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Women In Advertisement
Women in advertisements from 1950-2010 have increasingly portrayed unrealistic standards of beauty. In the 1950s, television was emerging and ads told women they were not good enough without products. By the 1960s, the average model weight was 91% of population norms. The women's liberation movement in the 1970s prompted adjustments but ads still targeted women with "slim" cigarettes. By the 1980s, model weight was 62% of norms. Today, the average woman sees 400-600 ads per day promoting beauty as an ideal, despite being based on lies and digital manipulation.
Women in Advertising
The document discusses gender roles and stereotypes in advertising. It notes that ads commonly portray women in subtle stereotypical ways, such as demonstrating products versus stating benefits, and with more passive body language. This reinforces stereotypes of women as unintelligent consumers, dependent on men, and focused on appearance. The impacts of these portrayals include influencing women's attitudes, lowering their self-confidence and career expectations, and fueling insecurities. The document recommends that advertisers consider different target markets like tweens, young women and older women, and market to them in more relatable ways without relying on gender stereotypes.
Q Analaysis
The document provides guidance for analyzing the front cover of a magazine called 'Q', instructing the reader to comment on the visual codes, layout and design, and audience and modes of address used on the cover. It also lists specific elements to include in the analysis, such as the use of color, logos, font style, selected artists, and how the cover compares to the magazine's usual genre and conveyed values.
Audio codes
This document contains a list of 8 YouTube video URLs and the question "How do producers of media texts use visual and audio codes to create meaning?". It suggests that the videos contain examples of how visual and audio codes are used in media texts to convey meaning.
Hegemony in the Action Poster
The Casino Royale poster constructs a notion of masculinity through its portrayal of Bond. It positions Bond as the central, dominant figure through his large size in the frame, serious facial expression, and mysterious shadowy lighting. Symbols like his gun, poker chips, and halo of light further suggest he is powerful, intelligent, wealthy, and a righteous force. Overall, the poster reinforces patriarchal ideals of masculinity by depicting Bond as the ultimate successful, dominant man in a way that has become a common cinematic trope.
Youth in film starter
The document asks a series of questions about the film poster, trailer, and representation of teenagers in the film "Kidulthood". It asks about the type of shot used in the poster and its effect, what could be expected from the producers of "Shaun of the Dead", and the denotation and connotation of an image from the film. It also prompts analyzing the trailer for diegetic and non-diegetic sounds representing youth and the representation of an older character. Finally, it questions how the poster technically represents teenagers and what cultivation and oppositional theorists may say about the film's effects and messages.
Year 12 terminology test 2
The document provides definitions for various film and media terminology related to sound, shots, signs, narrative structures, genres, and theories of media consumption and effects. It asks questions to test knowledge of these terms, defining key concepts like diegetic vs non-diegetic sound, close up shots, symbolic vs denotative meanings of signs, linear vs non-linear narratives, and frameworks for audience reception and uses of media like Hall's encoding/decoding model and Dyer's utopias.
Recommended
Women In Advertisement
Women in advertisements from 1950-2010 have increasingly portrayed unrealistic standards of beauty. In the 1950s, television was emerging and ads told women they were not good enough without products. By the 1960s, the average model weight was 91% of population norms. The women's liberation movement in the 1970s prompted adjustments but ads still targeted women with "slim" cigarettes. By the 1980s, model weight was 62% of norms. Today, the average woman sees 400-600 ads per day promoting beauty as an ideal, despite being based on lies and digital manipulation.
Women in Advertising
The document discusses gender roles and stereotypes in advertising. It notes that ads commonly portray women in subtle stereotypical ways, such as demonstrating products versus stating benefits, and with more passive body language. This reinforces stereotypes of women as unintelligent consumers, dependent on men, and focused on appearance. The impacts of these portrayals include influencing women's attitudes, lowering their self-confidence and career expectations, and fueling insecurities. The document recommends that advertisers consider different target markets like tweens, young women and older women, and market to them in more relatable ways without relying on gender stereotypes.
