The document provides details for constructing a fashion magazine photo shoot, including equipment, props, models, and locations needed. The crew consists of Georgina Malpass as the creative director and photographer, along with Alex Tselekidis and Alexandra Cirovic as photographer and makeup artist, respectively. Four locations around Belgrade, Serbia are listed for the shoot.

1. C O N S T R U C T I O N O F F A S H I O N M A G A Z I N E
B Y G E O R G I N A M A L P A S S
FASHION MAGAZINE
CONSTRUCTION

2. Equipment-
• Camera
• Tripod
• Rain cover
• Light deflector
• 2x Memory card
• 2x Battery
Props-
• Georgina- Necklace
• Yhou - coat
• Amarachi- Heels
• Alan- tie
Model cast-
• Georgina Malpass- 38165678234
• Yi Yhou- 38167298364
• Amarachi – 38156592836
• Alan - 38178262453
Location-
• Location 1- Branko bridge
• Location 2- Prokop, Daragana Mancea BB
• Location 3- Prima International school grounds
• Location 4- Vojna Gimazija
Crew-
• Creative director- Georgina Malpass
• Photographer- Georgina Mlapass and Alex
Tselekidis
• Make up artist- Alexandra Cirovic
PHOTO-SHOOT CALL SHEET

3. A B R E A K D O W N O F T H E M A K E U P U S E D F O R T H E F R O N T C O V E R
P H O T O - S H O O T .
FRONT COVER PHOTO SHOOT
MAKE UP

4. I have applied bronze and
gold tones to the eyes. The
bronze enhances the crease
makes the eyes stand out
and it translates well in
photos.
For the blush and lipstick, I chose bold
colours as in photos, the flash can naturally
wash out models’ faces. So a touch of color
on the cheeks and lips will make the face
look natural as well as highlighting bone
structure and defining the lips.
As eyebrows frame the eyes, makeup
artists tend to fill in the brows. Especially
for photo shoot. The use of soft brow
pencil or a brow powder, just following
the natural shape, can define the
eyebrows and create a dramatic look.

5. A L L T H E I M A G E S T A K E N F R O M T H E F O U R P H O T O S H O O T S
IMAGES FROM THE PHOTO-
SHOOTS

10. C H O O S I N G T H E I M A G E S T H A T W I L L B E U S E D I N M Y M A G A Z I N E
D E S I G N
SELECTION PROCESS

12. FRONT COVER IMAGE
Hair and Make up- I like the lose
curls styling for the hairstyle as it
looks effortless and natural. The
coordinating make-up is
effective as it emphasises the
the bone structure of the model
and ties in with the accessories.
This fashionable main image will
capture the attention of the
target audience.
Styling- the wardrobe choice is
casual and in fashion. I have
chosen an eye catching
necklace to match the bold lip
colour. It is simplistic and
contemporary which embraces
today’s fashion.
Pose- The model
communicates to the target
audience through the pose, its
relaxed and gentle which will
invite the readers in.
Subject- the focus of the
main image is a normal
girl who has a natural look
and will relate with the
readers on a personal
level. Also an unfamiliar
face on the shelves may
work in Urban magazine’s
advantage as amongst
all the famous faces,
people may be drawn to
my magazines front cover
out of curiosity.
Shot type- I have gone for
a medium shot which
allows readers to notice
the fashion and the urban
background. The blank
spaces in the corners of
the photo are deliberate,
as to allow room for the
text to fit neatly around
the subject.

13. CONTENT PAGE IMAGES
For the biggest
image on the
content page I
chose an
image from
the same
photo-shoot as
the front cover
photo. This is to
indicate that
this image is
referring to the
main article.
The second
image will be of
an original
image from
behind the
scenes of Milan
Fashion Week.
This is an article
that is not
featured on the
front cover, but
this will show
that the
magazine has
variety and
even more
interesting
articles inside.
Another photo included on the content page will be
of sandals and pearls as the target audience
(teenage girls) typically like to read about shoes and
accessories.

14. The main article will
feature four images.
One will be of the
same model
advertised on the
front cover- creating
synergy. This image
relates to the double
page spread due to
the colourful graffiti
and fashionable
styling.
The next one will be
of another aspect to
the double page
spread- this editorial
fashion image is of
the Chinese male
who I interview in the
article. The Graffiti
background
represents city style.
This photo is of the
other female
interviewee. This
photo showcases
African urban fashion
at its finest and will
inspire teens of all
nationalities. The
concrete
background
connotes an urban
jungle.
And this image is off
the Serbian teen I
interviewed for my
magazine. The edgy
pose communicates
high fashion and the
smart styling
represents a
segment that urban
fashion covers- geek
chic.
DOUBLE PAGE SPREAD IMAGES

15. S T E P B Y S T E P E X P L A N A T I O N O F H O W I C R E A T E D T H E M A G A Z I N E
F R O N T C O V E R .
BREAK DOWN OF THE FRONT
COVER

16. To begin with I have created my magazine
front cover using Adobe Photoshop. With
creating a new file I began with a Size A4
(21cm x 29.7cm) background which I then
built up my design upon.
To follow I created a coloured strip which I located
at the top of the magazine page to give it a splash
of colour and to comply with my initial design.
Now I have selected the main image, which I cropped
to apply with the rule of thirds and to fit on the
conventional 4A magazine size. I have further
enhance the image in regards to contrast and
vibrancy with the use of HDR toning option tool.

