The document provides an analysis of the design elements used in different types of publications, including leaflets, instruction manuals, how-to guides, and factual journalism articles. Key points analyzed include the use of typography, images, layout, color, and language to engage audiences and convey intended messages. Across the various examples, the document examines how visual and textual elements are curated to clearly communicate information in a way that is appropriate and appealing for the target readership.

1. Factual writing
Beth Geldard

2. leaflet Leaflets are there to advertise
companies or organisations.
They are there to inform about
products or services .
The types of
colours the leaflet
is using are warm
tones. This is a
clear indication
that their target
audience is aimed
for women.
Using different
shades of pink
could illustrate
good heath, so its
wanting you to pay
attention to your
body. Another
thing it could
represent is
innocence because
people with cancer
are vulnerable
They’ve used a medium shot eye level. Using this type
of shot you are able to see the type of emotion on the
models face. For instance she looks quite serious and
people may judge this as being quite a happy article to
read about because of the pink.
The Typography, the font being used on the front cover, is
bold and clear. Because its curved creates a soft look to
article. Using the white to contrast against the back ground
makes it stand out more and implies that it is important.
Putting a cover headline underneath giving the reader some
facts before opening it gives you more of a indication of
what you are going to be reading about.
The white text
can illustrate
purity, cleansing
also it can suggest
a positive or
negative
outcome.
The clarity of the
work is clear and easy
to read. Having bullet
points makes it look
like you haven’t got a
lot to read. The writer
is getting straight to
the point giving you
facts about cancer.
Conciseness using few
words for each title,
making it simple for
the readers. By
putting a box around
the title makes you
want to read it and its
making your eyes
focus on it. ‘did you
know’ making you
want to carry on
reading what its got
to say.
I would say that the leaflet is being bias
about the colour choice because within
the bullet-points it say ‘women and men
can get breast cancer’ and there is noting
to indicate that men should read this as
well.

3. Instruction manual Instruction manual are there is describe a range of
different things telling the reader how to do something.
The typography staying with
the style of Batman so its still
resembling what you are
making. Having the text bold
and sharp suggest that
batman wants to stand out
and maybe showing that he is
important. By the letters
being so close together could
show how he is independent
character and he is a
individual from everyone else.
I would say the text on the
manual is easy to read
keeping with the bold font.
The colours are plain, just
using black and white. This
could show that it is straight
forward the instructions,
there is nothing complicated
about it.
Used a different font which is
thinner and smaller but the
letters are all capitals which
still shows that they are
important.
The clarity of the images are
clear. Having borders around
them to singles each one out
so they don’t blend together.
The accuracy on the design I
would say that they have
kept it simple by doing step
by step. and only writing a
few senses making it easy
for the audience to
understand.
Register: the words being
used are simple
The accuracy has been
written correct English. But
used short and simple
senses to target for a
younger audience.
I would say it has avoided
ambiguity as it is all very
clear not saying words like ‘I
think’ ‘ it might’ not
sounding very confident.

4. How to guides
How to guides give the reader
advice as well as tips through a
variety of tasks.
I wouldn't’t say this work is bias
because It does not favour one
thing then the other.
Talking about different social
media, implies that they know
their audience could specify
that their audience is
mainstream
The typography being used the
font is simple. Using white so it
stands out from the back
ground, but I feel that it is still
quite hard to read the text that
is a lot smaller. Using different
sizes so you know what to read
first
The diagrams show a clear
indications of how to start and
how it looks at the end.
Conciseness: the writer has
used a lot of words as It looks
like the poster is aimed for a
older audience. Readers from
the age 13- 30 so covering a
wide range of different audience. Containing
humor to make the reader carry on reading. Using
rhetorical questions, making the reader think and
engage in what they are reading.
It has avoiding ambiguity giving clear steps on
what to do and getting straight to point. Only
giving small paragraphs so doesn't’t make the
reader feel like they have to read a lot.
For the masterhead they
have used a think and
sophisticated font. Using the
colour white to contrast with
the back ground. By using the
colour white shows
perfection and because this
guide is there to produce the
perfect duck face implies that
the audience are wanting to
get it on point.
By the writer using Using
speech marks shows that
‘Duckface’ and what is it
relating to is the pout which
show that they producing
this to make people laugh as
it is a joke. This show that the
point of this guide is there to
entertain their audience,
primary audience Female
aged from 13-45. aiming for a
wide base audience. Another
thing by quoting it ‘Duck
Face’ implies that this quote
has been used a lot.

5. Factual journalism
Typography of the masterhead is
in a large big bold, illustrating that
Nicki Minaj is always in the
spotlight she likes to be center of
attention, making it a clear
indication on who the page is
going to be about. By her covering
over parts of the text suggest that
it isn't important and also shows
how people will know who is is by
just looking at her face.
Where the masterhead is placed
is not at the top just below and as
you can see all the text is confined
together and there is a lot of
white space at the top which
could illustrate show she has still
got time to grow as a person and
next time when this magazine
does another interview the page
will be full.
The article has used a strip line,
creating an intro of what the
article is going to be about
The the start of the interview the
writer as used a large ‘w’ this
could suggest show she likes to
make a big entrance and likes to
make a story for the press.
The typography has been
displayed in different fonts
showing important parts about
the text and makes it stand out
more. Pulling out quotes or
heading to the paragraph you are
about to read to make you
intrigued about what she is going
to be talking about in it.
The layout of the double page has
been set in columns and also
been to be around her body. I
believe this looks neat and
pleasant to look at.
By using the colour pink for the
back ground creating a girly
theme to attract a female
audience to read this. But it
contrast with what
she is wearing black and white
making it look like she has a wild
side to her also creates a tacky
look and maybe this is how she
stand out by wearing outrageous
clothing.
She is eye level looking at the
camera which making you feel
intimidated by her. She isn't
smiling which makes her look
quite serious which you could question on what
you may be reading about.
The type of text I think would be used is informal,
as teenagers would be reading this magazine ages
from 14-18. through out they have used the word
‘Thou’ using slag because they are wanting to
relate to the audience as they know they will be
able to understand it.