The Facebook Pixel is an analytics tool that tracks user interactions on a website through a code snippet, helping to measure ad performance and conversions. It enables users to create custom audiences, optimize ad data, and remarket to potential leads, with superior cross-device tracking compared to other tools. Best practices include installing the pixel on all relevant webpages and creating lookalike audiences to enhance conversion potential.

1. FACEBOOK PIXEL EXPLANATION

2. WHAT IS THE FACEBOOK PIXEL?
The Facebook Pixel is an analytics tool that uses a
piece of code placed on your website to track how
people interact with your site or Facebook ad to
capture events.

3. WHY DO PEOPLE USE IT?
● track Facebook ads
● track conversions
● create custom target audiences
● collect data to optimize ads
● drive sales
● remarket to potential leads
People use it to...

4. HOW DOES IT PLAY A ROLE IN
CONVERSION TRACKING?

5. Facebook Pixel tracks conversions by
following how users interact with your
website after viewing a Facebook ad,
even across different devices.

6. HOW DOES IT PLAY A ROLE
IN REMARKETING?
The Facebook Pixel remarkets to custom audiences by
giving them targeted ads built from their tracking data.
Facebook makes these ads once someone interacts an ad
on their platform, with the goal to capture new conversions.

7. HOW IS IT DIFFERENT THAN
OTHER CONVERSION ELEMENTS?

8. Unlike other analytics tools, Facebook
takes full credit of a conversion when an
ad is viewed or clicked on their platform.
It also has better cross-device tracking
than its competitors, so it can trail users
across more than one device.

9. BEST PRACTICES
1
Remember to add a tracking
pixel to every webpage you
are measuring interactions
on.
Once that’s done, create a
lookalike audience from
your conversion pixel that
will discover potential
audiences to convert.
2
After that, optimize
your bids to earn
more conversions.
3