1) When first starting a company, the team is one of the most important things for investors. It's important to have the right co-founders and hire people who are capable of handling adversity.
2) An ideal early founding team configuration is a CEO plus 4-5 engineers. It's also important to have diversity in skills and backgrounds on the founding team.
3) As the company grows, functional roles like VP of Engineering, Product, Sales, and Marketing should be established to better divide work and make people accountable. An office manager can also provide important administrative support.
This is a 5-step model for creating a metrics framework for your business & customers, and how to apply it to your product & marketing efforts. The "pirate" part comes from the 5 steps: Acquisition, Activation, Retention, Referral, & Revenue (AARRR!)
An outline of the differing role of KPIs at startups vs mature businesses, drawing out the implications for the approach and methodology to their development.
The slide deck we used to raise half a million dollarsBuffer
This is the pitchdeck we used to raise half a million dollars from Angel investors. More here:
http://onstartups.com/tabid/3339/bid/98034/The-Pitch-Deck-We-Used-To-Raise-500-000-For-Our-Startup.aspx
This is a 5-step model for creating a metrics framework for your business & customers, and how to apply it to your product & marketing efforts. The "pirate" part comes from the 5 steps: Acquisition, Activation, Retention, Referral, & Revenue (AARRR!)
An outline of the differing role of KPIs at startups vs mature businesses, drawing out the implications for the approach and methodology to their development.
The slide deck we used to raise half a million dollarsBuffer
This is the pitchdeck we used to raise half a million dollars from Angel investors. More here:
http://onstartups.com/tabid/3339/bid/98034/The-Pitch-Deck-We-Used-To-Raise-500-000-For-Our-Startup.aspx
Building the Billion Dollar SaaS Unicorn: CEO GuideKelly Schwedland
In a Venture Capital world that is obsessed with growth, recurring revenue and software as a service, after you validate that you have a solution that people are willing to pay for, there is an entire new world ahead of you in scaling that venture. For many, this involves an entirely new language and set of metrics to manage the business. For the startup that wants to make the leap to scale up and fast growth this should serve as a starting point for key insights and metrics for that journey.
Not just another buzzword…product-led growth is an important go-to-market strategy that underpins some of today’s most successful businesses. Think Dropbox, Slack, Intercom, Expensify and Datadog.
At OpenView, we define product-led growth (PLG) as a strategy that puts the product front and center when it comes to how a company acquires, expands and retains customers. Relying on a product-led strategy yields rapid, extremely efficient growth.
Although similar to a freemium approach, a product-led growth strategy doesn’t actually require that you offer your product for free. It does however necessitate an amazing product and customer experience. In fact, PLG companies make it frictionless for users to start using their products. They deliver value extremely quickly and target users rather than buyers.
Investor pitch deck template for business plan start up investmentFraser Hay
Investor pitch deck template for business plan start up investment is an overview of what to include when pitching for investment for your new business start-up. More help available at http://www.growyourbusiness.club
investor pitch deck template
investor pitch deck
pitch deck template
pitch deck
funding pitch deck
investment pitch deck
startup pitch deck
crowdfunding pitch deck
The Best Pitch Deck Format To Attract InvestorsBryce North
**Validated by real investors!**
Based on the Guy Kawaski format, this pitch deck layout has been proven over and over again and has helped many companies raise their investment round.
If you are looking to raise your seed round, impress investors, and build a high-quality investment deck, then make sure you follow this format. This is the best pitch deck template available today.
Find more great resources here --> www.dontbealittlepitch.com
Dan Olsen, The Lean Product Playbook , @danolsen
Room: C260
Everyone working on a new product is trying to achieve the same goal: product-market fit. Although product-market fit is one of the most important Lean Startup concepts, it’s also the least well defined. Dan Olsen shares the top advice from his book The Lean Product Playbook, including the Product-Market Fit Pyramid: an actionable model that breaks product-market fit down into 5 key elements. Dan also explains the Lean Product Process, a 6-step methodology with practical guidance on how to achieve product-market fit, illustrated with a real-world case study.
Inilah pitch deck dari raksasa media digital, Buzzfeed. Bagi kamu yang memiliki model bisnis yang serupa dengan BuzzFeed, mungkin kamu dapat terinspirasi dari pitch deck ini.
