This document outlines 10 common website mistakes and provides solutions to fix them. It recommends defining clear objectives and priorities before building a website. Additionally, it suggests keeping home pages clean and uncluttered, using intuitive navigation with traditional terms, ensuring mobile compatibility, answering all visitor questions, positioning the company story, improving graphics and copy, providing educational content, calls to action for email signups, consistent page design, and integrating social media. The overall message is that websites should be optimized for usability and meeting visitor needs to improve conversions.
Do you ever feel like your small business website is not working for you the way it should? Even if you made a substantial initial investment into your site, there may be issues that still need to be resolved before it can become an effective sales tool for you.
In this workshop, we will go over the most common reasons websites do not perform the way small business owners expect them to and what to do to fix it. Each issue that is presented will have an actionable item you can take with you to solve the problem. If you have not built your website yet, you will be given sound direction to make sure your website is built to perform.
Major Takeaways
• Websites are more than just design
• Site content & usability matter
• No focus, no ranking
• If you don’t call them to action, they won’t act!
• Don’t forget, Google is judgmental
Web Design & Internet Marketing Basics - Brody Dorland, Something Creative, Inc.Brody Dorland
Originally created for an audience of hospital administrators and communications staff, this presentation covers the basics of website design, search engine optimization and internet marketing.
Do you ever feel like your small business website is not working for you the way it should? Even if you made a substantial initial investment into your site, there may be issues that still need to be resolved before it can become an effective sales tool for you.
In this workshop, we will go over the most common reasons websites do not perform the way small business owners expect them to and what to do to fix it. Each issue that is presented will have an actionable item you can take with you to solve the problem. If you have not built your website yet, you will be given sound direction to make sure your website is built to perform.
Major Takeaways
• Websites are more than just design
• Site content & usability matter
• No focus, no ranking
• If you don’t call them to action, they won’t act!
• Don’t forget, Google is judgmental
Web Design & Internet Marketing Basics - Brody Dorland, Something Creative, Inc.Brody Dorland
Originally created for an audience of hospital administrators and communications staff, this presentation covers the basics of website design, search engine optimization and internet marketing.
How old is your website? It may be time for a facelift to the look and feel as well as your content to entice prospects to become customers. Here’s how.
Why Design Matters: How to Make Your Website Worth a Million VisitsSchoolwires, Inc.
If a picture is worth a thousand words, then a stunning K-12 website design is worth a million visits. Good design goes beyond colors and logos. It takes your district's goals, usability needs, and content layout into consideration. When Wylie Independent School District (TX) was ready for a website refresh, they looked for a solution that had it all. Their journey of finding Schoolwires, creating a Made-To-Order design, and increasing community engagement is an achievement they love to share with peers from other districts.
Are you ready to fire your current business website because it isn’t performing the way you think it should? Or, maybe you just want to see if you can get more out of it (better return on investment). Even if you don’t have a website yet, this workshop is for you!
In this workshop for small business owners, we will cover important elements every website needs to be powerful. We will also discuss how to avoid the common pitfalls and how to correct them if you have fallen into them. There will be many examples and everyone should be able to leave with actionable items they can put to work right away!
This interactive workshop will include worksheets, some fun, and lots of time for Q&A. Bring your pen and a willingness to learn!
A summary of our efforts to analyse and critique ScratchMeNot.com's current efforts in the areas of SEO, PPC, and a mobile analysis. The PPC section was created run by Aron Allen.
Web Design - What's Trending in 2021-Mantran PresentationMantran
Web design matters to your business - 94% of all website first-impressions are design related. Discover the website design trends that are popular in 2021. We talk about Color design trends, Interactive trends, Image and illustration trends, Parallax scrolling, Horizontal scrolling, Neumorphism, Dark mode and different Website Interactivity and Typography trends with examples for each design trend. Watch the presentation.