Q Analaysis
The document provides guidance for analyzing the front cover of a magazine called 'Q', instructing the reader to comment on the visual codes, layout and design, and audience and modes of address used on the cover. It also lists specific elements to include in the analysis, such as the use of color, logos, font style, selected artists, and how the cover compares to the magazine's usual genre and conveyed values.
Audio codes
This document contains a list of 8 YouTube video URLs and the question "How do producers of media texts use visual and audio codes to create meaning?". It suggests that the videos contain examples of how visual and audio codes are used in media texts to convey meaning.
Hegemony in the Action Poster
The Casino Royale poster constructs a notion of masculinity through its portrayal of Bond. It positions Bond as the central, dominant figure through his large size in the frame, serious facial expression, and mysterious shadowy lighting. Symbols like his gun, poker chips, and halo of light further suggest he is powerful, intelligent, wealthy, and a righteous force. Overall, the poster reinforces patriarchal ideals of masculinity by depicting Bond as the ultimate successful, dominant man in a way that has become a common cinematic trope.
Youth in film starter
The document asks a series of questions about the film poster, trailer, and representation of teenagers in the film "Kidulthood". It asks about the type of shot used in the poster and its effect, what could be expected from the producers of "Shaun of the Dead", and the denotation and connotation of an image from the film. It also prompts analyzing the trailer for diegetic and non-diegetic sounds representing youth and the representation of an older character. Finally, it questions how the poster technically represents teenagers and what cultivation and oppositional theorists may say about the film's effects and messages.
Year 12 terminology test 2
The document provides definitions for various film and media terminology related to sound, shots, signs, narrative structures, genres, and theories of media consumption and effects. It asks questions to test knowledge of these terms, defining key concepts like diegetic vs non-diegetic sound, close up shots, symbolic vs denotative meanings of signs, linear vs non-linear narratives, and frameworks for audience reception and uses of media like Hall's encoding/decoding model and Dyer's utopias.
Binary Oppositions
The document discusses binary opposites and provides examples of common binary pairs such as strong/weak, powerful/powerless, active/passive, good/evil, dominant/submissive, practical/impractical, and logical/illogical. It then prompts the reader to analyze how binary opposites are used in scenes from Spiderman 2 and Zombieland to enhance narratives and represent masculinity and femininity.
Audience
Texts try to position audiences to respond in a particular way through codes, conventions, genres and representations. Audiences can be categorized demographically by age, gender, income, education, and location or psychographically by their personalities, beliefs, and aspirations. Advertisers define target audiences for specific products, like "road warriors" for the Passat or "empty nesters approaching retirement" for Polo. Media institutions can use audience information to launch new products targeted at segments like teens interested in film or video games.
Ms2 research and planning redux
The document provides guidance on writing an effective report for an MS2 media studies assignment, explaining that the report should analyze research conducted for a pre-production piece, evaluate the strengths and weaknesses of the resulting production, and demonstrate knowledge and understanding of media concepts. It outlines the structure and content expected for the different sections of the report, including discussing research, genre, target audience, existing media examples, and evaluation of the student's own work.
Camera and editing techniques
This document provides an overview of various camera techniques, shots, angles, movements, and transitions that can be used in filmmaking. It includes establishing shots, close-ups, mid shots, long shots, point of view shots, two shots, and more. It also discusses high and low camera angles, pans, tilts, zooms, cuts, fades, dissolves, and wipes as ways of transitioning between shots. The goal is to introduce basic cinematography techniques and have the reader consider how to use visual elements like shots, camera movements, and edits to convey meaning and enhance audience experience.
Nh
This document discusses the representation of ethnicity in images from British tourism websites and a film trailer set in Notting Hill. It provides definitions for overrepresentation and underrepresentation, and asks the reader to analyze whether the images and trailer fit these definitions based on codes, conventions, and differences in their portrayals of ethnicity.
