A feasibility study systematically investigates the viability of a proposed business activity by measuring its potential profitability and assessing viability in all key areas. The study requires careful, scientific planning to independently examine technical, financial, economic, and scheduling aspects so that findings from one area support others. A good feasibility study is comprehensive, objective, simple, and reliable in determining if a project will be viable and profitable not just in the short-term but over its entire lifespan.