Feel Good Drinks is a drinks company based in East London that produces still and sparkling fruit drinks with no added sugar. To increase brand awareness and reach their target market of 16-34 year olds, Feel Good Drinks plans a campaign involving pop-up stalls across shopping centers in the UK offering free samples. Customers will be encouraged to take a "selfie" feeling good with the drink using #FeelGoodOnTheGo for a chance to win prizes like a spa trip. The effectiveness will be measured by comparing sales before and after, and increased website traffic.