Brand Building through Digital. Customer Engagement Tactics that go beyond tweets and shares which will help you yield good results out of content marketing. How to strengthen the path from likes, shares, pageviews to sales.
What Startup Execs Need to Know About SEO in 2017Rand Fishkin
This document summarizes key points from a presentation on SEO in 2017 given by Rand Fishkin. The main points are:
1) Google dominates online traffic referrals, increasing its share to over 64% in 2017. Facebook and other major sites lost traffic share.
2) Most search happens on Google, with the average user searching 3-4 times per day on desktop and mobile. Click-through rates are higher for organic than paid search on Google.
3) Ranking in traditional search results may no longer be enough, as over 18 unique types of search engine results pages now appear, reducing organic traffic to some sites.
4) SEO does not work for every organization depending on
Learn the new ways of SEO and getting rankings by building smart and better links which not only gets you rankings but also referral traffic. SEO which works in the age panda, penguin and hummingbird
The document discusses how SEO has evolved to focus more on content marketing. It emphasizes that effective SEO content needs to have the right target, structure, and authority. For target, content should match user intent at different stages of the customer journey. For structure, content must be accessible to both users and search engines. For authority, a website needs quality content, links, and an established brand to be trusted. The document provides tips for content creation, such as using keyword research tools and understanding user personas and conversion funnels. It also stresses the importance of site speed, calls to action, and engaging users through different types of content.
With Google doing so many algorithm changes in last few years SEO has all changed now. Learn all about the next generation of SEO techniques, tips and guidelines to help you get more organic visitors
Learn how social media and SEO can work together. This presentation will introduce users on how to integrate social media and Search for maximum impact towards improving their branding and rankings. Also learn, how you can use Social Media to build traffic and links to your website and other online properties.
Social media has become an integral part of all marketing methods today. Whether you are a large corporation or a mom and pop store, social media can add to your bottom line and how. No wonder, it is seen as an intrinsic part of SEO efforts today.
Learn the best practices for social media optimization and how to optimize its impact towards improving your rankings.
Brand Building through Digital. Customer Engagement Tactics that go beyond tweets and shares which will help you yield good results out of content marketing. How to strengthen the path from likes, shares, pageviews to sales.
What Startup Execs Need to Know About SEO in 2017Rand Fishkin
This document summarizes key points from a presentation on SEO in 2017 given by Rand Fishkin. The main points are:
1) Google dominates online traffic referrals, increasing its share to over 64% in 2017. Facebook and other major sites lost traffic share.
2) Most search happens on Google, with the average user searching 3-4 times per day on desktop and mobile. Click-through rates are higher for organic than paid search on Google.
3) Ranking in traditional search results may no longer be enough, as over 18 unique types of search engine results pages now appear, reducing organic traffic to some sites.
4) SEO does not work for every organization depending on
Learn the new ways of SEO and getting rankings by building smart and better links which not only gets you rankings but also referral traffic. SEO which works in the age panda, penguin and hummingbird
The document discusses how SEO has evolved to focus more on content marketing. It emphasizes that effective SEO content needs to have the right target, structure, and authority. For target, content should match user intent at different stages of the customer journey. For structure, content must be accessible to both users and search engines. For authority, a website needs quality content, links, and an established brand to be trusted. The document provides tips for content creation, such as using keyword research tools and understanding user personas and conversion funnels. It also stresses the importance of site speed, calls to action, and engaging users through different types of content.
With Google doing so many algorithm changes in last few years SEO has all changed now. Learn all about the next generation of SEO techniques, tips and guidelines to help you get more organic visitors
Learn how social media and SEO can work together. This presentation will introduce users on how to integrate social media and Search for maximum impact towards improving their branding and rankings. Also learn, how you can use Social Media to build traffic and links to your website and other online properties.
Social media has become an integral part of all marketing methods today. Whether you are a large corporation or a mom and pop store, social media can add to your bottom line and how. No wonder, it is seen as an intrinsic part of SEO efforts today.
Learn the best practices for social media optimization and how to optimize its impact towards improving your rankings.
10 Steps to Great SEO: InfusionCon 2011Rand Fishkin
This document outlines 10 steps to effective SEO, including creating great content, optimizing pages for keywords, using search engine tools like XML sitemaps, and earning citations through links, tweets and shares. It provides examples and resources for each step, emphasizing the importance of things like keyword research, accessibility of content to search engines through clean URLs and HTML text, and usability/design factors that search engines are now considering.
Content Marketing strategies to Boost your Search Engine rankings!
A solid content marketing plan is the key for any successful SEO campaign. This presentation shares some great Do-it-Yourself tips to help you succeed in content marketing and search engine optimization.
Jon Wuebben | SearchLove San Diego, 'Optimizing Content in a World of Never E...Distilled
Most people in this industry know the ins and outs of the Panda, Penguin and Hummingbird Google updates. But how many of us understand exactly how content and SEO are interlinked? In this talk, Jon is going to teach us how to adopt a more advanced approach to optimizing our content, talking through real case studies and the latest algorithm changes
Navneet Kaushal CEO PageTraffic has extensive experience in the search engine marketing industry and SEO. Navneet helps value-conscious businesses build site traffic, increase the user base, boost web sales and improve customer satisfaction. In this presentation at TFMA India, he talks about the five big trends that he anticipates in the year 2012, with regard to Search Engine Technology, Social Search, Analytics — and the impact of all this on SEO.
