Digital and social technology are dramatically reshaping the way consumers watch, play, share, and shop for all things sports-related. Is your brand ready?
Digital and social technology are dramatically reshaping the way consumers *watch, play, share, and shop for all things sports-related. Is your brand ready?
How Facebook is Taking Over the Web ... One Like Button at a TimeJosh Martin
An overview of how far Facebook has come, including its dramatic growth over the past year and the demographics of its users. Case studies of some of the top brands on Facebook and what you can learn from them. The changes that Facebook has recently made, including the Open Graph and its implications on users’ privacy. What the future looks like for Facebook…and ultimately, the web
Building Across The Social Web - The Implications of Social Web Technologies ...Michael Lazerow
This is a first draft, preview copy of my presentation tomorrow at Web 2.0 titled "Building Across the Social Web: The Implications of Facebook Connect, Google OpenSocial and Other Social Web Technologies on Social Media Content Strategy."
The last in a 3 part series. Part 1 explained what social media is. Part 2 explained why it is important. Part 3 now shows you how to do it. Part 4is about putting it into practise with a workshop, which no slideshare can do justice to. Unfortunately the viral marketing examples of HRH Kate Middleton naked, Brad Pitt naked, Angelina Jolie XXX have all had to be removed (spider search joke here).
This is a beginners guide to Social Media for marketers If you work in marketing, communications, PR, research, strategy, insights, corporate comms, HR, investor relations, then you need to know about social media. This explains it in an easy and entertaining way.
Digital and social technology are dramatically reshaping the way consumers *watch, play, share, and shop for all things sports-related. Is your brand ready?
How Facebook is Taking Over the Web ... One Like Button at a TimeJosh Martin
An overview of how far Facebook has come, including its dramatic growth over the past year and the demographics of its users. Case studies of some of the top brands on Facebook and what you can learn from them. The changes that Facebook has recently made, including the Open Graph and its implications on users’ privacy. What the future looks like for Facebook…and ultimately, the web
Building Across The Social Web - The Implications of Social Web Technologies ...Michael Lazerow
This is a first draft, preview copy of my presentation tomorrow at Web 2.0 titled "Building Across the Social Web: The Implications of Facebook Connect, Google OpenSocial and Other Social Web Technologies on Social Media Content Strategy."
The last in a 3 part series. Part 1 explained what social media is. Part 2 explained why it is important. Part 3 now shows you how to do it. Part 4is about putting it into practise with a workshop, which no slideshare can do justice to. Unfortunately the viral marketing examples of HRH Kate Middleton naked, Brad Pitt naked, Angelina Jolie XXX have all had to be removed (spider search joke here).
This is a beginners guide to Social Media for marketers If you work in marketing, communications, PR, research, strategy, insights, corporate comms, HR, investor relations, then you need to know about social media. This explains it in an easy and entertaining way.
Social media what's all the chat about by jez jowett 2009Jez Jowett
a document that i found when i was digging through my old files.
this was a presentation i did to set the scene for social media, almost 4 years ago when people were just starting to ask what it was. Suprisingly little has actually changed. except of course of the explosion of specific tools and networks - such as facebook and twitter. otherwise, the principles have stayed identical.
How to use social media to engage independent school audiences like prospective students, parents and alumni. Delivered as a workshop for the Association of Independent Schools of New England.
A case study written by myself with a team of my classmates. We explored Mark Zuckerberg's leadership style and how his vision enabled young leaders in the Middle East to start a revolution.
If you enjoy this topic you may also enjoy my blog: marketingmolly.wordpress.com
Unleashing The Tribe: small passionate communitiesEwan McIntosh
25 minutes on the moves in the 'real world' and how they have an impact on learning.
Made at the Tipperary Institute's Education futures event.
May 2008
More on my blog: http://edu.blogs.com
and contact details on my website: http://www.ewanmcintosh.com
Facebook: A Platform for Social ActivismAlex Gault
iThink is a powerful advocacy and campaign resource on Facebook that nonprofits use to engage new supporters and activists. With iThink, nonprofits can post opinions which declare their positions on specific causes. IThink users then agree or disagree on those opinions, share them with friends, and debate and comment upon them in open forums.
Social media what's all the chat about by jez jowett 2009Jez Jowett
a document that i found when i was digging through my old files.
this was a presentation i did to set the scene for social media, almost 4 years ago when people were just starting to ask what it was. Suprisingly little has actually changed. except of course of the explosion of specific tools and networks - such as facebook and twitter. otherwise, the principles have stayed identical.
