The document discusses the design process for a school magazine called "Sheldon". It describes choosing a bubbly font style for the header to appeal to the 12-18 year old target audience. It also details editing a cover photo in Photoshop, such as changing the color of the model's shirt to match the blue and white color scheme. Feedback is provided on the mock contents page created, with suggestions to further enhance the eye-catching elements and tie content to survey responses from the target readership.

1. Evaluation of my school
magazine.

3. Deciding the header font:
• From my results, the name “Sheldon” was the most popular and
so stuck by this name. I then used an online font creator and
found potential header fonts. These were:

4. • I decided on this font, as the magazine it aimed at school
children aged 12-18, I thought this font represented this age
group well by the bubble writing style.
• However, to fit in with my chosen colour scheme of blue and
white, I changed the black on the header to be blue.

5. The cover..
• I chose this photo as the subject is
looking off centre and is different.
• He’s smiling and so gives a positive
impression onto the magazine.
• His face has good tonal areas and is
well detailed, however I still used
Photoshop before I used it as my
cover.

6. Using Photoshop..
I first made a new layer, so I could change the colour of his shirt to link in
with my colour scheme. I did this by cutting one layer (his shirt) and
replacing it with a blue one. I used the lasso tool to do this.

7. This was the end result
from this. I believe that by
changing the colour of his
shirt shows that I have
thought about the colour
schemes within my
magazine and so co-ordinated
my model to link
in.

8. Again, I made another layer to then edit the background to make it darker so
white column inches would be seen. I did this by changing the brightness and
contrast of the photo, however as I did not want my model to become
contrasted (left) I used the lasso tool and cut around his body so only the
background would then be edited in contrast and brightness. I think that by
doing this made the subject stand out more and made it so my column inches
could be white, sticking with my colour scheme.

9. The final result.. Header: colour matches the scheme
and stands out by being bold and in the
foreground in front of the main image.
By placing the header across his
forehead/hair line area means it does
not collide or take attention away from
the subject.
Column inch: sticking with
usual magazine covers,
standing out against the
background so easy to read.
Buzz words: to attract attention to
its target audience and to appeal.
Photo and call out: Used again to
draw attention by having
something eye catching. I made
sure that the letters were seen and
so changed some of the colours
letters to stand out against the
background.
Criticism: “benefits” is hard to
read due to the background,
either should of lightened that
area or changed the font colour.
Picture and content: by adding a photo of NUS
Extra means that peoples eyes will be drawn to it
and instantly know what’s included inside.
Column inch, alliteration:
“tips and tricks” to sound
catchy and appeal to it’s
audiences. Sticking to my
surveys, the people
interviewed wanted to know
good ways to revise.
Fonts stuck to the same size, colour
and style depending on what it was
based upon and so consistency is
throughout.
Call out: again, draws attention
and by sticking to the survey
results this is what my specific
target audience wanted.

10. My mock up
contents page
I had less time working on
making a high quality contents
page and so rushed. But I quite
like the final outcome of it.
Subject is smiling and so
gives a positive feel again to
the magazine.
Criticisms:
• Would of preferred to edit
the models shirt to link in
with colour scheme slightly.
• Make it more eye catching
by maybe attaching more
images to catch the readers
eye
Using callouts and
buzzwords:
to attract attention when
reading what’s inside the
magazine. Making it appealing
to all ages of the target
audience specifically set.
Making it realistic by adding
page numbers that potentially
could of featured in the
magazine, including some to be
double page spreads.
Header: I decided to split the
word and make it one sided and
not central for a different effect
of uniqueness. I also attached
the magazine header “Sheldon”
to be at an angle to be different
and let readers clearly know the
magazine header.

11. •How does your magazine attempt to satisfy the target audience?
My target audience for my magazine was school children aged 12-18 years old. The main features I included to
draw my target audience in was in my header, it being bubble writing style and so appeals to a younger
audience. I also included things that in my survey results showed an impact of what people wanted to be
included within the magazine. I also used the colours blue and white which again proved to be most popular in
my survey results, yet blue is a primary colour and so is considered to appeal to a younger audience.
•How was research and planning useful to your production?
It was useful by knowing exactly what conventions I needed to include to appeal to my target audience, making
it eye catching and including things that were shown to be popular in my survey results. It was also useful to
know what to include and how to go about my magazine, knowing what things people wanted to feature in the
magazine. I benefitted well by carrying out surveys as I used these as a guideline.
•How does your magazine represent the school/ students?
It gives a positive vibe to the school, as both main images are of boys from the school smiling, which obviously
symbolises for being happy. It also makes it sound positive and inviting by attracting attention for exclusive
interviews with lecturers and winning iPads which again appeals to its audiences by offering great opportunities.
•What have you learnt about digital technologies so far?
I’ve learnt that Photoshop can do many things like change and edit images to make them “better”. I’ve learnt
that Photoshop is very complex in which at first I struggled but then coped by roughly having an idea of what to
do.