Fan culture refers to the behaviors and shared attitudes exhibited by fans or supporters of a particular interest such as a sports team. Technology has allowed fan cultures to evolve by bringing fans from different areas together online to discuss their interest through social media, forums, and fan sites. While fan cultures have existed before technology, the internet in particular has provided fans new tools to construct virtual communities and express their fandom through blogs, videos, unofficial magazines, art, and fiction, differentiating levels of fandom.

1. Fan culture in games

2. [THE fan] and [the culture]??
• Fans a.k.a aficionado or supporter
• a person with a liking and enthusiasm for something, such as
a band or a sports team.
• Enthusiasm shown through fan club memberships, fan
conventions, fan mails etc
• Culture is a very diverse term
• 3 important meanings of culture
• 1-high culture (excellence of taste in fine arts and humanities)
• 2-integrated pattern of human knowledge, belief and behavior
• 3-The set of shared attitudes, values, goals, and practices that
characterizes an institution, organization, or group

3. Fan culture…
• The behaviour exhibited by a certain ‘fan’ or a
group of ‘fans’.
• A pool of sharing common ideas
• Building of ideologies based on the area of
interest.
• Becoming a part of a forum to represent
themselves as a fan.

4. Characteristics of a fan …
• Strong interest leads to change in lifestyles influenced by the
sport. (buying rbk as becky endorses it)
• Desire for external involvement.(fan clubs and pubs)
• Possession of an object related to the area of interest (ball
signed by sachin)
• Social interaction with another fan (e-mails, chat rooms, face
2 face, etc)
• Different levels of fan culture based on the intensity.

5. Fan culture and technology
• Has existed even before the advent of tech
• With new form of tech the culture evolves
• Internet has brought fans from different areas together
• Increased scope of discussions on the internet especially on
s.n.s
• Tech is just a tool, the interested people have used these tools
as per their requirments
• Variety of creativity and creative tools
• Fans have taken mainstream media products to the next level
• Fan communities, websites, digital films etc.

9. Fan culture on the net
• Construction of virtual communities
• Fanzines-unofficial magazines by fans
• Blogs
• Streaming videos
• Fan site
• fandom
• Fan art
• Fan club
• Fan fiction
• Fan labour
• Fan loyalty

12. conclusion
• The invasion of tech has taken fan culture to
higher levels
• Tech provides a platform for expression
(especially the web 2.0)
• Sports merchandise popularity
• Ease of access to info
• Helps differentiate the strata of fandom

13. Thank you
jai bolo man utd !!