17. Then I began to incorporate the magazine
masthead- Urban. Following my design I stayed with
the deep green colour and applied some editing
techniques such as; stroke and Bevel and Emboss.
In order to make the mast head 3D in order to
stand out from the background.
Next I imported a barcode to be used on my front
cover. I positioned it in the bottom left cover
following a typical magazine layout. Being located
her it does not disturb the textual and visual
arrangement of the front page.
I then opened a supporting image in Photoshop,
which I cropped and edited using enhance-
saturation and brightness options. I then pasted it
into the front page and located it on the left side of
the front cover as not to obstruct the main image.

18. With my first article design assembly, I
have moved on to my next textual
feature. I began formatting my main
article buy giving it prime location- along
the bottom of the page with increased
text size in order to be noticeable and
eye catching. I also enhance the text
using FX stroke tool to make it bolder.
Implementing the next article I chose a
bright yellow colour to create a
‘summer like’ feel to it, as the magazine
is a June issue. Also the subjects of the
article are relative to fashion which will
attract my target audience. The
chosen font is in capital letters, san-serif
style making it bold and easy to read.

19. C R I T I C A L B R E A K D O W N M A G A Z I N E D R A F T S
DEVELOPMENT PROCESS

20. The mast head is too
dark meaning it is
fading into the
background. I will
reasses potencial
colours in order to
make it stand out
more.
The colour scheme is
too colourful, like Elle
and Teen Vogue I
should stick to a colour
scheme which consists
of 3 colours.
The unoriginal
image looks out of
place. This is an
aspect I will
develop on.
FIRST FRONT COVER DRAFT
The strip along the
top is the same
colour as the models
lips. I may develop
on this feature.

21. SECOND FRONT COVER DRAFT
I have re-arranged
the text to create
some variety.
The black text is not
standing out
enough. I will
change this aspect.
The badge is
obstructing the main
image, I will relocate
this.
I have decided not
to include the
unoriginal image.

22. Developing on my cover I
have decided to go for a
classical 3 shade colour
scheme- black, white and
green.
The title for the main
article is fading into the
back ground, I will fix this
through applying the
stoke affect to outline the
text.
I relocated the
badge so now it no
long detracts from
the main image.
The color scheme of
this draft make it
look gothic which
may attract the
wrong audience.
THIRD FRONT COVER DRAFT

23. The masthead is a serif font-
Gungsuh that has been edited with
shadows and an outlines to make it
stand out and memorable. The title
is located at the top of the page
slightly to the left, which will catch
the target audiences eye. As the
word ‘Urban’ is in a bold font, this
will emphasize the youth culture
that my magazines wants to
attract. The formatting of the mast
head connotes urban style.
The primary cover lines of the
magazine uses stylish colours (blue,
pink and turquoise) which are eye
catching and endearing to the
reader. The secondary selling lines
use contrasting colours such as
black and white which stand out
from the background and
complement the other three
colours used in the textual design.
The language in the selling lines
are, short, sharp and contemporary
as they describe topics that
teenage girls discuss or would like
to read about. The bold pugs, such
as the badge, make a strong
impact on the target audience
and using the titles of the articles as
a mecognisim to hook the
audience in and making them
want to read the whole article.
The Barcode is vital for selling the
magazine. It is made up off a digital
series of numbers which shows the
number of issues sold and the
number of magazines in stock in the
shop.
Main Image- is a medium
portrait photograph of a typical
girl, who represents the
magazine’s target market, teen
girls. This is to make the
magazine personal and inviting
to the desired audience.
The lighting is dim and turban
background is out of focus as
the emphasis is on the main
image . The colourful wardrobe
choice is in style and
contemporary ,combining the
teens with sophisticated
modern fashion. The relaxed
pose and inviting facial
expression of the model is
welcoming and friendly
embodying the essence of’ girl
next door’.
Overall the image and text fit
together well as they both
reflect Urban style, the use of a
‘normal girl’ on the cover
appeals to the target
audience and the eye
catching colours and topics of
the titles will make the issue
stand out on the shelves.
The connotation behind the
colour scheme is that they are
current and complimentary
which ties in with the
contemporary styling of the
main image.
FINAL

24. S T E P B Y S T E P E X P L A N A T I O N O F H O W I C R E A T E D T H E M A G A Z I N E
C O N T E N T P A G E .
BREAK DOWN OF THE
CONTENT PAGE

25. Moving on to my content page I began with a
light detailed patterned background. This will
give the page a neutral base in which I will build
up all the content information on. Through this
process I applied the same skills necessary for
my front cover.
Next I included the masthead and first image. This
will inform the readers that this is the content page.
I created these aspects first as they will catch the
readers eye first. The curly font of the masthead is
visually pleasing and will attract the target
audience.
With more time and effort I was able to create an
effective and informative content page that is
relative to the front cover. It also continues the
bright colour scheme showcased on the front page
and the background reflects the urban staircase
background.