Stratégie de contenu, Brand content, content marketing : Une introductionLise Bissonnette Janody
Stratégie de contenu, brand content, content marketing : trois termes qui se ressemble, qu'on utilise souvent de manière interchangeable, qui sont effectivement liés...mais pas tout à fait les mêmes. Alors, de quoi parle-t-on quand on parle de stratégie de contenu? De content marketing ou de brand content? C'est le sujet de cette présentation, que j'ai préparée pour le premier Content Strategy Meetup à Toulouse.
Mapme Investor Deck.
The deck we originally used to raise our seed round of $1M. See the progress we've made at www.mapme.com. Welcome to try it out and create a map.
Any questions? I'm at ben@mapme.com
When done right, product-led growth puts your strategy at the epicenter of not only the roadmap, but the entire company’s growth. Truly embracing product-led growth requires organizations to shift how they approach their processes, but will help you better understand how to identify value, communicate it effectively, and dominate the market.
Join our upcoming webinar, where our expert panel will discuss how leading companies leverage a product-led go-to-market strategy. You’ll see actionable strategies to build a strong product-led foundation that drives cross-functional change.
Startup Metrics 101: a Product & Marketing WorkshopDave McClure
This presentation demonstrates a simple, actionable 5-step model for measuring startup metrics. The 5 steps are: Acquisition, Activation, Retention, Referral, & Revenue (AARRR!). The presentation also explains how to use the model to make better product & marketing decisions for your startup.
Created by Dave McClure & Hiten Shah, presented at Web 2.0 Expo SF on Tue 4/22/08.
AppVirality - Plug & Play growth hacking toolkit for Mobile apps.
We help app developers implement Uber/Lyft like in-app referrals under 30 minutes. No coding required.
Checkout - http://appvirality.com
Building the Billion Dollar SaaS Unicorn: CEO GuideKelly Schwedland
In a Venture Capital world that is obsessed with growth, recurring revenue and software as a service, after you validate that you have a solution that people are willing to pay for, there is an entire new world ahead of you in scaling that venture. For many, this involves an entirely new language and set of metrics to manage the business. For the startup that wants to make the leap to scale up and fast growth this should serve as a starting point for key insights and metrics for that journey.
Not just another buzzword…product-led growth is an important go-to-market strategy that underpins some of today’s most successful businesses. Think Dropbox, Slack, Intercom, Expensify and Datadog.
At OpenView, we define product-led growth (PLG) as a strategy that puts the product front and center when it comes to how a company acquires, expands and retains customers. Relying on a product-led strategy yields rapid, extremely efficient growth.
Although similar to a freemium approach, a product-led growth strategy doesn’t actually require that you offer your product for free. It does however necessitate an amazing product and customer experience. In fact, PLG companies make it frictionless for users to start using their products. They deliver value extremely quickly and target users rather than buyers.
Investor pitch deck template for business plan start up investmentFraser Hay
Investor pitch deck template for business plan start up investment is an overview of what to include when pitching for investment for your new business start-up. More help available at http://www.growyourbusiness.club
investor pitch deck template
investor pitch deck
pitch deck template
pitch deck
funding pitch deck
investment pitch deck
startup pitch deck
crowdfunding pitch deck
The Best Pitch Deck Format To Attract InvestorsBryce North
**Validated by real investors!**
Based on the Guy Kawaski format, this pitch deck layout has been proven over and over again and has helped many companies raise their investment round.
If you are looking to raise your seed round, impress investors, and build a high-quality investment deck, then make sure you follow this format. This is the best pitch deck template available today.
Find more great resources here --> www.dontbealittlepitch.com
Dan Olsen, The Lean Product Playbook , @danolsen
Room: C260
Everyone working on a new product is trying to achieve the same goal: product-market fit. Although product-market fit is one of the most important Lean Startup concepts, it’s also the least well defined. Dan Olsen shares the top advice from his book The Lean Product Playbook, including the Product-Market Fit Pyramid: an actionable model that breaks product-market fit down into 5 key elements. Dan also explains the Lean Product Process, a 6-step methodology with practical guidance on how to achieve product-market fit, illustrated with a real-world case study.
Inilah pitch deck dari raksasa media digital, Buzzfeed. Bagi kamu yang memiliki model bisnis yang serupa dengan BuzzFeed, mungkin kamu dapat terinspirasi dari pitch deck ini.
