Pitch- Introduction Mood board Target audience Film Synopsis Camera style Locations Characters Film budget Taglines Target audinece Endorsements Media concepts and theories Evaluation

1. THE PITCH
Key features essential in production, distribution and
promotion of a short film.

2. INTRODUCTION
The main purpose of this PowerPoint presentation is to showcase key features that will
be essential in the production, distribution and promotion of the short film I intend to
make.
In my pitch I will create-
• A mood board- a composition of images that I would like to emulate in my film.
• A target audience profile- the characteristics, wants and interests of an individual that
would be ideally my target market
• Film treatment- I will detail; the plot, the locations, characters, filming style and
taglines for my short film.
• Endorsement ideals- I will give reason for the corporate companies that I would
preferably like to work with in reference to- distribute, promote and exhibition my film
to the highest standard.
• Implementation of theoretical knowledge- I have applied the theories I have studied to
my practical work by explaining how my film fits into media concepts and theories.

3. Ideally I would like to film in a
hospital like this one. As the main
character is drifting in and out
between life and death a hospital is
key to communicating the
seriousness of her situation.
In case I am unable
to film in a hospital I
could shoot a hospital
beds’ wheel going
down a white hallway.
This would be a
resourceful way to
represent being in a
hospital without
necessarily having to
film in one.
The close up of the
girls eyes will be
repeated at the
beginning and end of
the film to have a
lasting impact on the
audience.
Family support is a
prominent theme in
my short film. I would
like to included more
inventive shots to
convey the idea of
family support (such
as a close up of
hands) rather then
the conventional
medium shot of a
family embrace.
As the story goes back and forth between the
hospital room and Bardo, I would potentially like to
film in a hospital room as to make my film as
realistic as possible. I would like to emulate a shot
like this and add post-production darkness and
shadows as to emulate the darkness the girl is
experiencing in real life.
The Tibetan word Bardo literally translates as ‘intermediate state’. It
is a concept which arose soon after the Buddha's passing. The term
"bardo" refers to the state of existence intermediate between two
lives on earth. According to Tibetan tradition, after death and before
one's next birth, when one's consciousness is not connected with a
physical body, one experiences a variety of phenomena.
I have been brainstorming
about how I could convey
my characters
indecisiveness about
whether to live or die.
‘Going into the light’ is a
concept that could work.
The glowing door would
present the calling of
heaven.
In order for my film not to
be too depressing or
stagnant I would like to
included scene where the
girls life flashes before her
eyes. It is here that she will
see all the happy times of
her childhood with her
family.
When a person directly
addresses the girl in
hospital, the girl will get a
phone call in Bardo to
indicate she is in a distant
place.
The mirror is a symbol of
physical and spiritual
reflection. This is why I
plan to include it as a
prop in Bardo.
I interpret Bardo to be a cold
white room. The furniture will be
glass to represent transparency
and figment. In a bare room the
glowing door will be more
noticeable.
An Ipad/Iphone is a medium of communication
that is current and it is just the right size for the
desk. The idea that the girl has to go on social
media to find out what is occurring in the
outside world is unique and realistic.

4. TARGET AUDIENCE
As the main character is
female, the target
audience also will be
females as they will find
the film more relatable.
Aged 13-18
Favorite genre is
dramas.
Participates in social
media. Has Instagram,
Facebook and Twitter.
Goes to the cinema on a
regular bases.
Aware of inspirational
quotes such as Carpe
Diem.
Family orientated.
Active audience- enjoys
finding meaning in films.
Enjoys hanging out with
her friends and
discussing film plots.
Studies creative subjects
at school.
Watches trailers on
YouTube
Watched a few short
film.
Enjoys watching films that
tackle problematic and
inspirational storylines.Reads film magazines.

5. FILM TREATMENT- SYNOPSIS
The Plot begins when a teenage girl is rushed into hospital fading in and out of consciousness. Her
heart monitor goes flat line and she is enters the transitional state between life and death- Bardo. In a
white room she finds and Ipad/Iphone and becomes frustrated when she can not send any
messages, there is a glowing door that she walks to, but a sound from the outside world distracts her
from going into the light. The Ipad/Iphone pings with a ‘news update’ she reads an article and
realises its about herself ‘teenage girls suicide attempt lands her in hospital’. Remembering what
happened she starts reading the comments on the news article, they are negative and remind her of
why she attempted to commit suicide- cyber bullying. She deceivingly walks to the glowing door for
the final time. Before she turns the handle she gets a phone call, her mother is speaking to her in the
hospital. Her mother kisses her goodbye and the girl has the lipstick imprint on her cheek. This
causes her to turn the iPad off triggering her life to flash before her eyes. Then her eyes flick open as
she is lay the hospital bed and she has the epiphany ‘Carpe Diem’.