Content marketing - The key to success for SEO Navneet Kaushal
Wish to leverage upon content marketing to attain success in terms of SEO rankings? Get to know about how to leverage upon adequate content, through this presentation
Google has increasingly prioritized mobile search optimization over time. Mobile searches now exceed desktop searches globally. In April 2015, Google expanded their use of mobile friendliness as a ranking signal, meaning websites not optimized for mobile could see ranking drops. The update caused a 21% decrease in the share of non-mobile-friendly search results. The document provides guidance on technical approaches for websites to maximize their mobile search engine optimization, including responsive design, separate mobile URLs, and dynamic serving.
Navneet Kaushal, CEO PageTraffic predicts the challenges SEO's will face in 2013 and how to overcome them in this presentation he did in SEMPO APAC 2012 Tour Bangalore
Learn the best practices for social media optimization and how to optimize social media impact towards improving your rankings. How to leverage Google +, Google Plus, Facebook and Twitter for better rankings
The document provides an overview of an SEO workshop presented by Navneet Kaushal. The workshop covers topics like setting goals, keyword research, on-site optimization, off-page optimization, reporting, and the relationship between SEO and PPC. It also discusses tools for keyword research and content strategies like blogging, video, and social media.
Power of Digital Marketing - TiE Young Enterpreneurs 2015Navneet Kaushal
Any business needs to find the way to reach its customers. Here you need to start thinking about the essential purpose and thinking that goes with marketing their service or product to its key customers. Digital Marketing session covers topics from market research to developing a market strategy and Break-even analysis. Overall, this presentation covers:
*What is Digital marketing?
*What is the purpose of Digital marketing?
*Effective Digital marketing
*Benefits of Digital marketing?
Presentation by Navneet Kaushal at SEMPO Chennai on 15th December 2011 on Global SEO Strategies and how to decide going about launching your sites/brands globally.
Secrets to Writing Content That Matters - Gillian MuessigMiva
You've got products. You've got content. Some of it might even be very good content. But is it content that will rank? Content that will sell? In short, is it the RIGHT content? Gillian takes a deep dive into a revolutionary process for determining the most valuable content to write. From the subject to the page where it resides, where it links and how it will rank, you'll finally have a firm grip and a replicable process for identifying, scheduling, writing and posting content that will actually boost your bottom line.
MivaCon 2016, Friday session 3.
SEO has changed a lot in last few years. In this presentation learn all about the new SEO and how you can do next generation SEO to rank your site in top in search engines.
This document discusses SEO strategies for 2014. It notes that Google introduced many new search results page features in 2013. Content marketing, site speed, and mobile usability are becoming increasingly important alongside traditional tactics like link building and on-page optimization. The rise of the Knowledge Graph and voice search are changing how users interact with search engines. SEO professionals must adapt strategies to focus more on content and usability across different devices and platforms.
PageTraffic Reviews Metric Driven SEO at TFMA Navneet Kaushal
The document discusses metrics for measuring SEO performance. It recommends tracking key metrics like organic search traffic, year-over-year comparisons, keyword rankings and conversions. Segmenting keywords by search volume and identifying top-performing keywords and content pages can provide insights. Calculating the revenue value of organic search and comparing branded vs non-branded keywords are also suggested. Custom keyword and multi-channel analytics reports in Google can help optimize SEO efforts.
Industry influencer Navneet Kaushal, CEO, PageTraffic led a webinar on ‘How to Master SEO in 2017’. Herein, he threw light upon what it takes to get SERPs domination with zero rank (yes you heard it right) and not rank one!
SEO and What You Need to Know to Plan for 2017Marketing Mojo
What do you need to do to plan for 2017? Janet Driscoll Miller, Marketing Mojo president & CEO, covers the things you need to know about SEO before you create your marketing plan.
Presentation for Central Virginia American Marketing Association (CVAMA)
Digital marketing uses electronic devices like computers and smartphones to engage with customers. It has benefits like increased traffic, brand awareness, and measurable results. The main components of digital marketing are web design, search engine optimization, pay-per-click advertising, social media marketing, email marketing, content marketing, affiliate marketing, web analytics, and mobile marketing. Each component has specific strategies and tools to reach customers online.
Demand quest seo training 1 16x9 10.2018Nate Plaunt
This document provides an overview of a search engine optimization (SEO) training session. The agenda includes introductions, how search engines work, what SEO is, the SEO pyramid, local SEO, and a 30-minute SEO checkup. It discusses how search and searchers have evolved over time. It also covers technical on-page SEO factors like XML sitemaps, robots.txt files, and page speed as well as off-page factors like backlinks, citations, and competitors. Content strategy and content marketing are also summarized, including steps to identify gaps and fill them. The importance of local SEO and ranking factors is explained.
