This document discusses the use of transmedia storytelling across multiple platforms and mediums including film, television, games, books, comics and more. It notes how transmedia can be used to tell stories, develop concepts, rehearse with actors, build audiences, market and promote, and develop new revenue streams. It provides examples of how specific films, TV shows and brands have utilized transmedia storytelling and discusses factors like market conditions, audience consumption habits and technological advancements that have enabled the growth of transmedia.

2. STORYTELLING
WITHOUT BOUNDS

3. Film
User Gen
Content
Community
Serial
Content
STORYWORLD Games
Graphic
Novels Fan Fiction
Comics
Books

4. STORY GAMEPLAY
SOCIAL ENTERTAINMENT
COMMUNITY

8. 9ʼs Science Journal

9. TRANSMEDIA
CAN BE USED TO:
1. tell stories
2. develop concepts
3. rehearse with actors
4. build audiences
5. market and promote
6. develop new revenue streams

10. Feature Film Series
Interactive Comic
Mobile
Player Remixes
Live Events
www.HEADTRAUMAMOVIE.co
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13. FEATURE FILM
SERIES
Mobile episodes
Micro-narratives
GAMES
Casual games with hidden clues
ARG online & real world
Interactive Comic
Mobile application

14. HiM
FEATURE FILM
SOCIAL SERIAL
GAMES CONTENT
PANDEMIC
LIVE GLOBAL
EVENTS REMIX PREQEUL /
SEQUEL

17. A PERFECT STORM
* MARKET CONDITIONS
* AUDIENCE CONSUMPTION
* ADVANCEMENTS IN TECHNOLOGY

18. Producers Guild of America establishes a transmedia producer credit
Well know producers and directors embrace transmedia
-Brian Grazer signs first look deal with Blacklight – last week Disney Acquires “The Runner”
-Tim Kring develops transmedia extensions to Heroes and original CFG
-CSI creator Anthony Zuiker launches LEVEL 26
-Guillermo del Toro starts Mirada a transmedia studio
-Tom Hanks company Playtone launches a transmedia project
Money flows into the category
Fourth Wall Studios a transmedia shop secures 15 million for transmedia
studio and has direct access to $200 million dollar fund
Studios continue to use transmedia to market and promote
Xmen, Men in Black, Source Code, Super 8, The Dark Knight Dexter, Lost, Heroes
Brands embrace transmedia
Reebok creates “Secret Life” with F1 Racer Lewis Hamilton
Nike transforms London into a game board
Bing partners with Jay-Z to produce Decoded
Mattel: Ken and Barbie