The document discusses how businesses can satisfy customers through effective marketing. It explains that the goal of marketing is to satisfy customer needs and wants by developing, promoting, and distributing products and services. Businesses should focus on understanding their target market and utilizing the four P's of marketing - product, price, place, and promotion - to satisfy customers and achieve the overall marketing concept.

1. Marketing Basics - How can I satisfy customers?1MarketingBasicsEssential Question?How can I satisfy Customers?

2. Marketing Basics - How can I satisfy customers?2Marketing Process of developing, promoting, and distributing products or services to SATISFY customers needs and wants

3. Marketing Basics - How can I satisfy customers?3Marketing is a part of Business

4. Marketing Basics - How can I satisfy customers?4Marketing concept Satisfy customers

5. Marketing Basics - How can I satisfy customers?5Vs. business goal -Make a profit

6. Marketing Basics - How can I satisfy customers?6Repeat 4 timesThe marketing concept is to SATISFY CUSTOMERS

7. Marketing Basics - How can I satisfy customers?7Satisfy CustomersThink Pair ShareOn your own, describe what it means for a customer to be satisfiedDiscuss your description with a partnerShare with the class

8. 1. On your own – describe what it means for a customer to be satisfied:Marketing Basics - How can I satisfy customers?82. discuss your description with a partner3. Share with the class

9. Marketing Basics - How can I satisfy customers?9

10. Marketing Basics - How can I satisfy customers?10Customer vs. ConsumerThink - ShareOn your own, think of an example of a customer who is also a consumer:2. Be prepared to share with the class

11. Marketing Basics - How can I satisfy customers?11industrial Makes products to resell to consumers

12. Marketing Basics - How can I satisfy customers?12

13. Marketing Basics - How can I satisfy customers?13Class VoteGood or Service?Laptop ComputerCarCell PhoneCollege educationAirplane flight

14. Marketing Basics - How can I satisfy customers?14Goods & ServicesThink - ShareOn your own, think of an example of a company who sells both goods and services:Be prepared to share with the class

15. Marketing Basics - How can I satisfy customers?15

16. Marketing Basics - How can I satisfy customers?16Orbit GumMcDonaldsAquafresh ToothpasteDick’s Sporting GoodsWalMARTGamestopClass Vote: Mass Marketing or Market Segmentation

17. Marketing Basics - How can I satisfy customers?17Alike and DifferentOn your own, describe yourself in the following categories:Age, gender, ethnicity, hobbies, music style Create a list of 10 of your favorite productsWith a partner create a T chart comparing how you are alike & how you are differentCreate a list of 5 products that you both like and could be “mass marketed” to you.

18. Alike & Different:On your own, describe yourself in the following categories:Age:Gender:Ethnicity:Hobbies:Music Style:Marketing Basics - How can I satisfy customers?18

19. Alike & Different cont.Create a list of your 10 favorite products:Marketing Basics - How can I satisfy customers?19

20. Alike & Different cont.With a partner, create the T chart below comparing how you are alike and different:Marketing Basics - How can I satisfy customers?20

21. Alike & Different cont.Create a list of 5 products you both like & could be “mass marketed” to both of youMarketing Basics - How can I satisfy customers?21

22. Marketing Basics - How can I satisfy customers?22Target Market Focus all marketing decisions on a specific market of customers

23. Marketing Basics - How can I satisfy customers?23Target Market Pair ShareWith a partner, discuss - Who do you think the target market is for following companies?Food LionHarris TeeterGame StopBest BuyTaco BellMcDonaldsWhat clues can we find to help us?

24. Marketing Basics - How can I satisfy customers?24Marketing Mix – 4 P’s

25. Marketing Basics - How can I satisfy customers?25Repeat 4 timesProductPricePlacePromotion

26. Marketing Basics - How can I satisfy customers?26Positioning Get people to think of a product in a certain way ex. Axe body spray – cool, attractiveEx. Raplh Lauren - scholastic

27. Marketing Basics - How can I satisfy customers?27Positioning Pair ShareDiscuss with a partner:How is Gatorade trying to position this product?What clues can you find?Buehrl

28. Marketing Basics - How can I satisfy customers?28Positioning Pair ShareDiscuss with a partner:How is Dentine Ice trying to position this product?

29. What clues can you find?Buehrl

30. Marketing Basics - How can I satisfy customers?29Wants Things people desire, such as Gatorade (rather than just water)NeedsBasic necessities food, clothing, shelter

31. Marketing Basics - How can I satisfy customers?30Levels of NeedsPair ShareWith a partner come up with 2-3 products that meet the needs of each level of the pyramid

32. Levels of Needs cont.With a partner, come up with 2-3 products that meet the needs of each level of the pyramid:Self actualization – Esteem – Love/Belonging – Safety – Physiological - Marketing Basics - How can I satisfy customers?31

33. Marketing Basics - How can I satisfy customers?32

34. Marketing Basics - How can I satisfy customers?33Rational or Emotional?

35. Marketing Basics - How can I satisfy customers?34Rational or Emotional?

36. Marketing Basics - How can I satisfy customers?35Rational or Emotional?

37. Marketing Basics - How can I satisfy customers?36Rational or Emotional?

38. Marketing Basics - How can I satisfy customers?37Rational or Emotional?

39. Marketing Basics - How can I satisfy customers?38

40. Marketing Basics - How can I satisfy customers?39Review ofCompetencies& EssentialQuestions

41. Marketing Basics - How can I satisfy customers?40Identify the components of the marketing mixPPPP

42. Marketing Basics - How can I satisfy customers?41Describe the marketing conceptSC

43. Marketing Basics - How can I satisfy customers?42Explain the concept of target marketing