How to use social media to engage independent school audiences like prospective students, parents and alumni. Delivered as a workshop for the Association of Independent Schools of New England.
A case study written by myself with a team of my classmates. We explored Mark Zuckerberg's leadership style and how his vision enabled young leaders in the Middle East to start a revolution.
If you enjoy this topic you may also enjoy my blog: marketingmolly.wordpress.com
Unleashing The Tribe: small passionate communitiesEwan McIntosh
25 minutes on the moves in the 'real world' and how they have an impact on learning.
Made at the Tipperary Institute's Education futures event.
May 2008
More on my blog: http://edu.blogs.com
and contact details on my website: http://www.ewanmcintosh.com
Facebook: A Platform for Social ActivismAlex Gault
iThink is a powerful advocacy and campaign resource on Facebook that nonprofits use to engage new supporters and activists. With iThink, nonprofits can post opinions which declare their positions on specific causes. IThink users then agree or disagree on those opinions, share them with friends, and debate and comment upon them in open forums.
With Samsung KNOX Customization, you can transform Samsung devices into purpose built appliances to better meet your business needs. The media industry takes advantage of KNOX Customization when tying mobile devices with media solutions and optimized user experience to create a value-added offering to subscribers. To learn more about KNOX Customization, please visit www.samsung.com/business/knox-customization and contact us at knoxcustom@samsung.com
Social Technology
by Marti A. Hearst
We are in the midst of extraordinary
change in how people interact with one
another and with information. A
combination of advances in technology
and change in people's expectations is
altering the way products are sold,
scientific problems are solved, software
is written, elections are conducted, and
government is run.
People are social animals, and as Shirky
notes, we now have tools that are
flexible enough to match our in-built
social capabilities. Things can get
done that weren't possible before
because the right expertise, the missing
information, or a large enough group of
people can now be gathered together at
low cost.
These developments open a number of
interesting questions for NSF and CISE.
What are the key research problems? How
should these developments change how
research is conducted? How can the
intersection of social science and
technology research be aided or
improved? And how should this effect
how NSF researchers get involved with
relevant government efforts, including
transparent government, emergency
response, and citizen science?
In this talk I attempt to summarize
and put some structure around some of
these developments.
Technology in Sports: Athlete MonitoringJohn Grace
This is John Grace's slidedeck from the Global Coaching Seminar at Ohio University. John presents fundamental concepts on athlete monitoring and gives an in-depth look at the Vancouver Whitecaps athlete monitoring system. John was the Assistant Fitness Coach for 2013 Vancouver Whitecaps and is a Sport Performance Coach at Athletic Lab in North Carolina.
Shannon Lynes
Upon graduation, Shannon hopes to enter the sport industry working in either sports marketing or event management. While she would love to work in her home state of Maryland, she is open to the idea of working in other locations.
With Samsung KNOX Customization, you can transform Samsung devices into purpose built appliances to better meet your business needs. In the aviation industry, airline companies are adopting KNOX Customization to replace traditional back-seat displays with sleek mobile devices to provide passengers with optimal inflight entertainment. To learn more about KNOX Customization, please visit www.samsung.com/business/knox-customization or contact us at knoxcustom@samsung.com
Social Media in the arena of sports is a natural. Given the passion and advocacy of the fans across all sports, social platforms and applications allows people to get closer than ever before their heros. This paper presents ideas, best practices and thoughts on how athletes can leverage social media.
Presentation made to Library and Information Association of Jamaica at the November 2007 general meeting on Facebook and its significance to librarians.
Sports and Social Media Predictions for 2010Jason Peck
It is my pleasure to present the ebook, Sports and Social Media Predictions 2010, which features 16 smart people and thought-leaders who have graciously shared their opinions, thoughts and predictions for sports and social media in 2010.
Read some interesting facts and figures about sports, athletes and fans who have gone digital and learn 8 Lessons from the leaders in this game:
1. Build Communities
2. Create Dynamic Content
3. Spark Conversations
4. Co-Create/- Curate
5. Dare More
6. Connect The Dots
7. Think Global. Act Local
8. Always Measure
This is a deck that we developed to brief the agency, but thought would be good to share. The presentation highlights the issues facing Facebook users when the privacy policies were updated in early 2010.
Présentation intitulée "Sport and Social Media - #Digisport #SMsports - State of Play, issues and challenges". "Colloque Management du Sport", le 14 juin à l'ISC/Paris.
