The document provides details on strategies for upgrading a company website. It outlines objectives of providing product/service information to customers and promoting brand awareness through social media. It proposes target audiences and home page sitemap options including sections for products, discover, support, contact, promotions, and about us. Sample pages and modules are suggested for products, discover, support, and contact sections. Strategies are proposed for performance, security, SEO, linking, social media, email, and Facebook engagement.

1. Website Upgrade
Strategy Plan

2. Objectives - What are we trying to achieve by building this Web site?
• Provide sufficient information about products and services to consumers,
designers, and architectures
• Provide sufficient information about the company
• Provide post purchase customer support
Promote brand awareness and connect with architectures, designers, and
consumers via:
• YouTube - upload all videos for appliances and kitchens, store tours, home
show tours, cooking classes, events, and TV advertisements
• Instagram – upload all images and print campaigns
• Google plus - collaborate with consumers, designers, and architectures
• Facebook - promote YouTube, Instagram, and Google Plus channels
• LinkedIn - collaborate with consumers, designers, and architectures

3. Who are our target audience for the site?
Visitor Purpose Objective
Pre - Purchase
Consumers
Ideas for renovating their kitchen Purchase appliances
Designers and
Architects
Find products for their kitchen
designs
Design kitchens
Post purchase
consumers
Track orders
Find delivery information
Find service information
Find product information
Find parts and accessory
information
Obtain product and
service support

4. Proposed Home Page Sitemap Options
Products:
 Brands
 Category
Discover:
 Awards
 Kitchen – Videos, Images, and documents
 Appliances – Videos, Images, and documents
 Guides and Advice
 Recipes
 Cooking Classes
Support:
 Delivery and Installation
 Downloads
 Services
 FAQ
 Parts and Accessories (Link to Applico)
 Contact
 Warranty
Contact:
 Our Stores
 Professional Designers
 Cooking tutors
Promotions:
 Current Promotion
 Events
 Specials
 Clearance
 Refurbished
About Us:
 Company 1
 Company 2
More Themes/Skins
Home Page
Products Discover Support Contact Promotions About Us

5. Proposed Product Page Sitemap Options
Shopping Cart – links to:
 Appliance and kitchen Images
 Appliance and kitchen Videos
 Guides and Advice for Appliances and
Kitchens
Product information:
 Images with exploded views
 Description
 Specs
 Photos and descriptions for product
features
 Online form to certain store
 Product review
Products
Cooking Refrigeration Dishwashers Laundry
Small
Appliances
Other
Products
Brand Category

6. Proposed Discover Page Sitemap Options
Awards page - images for each of the awards with
links to the according page.
Kitchens – Videos, images, and documents
Appliances – Videos, images, and documents
Catalog options:
 Chameleon
 Carouse 3D rotator
 Catalog page
 Nested Galleries
Supplier websites for:
 new technology videos for appliances and
kitchens
 videos of appliances and kitchens
 images of appliances and kitchens
Users can rate, share, and like images. Gallery
options:
 SocialMedia Box (Advanced)
 SocialMedia Box (Plus)
Cooking Classes (USER REGISTRATION) -
Contact form and video recording for each cooking
class. Each tutor will need a page with more
information about Products used and their features
Discover
Cooking
Classes
Recipes
Guides and
Advice
AppliancesKitchens
New
Technology
Awards

7. Support
Warranty
Registration
form
Extended
Warranty
Product
Replacement
Contact
Parts and
Accessories
Model Number
location
Online form
Spare Parts
Manual
Category
Refund Policy
Spare Parts
Warranty
FAQServices
Spare Parts
Plumbers
Electricians
Appliance
Repairs
Downloads
Parts
Manuals
Installation
Manuals
User Guides
Autocad Files
Delivery and
Installation
Delivery
Installations
Proposed Support Page Sitemap Options – Parts and Accessories link to Applico services

8. Proposed Contact Page Sitemap Options
Contact page:
 Link to the support page
 Basic online form
 Phone – 0800
 Address
 Online Chat
1. Store page:
• Store manager photo and business
profile
• Online form for each store manager
• Virtual tour of each store
2. Design professionals
3. Cooking Tutors
Contact
Cooking
Tutors
Design
Professionals
Our Stores

9. Proposed Promotions Page Options
Shopping Cart:
 Specials
 Clearance
 Refurbished
Event page options:
 Calendar 1
 Calendar 2
Promotions
RefurbishedClearanceSpecialsEvents
Current
Promotion

10. About Us
Company
History CEO
Advisory
Members
Senior Staff Testimonials Websites
Website 1 Website 2 Website 7Website 6Website 5Website 3 Website 4
Company1
History
Staff
Partners
News
Testimonials
Proposed About Us Page Sitemap Options