6. FILM TREATMENT
The Camera Style- The movie will be filmed to mirror the conventional filming style used in
dramas. I will use an number of shots and camera angles to create suspense and convey the story.
With this I aim to create a cinematically diverse film. Through the use of a mainstream narrative
structure the film will be told following recognisable technical conventions as to visually capture the
atmosphere the two worlds represent- reality and inner state. The hospital will be filmed in a clean
cut clinical way in contrast Bardo will be filmed with a dim light to achieve the haunting and ghostly
atmosphere. Being inspired by the ghost whisper I will emulate the filming style of quick cuts and
faded frames to communicate that Bardo is a spiritual place between life and death.
Another style I will include is extreme close ups when displaying information on digital devices as to
connect what is happening online with the real life events. This will also give a personal perspective
from the characters’ point of view making the audience feel more involved and emotionally invested.

7. FILM TREATMENT
The Locations will be a white room (to represent Bardo) and a hospital corridor and room
(representing the real world).
Hospital
A hospital corridor would be
ideal for the opening scene
A hospital room would also
be ideal for having a
location to cut too and from
Bardo.
Bardo
In order to
represent the
transitional state of
Bardo I will need to
film in a cold white
room.

8. FILM TREATMENT
The Characters will be-
For the younger sister I would like
to find an actress that is between the
ages of 10-13. The actress should
be sweet and endearing in order to
pull at the audiences heart strings.
For the main character I
will cast a strong female
lead between the ages of
15-18. She to have an
ordinary look so audiences
can relate.
The mother should be
played by an attractive 40-
50 years old. The type of
mother who would wear
lipstick.
For the father I will cast a
man who is 45-50 years
old. He will need to look like
a business man so
audiences can assume he
puts his work before his
family.

9. FILM TREATMENT
The Budget- The production of most short films are low budget and many inspiring directors rely on
their creativity and inventions rather than expensive equipment props or locations. Using ready
available video equipment such as a tripod and improvised objects if necessary, I will try to create the
effects of pan, tilt and tracking shots.
My films budget will be limited to the bare minimum. I will be getting help with my visual effects off of
‘Crater training center’ for free. During my preproduction search I have negotiated access so a
location of a medical environment that doesn’t require specific authorisation or financial
compensation. The actors I will audition will be unprofessional (friends and family) therefore unpaid.
The only expenses will be-
• Transportation (car fuel, tram tickets)
• Editing software

10. FILM TREATMENT
Stay a little longer.
Live for now or
die forever
Seize the moment.
Live each day as if it were
your last.
The ultimate life
choice.
Life is a choice.
Death is an option.
Live in the moment for
death is but a heart beat.
Everyone dies but not
everyone lives.
Too early to die, too late to
live.
Once you go into the light,
there's no going back
How to save a life.
The future depends on
what you do today.
Yesterday is gone
tomorrow is yet to come.
An outer body
experience.
You don’t know what life is until
your faced with death.
Last chances
can not be made
twice.
To be or not to be?
Is this where you give it
all up?
One girl. One life. One
choice.
Death is but a flat line.

11. TARGETING THE AUDIENCE
The Target audience- Now that I know what motivates my target audience (and where they find out about/ watch
short films) I need to formulate strategy's to ensure they see my short film, thus successfully marketing my movie. My
target audience are aged from 14-18 who have an interest in dramas. Based on my questionnaire results, I will target
my audience through-
• Social media (making a page for my film and sharing the trailer online)
• Uploading the trailer to YouTube
• Writing an press release of the film with an analytical feedback (reviews in newspapers of magazines is popular
with my target audience)
• I will create a company webpage that will host products produced by the company such as this short film.
• I will use different print media formats such as; billboards, posters, post cards to raise awareness and to
encourage people to watch the film.
Aged 13-18
Use social media
Watches dramas
Family orientated
Emotive towards piano
pieces.
Believes in the transitional
state between life and
deathEnjoys to be challenged
by films

