This document analyzes the cover of a Celine Dion DVD of a live performance. It summarizes that the cover promotes Celine Dion as a famous artist through images of her performing live in elegant outfits and a listing of songs. It targets a female audience by representing Dion as feminine and focusing on love themes. The cover conveys that the recording captures Dion's live performance and promotes her style of music and persona.

1. Spine Title: Of the publishersBinder. The purpose Of recognition of the artist (Celine Dion) in words in a straight forward way.Back Cover Image: MontageOf images of Celine Dion performing Live. Promotes And connotes she is a well known artist.Main Title: In designOf the music. Red is Used Which is striking with the font Being simple. Main Image: Image of the main Artist (Celine Dion) to represent her as an artist. Clothing connotes she is feminine and elegantWhich represents her as a person, and to an extent, her style of Music. An anchored angle connotes an interesting and perhaps, dramatic effect as opposed to her character and singing. List of songs: As it’s a DVD for a live performance, shows selected songs that was played for the particular live event which informs the audience. Format logo:Shows the licence For the DVD cover. Emphasise artists fame.Institutional logo:This denotes which institution Promotes Celine Dion. Connotes she is a famousartist.

2. DVD Cover AnalysisWhat is the event being captured?The main image on this DVD cover is of the artist; Celine Dion who is in a position on stage performingLive. To make it clear that she’s performing live, there is a montage of pictures of her in differentbackgrounds and outfits on a stage which connotes that the live performance involved a her singing aVarity of songs. In one live performance.Who is the advert targeting? How do you know this?The advert is targeting a female audience. Being more specific, it could be targeting towards the majority of the female audience as she looks very inspirational . Furthermore, the list of songs is mainly to do with the theme of love and strength which makes this more appealing towards the female audience. Also, her outfits are very feminine and elegant which could inspire women with that taste. How is the artist and music represented?Celine Dion’s clothing is elegant therefore gives her a representation of a feminine lady. The montage of pictures are of her in different outfits which suggests her fame as an artist connoting her popularity. The list of music listed are mainly in the theme of love and passion which links with the representation of the artist. What message does the cover give to the audience about the album/recording?It gives a message that the theme of love promotes femininity and elegance amongst the female audience. Also that the theme of love attracts mainly the female audience due to the fact that Celine Dion’s a women which is to an extent stereotypical.

3. Institutional logo, denotes which institution promotes the, Spice Girls. Connotes their fame. Back cover image :Montage of images of the Spice Girls individually taken connotes they have their own styles and personality . Main Title . “Spice”, is in red large capital bold letters which connotes their personalities . Also connotes that their lively and wild as singers. “Girls”, is in smaller black bold letters connoting a more simple side of the group. List of songs : As it’s DVD cover, yet again, selected songs has been chosen near a recent image of them highlighting their back as a group. This connotes the songs are popular and appealing to the audience. Main image denotes a girls group in glamorous outfits which connotes different personalities as well as styles in clothing. Each band member is dressed in a particular manner and their posture is different which appeals to a mainstream audience as their of different styles. Spine Title: Of the publishersBinder. The purpose Of recognition of the artist (Celine Dion) in words in a straight forward way.Shows the licence For the DVD cover. Emphasise artists fame.

4. What is the event being captured?The main image on this DVD cover is the group, “Spice Girls”. There are two images of the group; one of which is a picture of them when they first formed as a group as the words, “mission accomplished” connotes this. The other picture is of their re-union as a band. However, the picture on the back cover of the DVD is the main even being captured as it’s them in present time as a girl band.Who is the advert targeting? How do you know this?The advert is targeting mainly towards a female audience. Their reunion as a group connotes that their appealing towards a mainstream audience in which a male audience could be involved. To be more specific, their targeting towards a female audience not only because all band members are female, but each band member has different outfits on representing their different styles, which all women have; their won styles. How is the artist and music represented?The girl band is represented as a group with each member with their own sense of style, personality as well as posture. Through this, the music is represented as inspirational. Songs such as, “Wannabe”, and, “Viva Forever”, suggesting the idea of, “girl power”?What message does the cover give to the audience about the album/recording?It gives a message that the band singers are inspired by their different personalities. Their different ways of style connotes their difference isn’t the case when singing the same song together as a group. It gives the message of, “girl power”, which is promoted amongst girl groups.

5. Main image of the advert is a collage of flowers in pale colour’s which connotes the simplicity as well as mystery because of the use of pale grey. Magazine reviews denote quotes which connotes others opinions which suggests the band is popular. Body copy denote when the album is going to be released which informs the audience. The title of the band are in bold red capital small letters. Everything else is in blue, grey and white which gives the band extra importance which connotes their a band with a powerful representation. Action line informs the audience where to buy the album which connotes their fame as a band.

6. What is being advertised?The group itself is being advertised through the titles of the band which is placed in the bottom right hand corner. The advert is simple because of the use of pale dark and light colours, where as the band title in red which takes over. The background image of flowers and leaves connotes innocence and elegance which advertises the bands style all in one. Who is the advert targeting? How do you know this?The advert is targeting mainly towards a niche audience as the style is very unique with the use of pale pastel colours. In contrast, the title of the band is in red bold letters which suggests that the target audience is unique in their own styles. The use of pastel pale and dark colours connotes it’s targeting towards both female and male audience. How is the artist and music represented? Is stereotyping being used? The artist , in this case the band is represented as a group with unique and an individualistic style; different from the majority of music video’s which connotes their music is different and falls under, Rock and Pop. Stereotyping is used when using dark colours to represent the theme rock. What message does the advert give to the audience about the album?It gives a message that the band singers are unique in their sense of style which may show perspective of the audience creating a personal and different style from other advertisements. The title of the band being red and the background collage of the flowers in pale pastel colours gives a message that a unique sense of style brings success.