Visit us: www.mantran.in
Contact us: contact@mantran.in
The Influence of Commercial Intent of Search Results on Their Perceived Relev...Dirk Lewandowski
We carried out a retrieval effectiveness test on the three major web search engines (i.e., Google, Microsoft and Yahoo). In addition to relevance judgments, we classified the results according to their commercial intent and whether or not they carried any advertising. We found that all search engines provide a large number of results with a commercial intent. Google provides significantly more commercial results than the other search engines do. However, the commercial intent of a result did not influence jurors in their relevance judgments.
How old is your website? It may be time for a facelift to the look and feel as well as your content to entice prospects to become customers. Here’s how.
Why Design Matters: How to Make Your Website Worth a Million VisitsSchoolwires, Inc.
If a picture is worth a thousand words, then a stunning K-12 website design is worth a million visits. Good design goes beyond colors and logos. It takes your district's goals, usability needs, and content layout into consideration. When Wylie Independent School District (TX) was ready for a website refresh, they looked for a solution that had it all. Their journey of finding Schoolwires, creating a Made-To-Order design, and increasing community engagement is an achievement they love to share with peers from other districts.
Are you ready to fire your current business website because it isn’t performing the way you think it should? Or, maybe you just want to see if you can get more out of it (better return on investment). Even if you don’t have a website yet, this workshop is for you!
In this workshop for small business owners, we will cover important elements every website needs to be powerful. We will also discuss how to avoid the common pitfalls and how to correct them if you have fallen into them. There will be many examples and everyone should be able to leave with actionable items they can put to work right away!
This interactive workshop will include worksheets, some fun, and lots of time for Q&A. Bring your pen and a willingness to learn!
A summary of our efforts to analyse and critique ScratchMeNot.com's current efforts in the areas of SEO, PPC, and a mobile analysis. The PPC section was created run by Aron Allen.
Web Design - What's Trending in 2021-Mantran PresentationMantran
Web design matters to your business - 94% of all website first-impressions are design related. Discover the website design trends that are popular in 2021. We talk about Color design trends, Interactive trends, Image and illustration trends, Parallax scrolling, Horizontal scrolling, Neumorphism, Dark mode and different Website Interactivity and Typography trends with examples for each design trend. Watch the presentation.
Visit us: www.mantran.in
Contact us: contact@mantran.in
The Influence of Commercial Intent of Search Results on Their Perceived Relev...Dirk Lewandowski
We carried out a retrieval effectiveness test on the three major web search engines (i.e., Google, Microsoft and Yahoo). In addition to relevance judgments, we classified the results according to their commercial intent and whether or not they carried any advertising. We found that all search engines provide a large number of results with a commercial intent. Google provides significantly more commercial results than the other search engines do. However, the commercial intent of a result did not influence jurors in their relevance judgments.
[UPDATE] This copy is VERY old and contains errors. A new copy will be uploaded in Fall 2014. In the meantime, feel free to visit www.247AsianMedia.com. American KPOP Fans (AKPF) no longer exists. Have you just newly discovered the wonderful world of KPOP and want to learn more about it's AWESOMENESS? Are you an avid lover of KPOP but would love to learn more about your fav groups and artists? Well, this little presentation is for you! :)
Provides simple advice for small businesses that are interested in establishing their own website. Talks through a logical website development methodology to ensure that the end product serves its purpose.
Most customers decide within the first 5 seconds if they are going to buy from your website. Therefore understanding what makes a good website is essential to converting visitors into customers.
This workshop will show you the difference between online & offline shops and the different building blocks for a good website. You should leave the session with the knowledge & tools to development & define a website specification for your business.
49webstreet provides compete cycle of web development, re-engineering, implementation, maintenance and support services.
We provide Premium Services in Affordable price.
If you’re not responsive to the ever-changing trends around mobile devices, then you may be missing out on some of the most lucrative potential customers in your market. Despite being a relatively new technology, there is an increasing demand for mobile-friendly content, services and even products. Find Best Asian Talent: Web Development agency Pakistan
What is a web site?A website is an address (location) on the World Wide Web that contains your web pages. Basically, a website is your personal online communications connection to the rest of the world.