10 Steps to Great SEO: InfusionCon 2011Rand Fishkin
This document outlines 10 steps to effective SEO, including creating great content, optimizing pages for keywords, using search engine tools like XML sitemaps, and earning citations through links, tweets and shares. It provides examples and resources for each step, emphasizing the importance of things like keyword research, accessibility of content to search engines through clean URLs and HTML text, and usability/design factors that search engines are now considering.
Content Marketing strategies to Boost your Search Engine rankings!
A solid content marketing plan is the key for any successful SEO campaign. This presentation shares some great Do-it-Yourself tips to help you succeed in content marketing and search engine optimization.
Jon Wuebben | SearchLove San Diego, 'Optimizing Content in a World of Never E...Distilled
Most people in this industry know the ins and outs of the Panda, Penguin and Hummingbird Google updates. But how many of us understand exactly how content and SEO are interlinked? In this talk, Jon is going to teach us how to adopt a more advanced approach to optimizing our content, talking through real case studies and the latest algorithm changes
Navneet Kaushal CEO PageTraffic has extensive experience in the search engine marketing industry and SEO. Navneet helps value-conscious businesses build site traffic, increase the user base, boost web sales and improve customer satisfaction. In this presentation at TFMA India, he talks about the five big trends that he anticipates in the year 2012, with regard to Search Engine Technology, Social Search, Analytics — and the impact of all this on SEO.
Content marketing - The key to success for SEO Navneet Kaushal
Wish to leverage upon content marketing to attain success in terms of SEO rankings? Get to know about how to leverage upon adequate content, through this presentation
Google has increasingly prioritized mobile search optimization over time. Mobile searches now exceed desktop searches globally. In April 2015, Google expanded their use of mobile friendliness as a ranking signal, meaning websites not optimized for mobile could see ranking drops. The update caused a 21% decrease in the share of non-mobile-friendly search results. The document provides guidance on technical approaches for websites to maximize their mobile search engine optimization, including responsive design, separate mobile URLs, and dynamic serving.
Navneet Kaushal, CEO PageTraffic predicts the challenges SEO's will face in 2013 and how to overcome them in this presentation he did in SEMPO APAC 2012 Tour Bangalore
Learn the best practices for social media optimization and how to optimize social media impact towards improving your rankings. How to leverage Google +, Google Plus, Facebook and Twitter for better rankings
The document provides an overview of an SEO workshop presented by Navneet Kaushal. The workshop covers topics like setting goals, keyword research, on-site optimization, off-page optimization, reporting, and the relationship between SEO and PPC. It also discusses tools for keyword research and content strategies like blogging, video, and social media.
Power of Digital Marketing - TiE Young Enterpreneurs 2015Navneet Kaushal
Any business needs to find the way to reach its customers. Here you need to start thinking about the essential purpose and thinking that goes with marketing their service or product to its key customers. Digital Marketing session covers topics from market research to developing a market strategy and Break-even analysis. Overall, this presentation covers:
*What is Digital marketing?
*What is the purpose of Digital marketing?
*Effective Digital marketing
*Benefits of Digital marketing?
Presentation by Navneet Kaushal at SEMPO Chennai on 15th December 2011 on Global SEO Strategies and how to decide going about launching your sites/brands globally.
Secrets to Writing Content That Matters - Gillian MuessigMiva
You've got products. You've got content. Some of it might even be very good content. But is it content that will rank? Content that will sell? In short, is it the RIGHT content? Gillian takes a deep dive into a revolutionary process for determining the most valuable content to write. From the subject to the page where it resides, where it links and how it will rank, you'll finally have a firm grip and a replicable process for identifying, scheduling, writing and posting content that will actually boost your bottom line.
MivaCon 2016, Friday session 3.
SEO has changed a lot in last few years. In this presentation learn all about the new SEO and how you can do next generation SEO to rank your site in top in search engines.
This document discusses SEO strategies for 2014. It notes that Google introduced many new search results page features in 2013. Content marketing, site speed, and mobile usability are becoming increasingly important alongside traditional tactics like link building and on-page optimization. The rise of the Knowledge Graph and voice search are changing how users interact with search engines. SEO professionals must adapt strategies to focus more on content and usability across different devices and platforms.
PageTraffic Reviews Metric Driven SEO at TFMA Navneet Kaushal
The document discusses metrics for measuring SEO performance. It recommends tracking key metrics like organic search traffic, year-over-year comparisons, keyword rankings and conversions. Segmenting keywords by search volume and identifying top-performing keywords and content pages can provide insights. Calculating the revenue value of organic search and comparing branded vs non-branded keywords are also suggested. Custom keyword and multi-channel analytics reports in Google can help optimize SEO efforts.
Industry influencer Navneet Kaushal, CEO, PageTraffic led a webinar on ‘How to Master SEO in 2017’. Herein, he threw light upon what it takes to get SERPs domination with zero rank (yes you heard it right) and not rank one!
SEO and What You Need to Know to Plan for 2017Marketing Mojo
What do you need to do to plan for 2017? Janet Driscoll Miller, Marketing Mojo president & CEO, covers the things you need to know about SEO before you create your marketing plan.
