The document discusses the representation of ethnicity in media texts, focusing on African Americans. It introduces learning objectives around analyzing how African Americans are portrayed and discussing two media theories on ethnicity. One theory discusses four key themes in representing race: exotic, dangerous, humorous, and pitied. The document also defines and gives an example of tokenism, which is the limited inclusion of marginalized groups to create an illusion of diversity rather than address discrimination.

1. Representation of
Ethnicity

2. Learning Objectives…
• To discuss the way that African Americans are
represented within different media texts
• To understand two new media theories
related to ethnicity in the media
• To textually analyse one media text in terms of
representation of ethnicity

3. What do these characters have in
common?

4. http://www.youtube.com/watch?v=AskNGJarOUU

5. What stereotypes are often associated
with African Americans?

10. Alvarado Theory (1987)
Four Key Themes in Racial Representations:
• Exotic
• Dangerous
• Humorous
• Pitied

11. Tokenism
Tokenism is a practice of limited inclusion or artistic
and/or political representation of members of a
traditionally marginalised group, usually creating a
false appearance of inclusive practices rather than
discrimination.
E.G – Purposely including a member of a minority
race such as a black character in an all white cast

14. Textual analysis of
the opening scene