The promotional package includes a music video, CD/DVD digipack, and magazine advert for The Libertines' album release. The video is for the song "Don't Look Back into the Sun" and will promote a greatest hits compilation titled "An Era" combining their active years. The digipack will include 14 songs and extra content on a CD and DVD. It will feature a silhouette of the male actor from the video on the cover linked to the band's earlier album styles. Both the cover and advert will use a continuous image to promote recognition across formats. The narrative video will follow a couple's day starting from the morning after with flashbacks, reflecting the band's influence from other artistic videos.

1. Final Pitch

2. We are making a promotional package for the band The libertines. This includes a
music video, Digi pack for a CD and DVD as well as a magazine advert to promote the
album release. We will be producing the video for the song ‘Don’t look back into the
sun’ which was the bands fourth single but not released with an album. The digi pack as
a whole will be a promotional package for a greatest hits album similar to their 2007
release titled ‘Time for Heroes’. We based this decision purely for the fact that they
have recently reunited to perform at festivals and concerts and though it would be
appropriate with their split being in 2004. Mixed with the compilation of songs including
old favourites as well as newer ones it adds content such as backstage footage and
interviews it allows the audience to engage existing fans with the title ‘An Era’ which
combines all of their active years as a band.
The track list included in the Digi pack:
1. Time for heroes
2. Anthem for doomed youth
3. Don’t look back into the sun
4. Fame and fortune
5. Cant stand me now
6. Up the bracket
7. What became of the likely lads
8. Barbarians
9. What Katie did
10. The ha ha wall
11. I get along
12. Boys in the band
13. Gunga din

3. For the digi pack, the album covers I researched and analysed led us to plan us using a
typical convention to have one main image as the album cover with minimal writing in the indie
genre. For our design, we want to keep it simple and not too much as it would fit with their
style. In addition to the advert, we are going to be using the same image for the album cover
and the advert. This way it is more recognisable for the audience to relate them with each
other in terms of seeing the advert in a magazine and seeing the album in a music shop. With
research into our audience it showed us that most people use social media to find out
information on their favourite bands, so the advert will include social media logos. In relation to
the album cover it will also be simplistic so that people will be more excited about it and maybe
research it more around the release date.
For the actual picture, the front cover will feature the male actor we are using for the music
video . Initially we were going to use two people to represent Pete Doherty and Carl Barat,
however when thinking about this it wouldn't’t work well as a digi pack because there is only
one male in the music video so to link well we will use just one person. We are taking the
picture under a bridge so the person is silhouetted which we found the libertines used on their
earlier album covers.
The digi pack will be a 6 fold structure that includes a CD and DVD with backstage and
concert footage. The picture for the advert will feature on the front and back of the digi pack to
create a continuous image. In relation to the music video we have planned that a part of it will
be filmed in a council estate which will also feature somewhere on the Digi pack.
Digi Pack/Advert

4. The video will feature a male and female actress but it wont be a usual conventional love story
video because it would be too cheesy but it will focus on a casual day out. We thought of a
concept where it starts with how it ends. By this I mean a structure which begins in the
morning after and then a flashback which will be a running theme throughout and as the
audience sees what they have been doing they realize that it’s the day before. The final shot
will be the same as the morning after to show the cycle.
We decided to produce a video with a narrative as it fits with what the target audience has said
how it’s a usual convention to have in an indie/rock music video. This setting will hopefully help
the audience relate to the music more. We found that music videos pay homage to others they
are inspired by, in our case we are interested in the fact that the colour red is featured
throughout such as military jackets and flags and due to us re releasing this song we thought
it would be appropriate. Using subtle messages such as flags to show the idea of patriotism
like The Libterines, we are going to include posters in the video.
In addition to our target audience, we want to attract as many
indie/rock fans in the age range of 16-19. The survey I created
helped us choose to have a narrative rather than live footage.
With inspiration from our chosen songs original music video, we
researched further into their other videos and found
‘You’re my waterloo’ focuses on a couple but in a much more
emotional way than we are planning.
Music Video