Presentation for Central Virginia American Marketing Association (CVAMA)
Digital marketing uses electronic devices like computers and smartphones to engage with customers. It has benefits like increased traffic, brand awareness, and measurable results. The main components of digital marketing are web design, search engine optimization, pay-per-click advertising, social media marketing, email marketing, content marketing, affiliate marketing, web analytics, and mobile marketing. Each component has specific strategies and tools to reach customers online.
Demand quest seo training 1 16x9 10.2018Nate Plaunt
This document provides an overview of a search engine optimization (SEO) training session. The agenda includes introductions, how search engines work, what SEO is, the SEO pyramid, local SEO, and a 30-minute SEO checkup. It discusses how search and searchers have evolved over time. It also covers technical on-page SEO factors like XML sitemaps, robots.txt files, and page speed as well as off-page factors like backlinks, citations, and competitors. Content strategy and content marketing are also summarized, including steps to identify gaps and fill them. The importance of local SEO and ranking factors is explained.
This document provides an introduction to search engine optimization (SEO). It defines SEM as search engine marketing using both organic and paid search. Organic search relies on search engine optimization to gain prominence in unpaid search results, while paid search uses advertising to control sponsored links. The document outlines various on-page and off-page optimization techniques for SEO, including optimizing content, metadata, site structure, URLs, and images. It also discusses the importance of linking strategies like building high-quality backlinks. Regular evaluation and improvement is emphasized for an effective long-term SEO strategy.
Our Founder Maricka is talking at the Into The West Blogger Network in Radisson Blu Hotel & Spa, Galway on Sunday 8th February 2015.
Maricka's focus on the day was #AllThingsSEO ... Let's face it, content is now so important to the longevity of SEO, bloggers are in a better position than most...
Check out www.GalwayMarketing.ie/ for all details on OMiG (Online Marketing in Galway)
Demand quest seo training May 2018 - session 1Nate Plaunt
This document provides an overview of search engine optimization (SEO) training. It begins with an agenda that includes introductions, how search engines work, what SEO is, technical and structural SEO factors, on-page and off-page optimization, content strategy, and a 30-minute SEO checkup. The presentation discusses how search engines and user queries have evolved, and how the search engine algorithms and rankings are constantly changing. It emphasizes the importance of SEO for businesses and provides strategies for optimization including on-page elements, links, content and technical foundations like site maps, page speed, and mobile responsiveness.
ICTT India 2019 - "Secrets of Search Engines Rankings" by David CarolloDavid Carollo
This document discusses the history and evolution of search engine optimization (SEO) from 1991 to the present. It describes how SEO techniques have changed over time from early keyword stuffing approaches to a modern focus on quality content, user experience signals like dwell time, and structured data. The document also provides an overview of the top factors that search engines like Google consider in ranking websites, including on-page elements, backlinks, and user interaction metrics. Finally, it introduces several tools that can be used to audit a website's SEO performance and benchmark it against competitors.
Ever wondered why your website is not showing up in Google searches? Ever wish your website generated more business for your company? SEO (Search Engine Optimization) is the process of organically elevating the visibility of a website in a search engine’s search results. Search engines, such as Google, review every website and grade it based on specific criteria. The SEO experts at JumpSIX marketing use various tools and industry knowledge to correct present issues on your website and increase the credibility of your website for search engines. Check out this presentation to learn more about how JumpSIX Digital Marketing can help you achieve your online marketing goals.
This document discusses search engine marketing and optimization. It covers organic search, paid search, local search, and Google Analytics. It provides an overview of the consultant's background and experience in search engine marketing. It also lists current clients and the services provided, which include search engine optimization, paid search, local search optimization, social media marketing, and tracking/reporting.
This document discusses search engine marketing and optimization. It covers organic search, paid search, local search, and Google Analytics. It provides an overview of the consultant's background and experience in search engine marketing. It also lists current clients and the services provided, which include search engine optimization, paid search, local search optimization, social media marketing, and tracking/reporting.
On Page SEO Ppt Seven Boats project reportSohanNaidu1
SEO is the process of improving a website's visibility in organic search results. It involves on-page optimization of elements like titles, meta descriptions and content, as well as off-page efforts to build backlinks. Some key techniques include keyword research to understand user intent, developing unique and valuable content, optimizing technical elements and links on the website, gaining backlinks through blogging, social media and forums, and submitting the site to search engines and directories. SEO is a long-term strategy that takes time to see results but can help websites reach more potential customers in an organic and cost-effective way.
Optimizing Your Website for Search EnginesTony Sattler
SEO is hard. It’s a sub-section of the digital industry that has never found common ground. It's nearly impossible to tell who's good at it and who's not.
Fortunately, you can lay a foundation for good organic search traffic by implementing best practices on your own website.
This document discusses topics related to improving search engine optimization (SEO) for hotels, including social SEO, having a responsive website, and optimizing profiles on search platforms like Google. It provides tips for SEO such as optimizing titles, URLs and descriptions; improving website speed; registering on Google and Bing webmaster tools; choosing keywords; optimizing social media profiles; including keywords on social media; and signing up for Google+ local listings. It also discusses tools for managing multiple social media accounts like Hootsuite and best times to post on different platforms. Finally, it outlines statistics on mobile usage worldwide and in India to demonstrate the importance of having a responsive website for hotels.