Stratégie de contenu, Brand content, content marketing : Une introductionLise Bissonnette Janody
Stratégie de contenu, brand content, content marketing : trois termes qui se ressemble, qu'on utilise souvent de manière interchangeable, qui sont effectivement liés...mais pas tout à fait les mêmes. Alors, de quoi parle-t-on quand on parle de stratégie de contenu? De content marketing ou de brand content? C'est le sujet de cette présentation, que j'ai préparée pour le premier Content Strategy Meetup à Toulouse.
Mapme Investor Deck.
The deck we originally used to raise our seed round of $1M. See the progress we've made at www.mapme.com. Welcome to try it out and create a map.
Any questions? I'm at ben@mapme.com
When done right, product-led growth puts your strategy at the epicenter of not only the roadmap, but the entire company’s growth. Truly embracing product-led growth requires organizations to shift how they approach their processes, but will help you better understand how to identify value, communicate it effectively, and dominate the market.
Join our upcoming webinar, where our expert panel will discuss how leading companies leverage a product-led go-to-market strategy. You’ll see actionable strategies to build a strong product-led foundation that drives cross-functional change.
Startup Metrics 101: a Product & Marketing WorkshopDave McClure
This presentation demonstrates a simple, actionable 5-step model for measuring startup metrics. The 5 steps are: Acquisition, Activation, Retention, Referral, & Revenue (AARRR!). The presentation also explains how to use the model to make better product & marketing decisions for your startup.
Created by Dave McClure & Hiten Shah, presented at Web 2.0 Expo SF on Tue 4/22/08.
AppVirality - Plug & Play growth hacking toolkit for Mobile apps.
We help app developers implement Uber/Lyft like in-app referrals under 30 minutes. No coding required.
Checkout - http://appvirality.com
presented by Rob Bentley and Paul Reiman of Hewitt Associates at the TrueConnection 2008 Sales Performance Management Conference, hosted by Callidus Software
What's the ROI of a TSIA membership? These three member companies were experiencing service business challenges and TSIA was able to provide actionable recommendations through membership offerings to get them up and to the right in terms of performance. http://info.tsia.com/member-success-stories
Lifetime Value (LTV) can help your entire company understand the actual value that you can expect to receive from a single customer over the course of your relationship with them. It is the metric that tells you whether customers are happy and enjoying your product or that customers are ready to churn and you should reassess your strategy.
Here we walk through exactly how to calculate Lifetime Value (LTV), including what to and not to include in the calculation, as well as how to optimize this crucial SaaS metric.
Optimize Your Funnel By Getting Inside Your Buyer's HeadDavid Skok
Part of finding product/market fit is turning early wins into repeatable, scalable, and profitable sales. In this talk given as part of the Heavybit speaker series, I discuss how to shorten the time to customer conversion from trials, freemium and open source products.
Startup marketing requires wearing a lot of hats. This startup marketing strategy case study explores building and launching a corporate brand from the ground up for a digital media startup serving financial services.
An inside look at a $1M seed round. Props to Daniel Odio of Appmakr for working with me on this.
Check out the full map at http://brendanbaker.co/anatomy.pdf and join the Quora fun at http://b.qr.ae/m3xRAI.
With increased connectivity, networks at both a global and local level are growing rapidly whilst new communities can develop and flourish through digital channels. These allow for resources to be shared, swapped, borrowed and traded; bearing a new economy that favours access over ownership.
This is a dramatically different user experience context that demands a transformation of our approach to service design. In this session we will share findings from our global research that explored the experiences and opportunities involved in moving from an ownership economy to one built on access and sharing. In this presentation we present guidelines for creating value exchange networks and share some tools we’ve developed for creating networked services and business models in the sharing economy.
See also video of the presentation being delivered: http://youtu.be/b22vSxLXMsY
مفهوم طبقه در دانش جامعهشناسی مفهومی بسیار قدیمی و ریشهدار است. «طبقه» به معنای پایگاه اقتصادی و اجتماعی افرادی است که در یک جغرافیای محدود با یکدیگر زندگی میکنند و «طبقه» افراد عموماً نشاندهنده وضعیت کلی زندگی آنهاست. در هر دورهای طبقه توسط جامعهشناسان مختلف تحلیل و تبیین شده و معناها و شاخصهای مختلفی به آن افزوده شده است. طبقه عمدتاً به پایگاه اقتصادی و شیوههای تولید اقتصادی در هرجامعه بازمیگردد.