Fandom
The document discusses fans and fandom, analyzing how producers and public relations bodies use fans to benefit their media products. It explores how fans have used new digital media to further enjoy media texts and how producers have used digital media to please fans. Some media franchises discussed include The Dark Knight, Doctor Who, Paranormal Activity, Harry Potter, Family Guy, Big Brother and Twilight. The document also examines the advantages and disadvantages of independent fan sites from a producer's perspective and asks how a new media producer can encourage beneficial fan activity without harming their brand.
MS2 guidance 2014
The document provides guidance for students on completing the pre-production and production phases of a media coursework project. It outlines requirements such as conducting research on target audiences and similar existing media, developing initial planning materials, and producing pre-production and production artifacts. Students must also write a production report analyzing their process, research, audience targeting, and evaluating their work. Key terms related to media fields are defined to help students communicate knowledge and understanding.
Introduction to MS2
This document outlines the requirements for a 50% assessment in media studies. It includes three linked pieces of work: a pre-production artifact worth 20% demonstrating research and planning, a production piece worth 40% developed from the pre-production, and a report worth 40% evaluating the process. The pre-production must include research on the target audience and chosen media product/industry. The production applies this research and planning. The report discusses research findings, justifies the target audience, and evaluates strengths and weaknesses of the production compared to other media. Deadlines are provided for each stage.
MS3 Evaluation
This document provides guidance on how to write an effective evaluation for an MS3 media production assignment. It should be 500-750 words and worth 10% of the total marks. The evaluation should demonstrate application of media knowledge and theory when analyzing the production. It should also reference how research informed the production. The evaluation structure suggested is to summarize research in 5 sentences, using each as a topic sentence for a paragraph. Paragraphs should explain how learning was applied to specific elements of the production and refer to facts, figures, and media theory when relevant.
Evaluation report guidance
Guidance for students completing the WJEC Media Studies AS, Media Production Processes (MS2) Evaluation Report.
Age presentation
This document discusses stereotypes of age in media representations. It lists both positive and negative stereotypes commonly associated with being either young or old. Some negative stereotypes of youth include being immature, stupid, greedy, lazy, selfish, unfit, violent, callous, gullible, unreliable and careless. Positive stereotypes include being active, sociable, innocent, strong, with a long future ahead and being adventurous and fun. Negative stereotypes of old age include being grumpy, outdated, slow, weak, whining, unhealthy, miserly, hard-of-hearing, ugly, unable to use technology and being lonely, dependent, boring and unwilling to try new things. The document
Media Representations of Regional Identity
The document discusses regional identity and stereotypes in the United Kingdom. It describes stereotypes associated with being Scottish, Welsh, Irish, English, from London, Manchester, Newcastle, Liverpool, Essex, Yorkshire, Cornwall/Somerset, South England, and North England. For each region, it provides examples of stereotypical traits often portrayed in television and media, such as Scots being money-obsessed drinkers and Londoners being either posh or "chavs". It concludes by listing questions to consider when analyzing how regional identity is represented in a video clip.
Representation of ethnicity
The document discusses the representation of ethnicity in media texts, focusing on African Americans. It introduces learning objectives around analyzing how African Americans are portrayed and discussing two media theories on ethnicity. One theory discusses four key themes in representing race: exotic, dangerous, humorous, and pitied. The document also defines and gives an example of tokenism, which is the limited inclusion of marginalized groups to create an illusion of diversity rather than address discrimination.
Women and Media
This presentation is part of online session for Foundation Course for SNDTWU college students which will be delivered from WizIQ platform in few hours from now.
Gender Advertising presentation
Advertisements shape ideas about gender roles and expectations in society. They promote stereotypes of masculinity and femininity that influence how men and women see themselves and each other. For example, male ads often depict men as strong, powerful, and successful in their careers. Female ads commonly portray women as focused on beauty, fitness, and domestic tasks. These stereotypes are intentionally used by advertisers to target consumers and sell products, but they also deepen preexisting gender stereotypes in culture. While some ads are directed at only one gender, others may use the opposite gender to attract buyers. Overall, ads characterize men as responsible and women as defined by their physical appearance.