Demand quest SEO training Session 1 May 2017Nate Plaunt
The document provides an agenda for an SEO training session. It begins with introductions and an overview of how search has evolved and how search engines work. It then defines SEO and discusses key on-page and off-page optimization factors such as technical structure, content, and links. Metrics for success and tools for analysis are also reviewed. The training aims to provide actionable tactics for improving search engine visibility and website usability.
SEO Bootcamp Training Course - Kuala Lumpur Marketing MeetupFreelance
The document provides an outline for an SEO bootcamp covering onsite and offsite optimization tactics. It begins with an introduction to SEO and why it's important. The bootcamp then covers keyword research, on-page optimization including title tags, meta descriptions and images. Offsite optimization discussed includes content marketing, link building and social media. Technical tactics like audits and using Google Webmaster Tools are also covered. The document provides examples and screenshots to illustrate techniques.
Internet Marketing 101 for Education MarketingPhilippe Taza
The internet is where more and more of your prospective student audience is researching education program options. If they can\'t find you on top position of major search engines such as Google, Yahoo and Bing you are missing out!.
This presentation provides internet marketing tips to setup education lead generation using your schools website. Learn about: Search Engine Optimization, Pay per Click Lead Generation with Google Adwords, How to Setup Google Analytics to measure your cost per lead, basic Social Media Marketing Campaign and much much more!
SEO began in 1994 with the launch of the first web crawler. Over time, search engines like Google evolved to incorporate factors like page ranking algorithms and social media integration. SEO aims to optimize websites to appear high in organic search results. It involves both on-page elements like meta tags and content as well as off-page elements like link building. The document provides examples of various on-page and off-page optimization techniques and tactics used in SEO.
The document provides an agenda for a workshop on modern SEO. It introduces the speakers and their company Relevance Advisors. It then covers the history of SEO, the three pillars of modern SEO (content strategy, inbound links, and social media), and provides examples from live site reviews. Resources for learning more about SEO are shared before concluding with a Q&A section.
Arts Marketing Association North-East Network Meeting: The Evolution of Searc...Marty Hayes
Following my talk about An Integrated Approach to Search Marketing at MuseumNext, I was asked by the AMA (Arts Marketing Association) to present at their Newcastle network meeting on the subject of Search Engine Optimisation.
We covered The Evolution of Search, looking at:
A (brief) history of search
Key algorithm updates and what they mean
for you
What does technical SEO mean?
How to check, audit and improve your
technical SEO
What does on-site SEO mean?
How to audit, research and optimise your onsite
content
How technical & on-site SEO can combine
forces for search supremacy
Search Engine Marketing (Oldschool) - an introduction.Tim Vermeire
An introduction to Search Engine Marketing that defines the basics of the 'art'. Goal is to provide a general framework upon which in-depth session follow to obtain expert knowledge in the SEO domain.
7 Actionable SEO Strategies to Build Real Revenue NowMiva
This document provides a summary of a presentation by John Lincoln on 7 actionable SEO strategies to build real revenue now. The presentation covers:
1. Ensuring technical SEO fundamentals like HTTPS, responsive design for mobile, and use of schemas and sitemaps.
2. Developing local SEO strategies like location-specific pages and profiles on search engines and directories.
3. Expanding into new languages and countries by translating content and using hreflang tags.
4. Creating hubs of content around topics to build authority.
5. Developing an external linking strategy by becoming an influencer through blogging, social media and helping journalists.
6. Using
Similar to Next Digital Sales Conference Overview of SEO (20)
Build marketing products across the customer journey to grow your business and build a relationship with your customer. For example you can build graders, calculators, quizzes, recommendations, chatbots or AR apps. Things like Hubspot's free marketing grader, Moz's site analyzer, VenturePact's mobile app cost calculator, new york times's dialect quiz, Ikea's AR app, L'Oreal's AR app and Nike's fitness apps. All of these examples are free tools that help drive engagement with your brand, build an audience and generate leads for your core business by adding value to a customer during a micro-moment.
Key Takeaways:
Learn how to use specific GPTs to help you Learn how to build your own marketing tools
Generate marketing ideas for your business How to think through and use AI in marketing
How AI changes the marketing game
In this humorous and data-heavy Master Class, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fast
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
In the face of the news of Google beginning to remove cookies from Chrome (30m users at the time of writing), there’s no longer time for marketers to throw their hands up and say “I didn’t know” or “They won’t go through with it”. Reality check - it has already begun - the time to take action is now. The good news is that there are solutions available and ready for adoption… but for many the race to catch up to the modern internet risks being a messy, confusing scramble to get back to "normal"
The Strategic Impact of Storytelling in the Age of AI
In the grand tapestry of marketing, where algorithms analyze data and artificial intelligence predicts trends, one essential thread remains constant — the timeless art of storytelling. As we stand on the precipice of a new era driven by AI, join me in unraveling the narrative alchemy that transforms brands from mere entities into captivating tales that resonate across the digital landscape. In this exploration, we will discover how, in the face of advancing technology, the human touch of a well-crafted story becomes not just a marketing tool but the very essence that breathes life into brands and forges lasting connections with our audience.