Boris Helleu, Maitre de Conférences, Université de Caen Basse-Normandie
The Socializers - A Thousand True Fans - IMH Communications 2011 CyprusThe Socializers
Video of this presentation: http://bit.ly/9thcomcon
More on A Thousand True Fans here: http://bit.ly/a_thoousand_fans
IMH Communications Conference May 2011 in Cyprus. More information here: http://bit.ly/IMH_Cyprus2011
I did this presentation for the LSU AgCenter Family, Consumer Science Extension programs which focus on Families, Children, Nutrition, and Financial Management..
http://blog.anneadrian.com
Similar to Sports 2.0 | How digital & social technology are reshaping the sports industry. (20)
How to Create an INSANELY GREAT Presentation or PitchMartafy!
Learn the simple process used by the world's most successful executives and entrepreneurs to craft and deliver exceptionally effective presentations that get results. Then go to bit.ly/APCYes to access a free video training that delves even deeper into the art of persuasive communication.
What Would Steve Do? Lessons from the World's Most Captivating PresentersMartafy!
This was the last presentation I created during my tenure at HubSpot as Director of Brand & Buzz. To date, it remains HubSpot's 2nd most popular SlideShare of all time with >1.25 Million views and 35,000 downloads.
See the original presentation on HubSpot's SlideShare channel here: http://slidesha.re/1avaxMa
To learn more about HubSpot, visit www.HubSpot.com.
Localytics wanted to tell a compelling story about the "app-ification" of the World Wide Web via SlideShare. I worked with them over ~6 weeks to craft the story, design the slides, and refine every last pixel.
Here's what the client had to say about this project: "From start to finish it was a dream vendor relationship. [Marta] knew exactly what was needed to deliver a showstopping final result, anticipating roadblocks and overcoming them before they presented. We left each meeting with a very clear action item list; there wasn't a single loose end in the whole project. The final deck has become one of our foundational content pieces; it tells a clear, impactful story in the way that only Marta can provide. I'd do it again in a heartbeat!"
Check out Localytics' profile & other presentations here: http://slidesha.re/1xWKHIO or visit them on the web at www.localytics.com
HOW TO MAKE YOUR CHARTS SEXY ENOUGH FOR JUSTIN TIMBERLAKEMartafy!
Learn how to bring sexy back to your PowerPoint charts with this step-by-step guide that would even make Justin Timberlake proud. Featuring data from the recent #hashtag video with Jimmy Fallon. More tips & details at http://martafy.com/blog/2013/9/26/how-to-make-sexy-charts-in-powerpoint
Presentation given to MBA students at Boston University School of Management's Internet Marketing class on June 21, 2010. Focus was on how big, established brands can succeed in this new environment of shifting demographics, social technology, and media proliferation.
Viral marketing is a 15yo term with a lot of baggage—and we say it's time to kick it to the curb. Sure, you want your video or marketing campaign to "go viral," but viral isn't what a video or campaign is, it's a term that describes how it spreads. And unlike a real virus, which has the mechanism for spreading built right into it, your video is going to have to work a little harder. In this deck, we'll show you how and why.
Espresso is an integrated marketing agency that has been creating memorable online and offline experiences for clients like Samsung, Nike Bauer, Sprint, and the United Way for over a decade.
We call our “secret sauce” brand infiltration—a cost-effective blend of digital, social, experiential, and traditional marketing tactics designed to ignite conversations and fuel word-of-mouth and word-of-mouse.
Hi, it's nice to meet you.
http://brandinfiltration.com
Social media is not some marketing fad. It’s a fundamental shift in the way we communicate. And that means new rules,
new opportunities, and new challenges.
Espresso is a full-service marketing agency that helps brands become fluent in social media.
Social Media Overload - Making Sense of it All #SMB14Martafy!
There are over 6,000 new blogs every ten minutes. There will be an estimated 250,000 different Social Networks by 2010. Most people who belong to a Social Network, belong to more than one. Social Networks users represent one third of the total Internet user base in the U.S.
How do you stay on top of all that information? How do you make sense of it all? How do you manage the Information overload, and bring value to your life, your business and better engage your on-line presence? Presented by @mzkagan (bonafidemarketinggenius.com) at Boston's Social Media Breakfast #14 on June 18, 2009.
"The worst thing you can do during a recession is disappear from a marketing/communications perspective." The challenge is... how to market more aggressively with fewer dollars, less man-power, and a more-frugal-minded-than-ever consumer? Espresso suggests a little "brand infiltration"—a.k.a smarter marketing in a dumb economy—or ANY economy.
Introducing Espresso, the Brand Infiltration agencyMartafy!