Audience theory
The document discusses several theories about the relationship between media and audiences:
- The hypodermic needle/effects model views audiences as passive, directly influenced by media messages.
- Cultivation analysis sees media shaping audiences' worldviews over time through repeated exposure.
- Uses and gratifications theory argues audiences actively use media to fulfill needs like diversion, social interaction, identity, and surveillance.
- Encoding/decoding theory holds that media texts contain encoded meanings which audiences can read in dominant, negotiated, or oppositional ways depending on their perspectives.
The document evaluates whether these models fully account for modern media landscapes and active audiences using an increasing variety of platforms. It explores how new technologies may require updating or replacing existing
Semiotics for Beginners
The document discusses semiotics, the study of signs and how they are used in communication. It provides examples of different types of signs including icons, indexes, and symbols. It also discusses how visual codes like lighting, color, and composition are used in media texts to convey certain meanings and appeal to target audiences.
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Binary Oppositions
The document discusses binary opposites and provides examples of common binary pairs such as strong/weak, powerful/powerless, active/passive, good/evil, dominant/submissive, practical/impractical, and logical/illogical. It then prompts the reader to analyze how binary opposites are used in scenes from Spiderman 2 and Zombieland to enhance narratives and represent masculinity and femininity.
Audience
Texts try to position audiences to respond in a particular way through codes, conventions, genres and representations. Audiences can be categorized demographically by age, gender, income, education, and location or psychographically by their personalities, beliefs, and aspirations. Advertisers define target audiences for specific products, like "road warriors" for the Passat or "empty nesters approaching retirement" for Polo. Media institutions can use audience information to launch new products targeted at segments like teens interested in film or video games.
Ms2 research and planning redux
The document provides guidance on writing an effective report for an MS2 media studies assignment, explaining that the report should analyze research conducted for a pre-production piece, evaluate the strengths and weaknesses of the resulting production, and demonstrate knowledge and understanding of media concepts. It outlines the structure and content expected for the different sections of the report, including discussing research, genre, target audience, existing media examples, and evaluation of the student's own work.
Camera and editing techniques
This document provides an overview of various camera techniques, shots, angles, movements, and transitions that can be used in filmmaking. It includes establishing shots, close-ups, mid shots, long shots, point of view shots, two shots, and more. It also discusses high and low camera angles, pans, tilts, zooms, cuts, fades, dissolves, and wipes as ways of transitioning between shots. The goal is to introduce basic cinematography techniques and have the reader consider how to use visual elements like shots, camera movements, and edits to convey meaning and enhance audience experience.
Nh
This document discusses the representation of ethnicity in images from British tourism websites and a film trailer set in Notting Hill. It provides definitions for overrepresentation and underrepresentation, and asks the reader to analyze whether the images and trailer fit these definitions based on codes, conventions, and differences in their portrayals of ethnicity.
Fandom
The document discusses fans and fandom, analyzing how producers and public relations bodies use fans to benefit their media products. It explores how fans have used new digital media to further enjoy media texts and how producers have used digital media to please fans. Some media franchises discussed include The Dark Knight, Doctor Who, Paranormal Activity, Harry Potter, Family Guy, Big Brother and Twilight. The document also examines the advantages and disadvantages of independent fan sites from a producer's perspective and asks how a new media producer can encourage beneficial fan activity without harming their brand.
MS2 guidance 2014
The document provides guidance for students on completing the pre-production and production phases of a media coursework project. It outlines requirements such as conducting research on target audiences and similar existing media, developing initial planning materials, and producing pre-production and production artifacts. Students must also write a production report analyzing their process, research, audience targeting, and evaluating their work. Key terms related to media fields are defined to help students communicate knowledge and understanding.