From Slave to Scourge: The Existential Choice of Django Unchained. The Philos...Rodney Thomas Jr
#SSAPhilosophy #DjangoUnchained #DjangoFreeman #ExistentialPhilosophy #Freedom #Identity #Justice #Courage #Rebellion #Transformation
Welcome to SSA Philosophy, your ultimate destination for diving deep into the profound philosophies of iconic characters from video games, movies, and TV shows. In this episode, we explore the powerful journey and existential philosophy of Django Freeman from Quentin Tarantino’s masterful film, "Django Unchained," in our video titled, "From Slave to Scourge: The Existential Choice of Django Unchained. The Philosophy of Django Freeman!"
From Slave to Scourge: The Existential Choice of Django Unchained – The Philosophy of Django Freeman!
Join me as we delve into the existential philosophy of Django Freeman, uncovering the profound lessons and timeless wisdom his character offers. Through his story, we find inspiration in the power of choice, the quest for justice, and the courage to defy oppression. Django Freeman’s philosophy is a testament to the human spirit’s unyielding drive for freedom and justice.
Don’t forget to like, comment, and subscribe to SSA Philosophy for more in-depth explorations of the philosophies behind your favorite characters. Hit the notification bell to stay updated on our latest videos. Let’s discover the principles that shape these icons and the profound lessons they offer.
Django Freeman’s story is one of the most compelling narratives of transformation and empowerment in cinema. A former slave turned relentless bounty hunter, Django’s journey is not just a physical liberation but an existential quest for identity, justice, and retribution. This video delves into the core philosophical elements that define Django’s character and the profound choices he makes throughout his journey.
Link to video: https://youtu.be/GszqrXk38qk
Meet Crazyjamjam - A TikTok Sensation | Blog EternalBlog Eternal
Crazyjamjam, the TikTok star everyone's talking about! Uncover her secrets to success, viral trends, and more in this exclusive feature on Blog Eternal.
Source: https://blogeternal.com/celebrity/crazyjamjam-leaks/
As a film director, I have always been awestruck by the magic of animation. Animation, a medium once considered solely for the amusement of children, has undergone a significant transformation over the years. Its evolution from a rudimentary form of entertainment to a sophisticated form of storytelling has stirred my creativity and expanded my vision, offering limitless possibilities in the realm of cinematic storytelling.
Panchayat Season 3 - Official Trailer.pdfSuleman Rana
The dearest series "Panchayat" is set to make a victorious return with its third season, and the fervor is discernible. The authority trailer, delivered on May 28, guarantees one more enamoring venture through the country heartland of India.
Jitendra Kumar keeps on sparkling as Abhishek Tripathi, the city-reared engineer who ends up functioning as the secretary of the Panchayat office in the curious town of Phulera. His nuanced depiction of a young fellow exploring the difficulties of country life while endeavoring to adjust to his new environmental factors has earned far and wide recognition.
Neena Gupta and Raghubir Yadav return as Manju Devi and Brij Bhushan Dubey, separately. Their dynamic science and immaculate acting rejuvenate the hardships of town administration. Gupta's depiction of the town Pradhan with an ever-evolving outlook, matched with Yadav's carefully prepared exhibition, adds profundity and credibility to the story.
New Difficulties and Experiences
The trailer indicates new difficulties anticipating the characters, as Abhishek keeps on wrestling with his part in the town and his yearnings for a superior future. The series has reliably offset humor with social editorial, and Season 3 looks ready to dig much more profound into the intricacies of rustic organization and self-awareness.
Watchers can hope to see a greater amount of the enchanting and particular residents who have become fan top picks. Their connections and the one of a kind cut of-life situations give a reviving and interesting portrayal of provincial India, featuring the two its appeal and its difficulties.