Marketing used to be really simple. These days, it\'s anything but. Espresso is an integrated marketing agency that understands things aren\'t "business as usual". That\'s why we\'ve introduced Brand Infiltration—a progressive approach to integrated marketing that blends digital, experiential and classic marketing tactics with social media savvy and an uber-rigorous commitment to metrics. Infiltrators go beyond clever copy and pretty pictures to actually solve our clients’ business problems in the most inventive, relevant, effective way possible. We\'re more sharp-shooting than "spray and pray". Learn more about us in this overview presentation—or visit us online at www.brandinfiltration.com
Think cutting back on marketing is the smart way to survive the recession? Think again. The folks at Espresso www.brandinfiltration.com provide a fresh perspective on marketing in today's economy.
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
Explore our most comprehensive guide on lookback analysis at SafePaaS, covering access governance and how it can transform modern ERP audits. Browse now!
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
➢ SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
➢FreenBecky 1st Fan Meeting in Vietnam
➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
➢ WOW K-Music Festival 2023
➢ Winner [CROSS] Tour in HCM
➢ Super Show 9 in HCM with Super Junior
➢ HCMC - Gyeongsangbuk-do Culture and Tourism Festival
➢ Korean Vietnam Partnership - Fair with LG
➢ Korean President visits Samsung Electronics R&D Center
➢ Vietnam Food Expo with Lotte Wellfood
"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
India Orthopedic Devices Market: Unlocking Growth Secrets, Trends and Develop...Kumar Satyam
According to TechSci Research report, “India Orthopedic Devices Market -Industry Size, Share, Trends, Competition Forecast & Opportunities, 2030”, the India Orthopedic Devices Market stood at USD 1,280.54 Million in 2024 and is anticipated to grow with a CAGR of 7.84% in the forecast period, 2026-2030F. The India Orthopedic Devices Market is being driven by several factors. The most prominent ones include an increase in the elderly population, who are more prone to orthopedic conditions such as osteoporosis and arthritis. Moreover, the rise in sports injuries and road accidents are also contributing to the demand for orthopedic devices. Advances in technology and the introduction of innovative implants and prosthetics have further propelled the market growth. Additionally, government initiatives aimed at improving healthcare infrastructure and the increasing prevalence of lifestyle diseases have led to an upward trend in orthopedic surgeries, thereby fueling the market demand for these devices.
What is the TDS Return Filing Due Date for FY 2024-25.pdfseoforlegalpillers
It is crucial for the taxpayers to understand about the TDS Return Filing Due Date, so that they can fulfill your TDS obligations efficiently. Taxpayers can avoid penalties by sticking to the deadlines and by accurate filing of TDS. Timely filing of TDS will make sure about the availability of tax credits. You can also seek the professional guidance of experts like Legal Pillers for timely filing of the TDS Return.
Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
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Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
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At its core, generative artificial intelligence relies on the concept of generative models, which serve as engines that churn out entirely new data resembling their training data. It is like a sculptor who has studied so many forms found in nature and then uses this knowledge to create sculptures from his imagination that have never been seen before anywhere else. If taken to cyberspace, gans work almost the same way.
Remote sensing and monitoring are changing the mining industry for the better. These are providing innovative solutions to long-standing challenges. Those related to exploration, extraction, and overall environmental management by mining technology companies Odisha. These technologies make use of satellite imaging, aerial photography and sensors to collect data that might be inaccessible or from hazardous locations. With the use of this technology, mining operations are becoming increasingly efficient. Let us gain more insight into the key aspects associated with remote sensing and monitoring when it comes to mining.
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[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
Sports 2.0 | How digital & social technology are reshaping the sports industry.
1. SPORTS 2.0
Digital and social technology are dramatically reshaping the way consumers
watch, play, share, and shop for all things sports-related.
Is your brand ready?
3. Introduction.
Five years ago, the only way for a sports enthusiast to get her barroom and living room reverberated across continents and
fix was the old fashioned way: watch it on TV (or in person), echoed throughout the social web, reminding every viewer
listen to it on the radio, read about it in a newspaper or how truly connected our world has become.
magazine, discuss it with friends and neighbours, or participate
in it yourself. As the agency that coined the term brand infiltration™,
Espresso is acutely interested in understanding how consumer
But that was before social networks like Facebook, YouTube, expectations are changing in step with evolving technology—
and Twitter became mainstream. That was before Wii Fit, not to mention the demographic shifts, economic factors, and
RunKeeper, MiCoach, and NikePlus started competing for a cultural phenomena that challenge our clients to rethink,
share of our fitness focus. That was before the proliferation of revisit, and reinvent the way they engage with their customers
smartphones, instant messaging services, 3G networks, and both on and offline.
