The target audience for this magazine is female middle-class teenagers aged 11-14 who enjoy pop music and celebrities. This is shown through design elements like the light purple color of the magazine, which is stereotypically associated with females. The main image features the boy band One Direction, whose fan base is predominantly young white teenage girls. Other musical artists featured on the cover also have young female fans. An article about a 13-year-old becoming homeless may attract this target audience as the age relates to them.
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Artificial Intelligence (AI) technologies such as Generative AI, Image Generators and Large Language Models have had a dramatic impact on teaching, learning and assessment over the past 18 months. The most immediate threat AI posed was to Academic Integrity with Higher Education Institutes (HEIs) focusing their efforts on combating the use of GenAI in assessment. Guidelines were developed for staff and students, policies put in place too. Innovative educators have forged paths in the use of Generative AI for teaching, learning and assessments leading to pockets of transformation springing up across HEIs, often with little or no top-down guidance, support or direction.
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2024.06.01 Introducing a competency framework for languag learning materials ...Sandy Millin
http://sandymillin.wordpress.com/iateflwebinar2024
Published classroom materials form the basis of syllabuses, drive teacher professional development, and have a potentially huge influence on learners, teachers and education systems. All teachers also create their own materials, whether a few sentences on a blackboard, a highly-structured fully-realised online course, or anything in between. Despite this, the knowledge and skills needed to create effective language learning materials are rarely part of teacher training, and are mostly learnt by trial and error.
Knowledge and skills frameworks, generally called competency frameworks, for ELT teachers, trainers and managers have existed for a few years now. However, until I created one for my MA dissertation, there wasn’t one drawing together what we need to know and do to be able to effectively produce language learning materials.
This webinar will introduce you to my framework, highlighting the key competencies I identified from my research. It will also show how anybody involved in language teaching (any language, not just English!), teacher training, managing schools or developing language learning materials can benefit from using the framework.
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3. The target audience for this particular magazine is aimed at female, middle-class teenagers;
around the ages of 11-14 (who are interested in pop music/celebrities) .This is symbolically
represented with the features such as the house/main colour being a light purple colour which is
stereotypically associated with the female gender.
Also the main image is of “One Direction” which are a young, current and famous boy band that
produce pop music. They are mainly aimed at this particular target audience this could denote
that it will attract people because they are well-known, but connotes that young teenage girls are
most likely to buy it as I have also carried out research, which shows that the majority of One
Directions fan base is predominantly young, white teenage girls.
Also, by looking at the other coverlines on the page, young pop artists with the majority of their
fan bases being young, female, white teenagers are included. Such as Ariana Grande, Little Mix
and Ella Henderson.
Another feature that shows that the target audience is young people, is the strapline of “True-life
trauma, homeless at 13.”This article denotes that as it is a shocking story, people would be
encouraged to find out more and buy it.But connotes that, as the age of the person becoming
homeless is 13 which is the average age that this magazine targets ,the target audience would be
able to relate and put oneself in another's shoes, therefore enticing them to buy it.