What is a Facebook pixel and why is it important to have one on your website? My presentation The Importance of Facebook Pixels explores the impact pixel installation can have on measuring and optimising campaigns as well as obtaining a better understanding of your audience journey.
Insights, Not Data: Automated Reporting That WorksDana DiTomaso
Spending hours downloading CSV files and taking screenshots every time you pull together a report? How can you possibly have time left to come up with insights that your clients and bosses want to see? The answer is that you probably don’t. In this talk, you’ll learn how to make automated reports that don’t suck – freeing you up to spend your time on insights, not data collection.
Presented at BrightonSEO, September 13 2019
Search Engine Marketing - A Business PerspectiveHans Riemer
A management approach to SEO or Search Engine Optimization.
When it comes to SEO, there's no shortage of information on what to do and how to do it. Some of it is quite good, while other information is out of date or flat-out wrong. This presentation, delivered at the North-By-North-Shore conference near Boston in June, 2013, focuses on the overall strategy and issues that senior management must address to be successful with Search Marketing.
Welcome to the Funnel: We've Got Leads and NamesKapost
Drawing on inspiration from Kiss, bacon and The Clash of the Titans, Jason Miller of LinkedIn describes how to create and distribute content at the top of the funnel. Jason presented this deck at the #ContentSF event on November 7, 2013.
PPT Presentation Media Buying Strategy For a IT Company by Rekha Mahto Digit...Rekha Kumari
Before execute the plane you must see this proposal it will helps you a lot because the detail strategy is far better then normal planing. fb/@rekhaofficialid insta/@rekhaofficial
Insights, Not Data: Automated Reporting That WorksDana DiTomaso
Spending hours downloading CSV files and taking screenshots every time you pull together a report? How can you possibly have time left to come up with insights that your clients and bosses want to see? The answer is that you probably don’t. In this talk, you’ll learn how to make automated reports that don’t suck – freeing you up to spend your time on insights, not data collection.
Presented at BrightonSEO, September 13 2019
Search Engine Marketing - A Business PerspectiveHans Riemer
A management approach to SEO or Search Engine Optimization.
When it comes to SEO, there's no shortage of information on what to do and how to do it. Some of it is quite good, while other information is out of date or flat-out wrong. This presentation, delivered at the North-By-North-Shore conference near Boston in June, 2013, focuses on the overall strategy and issues that senior management must address to be successful with Search Marketing.
Welcome to the Funnel: We've Got Leads and NamesKapost
Drawing on inspiration from Kiss, bacon and The Clash of the Titans, Jason Miller of LinkedIn describes how to create and distribute content at the top of the funnel. Jason presented this deck at the #ContentSF event on November 7, 2013.
PPT Presentation Media Buying Strategy For a IT Company by Rekha Mahto Digit...Rekha Kumari
Before execute the plane you must see this proposal it will helps you a lot because the detail strategy is far better then normal planing. fb/@rekhaofficialid insta/@rekhaofficial
The Beginner's Guide to Google AnalyticsKirk Williams
In this handy session, Kirk Williams of ZATO PPC Marketing, takes the viewer on a top-level overview of the 4 key areas of Google Analytics, and then ends by discussing 5 Mistakes Analytics Newbs often make and how to avoid them.
Ad messaging throughout the funnel and across platforms: What's driving succe...Andrea Cruz
All the targeting in the world won't save you from bad creative.
Join Andrea Cruz, Associate Director, Digital Marketing at KoMarketing, to learn what messaging really works throughout the funnel and how to get your B2B audience to convert. From ToFu down through BoFu, we'll take a look at what types of copy and ad types are currently driving success in the most common B2B platforms: Google Ads, LinkedIn Ads, and Facebook Ads.
After this session, you'll be able to:
Write copy for your B2B audience, regardless of where they are in the funnel
Modify your creative to what works best on each platform
Build sustainable strategies to nurture your prospects
With over 67% of internet users worldwide using a social network, the era of social selling is here. Organizations should be using this powerful, proven strategy to help establish relationships with buyers and boost credibility. Join Jill Rowley, social selling evangelist with over twenty years in management consulting and sales, to learn how best-in-class marketing and sales teams can work together on social selling techniques to identify target buyers, deepen authentic connections, and meet company revenue goals.
MKGO - Using Data, Automation & Predictive Analytics to Stay Ahead of Your Co...Matthew Kay
Artificial intelligence, machine learning and automation are buzzwords right now. You can barely go a day without hearing at least one of them mentioned in the news. But how can businesses best take advantage of these concepts? Are they actually affordable to all businesses - not just the enterprise companies?During this talk, I broke down the evolution of big data, how machine learning and artificial intelligence are affecting us today, and what people can do to capitalise on this opportunity.
