The document discusses fans and fandom, analyzing how producers and public relations bodies use fans to benefit their media products. It explores how fans have used new digital media to further enjoy media texts and how producers have used digital media to please fans. Some media franchises discussed include The Dark Knight, Doctor Who, Paranormal Activity, Harry Potter, Family Guy, Big Brother and Twilight. The document also examines the advantages and disadvantages of independent fan sites from a producer's perspective and asks how a new media producer can encourage beneficial fan activity without harming their brand.

2. FANDOM
1. What is a fan?
2. Are you a ‘fan’ of any media product?
3. Why are fans useful?
4. How can fans be dangerous?
5. Can you make a fan? If so, how?

3. FANSITES
Today, we are going to be analysing the
action of fans, particularly how producers
and public relations bodies use fans for the
benefit of their media products, but also how
fans can work independent of these
agencies in new and interesting ways.

4. HOW HAVE FANS USED NEW DIGITAL MEDIA TO
FURTHER THEIR PLEASURE OF THESE MEDIA
TEXTS...
1. The Dark Knight franchise
2. Doctor Who
3. The Paranormal Activity franchise
4. The Harry Potter franchise
5. Family Guy
6. Big Brother
7. Twilight
8. Lucky Dip (a media text of your choosing)

5. HOW HAVE PRODUCERS USED NEW DIGITAL
MEDIA TO PLEASE FANS OF...
1. The Dark Knight franchise
2. Doctor Who
3. The Paranormal Activity franchise
4. The Harry Potter franchise
5. Family Guy
6. Big Brother
7. Lucky Dip (a media text of your choosing)

6. FANSITES
What are the What are the
advantages of disadvantages of
independent fan-sites? independent fan-sites?
Please answer from the point-of-view of the producer.

7. ACTIVITY 2... THE REVENGE
 You are the producer of a new media
product. In this multi-platform media
landscape, with its quadrillion channels and
services, how are you going to encourage
fan activity surrounding your product, without
damaging your brand?
 What kinds of activities will you encourage
and why?
 How will you foster participation and loyalty?