کاستلز به عصری که ما در آن زندگی میکنیم عصر اطلاعات و به جامعه، لقب جامعه اطلاعاتی داده است. در این عصر شیوه تولید اقتصادی تغییر کرده و مشخصههایی یافته که پیش از این تجربه نشده بوده است. تکنولوژی بدون شک یکی از پیشرانهای مهم این تغییر است. فلوریدا این اقتصاد را اقتصادی دانشبنیان و مبتنی بر خلاقیت میداند. اقتصادی که میل به خلاقیت دارد و به این نیاز خود با به وجود آمدن طبقهای به نام طبقه خلاق پاسخ میدهد. طبقه خلاق از نظر او کسانی هستند که فعالیت اقتصادی آنها خلق تکنولوژی جدید، ایده جدید و یا محتوای جدید است. این طبقه با سه محور اساسی نداشتن محل کار مرکزی (هستهای)؛ سبک زندگی تجربی، کامیونیتی خلاقیتمحور و زمانبندی عجیب شناخته و تعریف میشود.
این طبقه از دید فلوریدا آینده گریزناپذیر جهان هستند. با اینکه امروز کمشمارتر از طبقات دیگر هستند و با اینکه هنوز در تولید ثروت سهم بزرگی ندارند ولی شکلدهنده اقتصاد و البته جامعه در آینده هستند. ارزشها و هنجارها و سبکزندگی خود را دارند و بنابراین باعث میشوند که ما نه تنها با اقتصادی متفاوت بلکه با جامعهای بسیار متفاوت روبرو باشیم که بر سر بهشت یا جهنم بودنش بحثهای بسیاری هست.
ایده دانش آزاد به عنوان جریانی مرتبط با خلق تکنولوژی جدید، محتوای جدید و ایده جدید که مختص عصر اطلاعات است میتواند یکی از محورهای شکلگیری بخشی از طبقه خلاق باشد. در واقع سؤال این است که آیا دانش آزاد آینده تولید دانش در دنیاست؟ اگر بتوانیم بگوییم که دانش آزاد توسط طبقه خلاق تولید میشود و این طبقه آینده تأثیرگذار دنیاست شاید بتوانیم ادعا کنیم که دانش آزاد آینده تولید دانش در دنیاست و به این ترتیب هنجارها و ارزشهای خود را برای جامعه نیز به همراه خواهد داشت. سؤال دوم این است که وضعیت این روند در ایران چطور است؟ آیا نشانههای بروز و ظهور این طبقه در ایران نیز وجود دارد؟
Social CRM - Concept, Benefits and Approach to adoptFabio Cipriani
A call for reviewing current CRM Strategy, Processes and Mindset throughout companies
- Concept
- Comparison with traditional CRM
- Benefits
- Approach for adoption
- How to put it to work
The promise of unlimited career opportunities driven by technology, now challenges our career sustainability in times of economic uncertainty. The future workforce will remain unpredictable...and continuously evolve or morph driven again by technology.
Доклад: “Building a Deck and Pitching Your Startup to Growth Investors”
В течение доклада будут затронуты такие вопросы, как:
Что в первую очередь важно для инвестора;
С какими проблемами могут столкнуться стартапы;
Как заранее предотвратить эти проблемы:
Какие возможности предлагает рынок;
Как успешно конкурировать на рынке;
Как научиться принимать эффективные решения.
В ходе презентации докладчик поделится своим многолетним опытом, даст много полезных практических советов и предложит успешные стратегии ведения бизнеса.
Lean Planning for Nimble Agences - Mirren New Business Conference 2012The Difference Engine
This was the talk I presented at the Mirren New Business Conference on May 2, 2012 in New York. The audience was mainly small and mid-sized agencies - and we had an excellent, engaged audience. Thanks to all who made it (or watched over the streaming service)!
When IT Fails: A Business Novel - ITSM Academy WebinarITSM Academy, Inc.
When IT Fails: A Business Novel is the culmination of 10+ years of researching and benchmarking of over 1500 IT organizations. The novel tells the story of Parts Unlimited, a 100 year old, $4B/year company at the brink of failure. To keep the organization in operation, the CEO and team must close the gap with the competition. The two most critical projects have a high reliance on IT and are both years late and way over budget. Bill Palmer, the newly appointed VP of IT Operations, soon becomes the driving force to create a coherent management system that reduces the chaos and unplanned work in IT operations, replacing it with a high-throughput, high-quality, execution-oriented stream of work that delivers value to the business.