Google Ads Vs Social Media Ads-A comparative analysisakashrawdot
Explore the differences, advantages, and strategies of using Google Ads vs Social Media Ads for online advertising. This presentation will provide insights into how each platform operates, their unique features, and how they can be leveraged to achieve marketing goals.
In today's digital world, customers are just a click away. "Grow Your Business Online: Introduction to Digital Marketing" dives into the exciting world of digital marketing, equipping you with the tools and strategies to reach new audiences, expand your reach, and ultimately grow your business.
website = https://digitaldiscovery.institute/
address = C 210 A Industrial Area, Phase 8B, Sahibzada Ajit Singh Nagar, Punjab 140308
Conferences like DigiMarCon provide ample opportunities to improve our own marketing programs by learning from others. But just because everyone is jumping on board with the latest idea/tool/metric doesn’t mean it works – or does it? This session will examine the value of today’s hottest digital marketing topics – including AI, paid ads, and social metrics – and the truth about what these shiny objects might be distracting you from.
Key Takeaways:
- How NOT to shoot your digital program in the foot by using flashy but ineffective resources
- The best ways to think about AI in connection with digital marketing
- How to cut through self-serving marketing advice and engage in channels that truly grow your business
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
As the call for for skilled experts continues to develop, investing in quality education and education from a reputable https://www.safalta.com/online-digital-marketing/best-digital-marketing-institute-in-noida Digital advertising institute in Noida can lead to a a success career on this eve
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Capstone Project: Luxury Handloom Saree Brand
As part of my college project, I applied my learning in brand strategy to create a comprehensive project for a luxury handloom saree brand. Key aspects of this project included:
- *Competitor Analysis:* Conducted in-depth competitor analysis to identify market position and differentiation opportunities.
- *Target Audience:* Defined and segmented the target audience to tailor brand messages effectively.
- *Brand Strategy:* Developed a detailed brand strategy to enhance market presence and appeal.
- *Brand Perception:* Analyzed and shaped the brand perception to align with luxury and heritage values.
- *Brand Ladder:* Created a brand ladder to outline the brand's core values, benefits, and attributes.
- *Brand Architecture:* Established a cohesive brand architecture to ensure consistency across all brand touchpoints.
This project helped me gain practical experience in brand strategy, from research and analysis to strategic planning and implementation.
Are you struggling to differentiate yourself in a saturated market? Do you find it challenging to attract and retain buyers? Learn how to effectively communicate your expertise using a Free Book Funnel designed to address these challenges and attract premium clients. This session will explore how a well-crafted book can be your most effective marketing tool, enhancing your credibility while significantly increasing your leads and sales while decreasing overall lead cost. Unpacking practical steps to create a magnetic book funnel that not only draws in your ideal customers, but also keeps them engaged. Break through the noise in the marketing world and leave with a blueprint that will transform your sales strategy.
Gokila digital marketing| consultant| Coimbatoredmgokila
Myself Gokila digital marketing consultant located in Coimbatore other various types of digital marketing services such as SEM
SEO SMO SMM CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Gokila digital marketer
Coimbatore
Unlock the secrets to enhancing your digital presence with our masterclass on mastering online visibility. Learn actionable strategies to boost your brand, optimize your social media, and leverage SEO. Transform your online footprint into a powerful tool for growth and engagement.
Key Takeaways:
1. Effective techniques to increase your brand's visibility across various online platforms.
2. Strategies for optimizing social media profiles and content to maximize reach and engagement.
3. Insights into leveraging SEO best practices to improve search engine rankings and drive organic traffic.
Yes, It's Your Fault Book Launch WebinarDemandbase
From Blame to Gain: Achieving Sales and Marketing Alignment to Drive B2B Growth.
Tired of the perpetual tug-of-war between your sales and marketing teams? Come hear Demandbase Chief Marketing Officer, Kelly Hopping and Chief Sales Officer, John Eitel discuss key insights from their new book, “Yes, It’s Your Fault! From Blame to Gain: Achieving Sales and Marketing Alignment to Drive B2B Growth.”
They’ll share their no-nonsense approach to bridging the sales and marketing divide to drive true collaboration — once and for all.
In this webinar, you’ll discover:
The underlying dynamics fueling sales and marketing misalignment
How to implement practical solutions without disrupting day-to-day operations
How to cultivate a culture of collaboration and unity for long-term success
How to align on metrics that matter
Why it’s essential to break down technology and data silos
How ABM can be a powerful unifier
3. • 1970s – The word Internet is first used.
• 1980s – Domain name system invented.
• 1990s – Tim Berners-Lee creates the World Wide Web.
• 1995 – Yahoo and Alta-Vista are founded.
• 1996 – Danny Sullivan creates Search Engine Watch.
• 1998 – Google is founded.
How did we get here?
4. • Crawl websites
• Parse content from webpages
• Index webpages
• Retrieve webpages in response to a search query
The Function of a Search Engine
5. First
“How to get listed on Yahoo!?”