A Mix of Humor and Heart
One of the signs of "Panchayat" is its capacity to mix humor with sincere narrating. The trailer features minutes that guarantee to convey giggles, as well as scenes that pull at the heartstrings. This equilibrium has been a critical calculate the show's prosperity, resounding with crowds across different socioeconomics.
Creation Greatness
The creation quality remaining parts first rate, with the beautiful setting of Phulera town filling in as a scenery that upgrades the narrating. The meticulousness in portraying provincial life, joined with sharp composition and solid exhibitions, guarantees that "Panchayat" keeps on hanging out in the packed web series scene.
Expectation and Delivery
As the delivery date draws near, expectation for "Panchayat" Season 3 is at a record-breaking high. The authority trailer has previously created critical buzz, with fans enthusiastically anticipating the continuation of Abhishek Tripathi's excursion and the new undertakings that lie ahead in Phulera.
All in all, the authority trailer for "Panchayat" Season 3 recommends that watchers are in for another drawing in and engaging ride. Yet again with its charming characters, convincing story, and ideal mix of humor and show, the new season is set to enamor crowds. Write in your schedules and prepare to get back to the endearing universe of "Panchayat."
In the vast landscape of cinema, stories have been told, retold, and reimagined in countless ways. At the heart of this narrative evolution lies the concept of a "remake". A successful remake allows us to revisit cherished tales through a fresh lens, often reflecting a different era's perspective or harnessing the power of advanced technology. Yet, the question remains, what makes a remake successful? Today, we will delve deeper into this subject, identifying the key ingredients that contribute to the success of a remake.
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Tom Selleck Net Worth: A Comprehensive Analysisgreendigital
Over several decades, Tom Selleck, a name synonymous with charisma. From his iconic role as Thomas Magnum in the television series "Magnum, P.I." to his enduring presence in "Blue Bloods," Selleck has captivated audiences with his versatility and charm. As a result, "Tom Selleck net worth" has become a topic of great interest among fans. and financial enthusiasts alike. This article delves deep into Tom Selleck's wealth, exploring his career, assets, endorsements. and business ventures that contribute to his impressive economic standing.
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Early Life and Career Beginnings
The Foundation of Tom Selleck's Wealth
Born on January 29, 1945, in Detroit, Michigan, Tom Selleck grew up in Sherman Oaks, California. His journey towards building a large net worth began with humble origins. , Selleck pursued a business administration degree at the University of Southern California (USC) on a basketball scholarship. But, his interest shifted towards acting. leading him to study at the Hills Playhouse under Milton Katselas.
Minor roles in television and films marked Selleck's early career. He appeared in commercials and took on small parts in T.V. series such as "The Dating Game" and "Lancer." These initial steps, although modest. laid the groundwork for his future success and the growth of Tom Selleck net worth. Breakthrough with "Magnum, P.I."
The Role that Defined Tom Selleck's Career
Tom Selleck's breakthrough came with the role of Thomas Magnum in the CBS television series "Magnum, P.I." (1980-1988). This role made him a household name and boosted his net worth. The series' popularity resulted in Selleck earning large salaries. leading to financial stability and increased recognition in Hollywood.
"Magnum P.I." garnered high ratings and critical acclaim during its run. Selleck's portrayal of the charming and resourceful private investigator resonated with audiences. making him one of the most beloved television actors of the 1980s. The success of "Magnum P.I." played a pivotal role in shaping Tom Selleck net worth, establishing him as a major star.
Film Career and Diversification
Expanding Tom Selleck's Financial Portfolio
While "Magnum, P.I." was a cornerstone of Selleck's career, he did not limit himself to television. He ventured into films, further enhancing Tom Selleck net worth. His filmography includes notable movies such as "Three Men and a Baby" (1987). which became the highest-grossing film of the year, and its sequel, "Three Men and a Little Lady" (1990). These box office successes contributed to his wealth.
Selleck's versatility allowed him to transition between genres. from comedies like "Mr. Baseball" (1992) to westerns such as "Quigley Down Under" (1990). This diversification showcased his acting range. and provided many income streams, reinforcing Tom Selleck net worth.
