HitSeed launch - opening

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This document outlines an agenda for a meeting on January 2013 about HitSeedLaunch with EIT. The agenda includes presentations on the story of HitSeed, the Internet of Things from a Silicon Valley perspective, bringing European ICT innovations to life, and cases from partner startups. It will conclude with a presentation on HitSeed's presales offering and Hardvestor Club. HitSeed is a new European venture that coaches, incubates and accelerates the best smart device and hardware startups focusing on the Internet of Things. It aims to help product ideas evolve into commercial successes.

Welcome to HitSeedLaunch with EIT
January 2013

Twitter: @hitseed #hitseedlaunch

Twitter: @hitseed #hitseedlaunch
Agenda for today

12.00-12.30 The Story of HitSeed
Sami Jokela, HitSeed
12.30-13.00 Silicon ValleyPoint of View to the Internet of Things
Pirkka Palomäki, F-Secure
13.00-13.30 BringingEuropean ICT Innovations to Life
Marko Turpeinen, EIT Commercial
13.30-14.30 PartnerCases:
Varaani, Casambi, TwineLabs, Koru
14.30-15.00 HitSeed Presales Offering &HardvestorClub
Antti Hannula & Pertti Kasanen, HitSeed
15.00 ThankYou

Confidential 1/23/2013

New European venture specializing on the
Internet of Things.
Wecoach, incubate, and accelerate the
Commercial
bestsmartdevices and hardware startups.

Somegreatsuccessstories... moreyet to come...

Pebble Commercial Raspberry

Withings Ouya Nest

Challenges

This is not easy – not application / sofware business

Multiple, physical ingredients from HW to logistics to packaging to repairs

Long lead times

1 2 Commercial
4 3
Complexity of integration

Requirements of competency, scale and partners

Financing is not yet there

Hit business, you need to be the best !

Wearedifferent

FOCUS & COMMITMENT
.. ..
.. ..

..
..
..
..

Commercial
TEAM & TOOLS
NETWORK New European venture specializing on the
Internet of Things.
Wecoach, incubate, and accelerate the
bestsmartdevices and hardware startups.
..
..

..
..
.. ..
.. ..
EXPERIENCE

WecreateHits

Product Commercial
idea success

+
Evolve the product from an early idea to a commercial success
Commercial

Business Succesful
concept company &
potential exit

Develop the business from a business concept to a successful company

HitSeed Team
Technology
Consulting (HW & SW)

Ph.D’s

Silicon Marketing
Valley

Legal & IPR Sourcing &
Commercial Manufacturing

Business & Startups Products
Strategy

Core Team Sami Jokela Network
Teemu Toroi
Pertti Kasanen Management for hire
Juha-Pekka Helminen and experts, ~20 and
Antti Hannula growing.
Kalle Kivekäs

Nextup
Hardvestor Club...
Hard
vestor

$ € € Crowdfunding/
Preordering...

Commercial

European expansion...

And there is more to come ...

Business model

Unconventional modes e.g. rights to utilize Ownership via sweat
High technology, solution or IPR outside client equity
business are possible in selected cases

Level of Share of crowfunding revenues or
engagement other financing
Commercial

Modest Product building and operations as a service

Ideation / Concept Proto Building of engagement
Time First Commercial Business Expansion
Refinement Product / Acquisition

Time of engagement

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HitSeed launch - opening

1. Welcome to HitSeedLaunch with EIT January 2013 Twitter: @hitseed #hitseedlaunch

2. Twitter: @hitseed #hitseedlaunch Agenda for today 12.00-12.30 The Story of HitSeed Sami Jokela, HitSeed 12.30-13.00 Silicon ValleyPoint of View to the Internet of Things Pirkka Palomäki, F-Secure 13.00-13.30 BringingEuropean ICT Innovations to Life Marko Turpeinen, EIT Commercial 13.30-14.30 PartnerCases: Varaani, Casambi, TwineLabs, Koru 14.30-15.00 HitSeed Presales Offering &HardvestorClub Antti Hannula & Pertti Kasanen, HitSeed 15.00 ThankYou Confidential 1/23/2013

3. Commercial

4. New European venture specializing on the Internet of Things. Wecoach, incubate, and accelerate the Commercial bestsmartdevices and hardware startups.

5. Somegreatsuccessstories... moreyet to come... Pebble Commercial Raspberry Withings Ouya Nest

6. Challenges This is not easy – not application / sofware business Multiple, physical ingredients from HW to logistics to packaging to repairs Long lead times 1 2 Commercial 4 3 Complexity of integration Requirements of competency, scale and partners Financing is not yet there Hit business, you need to be the best !

7. Wearedifferent FOCUS & COMMITMENT .. .. .. .. .. .. .. .. Commercial TEAM & TOOLS NETWORK New European venture specializing on the Internet of Things. Wecoach, incubate, and accelerate the bestsmartdevices and hardware startups. .. .. .. .. .. .. .. .. EXPERIENCE

8. WecreateHits Product Commercial idea success + Evolve the product from an early idea to a commercial success Commercial Business Succesful concept company & potential exit Develop the business from a business concept to a successful company

9. HitSeed Team Technology Consulting (HW & SW) Ph.D’s Silicon Marketing Valley Legal & IPR Sourcing & Commercial Manufacturing Business & Startups Products Strategy Core Team Sami Jokela Network Teemu Toroi Pertti Kasanen Management for hire Juha-Pekka Helminen and experts, ~20 and Antti Hannula growing. Kalle Kivekäs

10. Nextup Hardvestor Club... Hard vestor $ € € Crowdfunding/ Preordering... Commercial European expansion... And there is more to come ...

11. Twitter: @hitseed #hitseedlaunch Agenda for today 12.00-12.30 The Story of HitSeed Sami Jokela, HitSeed 12.30-13.00 Silicon ValleyPoint of View to the Internet of Things Pirkka Palomäki, F-Secure 13.00-13.30 BringingEuropean ICT Innovations to Life Marko Turpeinen, EIT Commercial 13.30-14.30 PartnerCases: Varaani, Casambi, TwineLabs, Koru 14.30-15.00 HitSeed Presales Offering &HardvestorClub Antti Hannula & Pertti Kasanen, HitSeed 15.00 ThankYou Confidential 1/23/2013

12. New European venture specializing on the Internet of Things. Wecoach, incubate, and accelerate the Commercial bestsmartdevices and hardware startups. ThankYou!

13. Business model Unconventional modes e.g. rights to utilize Ownership via sweat High technology, solution or IPR outside client equity business are possible in selected cases Level of Share of crowfunding revenues or engagement other financing Commercial Modest Product building and operations as a service Ideation / Concept Proto Building of engagement Time First Commercial Business Expansion Refinement Product / Acquisition Time of engagement

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