Theodore M. Newcomb's communication model, established in 1953, depicts communication as a triangular process involving a sender (A), a receiver (B), and a subject matter (X) that influences their interaction. It emphasizes the importance of effective communication in maintaining equilibrium in social relationships and highlights the need for individuals to navigate their social environment. While the model has advantages in focusing on messages and social equilibrium, it also has limitations related to message manipulation and lacks discussion on communication barriers.

1. Newcomb’s Model of
Communication
In 1953
By- Yashi Mehrotra

2. INTRODUCTION
• Theodore M. Newcomb is one of the pioneers in the establishment of
social psychology as an area for the study at the periphery between the
traditional disciplines of psychology and sociology.
• Theodore M. Newcomb’s Model, unlike any other models takes the
shape of triangle.
• The main significance of this model is that, it makes an attempt to
provide an explanation regarding the role of communication in the
society and in social relationships.
• According to this model, communication processes renders a significant
contribution in maintaining equilibrium within the social relationships.

3. ABOUT THE MODEL
• In this model, the communication among the individuals is focused upon the social
environment within the social environment.
• There are number of aspects, in terms of which communication processes can be facilitated
among individuals.
• This model is regarded as significant in the light of the individuals increasing needs and
requirements. In fact, when the individuals are residing in the democratic country.
• It is vital for them to generate awareness and augment their understanding in terms of
factors of the social environment.
• This information should be assisting to them in providing solutions to their problems and
enriching in their lives.
• Through this model, the individuals are able to understand, how important it is for them to
form effective communication terms within the social environment.

5. WORKING OF MODEL
• The Newcomb’s model works in a triangular format or A-B-X system
• A – Sender
• B – Receiver
• X – Matter of Concern
• The relationship between A and B is like student and teacher, government and public or newspaper and
readers. Sender and Receiver may work in a same flow but the same time some factor like “X” may affect
their flow of relationship. “X” it may be third persons, issue, topic or policy.
• For Example:
• Teachers introduce a new policy to increase the college timing from 6 hours to 8 hours.
• A – Teachers B – Students X – Policy or issue
If both students and teachers are satisfied with this policy then the communication maintains its
equilibrium status between them. Otherwise the flow of communication between “A” and “B” becomes
trouble in the social system. If “A” or “B” is not ready to accept the policy then it will directly affect the
social system and can’t maintain the equilibrium status. So Teachers “A” can convince students “B” as
much as possible. Otherwise they have to make some adjustments in the Policy “X” and convince them
towards the policy.

6. ADVANTAGES
THE TWO MAIN ADVANTAGES OF NEWCOMB’S COMMUNICATION
MODEL ARE:-
• This model is basically focused on the message.
• Its main objective is to maintain equilibrium within the social
relationships.

7. DISADVANTAGES
THE TWO MAIN DISADVANTAGES OF NEWCOMB’S COMMUNICATION
MODEL ARE:-
• The message can be manipulated easily.
• In this model, there is no discussion about barriers of communication.

8. POINTS TO BE DISCUSSED
According to Marshall McLuhan, who was a Canadian philosopher:-
• MESSAGE IS A MEDIUM.
• TV IS A COOL MEDIUM WHEREAS RADIO IS A HOTTER MEDIUM.

9. THANK YOU