broadband turned a decades-old media distribution model
inside out and upside down. That was before sporting event Sports 2.0 examines the challenges and the opportunities
ticket prices began outpacing inflation and in-person facing sports brands as they adapt to new consumer
attendance began a precipitous decline (in sync with the global expectations, and highlights new plays, sharp moves, and a
economic crisis). That was before the first generation of digital game plan that ensures success in a Sports 2.0 world.
natives came of age, TIVOing and multi-tasking their way
through the world like a pack of Tasmanian Devils. Because if you’re going to play the game, you’d better know
all the rules.
That was Sports 1.0.
Game on!
Sports 2.0 is a whole new ballgame. Digital and social
technology have dramatically and undeniably altered the way
fans and athletes alike discover, experience, access, participate
in, and share their love of the game. We saw this
transformation play out on a global stage during the 2010 FIFA
World Cup. Not only was the 2010 World Cup remarkable Jacquelyn Cyr
because it was (cumulatively) watched by 26 billion people, Chief Executive Officer
making it the most watched sporting event in human history— Espresso
but also because it was watched across so many platforms and
so many devices simultaneously. The cheers and boos of every
3
5. “
The stadium is flattening.
We're all part of a new genre in
content creation and consumption
called ‘fanned media.’ The fan
voice is louder, infinitely more
networked and viral, more
inclusive, and unquestionably
—and wonderfully—global."
—Pete Blackshaw, Executive VP of Nielsen Online Digital Strategic Services
5
6. 5 billion.
The amount o
f individual pie
(links, news sto ces of content
ries, blog post
etc.) shared on s, photo album
Facebook eac s,
h week.
6
DATA: http://www.facebook.com/press/info.php?statistics
7. 3.5 Million.
The number of status updates posted on Facebook
during the final 25 minutes of the 2010 gold medal
Olympic men's ice hockey tournament between
the U.S. and Canada.
7
DATA: http://techcrunch.com/2010/03/01/facebook-olympic-status-updates/
8. 20 Million.
The number of people that become “fans”
of Pages on Facebook each day.
8
DATA: http://www.facebook.com/press/info.php?statistics
9. $71.84
The average additional amount
Facebook fans spend on products
for which they are fans compared
to those who are not fans.
9
DATA: http://mashable.com/2010/06/12/facebook-fan-value/
10. 41 percent.
The increased
likelihood that
recommend a a Facebook fan
fanned produc will
compared to n t to their friend
on-fans. s as
10
DATA: http://mashable.com/2010/06/12/facebook-fan-value/
11. “
To be successful with today’s
consumer, a strategy of mass
production or mass marketing
is no longer sufficient.”
—adidas Group
11
12. 50 MILLION.
The average number of “tweets” per day on Twitter.
12
IMAGE: thesweetg / photocase.com
DATA: http://blog.twitter.com/2010/02/measuring-tweets.html
13. 7 HOURS.
The amount of time it
took LeBron James
to amass his first 150,00
0 Twitter followers.
13
IMAGE: elsone / photocase.com
DATA: http://mashable.com/2010/07/06/lebron-james-twitter-2/
14. “
Whether it’s Tweetups or
Facebook apps, social is
definitely something our
teams view as a ‘must
have’ fan touch point.
—Michael DiLorenzo, Director of Social Media Marketing and Strategy, NHL
14
15. 32 percent. of Twitter users th
at make specific
once a week.
The proportion a Twitter at least
ndations vi
product recomme
15
DATA: http://www.briansolis.com/2010/09/twitter-is-home-to-the-most-influential-consumers-online-are-on-twitter/
16. “
Many large sports franchises
are still just dipping their toes
in the social media ocean,
and are missing an opportunity
to capture fan enthusiasm
as a result.”
—Mashable, June 2010
16
17. 1 in 4.
The number of fans that follows statistics from other
live games while watching a game, match, or race.
17
DATA: http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=123022
18. “
When it comes to media
selection, we focus on
investing in those media
channels that deliver high
return on investment,
therefore our focus on
digital.”
—Antonio Lucio, Chief Marketing Officer, Visa
18
19. 29 minute
The averag
TV and we s.
e length o
b users du
f time spen
ring the 20
t online by
09 Super B
simultaneo
owl.
us
19
IMAGE: madochab / photocase.com
DATA: http://blog.nielsen.com/nielsenwire/online_mobile/14-multi-tasked-and-got-social-on-the-web-during-super-bowl/ feb, 12 2010
20. Facebook.
The second most popular online destination during
the 2009 Super Bowl (after Google), visited by 34%
of all simultaneous TV and web users.
