The document discusses the various media technologies used at different stages of a project. During research, the author used Google to research genres and YouTube to analyze music videos. A SurveyMonkey survey gathered audience feedback. Interviews were recorded on a Canon camera and edited in Movie Maker. Photoshop was used to design a mock digipak layout. During planning, Word created schedules and forms, while PowerPoint designed pitches and plans. A camera and GoPro filmed the music video. Adobe Premier edited the video, while Photoshop designed the digipak and advertisement. Different platforms like PowerPoint, Prezi and the author's blog were used to evaluate the project.

1. 4. How did you use media
technologies in the
construction and research,
planning and evaluation
stages?

2. Research
All throughout my coursework I have used a range of
different hardware and software. During the research stage,
computers allowed me to carry out the majority of the software
tasks such as search engines like Google to research and
analyse different genres, digipaks and advertisements and
YouTube to search for music videos to analyse.
I made a survey to gather responses on what our
audience are looking for in each category. The survey was
produced via SurveyMonkey and was shared to friends and
family. By doing the survey on this site I was able to receive as
much feedback as possible which helped make decisions on what
I wanted for the video and digipak. I have used SurveyMonkey in
the past so there was no trouble on figuring out how it works.
For our interviews to collect even more information about our
audience we set up a camera ( Cannon 600D SLR) and tripod
and interviewed some of our fellow students. Once finished I used
Movie Maker to cut out all of the unnecessary parts and then
proceeded to upload it to YouTube. I had a bit of an issue when
uploading it as the video was saved in the wrong format for
YouTube, so I changed the format to () and then was able to
upload it.

3. Some other tasks in which I used
software during my research is when
creating my own digipak (individual
response), as it was just a mock up I copied
some photos from Google images and just
used PowerPoint to put them together
to create the digipak, I then converted them
to JPEGs and uploaded them onto my blog.
For the inside of the digipak mock
up I wanted to use images from the same
photoshoot of the artist chosen so I found
one of the girl underwater. I wanted the
image to be stretched across all three
panels so I used Photoshop to copy and
paste sections of the image so it was able
to spread across the three panels. I also
included ().
I also slideshare was to upload
my PowerPoint of my digipak and advertism
ent analysis onto my blog by copying the
embed link. Again both PowerPoint and
Slideshare I have used in the past.

4. Planning
Moving onto the planning stages, Microsoft Word was used for various
tasks such as the shooting schedule. This involved putting the roles,
times and locations of the filming for our music video. It made the shooting
process run smoother and much more efficiently as no one was
confused as to what we were filming. We also used Word for the risk
assessment (this is to evaluate all the potential risks that may be
involved in the production of our music video and digipak), release
forms (a document that is filled out to give us permission to distribute the
video with permission of the talent).
I drew up the second storyboards, mood boards and digipak and
advertisement mock ups; I then used a scanner to be able to put up a
clear image of our storyboards, mood boards and digipak mock ups onto
my blog.
I used PowerPoint to create the pitch and the plan for our digipak, then
uploaded them onto slide share and used the embed link to copy onto my
blog.
Finally we used Gmail to contact the music company that is in charge,
i.e. has the rights to the song we wanted to use, in subject for permission of
using the actual song for our video. We also used blackboard and our
college email to contact the college with the request of booking out kit and
the studio.

5. Construction
Now onto the production stage, we used a canon 600D SLR camera, GoPro and a tripod when shooting our
music video. I didn’t have much experience with using a camera to film with so we all got a brief explanation on
how to use the camera, so the contrast, zoom, etc before using it. In the video we have a variety of shots so
we used the tripod on various occasions, it came very handy when filming the panning shots. One of the
things we did have trouble with was the point of view shots and keeping the camera steady enough, many
times we had to re shoot them as they looked very shaky and unprofessional, but after quite a few attempts we
managed to get it right.
For the digipak we shot in the studio at college with the same camera to take the photographs. Our initial idea
for the digipak didn’t go exactly to plan and we thought the images were unprofessional and didn’t look right for
what we wanted. So after thinking it through we decided to go with the idea of the same location and idea just
using a filter to be able to show the movement of the boy and girl slowly removing their hands from their faces.
The next slide contains all of the images we tested, we used different lighting, different poses and by blurring
the background but we still weren’t happy with these images and decided to scrap them and take new ones,
which are the ones we used in the digipak.

7. Post production
After shooting the music video and digipak next came
the editing process, this was the most time consuming
part of the coursework. My job during this stage was the
editing of the music video, although tough at the start I
really did enjoyed editing it. Before this I had no
experience whatsoever on Adobe Premier (which is
what I used to edit the video), so by the end of it I could
say I was well equipped to edit another video. When I
started editing we had not yet finished filming, but we felt
it was important to start sooner than later as it helped us
not only finish sooner but also know if we were missing
any footage so if we were it wouldn’t be a problem to
film it.
I used the timeline to drop and drag different clips to
ensure they were all in the correct place and the video
made sense. I was able to edit the clips and cut out all of
the unnecessary footage. I also had use effects to
change the lighting and contrast in some of the
clips. I used different transitions, slowed and sped up the
video and made some clips fade into each other.

8. For the digipak we used Photoshop which I have used in the
past (for example when I created my music magazine last
year). The images we had taken were cropped down
to properly fit into the digipak form and then we added text,
a barcode and the record label.
For the magazine advert we again used Photoshop. The image
we used was the same as the front cover of the digipak, we
added the name of the artist and the album, some songs it
contains and that it is out now.

9. Evaluation
For the evaluation I wanted use more than one platform to answer the questions. For the fourth
question I used PowerPoint as I knew it I would be including a lot of images and screenshots and it
would make it easier to copy and paste in the images.
For the second question I used Prezi, this website allowed me to be much more creative on the
display of the question.
And then for the first and third question I just wrote straight onto my blog. This allowed me to paste the
embed link of the PowerPoint including the survey results from the feedback of the video from
slideshare. I also created gifs on my blog using Free Gif Maker, this allowed me to be more creative
with the design of my blog.