11. Social Authentication Options

12. Proposed DNN Module Options
Module Overview Examples
EasyDNNThemes
DNN 8 ready Integrated modules. Fives themes
6 different home pages
User customization
Easily copy portal demos
 Galore
 Ozone
 Vision
 FireFly
 Triumph
 Floating
 Circular
 Accordion
EasyDNNmail Chimp
This module integrates your DNN portal with MailChimp.com. Synchronize registered
DNN users and a list role at MailChimp.com, forms for newsletter subscription that you
can use on your web pages.
 Example 1
 Example 2
 Example 3
EasyDNNGallery
User friendly gallery with 19 quality displays with lots of themes and numerous options
for configuration. For images, video and audio content (mp3) and social features.
Images:
 Example 1
 Example 2
 Example 3
 Example 4
 Example 5
Video:
 Example 1
 Example 2
 Example 3
Mixed Gallery:
 Example 1
 Example 2
EasyDNNRotator
Excellent image and video slider module. Currently it comes with five top presentations
that will perfectly merge with your web pages.
 Chameleon rotator
 Tab rotator
 Carouse 3D Rotator
 MultiCarousel
 SizeShifter
 News Ticker
 Device rotator
 Testimonials Rotator
 Thumbnail Rotator
EasyDNNNews
Easily publish and manage articles, news, press releases, stories and editorials. For
blogs, news websites, product catalogs, or complex newspaper website.
 Blog layout 1
 Blog layout 2
 Magazine layout 1
 Magazine layout 2
 Events layout 1
 Events layout 2
 Documents & FAQ
 Demo article display
 Demo catalog display
EasyDNNMaps
Add Google maps, adding markers, filtering by location (store location function) and
detection of user location.  Events with Maps
 Classifieds with Maps
 Indoor Maps
EasyDNNmobileRedirect
Once applied to the web page, this module detects when the web site is accessed by
mobile devices and tablets, allowing them to be redirected to a special mobile page.
Redirection can either be unconditional, or the visitors can choose between the
desktop or the mobile version of the web page.
SigmaLive Chat
Private chat - with a friends list (Designers and Architectures).
Chat rooms - Host online meetings build online communities, online meetings, and
client conferencing.
Live chat – Enhance sales and support
Message notifications
Upload files
Pre chat Surveys
Chat queue
Ban Users
Emotes
Password secured
rooms
Journal support

13. 57/100
Performance 12/30 - Compress
images, videos, and ensure
JavaScript and CSS validate
Mobile 30/30
SEO 15/30 – Align keywords with
meta tittle, description, images, and
alternative text
Security 0/10 – Purchase an SSL
certificate to secure communications
between a website and an internet

14. Linking Strategies
Submit URL to key directories –
Google my Business, Yahoo Local,
Bing places for Business, MSN
business directory
Submit your site to trade
organization sites and specialized
directories
Request reciprocal links - Partners,
Designers, and Architectures.
Write articles for others to use in
websites and newsletters -
magazines include: Womens weekly,
Homestyle, Houses NZ etc
Issue news releases - Find
newsworthy events and send news
releases via social media networks.

15. Strategies
Display – Add URL in display advertisements
Social Media
Become part of a social media community with designers, architectures,
suppliers, and partners – YouTube, Instagram, Facebook, LinkedIn,
Instagram and Google Plus
Promote website in online forums and discussion lists — thousands of very
targeted email based discussion lists, online forums, and groups made up of
people with very specialized interests via Google Groups, blogs, or other
forums.
Email Strategies
Install a signature in email program - Company name, address, phone
number, URL, email address, and a one-phrase description of your unique
business offering.
Publish regular email newsletters – keep in touch with your prospects,
generate trust, develop brand awareness, and build future business.
Aggressively ask for email sign-ups - provide subscription form on every
page of your website. Ask customers to sign up for your email list to obtain
“special online only offers”
Send transactional and reminder emails - A transactional email is sent to an
existing customer to initiate, remind, confirm, or thank the client
Send offers to your visitors and customers – for customers and site visitors
who have accepted permission to contact them. Send special offers, coupon
specials, events, and product updates, etc.
Exchange email mentions with complementary businesses - exchange email
newsletters with partners avoiding anti-spam techniques.

16. Approximately (3rd April)Total Visits -
NEW ZEALAND TOTAL VISITS LAST 3 MONTHS
Kitchen Things 9.50K
Betta Electrical 14.90K
100% Appliances 19.4K
Appliance Shed 20.3K
Fisher and Paykel 289.20K
Mitre10 633K
Bunnings 666.90K
Harvey Norman 887.2K
Noel Leeming 933.4K
Smith City 91K

17. Facebook Likes
• Like and share function for all
images on the website
• Tutorial Videos
• Latest products
• Specials
• Clearance sale
• Seasonal promotions (Easter,
Mothers Days)
• Recipes
• Cooking classes
• Show us your kitchen design and
win a gift card
• Kitchen tips
• Promote food events (Taste of
Auckland)
• Ask what is on their menu
• Ask questions about how and
who uses their appliances to
win prizes