Then
“How to show up for relevant searches on Alta-Vista?”
Now
“How to rank for keywords on Google?”
Evolution of Search Optimization
6. • MozCon
• PubCon
• Content Marketing World
• ContentJam
• Google Developer’s Blog
• John Mueller’s Webmaster Chats
• Gary Illyes’ Twitter Account
• Moz Blog
• Search Engine Roundtable
• Search Engine Journal
Overview of SEO
Effective On Page & Off Page Strategies
A lot of people are making a lot of
money telling us how to perform
better on the search engines.
7. GOAL
By the end of this session you will know at least one effective SEO
strategy you can implement on your site immediately.
Overview of SEO
Effective On Page & Off Page Strategies
8. What is the purpose of an On Page Strategy?
• Tell the search engines the topic the page is about
• Tell the search engines the breadth of the topic covered
• Tell the search engines the depth of the topic covered
On Page Strategy
9. What is the purpose of an Off Page Strategy?
• Tell the search engine the information on the page is trustworthy.
• Tell the search engine the page is an authority on the topic.
• Tell the search engine the information is current.
• Tell the search engine the page is noteworthy.
Off Page Strategy
10. WARNING!!
DO NOT ATTEMPT ANY
STRATEGY WITHOUT CONSIDERING THESE
FOUR ESSENTIAL ELEMENTS.
The 4 + 1 Caveats of Any SEO Strategy
11. BROKEN SITES BREAK STRATEGIES
• Fix Javascript errors.
• Fix database errors
• Fix broken links.
• Build out or remove thin content.
• Rewrite or remove spun content.
• Rewrite, remove, or use a canonical tag on duplicate content.
The First SEO Strategy Caveat
12. Overview of SEO
Effective On Page & Off Page Strategies
“A page with broken code is like a
store with broken windows, missing
lights, and old signage: sketchy.”
@seandfrancis - Director of SEO
Blue Magnet Interactive
13. UNOPTIMIZED SITES BREAK SEO STRATEGIES
• Every page needs a unique title tag relating to the page topic.
• Every page needs a unique meta description optimized for clicks.
• Every page needs content relevant to the page topic.
• Every page needs headers.
• The site needs to allow search engines access to crawl the site.
• The site needs to implement schema mark-up.
• The site needs to be functional for visitors.
The Second SEO Strategy Caveat
14. Overview of SEO
Effective On Page & Off Page Strategies
“Don’t build on unstable ground.
The first SEO strategy on any site
is to do all the basic optimization.”
@seandfrancis - Director of SEO
Blue Magnet Interactive
15. TECH DEBT STIFLES SEO STRATEGIES
• Use modern web servers (IIS, Apache, Nginx, GWS).
• Use fast, mobile-friendly content management systems.
• Update site architecture to remove parameters in the URL.
• Update site architecture so pages aren’t buried in a long URL.
• Use compression and browser caching whenever possible.
• All the postponed site updates need to be done.
• All the temporary fixes need permanent solutions.
The Third SEO Strategy Caveat
16. Overview of SEO
Effective On Page & Off Page Strategies
“If your CMS doesn’t allow you to
update your title tags,
you might have tech debt.”
@seandfrancis - Director of SEO
Blue Magnet Interactive
17. NO SEO STRATEGY CREATES SEARCH VOLUME
• We provide content to fill searcher intent.
• We don’t provide the searchers for the content.
The Fourth SEO Strategy Caveat
18. Overview of SEO
Effective On Page & Off Page Strategies
“The best optimized site on the
topic of ‘bait shops in Winston MT’
will still have few visitors.”
@seandfrancis - Director of SEO
Blue Magnet Interactive
19. SEO STRATEGY ON BRAND.COM RELIES ON BRAND.COM
• Implementing an SEO Strategy on Brand.com is like
having a tea party on the back of a whale.
• No matter how pretty the teacups and perfect
the finger sandwiches, the determining factor
of whether or not it is a good party depends
mostly on the behavior of the whale.
The Fifth SEO Strategy Caveat [brand.com edition]
20. Overview of SEO
Effective On Page & Off Page Strategies
“A bad website with a set of
perfectly optimized webpages is
still a bad website.”
@seandfrancis - Director of SEO
Blue Magnet Interactive
22. Direct visitors from the pages with high traffic
to the pages with high conversion.
Efficient Conversion Funnel
23. Step One
What page other than the index page gets the most traffic?
Step Two
What page other than the index page has the best conversion?
Step Three
Link the high traffic page to the high conversion page.
Efficient Conversion Funnel
24. IDENTIFY THE PAGE WITH THE BEST TRAFFIC
Efficient Conversion Funnel – Step One
• In Analytics, set a 6 month date range.
• Behavior > Landing Pages
• Set for Comparison
• Compare Sessions to Sessions.
Comparison option
Best
non-index
page
25. IDENTIFY THE PAGE WITH THE BEST CONVERSION
Efficient Conversion Funnel – Step Two
• Change the comparison from Sessions to
the appropriate Goal Conversion Rate.
Winner!
