The postcard uses visual elements and composition to convey the tone and genre of the short film without explicitly stating details about the plot. A mysterious man stands in a creepy landscape holding a gun at a low angle, implying conflict and power. The contrast between the dark grass and sky versus the man's shadowed face creates a sense of inner depth and conflict. The blood-red title is prominently displayed to attract attention to the name of the film. Overall, the postcard uses visual storytelling to pique interest in a dramatic thriller film without revealing specifics.

2. Film Postcard Design
Conventions
All of us can relate film as one of the products companies produce on daily
bases-e.g. chocolate bars. It is important for ‘the product’ to have USP, eye-
catching design and integrated marketing mix. Promotion and Packaging is
one of the part of 4P’s, and this includes postcard design.
Have you ever asked yourself, what is the first thing anyone sees when
searching for the specific film? It is postcard, thus I assert that it should be
unique, presentable, well packed and that it must send a right message to
potential ‘customer’. It should have all necessary information and postcard
should encompass the message and feeling of the film, which will be the main
source of attention for people wanting read about that movie.
A postcard should convey the title and genre in a glance. A lot of postcards
have small, difficult to read titles. Don’t use fonts or colors that stop the title
from popping out, make it readable in a glance.
It is not the most important thing to promote the actors through the postcard, as
most of the films are not about the actors but abut your short film-whether it is
extremely strong storyline, set, cinematography… Producers should aim to
make it simple but effective.

3. Examples of Film Posters

4. 10 Tips for Postcards
1.Make it eye-catching and unique
It is important for a postcard to be unique and distinctive. By saying this, I do not mean that it should be
overwhelmed with colors. The best combination of colors should be chosen, and they should be compactable.
2.Make it easy to read from a distance
You have to think of having three distinct layers: details, headline and font. Headline should be the main and the
largest. Font shouldn’t be too complicated.
3.Amphasise the contrast
Contrast gives depth to the postcard and it creates a more powerful image. If a printer allows it, usage of a high
color background with a full bleed to make your postcard stand out from all the rest could be a great solution
4.Make mini versions
Make few examples, and put them together-one next to another. This will allow comparison to be made and to
discuss which one creates the best feeling.
5.Size and Location
This is important: Where is your postcard going to be located? This factors in several ways, including the size of the
postcard (and possibly aspect ratio), visual clutter around itand will the people who see it appreciate your call to
action?

5. 6.Use a lot of space
Extra space will visual impact and readability at distances. There are some places where an extra
space can work: between individual letters, between lines or text or around interior margins of the
canvas.
7.Use a contemporary printing technique
Depending on the location and audience for your postcard a cool printing technique might be in
order. There are a lot of things you can do on paper that just don’t work in digital projects. When it
comes to printing techniques, there can be budgetary considerations as well. Some printing
processes can be pricey; so make sure you have enough wiggle room with the budget before you
get started.
8. Stand out
A flashy gradient background, head-and-shoulders character pictures and bright lighting make it
difficult not to stare at one of these postcards.
9.Iconography
Postcard designer should be able to create postcard that shows but does not tell. The most
effective movie postercards are iconic, presenting the themes in the film without resorting to flat
out saying what it’s about.
10.Recognizability
It should be recognizable everywhere so people at the first glance can know which film is in the
question. Again, it doesn’t mean that it should be overwhelmed with colors, it just should be
distinctive.

6. Analysis of Short Film
Postcard

7. Six Shooters
Six Shooter is an Irish 2004 live action short film starring
Brendan Gleeson and Rúaidhrí Conroy. The film earned
several awards, including the Academy Award for Best
Live Action Short Film.
Storyline
At the hospital, a doctor gives Donnelly the bad news: his
wife of many years has died. He visits her body, placing a
photograph of their pet rabbit on her hands. Then, in the
early morning light, he leaves and catches a train back
home toward Dublin. He sits across from a young
talkative man who seems to have a loose screw, making
coarse observations, starting an argument with a couple
in the next seats who are clearly tense with each other.
Over the next few miles, Donnelly learns that all four have
lost someone that night, and, in a strange turn of events,
the kid bequeaths to Donnelly a gift that may ease his
pain. There's a strange bond in grief.

8. By including this ‘Academy Award Winner and
the Best Live Action Short 2006’, it instantly
implies to the audience that the movie will be
brilliant as it wouldn’t get an award if it was a
boring, day-to-day film. This stimulates the
audience to actually go and watch the movie as
it has promises to perform well.
The background of the
postcard shows an
extravagant landscape, set
in nature that looks
extremely creepy in terms
of its colors. Grass at the
bottom of the postcard is
dry which symbolizes the
genre of the film
As stated, it is important for
every postcard to has a
contrast that gives a depth to
the whole picture. Crystal blue
sky and dark greenish-black
grass gives an impression of
the inner depth of the film-
everything but simple and
boring.
The title is located on the
left side with big capital
letters. It is in our logic to
read everything from left to
right, so this position of the
title is the most natural.
The colour of the title is
extremely powerful as it
represents blood.
The man located on the right
side gives mysterious tone to
the whole postcard, without
revealing the storyline.
The symbol
18shows the
audience how
serious the film as
children are not

9. Narrative
 From the main character we can actually conclude what
is the film about without actually watching it. We can
see that the film is criminal kind of movie, with a lot of
disputes, a constant fight between good and evil. A
man holding a gun always represents revenge, misery
fear or punishment. Even though we can not reveal the
main cause of that, let’s say revenge, we can
understand what was the main idea director wanted to
create once he made a movie.
 Also the colour of the man, and the shadow covering
his right part of the body gives the postcard and the
audience the vision of depth of the film and the
characters inner thoughts.
 Man head is turned to the right side, as he was
searching for someone. That gives the impact of a
conflict between him and other people/person. Also,
his body language doesn’t implies that he is scared of
the outcome but rather opposite-that he is ready for a
fight and to confront a person that stays on his way.

10. Image
 The image is shot from a warm angle,
or low angle. This angle emphasize the
power of the person on the picture in
comparison to others. Despite the fact
that the postcard, because of the angle
it is shot from, looks powerful, it also
tells the audience who is the man,
what is his impact on society-other
people, nature, animals… We can also
conclude a lot about the character-
determined, strong, influential.
Letters at the bottom of the
picture are not positioned
at the center which implies
the importance of the
character standing in the
field.

11. Colours
 When looking at the colours of the
postcard, we can not conclude
that it is warm, nice atmosphere,
but rather an atmosphere that is
cold, distant etc... Again, the
contrast between a man, grass
and the sky represent the conflicts
of the main character life. For
instance, if the grass of the
postcard was sparkly green and
the sky didn’t consist of clouds,
we could conclude it is some
romantic comady not a terrifying
horror-thriller film.

12. Written text
 The written text includes a tagline, at
the bottom of the picture. It is not in
capital letters and the font
representing it is not extremely eye-
catching so it doesn’t take off the
attention from the main part of the
postcard-the man. Also the tittle has
the biggest font with a noticeable
colour. It is the first thing that pops in
viewers eyes, so it is hard not to
remember the name. Also the tittle ‘Six
Shooters’ represent that there are six
main people involved in it and that
there is a drama going on in the film all
the time.