This document discusses plans for designing a digipak and advertisement for an indie artist's first physical album release. It considers inspiration from other indie album designs, including focusing on photography rather than images of the artist. Photos planned for the digipak cover and inside relate to the narrative in the artist's music video. The digipak will include a CD, DVD documentary, and booklet with lyrics and band messages. Advertisements for indie albums typically feature the album cover, name, and release date.

1. Digipak and
advertisement
planning

2. Artist’s previous albums
The artist we chose hasn’t actually
released print copies of their albums,
instead they post them on Soundcloud,
so we can only see the front cover.
Both front covers are very different to
each other. One being a simple picture
of a landscape and the other being a
medium close up studio photo of the
artist.
So the album we create will be the
artists first print album.
We want are pictures to illustrate the
narrative of are video rather than
focusing on the artist or using an
atmospheric image that implies the feel
of the album (melancholy).

3. Indie albums
Indie albums tend to not have
images of the artists and focus more
on photography. All of these digipaks
contain very good photography. I
think the Arctic Monkey’s debut
album is very similar to the one we
want to create, so we can take
inspiration from that to create our
own.

4. Photographs
Front cover
Based on our audience research we realised what people look for the most in a digipak
is photography. So our main focus will be on getting the right photographs to go with
the genre and artist we have chosen.
The idea I offered for the front cover was a picture of a girl covering her eyes, hiding
herself behind her hands. This concept relates to our music as the protagonist of our
video is hiding who she really is from her boyfriend.
Back
Again I think following the sequence of the previous images of for the back there should
be a photo of the girl hiding herself behind her knees as she sits on a stool.
Inside
In the music video the girl’s true identity is revealed so I thought for the inside it would
be a good idea to follow the front cover and back cover and use a photo of the same
girl but this time when the male has managed to remove her hands. By opening the
digipak its like seeing the girl open up and reveal who she really is.
I have taken inspiration from the camerawork and shots used in these images:

5. Costume, location and props
The model for our digipak is going to be Felicity, the same girl as in the music video. The reason we
chose to use her again is because we want the images on our digipak to relate to the video therefore
using her we believe is a good idea. Myles will also be in the digipak, but only his hands as the idea is
that he will be trying to remove Felicity’s hands from over face.
Costumes: Felicity is going to be wearing normal clothes and an oversized jacket. The same jacket
worn throughout the music video. The reason for using the jacket again is because the idea is that she
hides away in her jacket, as if she’s hiding behind it. Her hair will be down with natural makeup. Myles
will be wearing normal and casual clothes (jeans and a T-shirt).
Location: All the images will be of Felicity and will all be taken in the studio at college.
Props: For props the only one we are going to use is a stool/chair, which Felicity will sit on.

6. CD and DVD
Our digipak will contain a CD with 10 songs and a DVD which is an on the road documentary that
includes behind the scenes on tour, live performances and the making of the album. It contains
exclusive videos of how Flora Cash came to be. By doing this are audience will feel more included in
the digipak by getting to know the artist a bit more.

7. Images
Lyrics
Messages from the
band
Within the digipak there will be a booklet that contains the lyrics of all the songs and images of the artist. We
wanted our audience to be able to engage with the digipak so we want to include messages from the band
on some of the songs, the process of how the band felt when writing these songs and all the emotion they
were experiencing at that point. By doing this the audience are able to get to know the band more.
On the last page of the booklet the band talk about the DVD that is included in the digipak. It is an on the
road documentary which includes how the band came to be, behind the scenes on tour, live performances
and the making of the album.
Booklet layout

8. Digipak layout
FRONT
COVER
BACK-
SONG
TITLES

9. Digipak mock up

10. Indie album advertisement
The examples below of previous indie album ads all show the cover of the album. This way when
buying the album it is easy to recognise. The text is also very simple, it includes the name of the
artist, name of the album, release date and on some the names of the best selling singles and
reviews.
So for our ad we want to produce something very similar to follow the convention as this seems
to be what the public like.

11. Advertisement layout
We want our ad to be of the same
image of the album. It will contain the
name of the artist we have chosen,
the name of the album and the
release date.
Artist name
Album name
Release date