26. FIRST CONTENT PAGE DRAFT
The background is
too plain and boring
for the type of
magazine I wish to
create

27. Denotation connation- The use of
hints of pink, turquoise and blue in the
text represents the youth and
playfulness of the magazine yet still
staying bold and classical with the use
of black and white. The connotations
of the main image may interest an
audience who wants to read more
about the article advertised on the
cover.
Use of text- The font size is relatively
small throughout the contents page as
there are many articles that need to
be showcased. The text colour is
classically black making the small print
easy to read. There are boxes of text
next to the images to inform readers
what articles they are linked to.
Main image- The models facial
expression is cool and mysterious which
could intrigue and entice the
audience. The image is medium shot
of the same model displayed on the
front cover. The fashionable denim
wardrobe shows the model is
embodying a modern and youthful
look. This style is worn by many
celebrities today, the reader will
recognise this making it an attractive
image.
Direct Mode- There are many articles
listed that may personally appeal to
different individuals due to their
interests and relations to certain
subjects. ‘Fashion’ and ‘Urban’ stand
out the most on this page as it is
repeated many times, this is because
these are the main themes of this
magazine.
Masthead- The name of the
magazine is ‘Urban’ which represents
the magazine as a young, fresh and
edgy magazine which is about
fashion. This will attract an audience
who is interested in the new trends
and the latest fashion icons. The mast
head is located at the top of the
page this is so it is the first thing the
audience reads. Its relative size is due
to my design including three large
images related to the articles inside.
The black colouring of the masthead
makes it stand out from the white box
out making it extremely eye
catching.
Selling line- this magazine has the
month and year considerably small
and situated above the masthead,
this is due to the date not being as
significant as the other information on
the content page. Also the name of
the magazine was advertised on the
front cover I have situated it under
the mast head. Although the date
and magazine name small and not
bold, their black outlining makes the
month, year ‘June 2015’ and
magazine name stand out against
the contrasting white back ground.
FINAL

28. S T E P B Y S T E P E X P L A N A T I O N O F H O W I C R E A T E D T H E D O U B L E
P A G E S P R E A D .
BREAK DOWN OF THE DOUBLE
PAGE SPREAD

29. I began with writing the most important
information, to begin to structure my
article. I then continued by implementing
the images- arranged to give the pages
symmetry and organisation.
I then wrote more of the article and changed the
background- to a urban skyline in order to continue
the urban city theme. The layering for this design
was difficult, yet it helped me to develop my photo-
shop skills.
With all my text typed and laid out on the page I
then began to reassess background choices due to
this one being too dark and clashing with the
colour scheme.

30. FIRST DOUBLE PAGE SPREAD DRAFT
The
introduction
at the top
looks out of
place, I will
have to
reposition this
aspect of the
article.
The page
number don’t
need the
letter P.
The text is not justified
and looks amateur.
The images look like they are missing
something, I will need to create text
boxes in order to make them more
visually intriguing.
To continue
the theme on
the content
page I will
change the
odd number
page to blue
and leave the
even numbers
pink.
I will also
highlight the
letters ‘Q’ that
stand for
question, in
the
corresponding
colours that
the image is
boarded with.

31. Main images- The main
images are long shots of
the teens interviewed for
the magazine. The teens
are styled in a modern
fashion which embodies
a contemporary take on
the average teen
stereotype. The subject
combines youthful
glamour and high
fashion, which is what
the target audience
wants to read about.
There are many aspects
to the images; the graffiti
backdrops, impressive
prints and bold poses.
The styling and set also
keep with urban theme
and reflects each
individual style as well as
symbolizing international
unity through fashion
Text- the text is positioned below or above to the image that
is linked to it, this creates an organised feel to the article and
makes the double page easy to follow. The article begins
with the capitilised letter, like the conventional layout of a
magazine spread. The text is outlined with a thick black line
which creates a ‘graffiti like’ effect. I also made the text
justified to create a visually pleasing finish.
The background- The
backdrop for this
double page spread
is a sketched urban
scene. It links in well
with urban city
theme.
Language- The language in the magazine is modern and ‘teen
like’ which will appeal to the target audience. The substance
of the article consists of four short interviews. They give an
honest insight into the lives of four very different teens who are
united through their interest in urban fashion. It discusses how
each teen interprets urban fashion as well as answering a
variety of fashion related questions.
Features- I have
included pull quotes
from each interview
to be positioned in
the coloured boxes
by the sides of the
photos. This makes
the images more eye
catching and
interesting to the
readers.
FINAL