20
IMAGE: luxuz::. / photocase.com
DATA: http://blog.nielsen.com/nielsenwire/online_mobile/14-multi-tasked-and-got-social-on-the-web-during-super-bowl/ feb, 12 2010
21. Meanwhile… —— NIELSEN RATING
—— COST OF A 30 SECOND AD
21
DATA: http://tvbythenumbers.com/2009/01/18/historical-super-bowl-tv-ratings/11044
22. “
While 100 million saw [our]
Super Bowl ads air once,
online interactions with
the ads now number
more than 500 million.”
—Coca Cola
22
23. 26 billion.
The cumulative viewing audience of the 2010
FIFA World Cup, making it by far, the world’s
largest sports broadcast in history.
23
DATA: http://www.cbsnews.com/8301-31751_162-20007587-10391697.html
24. One-th ird. ie wing aud
ience tha
t
n of the v content
Estimat ed portio orld Cup
10 FIFA W
d their 20 .
consume rm 24
TV platfo
IMAGE: secretgarden / photocase.com
DATA: http://tvbythenumbers.com/2010/07/18/world-cup-ratings-out-of-home-viewing-adds-14-non-tv-platforms-add-32/57429
on a non-
25. “
For all the talk about fragmentation,
fans are forgoing the DVR, flipping
on Facebook or Twitter on a side
device and tuning in to sports, en
masse. New technology is enabling
phenomenal new and exciting levels
of interaction between fans and
sports (with marketers finding a place
within the medium).”
—Dan Shanoff, Founder, Quickish
25
27. The New Playbook.
Back in the day, marketing was pretty straightforward.
Then the web came along. TiVo. DVR. Smart phones.
Social networks. Everything became sped up and
amplified. And consumers—including even the most
avid sports fan among us—became increasingly tired
of being marketed at.
We may love the sports, the athletes, and the brands
they are associated with, but the last thing we want is
more ads.
Today’s savvy consumer won’t be won over simply
with great creative. But we sure will respond to a
great experience. We continue to long for real value,
real relevance, and real connection.
So surprise us. Inspire us!
And for heaven’s sake, stop trying to “think outside
the box.” In fact, forget the box.
In a Sports 2.0 world, there is no box.
But there are some smart plays and some proven
guidelines. On the following pages, we’ve shared our
favorites among them.
May they help your team make all the right moves
in the coming year.
27
28. 1. Create Experiences, Not Ads.
Picture this: a bouncy, inflatable megaslide in the shape of a Nike swoosh appears at the world’s coolest
beaches. Beach go-ers can’t resist trying it. Photographing it. Posting it to Facebook. And Flickr. And Twitter.
And YouTube. Telling their friends online and offline. Pretty soon bloggers start featuring it. Major media starts
covering it. It becomes a print ad; a TV ad; a viral phenomenon. All the while, reinforcing the brand image Nike
has worked for decades to cultivate. There’s nothing timid or ordinary about it. It’s not an ad, it’s an
experience. And it’s the kind of dazzling, memorable experience that people love talking about.
That’s Sports 2.0.
28
IMAGE: http://www.thecoolhunter.net/article/detail/1797/nike-extreme--just-experience-it
29. 2. Cultivate Community.
Picture this: A major league baseball team is experiencing its their passion for the home team—the same way they already
lowest attendance in years. Do they slash ticket prices? Ramp do.
up their ad spend? No. Instead, they roll out the red carpet to
sports fans with big social graphs, as part of their “Tribe Social To augment the physical Social Deck, the Indians also rolled out
Deck” initiative. an online version dubbed the “Social Media Clubhouse,” where
fans gather to share their love, their frustration, their hopes,
What’s a Social Deck? For now, it’s a 10-seat section on the left their photos, and so much more.
side of Cleveland’s Progressive Field that’s earmarked for fans
and “influencers” who love to tweet, post, and generally share That’s Sports 2.0.
29
30. “
As technology becomes more
pervasive, the world becomes more
interconnected and word-of-mouth
travels further. Outsized marketing
budgets become less impactful,
compared to building great
products and fostering passionate,
loyal communities.”
—Jason Jacobs, CEO, RunKeeper
30
31. 3. Engage Your Fans.