Television Resurgence with "Blue Bloods"
Sustaining Wealth through Consistent Success
In 2010, Tom Selleck began starring as Frank Reagan i
Maximizing Your Streaming Experience with XCIPTV- Tips for 2024.pdfXtreame HDTV
In today’s digital age, streaming services have become an integral part of our entertainment lives. Among the myriad of options available, XCIPTV stands out as a premier choice for those seeking seamless, high-quality streaming. This comprehensive guide will delve into the features, benefits, and user experience of XCIPTV, illustrating why it is a top contender in the IPTV industry.
From the Editor's Desk: 115th Father's day Celebration - When we see Father's day in Hindu context, Nanda Baba is the most vivid figure which comes to the mind. Nanda Baba who was the foster father of Lord Krishna is known to provide love, care and affection to Lord Krishna and Balarama along with his wife Yashoda; Letter’s to the Editor: Mother's Day - Mother is a precious life for their children. Mother is life breath for her children. Mother's lap is the world happiness whose debt can never be paid.
Skeem Saam in June 2024 available on ForumIsaac More
Monday, June 3, 2024 - Episode 241: Sergeant Rathebe nabs a top scammer in Turfloop. Meikie is furious at her uncle's reaction to the truth about Ntswaki.
Tuesday, June 4, 2024 - Episode 242: Babeile uncovers the truth behind Rathebe’s latest actions. Leeto's announcement shocks his employees, and Ntswaki’s ordeal haunts her family.
Wednesday, June 5, 2024 - Episode 243: Rathebe blocks Babeile from investigating further. Melita warns Eunice to stay clear of Mr. Kgomo.
Thursday, June 6, 2024 - Episode 244: Tbose surrenders to the police while an intruder meddles in his affairs. Rathebe's secret mission faces a setback.
Friday, June 7, 2024 - Episode 245: Rathebe’s antics reach Kganyago. Tbose dodges a bullet, but a nightmare looms. Mr. Kgomo accuses Melita of witchcraft.
Monday, June 10, 2024 - Episode 246: Ntswaki struggles on her first day back at school. Babeile is stunned by Rathebe’s romance with Bullet Mabuza.
Tuesday, June 11, 2024 - Episode 247: An unexpected turn halts Rathebe’s investigation. The press discovers Mr. Kgomo’s affair with a young employee.
Wednesday, June 12, 2024 - Episode 248: Rathebe chases a criminal, resorting to gunfire. Turf High is rife with tension and transfer threats.
Thursday, June 13, 2024 - Episode 249: Rathebe traps Kganyago. John warns Toby to stop harassing Ntswaki.
Friday, June 14, 2024 - Episode 250: Babeile is cleared to investigate Rathebe. Melita gains Mr. Kgomo’s trust, and Jacobeth devises a financial solution.
Monday, June 17, 2024 - Episode 251: Rathebe feels the pressure as Babeile closes in. Mr. Kgomo and Eunice clash. Jacobeth risks her safety in pursuit of Kganyago.
Tuesday, June 18, 2024 - Episode 252: Bullet Mabuza retaliates against Jacobeth. Pitsi inadvertently reveals his parents’ plans. Nkosi is shocked by Khwezi’s decision on LJ’s future.
Wednesday, June 19, 2024 - Episode 253: Jacobeth is ensnared in deceit. Evelyn is stressed over Toby’s case, and Letetswe reveals shocking academic results.
Thursday, June 20, 2024 - Episode 254: Elizabeth learns Jacobeth is in Mpumalanga. Kganyago's past is exposed, and Lehasa discovers his son is in KZN.
Friday, June 21, 2024 - Episode 255: Elizabeth confirms Jacobeth’s dubious activities in Mpumalanga. Rathebe lies about her relationship with Bullet, and Jacobeth faces theft accusations.
Monday, June 24, 2024 - Episode 256: Rathebe spies on Kganyago. Lehasa plans to retrieve his son from KZN, fearing what awaits.