Join us for “story time” as Gene Kim reads excerpts from his book. He will then describe what is required for successful transformations.
Designing and Building (Your Own) UI Frameworks For the EnterpriseExoLeaders.com
The enterprise UI landscape is often disjointed and full of inconsistencies. There will often be multiple design and development teams working independently with little visual or functional reuse. In this session you’ll learn some strategies and best practices for designing and building robust enterprise-wide UI components that can be leveraged in both prototypes and production. You’ll learn how to leverage UX best practices to test design patterns before they get built and then how to maintain the usability of those components as they evolve across the enterprise. Bring your laptop for guided exercises using Angular.js to illustrate the concepts.
Presented by Matt Kesler
Achieving Business IT Alignment with IT Best PracticesPink Elephant
Achieving Business IT Alignment With IT Best Practices
Experts are now talking about Business and IT Integration or Fusion. Experts are always coming up with trendy new buzzwords and models. It is as if by giving it a new name we can sweep the old one under the carpet and blame our lack of alignment on the old outdated terminology…or framework. Whatever you want to call it, with the increasing demand for IT and the increasing impact and importance of IT for organisations we must bring alignment to a more mature level. Writing this is like living the film "Groundhog Day". Every day you wake up and face the same situation again and again…only with business and IT alignment it seems to be a perennial experience.
The fact that business and IT alignment is STILL an issue implies that existing IT Best Practice frameworks, training and consulting approaches must contribute to achieve the hoped for results… namely alignment. Is it simply an impossible goal? Join Paul Wilkinson in this session as he explains how ITIL, COBIT® and BRM contribute to one common goal: achieving alignment between the world of Business and IT.
The seed stage of the venture capital industry went through a boom cycle from 2006-2014 but has lately seen a sharp decline. What's happening? Is it temporary or are their structural problems? This deck answers that question.
A look at the Venture Capital industry heading into 2020. Some have questioned whether the industry has a future. This deck does a detailed look at where the industry is and why the future of VC still looks bright.
If you want to understand how decisions are made at a VC firm it is important to understand the staff who work there. Here is a guide but you can also read more at this blog post: https://bothsidesofthetable.com/how-to-improve-your-odds-of-getting-to-yes-with-a-vc-land-and-expand-b46a0a102a07
Upfront Ventures surveys VC firms every year to gauge their views on technology markets. This year we asked people their views about cryptocurrencies & blockchain.
Upfront Ventures blockchain and crypto deckMark Suster
Mark Suster of Upfront Ventures gives a presentation primer on Cryptocurrencies & Blockchain. This is best consumed with a video that will be released and available on Upfront's YouTube page: https://www.youtube.com/user/upfrontventures/videos
Fundstrat Bitcoin & Blockchain presentation for Upfront SummitMark Suster
An equity analyst case for the value in cryptocurrencies. Thomas Lee of Fundstrat was lead equity researcher for JP Morgan before founding Fundstrat. He takes a market approach to valuing Bitcoin and other cryptocurrencies. Here is his presentation for the #UpfrontSummit 2018.
Every year Upfront Ventures surveys our peer group for their sentiment on the fund raising environment, burn rates, areas of technology interest and the year ahead. This report summarizes the views as of January 2017.
Upfront LP Survey of the Venture Capital & Startup IndustryMark Suster
Upfront Ventures surveyed Limited Partners (LPs) on their outlook on the venture capital markets and the underlying technology startups we back. This presentation created in Q1 2017 shares this outlook.
A 2016 overview of the technology & venture capital industries in Los Angeles presented by Mark Suster, Managing Partner of Upfront Ventures for the Mayor's LP / VC Summit.
The Changing Structure of the Venture Capital IndustryMark Suster
I presented this deck at the 2014 PreMoney Conference. I wrote a blog post here that goes into more detail: http://bit.ly/ChangingVC
The video of the presentation I gave is here: http://youtu.be/5MClCBUjbbE
The VC industry is changing. The press has focused on the wrong story - crowd funding. The bigger story is the shift from public financing to private financing and the bifurcation of the venture industry. This presentation examines the case.
