres and how they were applied in an indie rock music video. It describes conventions like costumes, props, lighting and locations commonly seen in indie rock videos. It then discusses how these conventions were used in the music video for the song "London Love" by the band Maliki. Close-ups of the artist and synchronization of visuals to the music helped adhere to typical genre conventions while limitations like a low budget were worked around by filming in a local park location.
Creating our digi pack
The document provides details on the design choices for a Digi-Pack and magazine advertisement. Photos were taken of the artist with plain white and urban backgrounds to portray them in different settings. Five photos were selected for the Digi-Pack based on the artist's expression and positioning. The photos were edited and filters were applied. Layouts were created for the front and back covers displaying the artist photos and tracklisting. The inside pages feature additional photos and details about included content. A poster design was also created using the same color scheme and fonts as the Digi-Pack to promote the album in magazines.
Risk assessment
The document discusses the effectiveness of combining a music video with ancillary texts such as album artwork and advertisements. It describes how the student group created a CD digipak, advertisement, and inserts that complemented their drum and bass music video for the song "Innocence" by Nero. The ancillary materials use similar black and white coloring, costumes, locations, and characters as seen in the music video to create synergy across platforms and clearly promote the ideas in the video. The document analyzes how elements like images, fonts, and styles were chosen to appeal to the target teenage/young adult audience and effectively sell the dark storyline of the song.
Analysis of Stan vs Last Friday Night
The document provides an analysis of the music videos for "Stan" by Eminem and "Last Friday Night" by Katy Perry. It examines the genres, styles, codes, conventions, technical elements, symbolism, and target audiences of each video. For "Stan", it notes the darker tone and focus on Stan's obsession with Eminem, while "Last Friday Night" follows pop conventions with a focus on dancing, Katy Perry, and drawing in viewers. Camera angles like close-ups are used differently in each to emphasize different elements.
Evaluation 1
The document discusses conventions used in music videos and how the media product challenges or develops those conventions. It discusses using close-up shots of objects to introduce a narrative, focusing on the artist over the song title, and using camera angles to convey meaning. It also discusses designing a digipak for an album, including photos and reviews, and creating a poster to promote the artist and album. Overall, it examines how the media product draws from real conventions but also challenges them to tell its intended story and promote the new artist.
A2 Media Studies (Music Video) - Evaluation Question 1 Part 1
This document discusses the codes and conventions of music videos. It defines codes and conventions as techniques used to construct meaning. It then examines several common technical and symbolic codes and conventions, including camera shots/angles/movement, editing/special effects, sound, and mise-en-scene elements like costume, lighting, makeup, props, and setting. Specific music video examples are provided to illustrate each convention. The document aims to analyze how a music video may use, develop, or challenge these typical forms and conventions.
Media Evaluation 3
The document discusses feedback received from audiences on a media product. It indicates that audience feedback is important to improve the product based on the audience's perspective. Selective audiences provided feedback at different stages of development. Early feedback helped refine the song and video ideas. Later feedback resulted in introducing the artist and song title earlier in the video. Final feedback from teachers identified technical improvements. Overall, audience feedback helped inspire and improve the product, though the author notes there may have been more opportunities for feedback during the challenging construction process.
Evaluation question 1 Nikitha
This document summarizes how the media product uses, develops, and challenges conventions of real media. It discusses three products created: a music video, advertisement, and CD cover. For the music video, it took inspiration from other artists but added an original narrative to develop conventions. The advertisement went through iterations to better showcase the band's individual personalities while looking professional. The CD cover design changed to better match the advertisement and showcase each band member, while maintaining a fun, party atmosphere. Throughout, the goal was to develop conventions by adding new elements but also challenge norms to create something unique.
Media Evaluation 1
The document discusses conventions used in media products and how the student group developed their own music video, CD digipak, and website by drawing from conventions in other artists' works but also challenging conventions and developing new ideas. For their music video, they took ideas from Jax Jones and Cosmo Pyke but developed them further. Their CD digipak and website design followed standard conventions but included their own creative elements like a collage on the digipak.
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Media conventions
The document discusses how the media product, a music video, uses and challenges conventions of real indie music videos. It includes:
1) A performance element showing the band performing, as is typical, but also includes a narrative element, going against indie convention.