Tuesday, June 25, 2024 - Episode 257: MaNtuli fears for Kwaito’s safety in Mpumalanga. Mr. Kgomo and Melita reconcile.
Wednesday, June 26, 2024 - Episode 258: Kganyago makes a bold escape. Elizabeth receives a shocking message from Kwaito. Mrs. Khoza defends her husband against scam accusations.
Thursday, June 27, 2024 - Episode 259: Babeile's skillful arrest changes the game. Tbose and Kwaito face a hostage crisis.
Friday, June 28, 2024 - Episode 260: Two women face the reality of being scammed. Turf is rocked by breaking
Are the X-Men Marvel or DC An In-Depth Exploration.pdfXtreame HDTV
The world of comic books is vast and filled with iconic characters, gripping storylines, and legendary rivalries. Among the most famous groups of superheroes are the X-Men. Created in the early 1960s, the X-Men have become a cultural phenomenon, featuring in comics, animated series, and blockbuster movies. A common question among newcomers to the comic book world is: Are the X-Men Marvel or DC? This article delves into the history, creators, and significant moments of the X-Men to provide a comprehensive answer.
Scandal! Teasers June 2024 on etv Forum.co.zaIsaac More
Monday, 3 June 2024
Episode 47
A friend is compelled to expose a manipulative scheme to prevent another from making a grave mistake. In a frantic bid to save Jojo, Phakamile agrees to a meeting that unbeknownst to her, will seal her fate.
Tuesday, 4 June 2024
Episode 48
A mother, with her son's best interests at heart, finds him unready to heed her advice. Motshabi finds herself in an unmanageable situation, sinking fast like in quicksand.
Wednesday, 5 June 2024
Episode 49
A woman fabricates a diabolical lie to cover up an indiscretion. Overwhelmed by guilt, she makes a spontaneous confession that could be devastating to another heart.
Thursday, 6 June 2024
Episode 50
Linda unwittingly discloses damning information. Nhlamulo and Vuvu try to guide their friend towards the right decision.
Friday, 7 June 2024
Episode 51
Jojo's life continues to spiral out of control. Dintle weaves a web of lies to conceal that she is not as successful as everyone believes.
Monday, 10 June 2024
Episode 52
A heated confrontation between lovers leads to a devastating admission of guilt. Dintle's desperation takes a new turn, leaving her with dwindling options.
Tuesday, 11 June 2024
Episode 53
Unable to resort to violence, Taps issues a verbal threat, leaving Mdala unsettled. A sister must explain her life choices to regain her brother's trust.
Wednesday, 12 June 2024
Episode 54
Winnie makes a very troubling discovery. Taps follows through on his threat, leaving a woman reeling. Layla, oblivious to the truth, offers an incentive.
Thursday, 13 June 2024
Episode 55
A nosy relative arrives just in time to thwart a man's fatal decision. Dintle manipulates Khanyi to tug at Mo's heartstrings and get what she wants.
Friday, 14 June 2024
Episode 56
Tlhogi is shocked by Mdala's reaction following the revelation of their indiscretion. Jojo is in disbelief when the punishment for his crime is revealed.
Monday, 17 June 2024
Episode 57
A woman reprimands another to stay in her lane, leading to a damning revelation. A man decides to leave his broken life behind.
Tuesday, 18 June 2024
Episode 58
Nhlamulo learns that due to his actions, his worst fears have come true. Caiphus' extravagant promises to suppliers get him into trouble with Ndu.
Wednesday, 19 June 2024
Episode 59
A woman manages to kill two birds with one stone. Business doom looms over Chillax. A sobering incident makes a woman realize how far she's fallen.
Thursday, 20 June 2024
Episode 60
Taps' offer to help Nhlamulo comes with hidden motives. Caiphus' new ideas for Chillax have MaHilda excited. A blast from the past recognizes Dintle, not for her newfound fame.