Introduction to MS2
This document outlines the requirements for a 50% assessment in media studies. It includes three linked pieces of work: a pre-production artifact worth 20% demonstrating research and planning, a production piece worth 40% developed from the pre-production, and a report worth 40% evaluating the process. The pre-production must include research on the target audience and chosen media product/industry. The production applies this research and planning. The report discusses research findings, justifies the target audience, and evaluates strengths and weaknesses of the production compared to other media. Deadlines are provided for each stage.
MS3 Evaluation
This document provides guidance on how to write an effective evaluation for an MS3 media production assignment. It should be 500-750 words and worth 10% of the total marks. The evaluation should demonstrate application of media knowledge and theory when analyzing the production. It should also reference how research informed the production. The evaluation structure suggested is to summarize research in 5 sentences, using each as a topic sentence for a paragraph. Paragraphs should explain how learning was applied to specific elements of the production and refer to facts, figures, and media theory when relevant.
Evaluation report guidance
Guidance for students completing the WJEC Media Studies AS, Media Production Processes (MS2) Evaluation Report.
Age presentation
This document discusses stereotypes of age in media representations. It lists both positive and negative stereotypes commonly associated with being either young or old. Some negative stereotypes of youth include being immature, stupid, greedy, lazy, selfish, unfit, violent, callous, gullible, unreliable and careless. Positive stereotypes include being active, sociable, innocent, strong, with a long future ahead and being adventurous and fun. Negative stereotypes of old age include being grumpy, outdated, slow, weak, whining, unhealthy, miserly, hard-of-hearing, ugly, unable to use technology and being lonely, dependent, boring and unwilling to try new things. The document
Media Representations of Regional Identity
The document discusses regional identity and stereotypes in the United Kingdom. It describes stereotypes associated with being Scottish, Welsh, Irish, English, from London, Manchester, Newcastle, Liverpool, Essex, Yorkshire, Cornwall/Somerset, South England, and North England. For each region, it provides examples of stereotypical traits often portrayed in television and media, such as Scots being money-obsessed drinkers and Londoners being either posh or "chavs". It concludes by listing questions to consider when analyzing how regional identity is represented in a video clip.
Representation of ethnicity
The document discusses the representation of ethnicity in media texts, focusing on African Americans. It introduces learning objectives around analyzing how African Americans are portrayed and discussing two media theories on ethnicity. One theory discusses four key themes in representing race: exotic, dangerous, humorous, and pitied. The document also defines and gives an example of tokenism, which is the limited inclusion of marginalized groups to create an illusion of diversity rather than address discrimination.
Women and Media
This presentation is part of online session for Foundation Course for SNDTWU college students which will be delivered from WizIQ platform in few hours from now.
Gender Advertising presentation
Advertisements shape ideas about gender roles and expectations in society. They promote stereotypes of masculinity and femininity that influence how men and women see themselves and each other. For example, male ads often depict men as strong, powerful, and successful in their careers. Female ads commonly portray women as focused on beauty, fitness, and domestic tasks. These stereotypes are intentionally used by advertisers to target consumers and sell products, but they also deepen preexisting gender stereotypes in culture. While some ads are directed at only one gender, others may use the opposite gender to attract buyers. Overall, ads characterize men as responsible and women as defined by their physical appearance.
Audience theory
The document discusses several theories about the relationship between media and audiences:
- The hypodermic needle/effects model views audiences as passive, directly influenced by media messages.
- Cultivation analysis sees media shaping audiences' worldviews over time through repeated exposure.
- Uses and gratifications theory argues audiences actively use media to fulfill needs like diversion, social interaction, identity, and surveillance.
- Encoding/decoding theory holds that media texts contain encoded meanings which audiences can read in dominant, negotiated, or oppositional ways depending on their perspectives.
The document evaluates whether these models fully account for modern media landscapes and active audiences using an increasing variety of platforms. It explores how new technologies may require updating or replacing existing
Semiotics for Beginners
The document discusses semiotics, the study of signs and how they are used in communication. It provides examples of different types of signs including icons, indexes, and symbols. It also discusses how visual codes like lighting, color, and composition are used in media texts to convey certain meanings and appeal to target audiences.