2) Relationships between lyrics and visuals, and music and visuals, following some conventions but in an illustrative rather than direct way.
3) Close ups of band members, following conventions.
4) A notion of looking at a phone screen but not voyeurism, going against full convention.
5) Intertextual references to other media in a subtle way, also challenging convention.
Evaluation Question 1
The document discusses the conventions used in creating a music video for the dance genre. It begins by defining genre and explaining how genres have certain formulas and conventions that help audiences identify the genre. It then lists some key conventions of the dance genre, including fast cutting to the beat, colorful settings like clubs or parties, dancing, and minimal clothing. The document discusses how the student's music video conformed to these dance genre conventions and Goodwin's theories about music video conventions to appeal to the dance genre's target audience. Examples are provided comparing shots in the student's video to a professional dance video.
G324 excellent examples of evaluation tasks
The document provides examples of excellent coursework from candidates evaluating their final products for a media studies course. It notes that the examples demonstrate key moments from their own work and others' to support their arguments. They also show excellent use of specialist terminology and references to academic theory. Each presentation was produced with care and genuine critical reflection.
Nicola media a2 evaluation
The document summarizes a student's media production project creating an R&B music video and accompanying materials. The project draws on conventions from real R&B music videos such as Usher's "My Boo" video. Scenes, camera angles, and lip syncing were incorporated from the original video. The student created an album cover, advertisement, and filmed the music video outside to develop the story in a non-stereotypical way. Audience feedback was gathered through YouTube comments, questionnaires, and discussions to evaluate the project.
Evaluation part 2
The document discusses the effectiveness of ancillary texts in promoting an artist and album. It focuses on a recurring rose theme and the artist's brown coat across a video, digipak, and poster. By using consistent symbols and imagery, the texts work together to expand the audience and convey the album's themes of love and relationships. Some elements were influenced by other artists to help portray the character and emotions of their artist. Overall, the interlinking themes and promotion of the artist across the different media make the ancillary texts a successful combination with the main product.
Evaluation
The document discusses a music video created by the author for evaluation purposes. It challenges conventions of typical music videos by being entirely narrative-based rather than performance-based. The author conducted audience feedback through questionnaires given to two classes of media studies students aged 16-18. Feedback was generally positive, though younger students aged 16 enjoyed it less than older students. Females on average enjoyed it more than males. The small sample size limits reliability.
Q1
The document summarizes how the media product uses and develops conventions of real music magazines, album covers, and music videos. For the magazine advert, it takes influences from album covers by The Beatles and Gorillaz by featuring images of band members facing away from the camera. It also includes the single track to market the album. While it uses common conventions like release date, it challenges conventions by using a star rating system instead of critic quotes. The digipak cover is similar to continue branding and uses bright colors common to indie albums. It challenges omitting the artist/album name. Discs use simple unbroken images tied to video themes. Images on the back develop the scrapbook theme. The music video draws on conventions
Evaluation question 1
The document discusses conventions of indie music videos that the media product draws from, develops, or challenges. It identifies typical conventions as:
1) Including both a musical performance and narrative elements, often shot in separate locations.
2) Featuring outdoor, urban settings to portray an indie DIY image.
3) Employing close-ups of band members and instruments to help audiences identify with the artist.
4) Centering the narrative on personal relationships or issues that young audiences can relate to.
5) Depicting the band's fashion and behavior as unique and recognizable to the indie genre.
The media product incorporates many of these conventions but aims to challenge expectations by
Crystal whites evaluation 1 final
The document discusses conventions of the indie rock music genre and how they were used and developed in the media product. Some key conventions discussed include the use of narrative to convey the emotion behind lyrics rather than for self-promotion, close-ups of the artist to create intimacy, and footage of the full band playing to emphasize the music. The media product challenges conventions by adding its own creative flair while maintaining traditions like focusing on the band through shots of them performing.
A2 Music Video Evaluation
- The music video uses stop-frame animation with fruit characters instead of people to differentiate itself from typical music videos in the genre, which usually follow the song's storyline.
- The album cover and magazine advertisement incorporate a "house theme" to connect the ancillary texts and have elements like a band image and lemon character.
- Feedback from the target audience confirmed that including the band wasn't necessary and helped the creator make improvements.
