This document contains the results of a questionnaire about audience preferences for a rock music magazine. It shows that the target audience is 16-18 year olds, with white British and mixed race being the most common ethnicities. When asked about activities, listening to music and exercising were popular. Most read rock magazines and would be interested in exclusive interviews. They expect to see bands rather than solo artists on the cover, and articles about interviews, with red and black as preferred colors. They associate artists like Fall Out Boy and Bring Me The Horizon with rock. Both genders are seen as the target, and most would pay £1-1.29 for a weekly magazine.

1. BaldeepGahir
Questionnaire:Task 7 Audience research:
1) How old are you? 16-18□ 19-22□ 22 or above□
2) What is your ethnicity?
Afro Caribbean□ White British□ Mixed race□ Indian□ Pakistani□
Other□ (please specify)
3) Do you have a job? Yes□ No□
4) What kinds of activities do you do in your sparetime?
5) Do you read magazines? Yes□ No□
6) If NO, why do you not purchasethem?
7) If YES, what types of magazines do you read?
8) Would reading about exclusive interviews appeal to you? Yes□ No□
9) For a Rock magazine, would you expect to see a band or a solo artist on
the frontcover?
Band□ Solo artist□

2. BaldeepGahir
10) What articles would you expect to see in a rock magazine?
11) What colours would you expect to see in a rock magazine?
Red□ Green□ Blue□ Black□ Other□ (pleasespecify)
12) What kinds of artists would you associate with rock music?
13) What gender do you think that rock music is mainly targeted at?
Male□ Female□ Both□
14) How much are you prepared to pay for a music magazine?
Under £1.00□ £1- £1.29□ £1.30-£ 1.40□ Over £1.40□
15) How often do you think a Rock magazine should be published?
Daily□ Weekly□ Monthly□

3. BaldeepGahir
Questionnaire Tally chart andgraphs:
Q1) 16-18: 10/10
19-22: 0/10
22 or above:0/10
Q2) AfroCaribbean:1/10
White British:5/10
MixedRace: 3/10
Indian:0/10
Pakistani:1/10
Q3) Yes: 5/10
No: 5/10
Q4)
Playconsoles/watchTv:2/10
Shopping:1/10
Listento music:2/10
Exercise:2/10
Q1) How old are
you
16-18
19-22
22 or above
Q2) What ethnicity are
you?
Afro carribean
White British
Mixed race
Indian
Q3) Do you have a job?
yes
no

4. BaldeepGahir
Go out withfriends:1/10
Relax:2/10
Q5) Yes:5/10
No: 5/10
Q6:
Expensive:3/10
Boring:3/10
Do not like toread: 2/10
Can findoutinformationonline: 2/10
Q4) What activities do
you do in your spare…
Play
consoles/watch
tv
shopping
Q5: Do you read
magazines?
yes
no
Q6) If no why do you not purchase
them?
expensive
boring
do not like to read
can find out information
online

5. BaldeepGahir
Q7: Rock:4/10
RnB:1/10
HipHop:2/10
Pop:2/10
Gossip:1/10
Q8) Yes:9/10
No: 1/10
Q9: Band:7/10
Soloartist:3/10
Q7: If YES, what types of
magazines do you read?
rock
RnB
Hip Hop
Pop
Gossip
Q8: Would reading about
exclusive interviews appeal
to you?
yes
no

6. BaldeepGahir
Q10)
interviews:8/10
Charts: 1/10
Reviews:1/10
Q11)
Red:5/10
Green:1/10
Blue:0/10
Black:4/10
Other:0/10
Q9) For a Rock magazine,
would you expect to see a
band or a solo artist on the…
Band
Solo
artist
Q10) What articles would you
expect to see in a rock magazine?
interviews
charts
Reviews
Q11) what colours would you
expect to see in a rock
magazine?
red
green
blue
black

7. BaldeepGahir
Q12)
Black veil brides:1/10
21 pilots:1/10
Fall out boy:4/10
Bringme the Horizon:3/10
Nirvana:1/10
Q13)
Male:5/10
Female:0/10
Both: 5/10
Q12) What kinds of artists would
you associate with rock music?
Black Veil Brides
21 Pilots
Fall Out Boy
Bring Me The Horizon
Nirvana
Q13) What gender do you think
that rock music is mainly targeted
at?
Male
Female
Both

8. BaldeepGahir
Q14)
Under £1.00: 1/10
£1-£1.29: 4/10
£1.30-£1.40: 3/10
Over£1.40: 2/10
Q15)
Daily:0/10
Weekly:5/10
Monthly:5/10
Q14) How much are you prepared
to pay for a music magazine?
Under £1.00
£1-£1.29
£1.30-£1.40
Over £1.40
Q15) How often do you think a
Rock magazine should be
published?
Daily
Weekly
Monthly

9. BaldeepGahir