Picture this: an NFL team wants to drive fan engagement and boost
merchandise sales during a challenging holiday season. Instead of relying
on coupons, annoying email blasts, or gimmicky ads, they create a
campaign that’s all about the fans—a photo contest that invites fans to vote
on/submit photos of themselves wearing team gear. Daily and weekly
prizes, including autographed memorabilia, tickets to games, and premium
merchandise are awarded. But it’s the team—the Oakland Raiders—that is
the real “winner,” amassing over 1 million votes, 2000 submissions, and a
20+% increase in site traffic in just a matter of a weeks—and at a fraction of
the cost of a traditional holiday campaign.
That’s Sports 2.0.
31
IMAGE: http://www.flickr.com/photos/51035737977@N01/3923303152/
32. n The Barriers.
4. Break Dow u’re at a Toronto Bl
ue Jays game
and
ing
you tweet your
seat location.
t retweeted ts
handed a “I go iguing 140-character
Moments
hirt” from the
Picture this: Yo st pitch and be t intr
ing out the fir while your mos nal “historical
tweets”
late r, you’re throw and Fan Act ivation Intern, ongside fictio This
otions field, al ntasy? Nope.
Blue Jays Prom tron in centre arter. Just a fa
sted to the Jumbo g_O ut) and Joe C ll fran chise
update gets po t (@in_the_Dou loved baseba
ons Doug Aul e Toronto’s be in Canada in
fro m Blue Jays ic ppened th is season sinc Trending To pic on Twitter
of what’s ha own as the No.
1
is but a taste sdays—also kn
instituted #tweetingtue
s.
recent month
2.0.
That’s Sports 32
IMAGE: http://www.flickr.com/photos/25652598@N06/4511808861/
33. e .
5. Enhan ce The Fan Experienc duke it out in the post-
season. You don’t want
izens Bank Pa rk watching the Phillies r iPhone, fire up the ML
B
Picture this: You’re at Cit ng. So you whip out you
action, bu t your stomach is growli card, and sit tight until your
to miss a second of the tions, pay with a credit
one of several tasty op
At Ba t app, place an order for
t to your seat.
food is delivered—righ -centric
on iTunes. But with fan
-related apps available
e of the most expensive sports ds, live scoreboard, and now the
At $14.99, At Bat is on e roster and player car of
eo streaming, interactiv No. 1 top grossing app
featur es like live audio and vid in-venue location, it’s no surprise that it’s the
sions to your baseball fans across the
U.S.
ability to order conces t is being used daily by
all time and one of the few apps tha
That’s Sports 2.0.
33
34. 6. Dive In.
Picture this: You’re a major sports beverage brand. You know this social media demanded content, address product concerns, increase engagement (by 250%!)
‘thing’ isn’t a passing fad, so instead of treating it as a side project, you utterly and reduce exit rates (from 25% to 9%).
embrace it. You create a Social Media Mission Control Center—a war room of
sorts—where five members of the brand’s marketing team use six big monitors Sound amazing? It’s all in a day’s work for Gatorade, the brand with a mission to
to track everything consumers say, think, blog, and tweet about your brand, your “take the largest sports brand in the world and turn it into the largest
competitors, your athletes, and your industry—and then respond in real-time. participatory brand in the world.”
You use the data that’s collected to optimize landing pages, create fan- That’s Sports 2.0.
34
35. 7. Give ‘Em Power Tools.
Picture this: You’re training for your first marathon. A friend recommends Nike+, a community of over 3 million
runners who are collectively logging, sharing, competing, and musically-augmenting their training thanks to a little
bit of technology that collects in-activity fitness data and lets you monitor progress and get coaching so that you
improve.
Now imagine this inspires you to quit your job and pour all of your passion and energy into building a mobile
service that enables GPS-based fitness tracking, eliminates the need for a separate sensor or pair of shoes, and
works for not just running, but sports like cycling and skiing as well.
2.4 million downloads (and just two years) later, imagine your little Boston-based company (RunKeeper) has a Top
10 iPhone app on the books and is fostering real competition from global brands like New Balance and Adidas.
35
That’s Sports 2.0. 35
36. 8. Play! d some 2 millio
n Tony Hawk fa
ns are
s to
Ea ster Sunday an stream, looking for clue
Picture this: It’s legend’s Twitter have been
ateboarding other cool mer
ch
watching the sk cks, guitars and easure Hunt,
where skat eboards, backpa S. Part of Haw k’s 2nd annual Tr
sites across the
U. tradition, while
hidden in 60+ a decade’s old
tag has put a fresh spin on rate, and share
the #THTH hash te, play, collabo
e audience a way to compe
giving a captiv g.
their love of skateboardin
0.