Digipack and aap analysis
This document provides an analysis of the final designs created for a digipack and album advert. It begins by outlining the aims of the designs, which were to be in line with the music video narrative, promote the pop genre style, and promote the star image of the artists.
It then analyzes the album advert design, describing the concept, images, effects, banners, fonts, and additional elements included. Similar analyses are provided for the digipack designs, including the front and inside panel designs. Details are given on the format sizing, images, effects, banners, fonts, and logos included.
The document concludes by recapping some of the key design elements that were carried over between the
Meida question 1
This document discusses conventions of music video genres and how they were applied in an indie rock music video. It describes conventions like costumes, props, lighting and locations commonly seen in indie rock videos. It then discusses how these conventions were used in the music video for the song "London Love" by the band Maliki. Close-ups of the artist and synchronization of visuals to the music helped adhere to typical genre conventions while limiting the budget. Ancillary materials like the album cover and magazine ad also drew from photos taken during the music video shoot.
Evaluation Questions
The document discusses how a student media project compares to existing media conventions and products within the electropop genre. It analyzes several shots from the student's music video alongside shots from the original music video for the song "Kickstarts" by Example. While the student acknowledges their video does not have the same production quality or budget, they argue it effectively mirrors several conventions through similar shot compositions, themes, and progression that suit the lyrics and genre. Overall, the student believes their video successfully follows genre conventions to appeal to the target audience, while putting their own unique spin through modified shots.
Meida question 1
This document discusses conventions of music video genres and how they were applied in an indie rock music video. It describes conventions like costumes, props, lighting and locations commonly seen in indie rock videos. It then discusses how these conventions were used in the music video for the song "London Love" by the band Maliki. Close-ups of the artist and synchronization of visuals to the music helped adhere to typical genre conventions while limitations like a low budget were worked around by filming in a local park location.
Creating our digi pack
The document provides details on the design choices for a Digi-Pack and magazine advertisement. Photos were taken of the artist with plain white and urban backgrounds to portray them in different settings. Five photos were selected for the Digi-Pack based on the artist's expression and positioning. The photos were edited and filters were applied. Layouts were created for the front and back covers displaying the artist photos and tracklisting. The inside pages feature additional photos and details about included content. A poster design was also created using the same color scheme and fonts as the Digi-Pack to promote the album in magazines.
Risk assessment
The document discusses the effectiveness of combining a music video with ancillary texts such as album artwork and advertisements. It describes how the student group created a CD digipak, advertisement, and inserts that complemented their drum and bass music video for the song "Innocence" by Nero. The ancillary materials use similar black and white coloring, costumes, locations, and characters as seen in the music video to create synergy across platforms and clearly promote the ideas in the video. The document analyzes how elements like images, fonts, and styles were chosen to appeal to the target teenage/young adult audience and effectively sell the dark storyline of the song.
Analysis of Stan vs Last Friday Night
The document provides an analysis of the music videos for "Stan" by Eminem and "Last Friday Night" by Katy Perry. It examines the genres, styles, codes, conventions, technical elements, symbolism, and target audiences of each video. For "Stan", it notes the darker tone and focus on Stan's obsession with Eminem, while "Last Friday Night" follows pop conventions with a focus on dancing, Katy Perry, and drawing in viewers. Camera angles like close-ups are used differently in each to emphasize different elements.
Evaluation 1
The document discusses conventions used in music videos and how the media product challenges or develops those conventions. It discusses using close-up shots of objects to introduce a narrative, focusing on the artist over the song title, and using camera angles to convey meaning. It also discusses designing a digipak for an album, including photos and reviews, and creating a poster to promote the artist and album. Overall, it examines how the media product draws from real conventions but also challenges them to tell its intended story and promote the new artist.
A2 Media Studies (Music Video) - Evaluation Question 1 Part 1
This document discusses the codes and conventions of music videos. It defines codes and conventions as techniques used to construct meaning. It then examines several common technical and symbolic codes and conventions, including camera shots/angles/movement, editing/special effects, sound, and mise-en-scene elements like costume, lighting, makeup, props, and setting. Specific music video examples are provided to illustrate each convention. The document aims to analyze how a music video may use, develop, or challenge these typical forms and conventions.
