The document provides an overview of key concepts for an exam on the music press, including language, institutions, audience, and representation. It discusses genres and conventions of print and online music publications and how their format, content, and design relate to their target audiences. It also addresses the ownership and financing of media institutions in the music industry, who comprises their audiences, and how the music press represents artists and influences listeners.
4. genre
• Music genre gives a publication its
identity which can be easily recognised
by a fan.
• It impacts on all areas of:
• Design
• Content
• Mode of address
• Underlying ideology
5. Forms and conventions
• Layout, format, design and content of
both print and online publications
• How do web based publications relate to
print based?
• How are they alike and how are they
different?
• To what extent does the genre/target
audience impact on these
similarities/differences?
6. institutions
• Who owns the music press?
• The uk music press is made up of large
corporations, small independent groups
and even small groups of
people/individuals.
• How do these differ?
• What are their values and who writes
for them?
7. • Some of these institutions have a cross
media/multi platform presence.
• Does this make them more influential?
8. Finance of institutions
• What are the commercial pressures
faced by the music press?
• How is it funded and what sort of costs
do print and online magazines incur?
• What is the importance of the
advertising industry to the survival of
the music press?
9. audience
• Who reads the music press?
• Consider youth culture and fandom.
• Demographic/psychographic/values and
lifestyles groups.
• Profiles of mainstream and niche
audiences.
• Match them to contrasting publications.
10. Uses and gratification
• Why do audiences buy and read the
music press?
• What uses and gratifications do they
get from it?
• Many publications have declined, why is
this? Are they not meeting the
audiences needs?
11. Effect of the music press
• How influential is it?
• Can it make or break an artist/band?
• Find examples
12. representation
• Closely linked to genre as each genre is
associated with an appearance or look.
• A set of behaviours and a belief system
which is shared by its fan base.
• How is representation used in the
packaging and selling of music?
• Often a fan/audience is not just buying
the music, they are often subscribing to
a whole set of behaviours associated
with it.
13. • Both print and online music magazines
represent music gernes thorugh
bands/artist and the fans.
• Examine the attitudes of the music
press to bands/artistes.
• What language have they chosen to
describe them and their music?
• What pictures have they chosen to
portay their image?
• ?
14. • Are they revered or idolised?
• Or, is the magazine more critical and
take an objective stance towards the
music business
15. examples
• It is important that you have a range of
examples to explain your points.
• Think PEA
• Point
• Example
• Analyse
• We will go over egs in class, but you
MUST do your own research as well to
prove you are an independent learner.