12. ENDORSEMENTS
• Film distributor- Entertainment One Distribution is the home media manufacturing and distribution arm of Entertainment
One Ltd. With the re-branding of Entertainment One in 2010, the company was renamed "Entertainment One Distribution. eOne
Films acquires film content rights and distributes these across multiple territories including Canada, the UK, Spin, the Benelux,
Australia, New Zealand and the United States. Distribution channels include theatrical distribution, home entertainment through
DVD/Blu-ray rental and retail, television, and digital downloading service. They have produced intense and exciting movies like-
Divergent and the Hunger Games which are films that my target audience would watch, thus if Entertainment One were to
distribute my film it would attract the right market and suggest a certain level of professionalism.
• Type of magazine- The film magazine ‘Empire’ would be my ideal representative for my short film. Empire is a British film
magazine published monthly by Bauer Consumer Media. Having issued more than 145,117 copies worldwide, Empire would be
the optimal film magazine to represent my movie not to an international market but also to a broader age group. Empire’s target
audience is 16-30 year olds therefore the readers they produce for, roughly fall into the age group I'm trying to appeal to. The
brand image of Empire is prestigious and trusted which would go in good favour if they were to write about my film.
• Exhibitor- to present my film to the public I will post it on social media sites and YouTube (to target the majority of my target
market). The official exhibitor I would use is ‘Short Film Corner’. Organized by the Festival de Cannes, the Short Film Corner is
the essential promoters for filmmakers. Since 2004, short film producers and directors have chosen the Short Film Corner as
the place to present their films, make meetings reality and take decisive steps for their future careers. I would choose this
exhibitor as it exclusively shows short films, this would allow my film to reach the niche proportion of my target audience that
are short film enthusiasts.

13. HOW MY FILM FITS INTO MEDIA
CONCEPTS AND THEORIES
Tzvetan Todorov's narrative theory suggests that all narratives follow a three part structure where they begin
with equilibrium, where everything is balanced, progress as something comes along to disrupt that equilibrium, and finally
reach a resolution, when equilibrium is restored. My storyline complies with this theory as there are three conflicts (that
causes her to walk towards the light) before the final climax (where she realises her life is worth living). The Todorov
theory should be implemented when making (any length) film as it follows a simple story structure that results in an
engaging film. This theory is extremely valuable in making an effective short film as in order for the film to be compelling
there needs to be a simple story structure with conflict before the final resolution.
Generic Conventions are the features shown by film texts that allow them to be put into a specific genre. For example
dramas are conventionally filmed in ‘everyday’ locations as to convey in-depth development of realistic characters who
must deal with realistic emotional struggles. Abiding by this, my film will be shot in a hospital which is the realistic place
where my story could happen. Another generic convention will be the use of the ‘beaten down teen’ this stereotypical
character is used in a number of dramas aimed at14-18 year olds and will allow the audience to sympathies and relate
with the protagonist. Generic conventions are very useful to producers and audiences alike. Producers can attract a
specific target audience by making it very explicit what genre the text falls into. Audiences can easily identify a genre of
text and choose to consume it or not.
The theory of active and passive audiences suggests that there are two types of viewers. Complying with the hyperdermic
syringe theory passive audiences are- easily manipulated, compliant and controlled. Where as active viewers are
engaging, involved and responsive. With this in mind I plan for my film to be aimed at active audiences as they have to
work out subtle aspects of the film such as- to understand that the girl is in a transitional state, the outside world music
bleeds through, when someone directly speaks to her the phone rings and in todays society we use technology to
communicate therefore the iPad represents an extension of how the girl has contact with the outside world. They will also
have to have some background knowledge such as what the quote ‘Carpe Diem’ embodies.

14. EVALUATION
Through the creation of this PowerPoint presentation I aimed to showcase key features
that will be essential in the production, distribution and promotion of my short film. I was
able to provide a clear summary of my short film idea and its potential to desirable
investors, institutions and audiences. During the process I was able to visualise how my
final film will look and what production stages I have to complete in order to achieve
desired outcome. The feedback from my pitch presentation and information from
survey are crucial in the further development of my short film in the preproduction stage
of script and storyboard development. Later on in post production and promotional
stage I will use primary and secondary research findings to create advertising campaign
which will successfully promote my film and attract desired audience.