Media Evaluation 3
The document discusses feedback received from audiences on a media product. It indicates that audience feedback is important to improve the product based on the audience's perspective. Selective audiences provided feedback at different stages of development. Early feedback helped refine the song and video ideas. Later feedback resulted in introducing the artist and song title earlier in the video. Final feedback from teachers identified technical improvements. Overall, audience feedback helped inspire and improve the product, though the author notes there may have been more opportunities for feedback during the challenging construction process.
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A2 Media Studies (Music Video) - Evaluation Question 1 Part 1
A2 Media Studies (Music Video) - Evaluation Question 1 Part 1
Similar to Media evaluation
Evaluation question 1 Nikitha
This document summarizes how the media product uses, develops, and challenges conventions of real media. It discusses three products created: a music video, advertisement, and CD cover. For the music video, it took inspiration from other artists but added an original narrative to develop conventions. The advertisement went through iterations to better showcase the band's individual personalities while looking professional. The CD cover design changed to better match the advertisement and showcase each band member, while maintaining a fun, party atmosphere. Throughout, the goal was to develop conventions by adding new elements but also challenge norms to create something unique.
Media Evaluation 1
The document discusses conventions used in media products and how the student group developed their own music video, CD digipak, and website by drawing from conventions in other artists' works but also challenging conventions and developing new ideas. For their music video, they took ideas from Jax Jones and Cosmo Pyke but developed them further. Their CD digipak and website design followed standard conventions but included their own creative elements like a collage on the digipak.
How effective were our products
Me and Kirsten created a cohesive brand identity across three promotional pieces for their artist Frank Hamilton using consistent elements. They used calm colors like white, the same font "Pristina" on all pieces, and frequent close-up images of the artist to familiarize audiences with him. The simple yet effective designs with plenty of white space suited the artist's upbeat but harmless music.
Evaluation question 2
The document discusses the creation of ancillary materials to promote a music video for the song "Innocence" by the band Nero. Specifically, it describes the design of a CD digipak and advertisement that were meant to synergize with themes from the music video. Key elements like the black and white color scheme, costumes, and locations were carried over to link all three promotional platforms and clearly communicate the band and song being advertised. Feedback was gathered and changes were made to improve how the ancillary materials effectively promoted the music video and album.
Evaluation question 2
The document discusses the synergy between a music video and its ancillary texts like album covers and advertisements. It describes the products created - a CD digipak, album cover, insert, CD, back cover, and advertisement - for a fictional drum and bass song. Consideration was given to themes, imagery, and conventions to ensure the products worked together to effectively promote the music video and capture its essence. Feedback indicated the character image stood out and was incorporated across the designs. Inspiration came from analyzing other music videos and their promotional strategies.
Evaluation Task 1
The document discusses how the media product conforms to and challenges conventions of real media products. It summarizes how it used close-ups and mid-shots of a boy in a dunce hat to emphasize emotions and attitudes, conforming to conventions used in videos by The Chemical Brothers and The Prodigy. It also used long shots and wide shots of a meth lab setting to appeal to target audiences and conform to symbolic conventions. Fast-paced editing, jump cuts, and neon lighting were used to emphasize the fast tempo and trippy theme of the music, conforming to conventions from other artists' music videos. The digipak and website designs conformed to typical conventions but took inspiration from other artists like The Chemical Brothers
Evaluation Question 2
The three products - a music video, magazine advertisement, and album digipak - were connected through their shared theme of a strong, independent female protagonist. The music video stood out from typical romantic R&B videos by portraying the protagonist happily moving on from a breakup rather than pining for her ex. Stills from the video informed the images chosen for the digipak and magazine ad to maintain consistency across products while symbolizing different aspects of the relationship. However, the products each had distinct identities and increasing their synergy could have been achieved through using the same image across all pieces.
Evaluation 2
1) The digipak and advert were designed to promote an indie pop artist's new album and music video about struggling with depression while confined to a wheelchair.
2) The digipak features imagery from the music video and represents the artist's emotions through a dark color filter. It also promotes a charity that appeared in the video.
3) The advert uses a large photo of the famous artist against reviews to draw attention and create interest in the "prestigious" album. It also shares release date and social media details.
4) Both the digipak and advert link to the music video through matching imagery, fonts, and references to elements that drive curiosity about the narrative.