Friday, 21 June 2024
Episode 61
Taps is hungry for revenge and finds a rope to hang Mdala with. Chillax's new job opportunity elicits mixed reactions from the public. Roommates' initial meeting starts off on the wrong foot.
Monday, 24 June 2024
Episode 62
Taps seizes new information and recruits someone on the inside. Mary's new job
2. In this Session We Will Look at…
10 Website issues that cause problems
Solutions to the problems
Industry examples of techniques that work
No examples of bad websites will be shown – we’re keeping this
session focused on the positive…
…But we will explain the problems and demonstrate solutions
Presentation available on my site and NAMM U
3. Define Your Objectives Before Anything Else
Put serious effort into documenting your site objectives
Start with your overall business goals and work out the site details
with your developer (unless you are the developer)
No details are too minor – last minute site changes that appear
minor can cause huge delays
4. Define Your Objectives
Sequentially prioritize your objectives – You may want to introduce
site components in phases
Make a list of websites you like and specifically why
Review your current site before you start on the new one: will you
need new product images and revised copy? Images of staff and
store? New logo? Need a new hosting service?
Have your developer create a site spec document so everyone is on
the same page!
5. Website User Behavior – Quick Review
Jakob Nielsen research provides important guidelines
The two second window of opportunity
People don’t read – they scan and look for familiar triggers, if they
don’t find them… goodbye!
If someone gets confused, they leave
If something is hard to find, they leave
If you don’t answer their questions, they leave
6. Purpose of a Home Page (Jakob Nielsen definition)
A homepage has two main goals:
deliver users information about your business
provide top-level navigation to additional information inside
the site
“A third important homepage goal is to tell users the site's
purpose and where they are relative to the Web as a whole.
Sites typically accomplish this using a logo and a tagline.”
7. #1 – Clutter on the Home Page
Your home page
concept that
you start with
8. #1 – Clutter on the Home Page
Your home page
when you launch!
9. The Home Page Yard Sale Phenomenum
You feel obligated to make changes because you can
You use phrases that provide little or no direction: “it needs more
pop”, “it should be more elegant”.
You try to put everything on the home page
You go down the rabbit hole – you get microscopic about the
design and forget the priorities
You bring in others who have no training in website usability and
now you have multiple distinct opinions
10. The Clutter Solution
Your plan is your roadmap – use your prioritized list!
Easy to use (self evident) is MUCH better than fewer clicks
(Nielsen studies have verified this)
Keep it simple & use destination pages for the details
Guide the eye with visual cues
Use space to simplify, think of your oldest demographic
Loose the happy talk and get to the point – too much copy to read
= people bouncing
11. #2 – Confusing Navigation Means Lost Revenue
“What does
this mean?”
“Where am I?”
“Is this clickable?
12. #2 – Confusing Navigation Means Lost Revenue
People expect instant cues to guide them through your site –
they use visual and word triggers they are familiar with (Jakob
Nielsen research)
Use terms and navigation styles people expect – don’t get cute
or use personal favorites people don’t understand
If it looks “clickable” make it clickable (images, product
references, support, email addresses)
13. Create a site map before
work begins
Review navigation in the
site map
Is it intuitive?
Are categories
grouped logically
14. Conduct usability testing
BEFORE you spend
money and resources on
site coding
Review:
“Is Your Website Leaving
Money on the Table” –
NAMM U or my site
18. Don’t try to cram too many navigation headers into your
navigation banner (your main links in the banner)
This causes site confusion and mobile clutter
Think of logical groups – review your goals
Leave room for new headers if you can – saves you lots of
work in the future
Improving Your Site Navigation
21. Use Staging Pages for Product Categories
Allows category and/or brand
positioning
Create compelling “why
should I care” messages for
site visitors
22. Tabs & breadcrumbs provide
instant access and page
location information – user
knows where they are
FXPedal.com
Strymon
23.
24. #3 – Your Site is Not Mobile Friendly
At least 25-30% of your traffic RIGHT
NOW is coming from phone or tablet
If your site doesn’t display correctly
someone may never visit again!