That’s Sports 2.
36
IMAGE: http://www.flickr.com/photos/12325410@N00/395028468/
37. “
I will predict that location-based mobile
services are going to be a huge new
connection point between sports marketers
and sports fans, combining the reach of a
platform like Foursquare with the
individualized (or ‘in-the-bar’) access to fans
at a key point of purchase.
In other words: Get ready for ‘Coorsquare.’”
—Dan Shanoff, Founder, Quickish
38. 9.
Location,
Location,
Location!
Picture this: You need a new pair of sneaks. So
you head down to your favorite local sporting
goods store, and upon arrival, you “check in” via
FourSquare. And since you’ve checked in so
many times, you unlock the Mayor badge—which
happens to come with a $10 electronic gift card
that is instantly redeemable. Now imagine your
status as Mayor is projected on a 50” plasma
screen near the store entrance, challenging other
frequent shoppers to oust you as Mayor and win
their own gift card.
In June 2010, this very scenario played out at
hundreds of Sports Authority locations across the
U.S. The concept is simple: location-based
mobile services now make it possible for sports
brands to connect with sports fans wherever,
whenever, and however they want. From the
social network to the in-store/on-site activation,
geo-social platforms like FourSquare, Gowalla,
Facebook Places, Loopt, Wifitti, and SCVNGR
(among others!), are combining massive reach
with an individualized touch… and opening the
door to a slew of exciting new opportunities.
That’s Sports 2.0.
38
39. 10. Experiment.
Picture this: The president of the fastest growing sport (who has 1.2 million Twitter Within two (2) hours, over 15 million directly accessible impressions of this event—
followers) tweets that he’s headed to a bar, has free tickets to give away, and will and all three brands that participated (UFC, Bud Light, and Dave & Buster’s)—are
bestow them upon the fan who beats him at Pop a Shot. Twelve (yes, 12!) seconds made across Facebook and Twitter. Then NBC and Heavy.com show up to cover the
later, the first fan shows up at the bar. Within minutes, 200 more arrive. Bud Light, story. And one lucky fan scores a 60 at Pop a Shot and a seat next to Dana White at
the strategically-chosen marketing partner for this social media experiment, kicks in the next UFC match.
free beer for the first 100 fans that arrive and say “Hey UFC, give me a Bud Light!”
That’s Sports 2.0.
39
IMAGE: http://www.flickr.com/photos/37552189@N06/3492372604/
40. “
Twitter is amazing. You can talk
directly to your fans instantly…
Why would I not want to talk
to somebody who loves what
I do just as much as I do?
I could sit there and hang out
and talk with the fans all day.”
—Dana White, President, UFC
40
42. Ready. Set. Infiltrate!
Sports have always been a social medium. One might say that the rise of social To thrive in a Sports 2.0 world, brands will have to look beyond the tried-and-
platforms like Facebook and Twitter is simply a natural extension of how we’ve true marketing strategies that worked in a pre-2.0 era. They’ll need to be
experienced sports for eons. They’ve amplified our passion and enthusiasm, nimbler, bolder, and ever more innovative in the products they produce, the
sped up our ability to discover, share, and participate in the conversation, and services they provide, and the stories that they tell.
connected us in ways that no medium—not even broadcast TV—was able to in
the past. Because let’s face it. The days of marketing at people are over. The time has
come to start marketing with them. Instead of wasting precious dollars building
From creating active communities of fitness enthusiasts to turning live events brands and campaigns that people ignore, why not create inspiring, inventive
into massive yet intimate global experiences, digital and social technology are consumer-driven experiences instead? Around here, we call that brand
making the sports industry more social, more participatory, and more personal infiltration™.
than ever before.
So get ready. Get set. Infiltrate!
43. Hi, we’re Espresso.
We’re an organization that firmly believes it’s time to stop wasting precious marketing
dollars creating ads that people ignore, and focus instead on creating fully integrated
experiences that infiltrate all channels to drive sales. We’re super-committed to
doing it in the most [cost-]effective way possible – while never losing sight of our
relentless pursuit of being Amazing at Life™.
STAY IN TOUCH,
WHY DON’T YOU?
TORONTO
Jacquelyn Cyr, CEO + Owner
416 620 6773
jacquelyn@brandinfiltration.com
BOSTON
Marta Kagan, Managing Director, US
617 477 5811
marta@brandinfiltration.com
THE STATS
Founded: 1996
Staff: 30
Key clients:
Callaway, Carlsberg, City of Toronto,
eBay, Koodo, Samsung, Pearson
brandinfiltration.com