Question 2
The combination of the music video, digipak, and website are effective for promoting the band's house music genre. The digipak and website complement the music video by continuing its themes of fun, enjoyment, and mystery through their simple designs and focus on the audience experience. Researching other house music artists helped ensure the ancillary products matched the codes and conventions of the genre portrayed in the music video.
Question 1 media
The document summarizes how the media product uses conventions of real music videos and magazines to develop the genre of indie/rock. Key conventions included close-up shots of band members playing instruments, shots of the full band, and angled shots to depict a live performance. The music video also featured the protagonist by a river as seen in another video. The digipak and magazine article used fonts, images and layouts inspired by other bands to appear professional and clearly represent the genre.
Question2
The document discusses the intentions and design choices behind a digipak, magazine advertisement, and music video created to promote an album.
The main intentions were to relate the digipak design to the music video's narrative about grieving the loss of a friend. Religious symbols like praying hands were used throughout to signify the character turning to prayer. Contrasting colors and fonts were chosen to make text stand out.
The magazine advertisement was designed to look similar to attract recognition as part of a cohesive package. Key details like the album title and art were included alongside purchase information. Overall, religious symbols and genre conventions were employed across products to effectively portray the grime genre and grief-centered storyline.
Task 1
The document discusses conventions used in a music video and related media products to promote a fictional indie rock band. Specifically, it discusses using:
- Close ups and a "grungy" style to promote the band's image through their performance in the music video.
- A narrative element involving a fight scene to engage audiences and create an image of the band as "rebellious" and "dangerous."
- Artistic camera techniques like handheld shots to match the style of similar indie bands.
- Symbolism using light bulbs and trees throughout the video and other products to represent the band's quirky and mysterious nature.
- A lead singer as the "front man" in the video, website
Evaluation sarine
The document discusses a promotional package created by the author's group for a club/bassline music album. It includes a music video, CD cover, and magazine advertisement. The CD cover created by the author uses layered images of the artists in revealing costumes against colorful backgrounds and patterns to attract their target 18+ audience interested in dancing and partying. Elements of the cover draw from conventions while also challenging norms through the revealing imagery meant to intrigue the niche market audience.
Media Presentation Conclusions
The document summarizes research on creating a music video, digipack, and advertisement for a singer-songwriter artist.
For the music video, it will include a narrative storyline connecting the visuals and lyrics, as well as stage performance shots, based on research of typical music videos in the genre.
The digipack will feature the artist's name and photo prominently, and use color and artwork to represent the theme, drawing on characteristics of successful digipacks.
The advertisement will use the digipack cover image and provide release details, and establish branding through consistent visual elements, mirroring techniques used by other singer-songwriters.
Media Conclusions
The document summarizes research on creating a music video, digipack, and advertisement for a singer-songwriter artist.
For the music video, it will include a narrative storyline connecting the visuals and lyrics, as well as stage performance shots. The digipack will feature the artist's name and picture prominently and use color design to represent the album's theme. The advertisement will display the digipack cover, provide release dates and tour information, and establish branding through consistent visual elements.
Powerpoint on exsisting texts
The document compares the author's music video, digi-pak, and magazine advert productions to existing examples in those mediums. For the music video, it took inspiration from Example's "Hooligans" video in its use of lights and Pendulum's "Propane Nightmares" in matching tempo. It included close-ups of the artist singing like the original versions. The digi-pak put the band on the front like Example and used a similar font to Pendulum's track listing. The magazine advert featured the album cover prominently and included "OUT NOW" text as most examples did.
Question 1 Evaluation
This document discusses how the media product challenges conventions of pop music genres. It uses a continuous storyline and voyeuristic shots inspired by Britney Spears' "Baby One More Time" music video. The digipac design with consistent backgrounds fits more with R&B than pop. Split screens and mirroring images in the music video also challenge pop conventions. T-shirt designs refer to lyrics in the debut song and graffiti backgrounds in videos and products make the artist recognizable.
Cd cover designs
The document discusses various design ideas for an album cover. It evaluates different ideas for images of the artist, fonts, and themes. It considers placing images on the front or back cover as well as using images for advertisements. Ultimately, it decides that the best design will be a medium close-up shot of the artist on the front cover, fading into the background to match the album's theme of "gone". This image effectively promotes the artist while connecting to the theme and target male audience.
