The document summarizes feedback from an audience survey about a music video. It discusses how the audience enjoyed the storyline the most, which was the main focus of the video based on prior research. Minor criticisms included suggestions to film more close-ups and improve some lighting, while most said they wouldn't change anything. All respondents said they would watch the video again, showing the video succeeded in creating content people want to rewatch.

1. 3. What have you
learned from your
audience feedback?

2. 1. Did you enjoy the video? Why?
To start off the survey I wanted to know their first reaction to the video so I asked whether they enjoyed it or not.
Based on all of the responses below they all really liked the storyline. When planning and filming the video we wanted
the storyline to be the main aspect to the video as this was what our target audience look for in a music video based
on our audience research, so I’m glad it stood out and we were able to achieve this.
Audience research survey Feedback survey

3. 2. What was your favourite aspect of the video?
The majority of the answers to this questions was the
storyline, proving once again that this was what our audience
wanted and liked the finished product.
3. If at all, what didn’t you like about the video?
The next question I asked was what they didn’t like about the
video to be able to improve next time. The responses I
received were either they liked everything or it was something
minimal such as to film more close ups and improve some of
the lighting in the video.

4. 4. Is there anything you would change about the video? If
so, what?
Again they said they wouldn’t change anything of
something small like more close ups. Although on person
said to show the characters happy at the end instead of
them just running away.
5. Would you watch the video again?
100% of people who filled out the survey said they would re
watch the video. This is very positive feedback as now we
know we succeeded in creating video people would like to
watch.