Most respondents to the survey were female students aged 16-24 who listen to indie-pop music. They enjoy exclusive interviews but also like reading about new artists and gossip. Facebook and YouTube are the most popular social media platforms. Respondents preferred a light color scheme for the magazine and on-location photos over studio shots. While most respondents rarely buy magazines, they would be willing to pay £3-£4, suggesting the price point should be low since they likely do not have much disposable income.