Question 1 media
The document describes how the student's media product uses and develops conventions of real music videos and albums. It summarizes how the student's music video incorporates typical shots and locations from other indie/rock music videos. It also discusses how the student's album packaging, including the digipak, CD cover, and lyric booklet, take inspiration from real albums while maintaining a consistent style. Conventions from magazine articles are also analyzed and applied to the student's own magazine design.
Question 1 media
The document discusses how the media product uses and develops conventions of real music videos and albums. It summarizes how the music video incorporates typical elements like band shots and angled shots. It also discusses inspiration drawn from other music videos and albums for elements like the opening scene, album covers, and magazine layout. Conventions are developed but adapted, such as changing a roof location to a riverside one.
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Technology used within my project
The document discusses how new media technologies were used at different stages of a music video project. Technologies like YouTube, cameras, and photo editing software were used for research, planning, construction, and evaluation. Photos and videos were taken during the research, planning, and construction stages and uploaded to a blog. Software like Photoshop and iMovie were used to edit photos, construct packaging and ads, and edit the final music video. The final video and projects were evaluated on the blog using embedded videos and slideshows.
Explanation of our editing progress
The document discusses editing decisions made for a music video. Scenes were edited to reinforce the feelings between the male and female characters and show the development of their relationship. Transitions between shots were added to make the story flow smoothly and represent the characters' confused emotions. Shots were also slowed down or adjusted for lighting to convey meanings like innocent attraction or a romantic "love at first sight" moment.
A few screenshots analysed
The document analyzes screenshots from a music video. Love hearts were used to represent the male character's feelings for the woman. Shots of love hearts being posted through a letterbox and then traveling back enforced these feelings of uncertainty. A transition between shots was made blurry to reflect the confused feelings between the characters. An initial handheld shot between the characters was nearly too bright but worked once uploaded, portraying an innocent look. Scenes of the male character miming lyrics were meant to resemble how he feels about expressing his shy feelings for the girl.
Ok go
Ok Go is an American rock band known for their innovative music videos. Their music video for "Here It Goes Again" featured the band performing intricate dances on treadmills and became immensely popular on YouTube. The video demonstrated the band's creativity and helped propel them to wider success beyond just their music.
Concept music video analysis
This music video by the band Ok Go features the band members performing intricate dances and maneuvers on treadmills. With no cuts or edits, the video shows the band's precise choreography and ability to stay in sync while the treadmills are in motion. Through their performance on treadmills, Ok Go creates an entertaining and impressive music video that captures the audience's attention.
Narrative music video analysis
This 3 minute music video by indie folk rock band The Decemberists tells the story of 16 military wives anxiously awaiting news about their husbands who are deployed overseas. Scenes show the wives going about their daily lives, taking care of children alone, and worrying together while the song's lyrics describe their struggles with loneliness and uncertainty during wartime deployment. Overall, the video provides a glimpse into the emotional experiences and challenges faced by military families separated by war through the eyes of 16 anxious wives.
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A Prime Location
His Malibu beachfront house is one of the most famous properties in Leonardo DiCaprio's real estate portfolio. Situated in the exclusive Carbon Beach. also known as "Billionaire's Beach," this property boasts stunning ocean views and private beach access. The "Leonardo DiCaprio house" in Malibu is a testament to the actor's love for the sea and his penchant for luxurious living.
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3:国家专业人才认证中心颁发入库证书
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Media evaluation
- 1. In what ways does my media product use, develop or challenge forms and conventions of real media products?
- 9. For our digipak we took a template from the internet so we could work out the measurements and where things should be placed. Front cover would be featured on the front of our digipak. Artist name and album name would appear on the front, in our case the bottom left hand corner. On the inside we wanted to have a bit of information about our record label, what song(s) is featured on this digipak and the Artists’ name again. We decided to put the name again in the top left hand corner. More of our record labels disclaimer rights. Barcode. CD will go here.
- 12. A Magazine layout. We will make the image cover the whole advert, so it’s the background and then build up from there like in the other adverts we have looked at. Looking at the other magazine adverts it appears as if having the title in the middle of the advert and album name is conventional, so we will most likely conform and do the same. In the magazine adverts on the previous slide it has its information and reviews in the bottom left hand corner, which looks to be common so we are likely to do the same again, unless it doesn’t stand out from the background image.