This document discusses factorial design in pharmaceutical research. It defines key terms like factors, levels, and effects. Factorial design is used to study the effect of different factors and their interactions on a response. It presents examples of 2^2, 2^3, and 3^2 factorial designs and how to compute main effects and interactions. Data analysis methods like Yates' method and ANOVA are described. The design allows fitting of a polynomial equation to optimize a response based on factor levels. Advantages include efficiency in estimating effects and revealing interactions across factor levels.