5. Why is the Team So Important?
Departures
Departures
Staff
Staff
FF
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Shit happens.
Shit happens.
Great teams
Great teams
handle
handle
adversity better
adversity better
AA
M bblil
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onn
Disasters
Disasters
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6. The Co-founder Mantra is a Sacred Cow in Silicon
Valley – I Believe It’s Overplayed
http://www.bothsidesofthetable.com/2011/05/09/the-co-founder-mythology/
8. Huge Premium for Taking First Leap. Can Hire
Cofounders with Large Equity & Keep Creative Control
9. But I Know You’re Going to All Want Co-Founders So
Just Make Sure You Understand Prenuptials
http://www.bothsidesofthetable.com/2009/08/18/founders-ownership-and-stock-options/
10. And Be Careful About Having Too Many Co-Founders:
It’s the Largest Dilution You’ll Ever Face
11. I Think VCs Care More About Not Having a Single-
Point-of-Failure than Exact Cofounder Founding
Situation or Economics
13. Configuration of My Ideal Founding Team: CEO
Plus 4-5 Engineers
Financially numerate
CEO
CEO Product management
Ability to lead / hire
CTO //
CTO
Senior
Senior
Architect
Architect
eng
eng eng
eng eng
eng
http://www.quora.com/Startups/What-would-the-ideal-web-technology-start-up-team-be-composed-of
14. Pet Peeves for Me
Don’t outsource your tech development
Don’t have a consulting firm build your core product
Don’t have tons of business people before you have
product completed
Don’t overplay your advisory board. (I just care about
your investors & management)
http://www.bothsidesofthetable.com/2009/10/12/should-your-startup-have-an-advisory-board/
15. Don’t Hire People All Like Yourself. Diversity
in Startup Teams Matters
16. Product Management: One of Most Underrated
but Important Skills in a Startup
design //
design PM
PM customer
customer
eng
eng
Solve functional problems Capture requirements
Architecture Test value / determine
whether customer will pay
Performance
Competitor reviews
Which tech stack to use?
Prioritizing roadmap
Usability / process flows
18. Hire People Who Punch Above Their Weight Class
http://www.bothsidesofthetable.com/2011/03/17/whom-should-you-hire-at-a-startup-attitude-over-
aptitude/
19. Your First Sales Reps Should Be Evangelical &
Consultative (versus relationship managers)
Not
Not
http://www.bothsidesofthetable.com/2010/10/12/startup-sales-why-hiring-seasoned-reps-may-not-work/
http://www.bothsidesofthetable.com/2010/04/08/journeymen-mavericks-superstars-understanding-salespeople-at-startups/
21. Many Startups Have Too Many C’s. They Are Usually a
Fudge For Co-Founders to Feel Good About 1 Founder
Becoming CEO
http://www.bothsidesofthetable.com/2011/09/12/why-your-startup-doesnt-need-a-coo/
http://www.bothsidesofthetable.com/2011/09/17/further-thoughts-on-startup-operations/
22. Functional Responsibilities Help Better Divide
Work & Make People Accountable.
CEO
CEO
VP
VP VP
VP VP
VP VP
VP VP
VP VP
VP
Engineering
Engineering Product
Product Sales
Sales Marketing
Marketing Finance
Finance Biz Dev
Biz Dev
I am reluctant to see “president” or “COO”
24. Most Founders Get Bogged Down in Minutiae. You
Can Get Huge Benefit from an Office Manager who
Doubles as an Admin
http://www.bothsidesofthetable.com/2011/10/28/the-controversial-first-role-to-hire-after-your-a-round/
25. Hire a VP of Finance – Look for Somebody Who Can
Help with Ops, Legal, HR, Office Space, etc
26. Board Construction
Limit number of VCs on the board
Be very careful about board observers. They are the
equivalent of board members.
Limit management officially on the board – makes
changes over time too difficult.
You can assign your founder seats to startup ceos if
you’re worried about control (you control seat)
Strong industry independents on board – but make
them write small checks to be committed.
http://www.bothsidesofthetable.com/2009/10/14/when-the-board-of-a-startup-votes-theres-a-problem/
http://www.bothsidesofthetable.com/2012/08/16/rethinking-board-observers-the-role-of-the-silent-observer/
http://www.bothsidesofthetable.com/2012/08/15/should-you-really-sit-on-other-boards-when-youre-a-startup-founder/