The document discusses several topics related to sport on television including live sporting event coverage, sports news and talk shows, specialist sports channels, and sports documentaries. It also addresses representations of gender, nation, and class in television sport as well as the distinctiveness and marketing approaches of different television organizations like the BBC, ITV, and Sky through their sports coverage. Finally, the document examines audiences for television sport in terms of everyday pleasures, national and group identities, and information and entertainment needs.

1. Sport on Television Topic Areas for 2010

2. Sport on Television TV Sport covers a wide range of television genres from Live coverage of sporting events Results programmes Sports News Sports talk Specialist Sports channels Sports documentary Sports Quiz

3. Live Sport Studio Sport Technical codes and conventions Live broadcast Cameras Editing Slow mo’s, replays Sound Symbolic codes Presenters Mise en scene Narratives Studio camera techniques Studio editing Presenters Interviewees Sports Stars Audience participation The studio set The segments Narratives Edited features, highlights Music

4. TV Sport and Representations TV Sport and gender - sports stars/ sports presenters Tv Sport and Representations of Nation Representations of Britain, of Wales, England, Scotland, Northern Ireland Representations of class Representations of age.

5. TV Sport and Organisations TV Sport- Marketing and Promotion Cross Media synergies TV Sport and the converging media TV sport and scheduling TV sport and competition between TV organisations The distinctiveness of TV organisations through Sport BBC, ITV, Sky

6. TV Sport and Audiences Everyday uses and pleasures of sport on TV When to watch sport? Weekends, midweek match, Sport 24 Audience appeal and sport Sport and National identity, the drama of sport, Sports stars Target audiences and fans National identity, regions vs. nations, spots fans, clubs, gender, ethnicity Reception and influence and Sport. Group loyalties, imitation, violence

7. TV Sport and Audiences Information finding out about relevant events and conditions in immediate surroundings, society and the world seeking advice on practical matters or opinion and decision choices satisfying curiosity and general interest learning; self-education gaining a sense of security through knowledge Personal Identity finding reinforcement for personal values finding models of behaviour identifying with valued other (in the media) gaining insight into one's self (McQuail 1987: 73) Uses & Gratifications Theory

8. TV Sport and Audiences Integration and Social Interaction gaining insight into circumstances of others; social empathy identifying with others and gaining a sense of belonging finding a basis for conversation and social interaction having a substitute for real-life companionship helping to carry out social roles enabling one to connect with family, friends and society Entertainment escaping, or being diverted, from problems relaxing getting intrinsic cultural or aesthetic enjoyment filling time emotional release sexual arousal (McQuail 1987: 73) Uses & Gratifications Theory

9. Analysing Euro 2008 Genre Trailer for BBC TV Sport Football Technical codes Vox pop interview style inter cut with edited cameos of football stars, teams and fans intertextuality with documentary /reality style Camerawork Close ups of fans and stars, action footage, medium shot, long shot crane shot of action from a variety of viewpoints Editing, quick cutting of wide range of different players, stars, fans Sound. Diegetic dialogue, fans, non diegetic fans music, voiceover

10. Analysing Euro 2008 Symbolic codes Dress, body language,. Gesture Of fans of sports stars Colour codes, rather drab British working class fans juxtaposed with colourful European stars and fans Settings working class British settings with Euro football grounds Typograhic codes at end of clip Euro style font in sans serif lower case hand drawn Split screen montage effect of all contibutors reflect multi Euro nations and excitement expectations of coming events

11. Analysing Euro 2008 Narratives Who will you support? Ordinary fans expectations of event through talented European stars many of whom are very familiar through fans and club loyalties Small nations against big nations Heroes and villains Representations Brit working class fans and regions juxtaposed against glamourous European fans and stars.

12. Euro 2008 and TV organisations BBC trailer BBC and Sport and Soccer BBC as national broadcaster/ Euro broadcaster Representing British views Working class voice of the people/fans Regional identities Key feature of summer schedule BBC Sports presenters Lineker, Hanson, Shearer

13. Euro 2008 and audiences Summer schedules Summer evenings lacks the appeals of English, Welsh or Scots, n Irish, Irish involvement For hardened soccer fans Star appeals of Renaldo Continental appeals, colourful, Fiesta, Spanish, Portuguese.