Tablet sales to outpace all desktop and
mobile computers in 20141
1http://techcrunch.com/2013/03/27/idc-tablet-growth-2012-2017/
25. #3 – Your Site is Not Mobile Compatible
Difference in mobile responsive versus
mobile compatible functionality
Services like Duda Mobile make mobile
compatibility much easier if you want to
make your current site mobile compatible
Service is $10 per month
27. Mobile phone version of site
Small screen - Most important information
is displayed for improved navigation
Work with your developer to define your
mobile navigation BEFORE site work is
started!
(Review your business objectives!)
28. #4 –Business Questions You Don’t Answer
Unanswered questions sends people packing
Anticipate all those ecommerce and shipping questions and
answer them online
Think of all your business components: store hours, repair hours,
clinics, lessons, in store music events
Keep a log of support/buyer/store questions that employees
contribute to and add them to your site
29. FAQ section has:
guitar care,
insurance,
international
shipments,
payment
options, return
policy, etc.
30. #5 – New Site Visitors Don’t Know Who You Are
Positioning is as important for a reseller as a brand
What is your company story, passions, commitments?
Answer the “Why Should I Care?” question your site visitors will
always ask themselves
Make it personal – include employee images and stories
31. Fun images
emphasize the
personal touch
When people
come to the store
they recognize you
or your employees
from the site
images
32. Multi-media helps tell the story
Create a video
tour of your store,
lesson rooms,
repair shop
Include customer
testimonials from
social posts
34. Create an inviting
atmosphere so
people will visit
35. #6 – Your Site Graphics & Copy Need Improving
People use their eyes to make credibility decisions
Going simple with graphics looks great and costs less to develop
Create the look before you develop the site (start with logo changes
if needed – this is your graphic centerpiece)
Insure your store photos & videos are high quality with good
lighting (cameras provide great quality these days)
38. #6 – Your Site Graphics & Copy Need Improving
Write professionally and answer those musician questions
Find good industry copy writers if you need them – there are many
looking for work
Make detailed notes about what you DO NOT want on the new site
that is on your current site!
Don’t wait until you launch your new site or your will be paying
to remove and change content
39. #7 – No Educational Content
Don’t think of it as a blog or you’ll get hung up on that term – it’s
the company voice (different than social posting)
Create educational documents that are interesting to musicians
Millions of hits and views on educational content
Drive people to content with newsletters and social posts
Educational content shows up in search, YOU keep showing up for
musicians on the internet
40. People Search Looking for Answers
Search term: “how to buy a PA” MF #1 in Google results
45. #8 – No Call to Action for Newsletter Sign Up
A simple field to enter an email address does not work
Provide a call to action and an image that motivates
Give them a reason to sign up!
Mention sweeps and sale announcements, educational content
they can consume from your newsletter
48. #9 – Your Website Pages Are Inconsistent
People may enter your site from any publicly viewable page
Design every page with the basics: consistent navigation,
breadcrumbs, visual cues to continue navigating
Answer the question “where am I?” for every page (except final
purchase or lead capture pages)
If using Wordpress off of your site, include navigation to your
website in your blog
49. #10 – No Social Site Integration
Include your social feeds on a community website page
Use Facebook comments plug-in for instant FB sharing
Use app services to integrate your site content onto Facebook
including ecommerce
Document positive social comments for use on your site
Motivate people to come to your site from social
Allow sharing after a purchase: “I just bought this amazing bass
from ……..”
52. Summary
Document your objectives first and prioritize them
Keep your home page clean and uncluttered
Self evident is more important than fewer clicks
Make your navigation clean and use traditional terms
Insure you site is mobile friendly right now!
Anticipate questions visitors have and answer them
53. Summary
Position your company and discuss your story and passions
Insure graphics and copy reflect a professional environment
Create educational content that drives musicians to your website
Insure you have a call to action for your email sign up area
Create website pages that are consistent and self evident
Integrate your social sites into your website