26. BUILD A LINK
Efficient Conversion Funnel – Step Three
• Create a strong call to action on the high traffic page to send
visitors to the page that converts the best.
/building-history /alamo
27. RESULTS
Efficient Conversion Funnel – Results
• The connection brings more traffic to the best converting page,
increasing the amount of potential reservations.
/building-history /alamo
$
28. What Happens Next?
Efficient Conversion Funnel – What Happens Next?
• Analyze each page on the site to determine it’s function.
• Some pages have the job of bringing in traffic.
• Some pages have the job of converting the traffic.
• Build more pages to attract additional relevant traffic.
• Improve conversion on action pages.
30. Where is the best place to hide a dead body?
Buried Treasure
31. On the second search engine results page.
Buried Treasure
32. Buried Treasure
Identify keywords the site is ranking
for in positions 11 through 20 on Google
and make alterations to move them to the 1st page.
33. Step One
Get a list of the keywords your site is ranking for.
Step Two
Identify the relevant keywords on the 2nd SERP.
Step Three
Add or change the copy on the related pages to target those
keywords.
Buried Treasure
34. GET A LIST OF KEYWORDS FOR THE SITE
• Google’s Search Console for Webmasters
(www.google.com/webmasters)
Buried Treasure – Step One
Note: this strategy works better with paid tools like SEMRush.
35. IDENTIFY RELEVANT KEYWORDS
• Sort the query list by position, then analyze the keywords in
positions 11 through 20.
Buried Treasure – Step Two
Query Impressions CTR Position
hotels near the Alamo in San Antonio TX 124 0% 11.2
hotels near the Alamo and Riverwalk 182 .55% 12.5
historic hotels in San Antonio 166 .6% 16.4
San Antonio romantic hotel 11 0% 16.4
36. ADD OR CHANGE COPY ON TARGETED PAGE
• Go through all the optimization elements (title, headers, page
copy, image alt tags) and tweak what is there to go after additional
traffic
Buried Treasure – Step Three
37. RESULTS
• Focus only on keywords most likely to improve in 3 months.
• SEMRush Search Volume for all keywords per year was 7,680.
• Just a 3% click through rate is 228 additional visitors.
Buried Treasure – Results
38. ON GOING SEO EFFORT
• Monitor keyword rankings and keep making adjustments.
• Add additional content to attract new traffic on relevant topics.
• Test descriptions to increase click through rates on the SERP.
• Improve conversion rate throughout the site.
Buried Treasure – What Happens Next?
40. What is the SEO value of Social Media?
Get Social
41. The SEO PowerSuite team performed a survey of 628 SEO
professionals on the topic of “How SEOs Do Link Building in 2017”
The most popular and most efficient method was social sharing.
Get Social
42. “How Does Social Media Affect SEO?”
Mark Traphagen, June 7, 2016
1. Social signals do not affect ranking.
2. Matt Cutts, Gary Illyes, John Mueller all have said, multiple
times, social signals are not ranking signals.
3. BUT… Google treats Facebook and Twitter posts like any other
webpage for search.
4. THUS… social sharing is an effective and efficient Off Page
strategy.
Get Social
45. Use social media to send signals of
trust and authority to search engines.
Get Social
46. Step One
Create an active presence on Facebook and Twitter at least. Other
social platforms may be effective, but don’t over extend.
Step Two
Follow the 60/30/10 content ratio.
Get Social
47. ACTIVE PRESENCE ON SOCIAL MEDIA CHANNELS
• Facebook
Helps with Local SEO as well as being a source of links.
• Twitter
Link in the profile, links in tweets.
Get Social – Step One
48. 60 / 30 / 10 CONTENT RATIO
60% of shared content should be curated from other sources.
30% of shared content should be your own content.
10% of shared content should be promotional content.
Example:
6 Tweets about city wide events.
3 Tweets sharing photos of property, linking to About Us page.
1 Tweet about hotel packages, deals, or amenities.
Get Social – Step Two
49. RESULTS
Links from social channels may have
low value but do send signals of trust,
especially when reshared.
Social engagement puts your content
in front of more prospective guests.
Visitors from social channels can now
be targeted with remarketing on
Facebook and Adwords.
Get Social - Results
Additional Results
Courtesy of Orbit Media Studios
50. INTEGRATED MARKETING
• Add new content to the site.
• Link to new content through social channels.
• Enlist relevant social media influencers to amplify social reach.
• Promote new content through paid channels.
• Link to new content in email campaigns.
Get Social – What Happens Next?
51. Overview of SEO
Effective On Page & Off Page Strategies
CONCLUSION:
Before implementing any strategy, make sure the basic SEO of the
site and pages have been done and there are no technical issues.
52. Overview of SEO
Effective On Page & Off Page Strategies
CONCLUSION:
Understand what needs to be achieved before picking a strategy.
The SEO strategy needs to be tied to specific goals so the results
can be put into proper context.
53. Overview of SEO
Effective On Page & Off Page Strategies
CONCLUSION:
If at first you don’t succeed, try try again.
Strategies will have different effectiveness depending on your
market, and the only true way to succeed is through continued
effort.