For too long, there’s been a colossal misalignment of incentives in business and in marketing. Performance Partnerships can scale up your business in a way that ensures you’re only paying for outcomes, not inputs.
In this slide, you will learn Marketing strategy that we use to help our clients do content marketing that produces remarkable results. Mark will walk you through a holistic approach incorporating SEO, Social, and PR to bring the RIGHT prospects to content that nurtures leads and steers them through the conversion funnel. This deck is also presented at Zenith Conference by Mark together with Lea Scudamore of Aimclear.
Using LinkedIn Paid Ads to support a lead generation campaignJake Potter
Presented at Brighton SEO, Jake Potter, Global Social Media Manager at Colt Technology Services shared how his organisation generated leads through an always on paid social strategy, focused on LinkedIn. This session will cover how leveraging the data from paid social results can be used to optimise the content for ongoing campaigns and different country-content.
How does Search Engine Optimization work?L7 Creative
SEO plays a major role in businesses' online success, not just in terms of generating leads but also in helping in getting to the top of search results in search engines like Google, Yahoo, Bing, etc. For more information visit: https://www.l7creative.com
For our latest webinar, we spoke to Phoebe Lee about how brands can work with bloggers. Here, we're sharing the insights.
What we'll cover:
* How to develop a successful working relationship
* Ways to work with bloggers
* Why you need to brief and how to do it properly
* How to find influencers
* Top tips for getting the most out of every collaboration
User Acquisition Presentation from the Merkle CRM Summit Brian Tudor
When I was at LasikPlus I was asked to speak at the 2012 Merkle CRM Summit in New Orleans about how LasikPlus was using digital marketing, social media and mobile marketing to acquire new patients. This is that presentation.
Lisa Greathouse, SimpleK12 - A Multi-Channel Strategy to Producing Web-based ...Marketing United
SimpleK12 has conducted more than 1,500 webinars – and, under Lisa’s leadership, has discovered a formula that consistently converts for both her B2C and B2B channels. Her techniques are like none you’ve ever seen, and she’s sharing her secrets with you. From her secret weapon for increasing attendance rates, to the #1 free tool that skyrockets attendee engagement – she is pulling back the curtain on all of her webinar marketing secrets. Want to know the #1 way to double your webinar success? Come find out!
Getting a Google My Business account for your business will be able to provide you with access to numerous benefits. Following are the most prominent benefits that you will be able to secure with it.
Link Building in 2017: 3 Untapped Secrets to Get You (and Your Clients) AheadPat Ahern
Despite the rise of RankBrain, backlinks still remain Google's single most influential organic ranking factor. Learn our 3 most effective strategies to gain high-quality, white-hat backlinks to boost your search rankings and drive more qualified customer to your site.
2014 SEO Strategies for Automotive Dealerships - by Matt O'SuchPCG Digital Marketing
Wondering how you can improve your SEO in 2014, working in the automotive industry at a car dealership? This presentation highlights the do's and don'ts of 2014 digital marketing strategies for car dealers looking to improve their optimization. Highlighting the newest Google updates, from Hummingbird to the several updates of Penguin and Panda. Avoid the most common pitfalls of old SEO methods which could get you penalized. For more information or help with the materials and SEO tips presented in this ppt, please contact me at matthew.osuch@gmail.com or http://www.linkedin.com/in/matthewosuch/
The Beginner's Guide to Google AnalyticsKirk Williams
In this handy session, Kirk Williams of ZATO PPC Marketing, takes the viewer on a top-level overview of the 4 key areas of Google Analytics, and then ends by discussing 5 Mistakes Analytics Newbs often make and how to avoid them.
Ad messaging throughout the funnel and across platforms: What's driving succe...Andrea Cruz
All the targeting in the world won't save you from bad creative.
Join Andrea Cruz, Associate Director, Digital Marketing at KoMarketing, to learn what messaging really works throughout the funnel and how to get your B2B audience to convert. From ToFu down through BoFu, we'll take a look at what types of copy and ad types are currently driving success in the most common B2B platforms: Google Ads, LinkedIn Ads, and Facebook Ads.
After this session, you'll be able to:
Write copy for your B2B audience, regardless of where they are in the funnel
Modify your creative to what works best on each platform
Build sustainable strategies to nurture your prospects
With over 67% of internet users worldwide using a social network, the era of social selling is here. Organizations should be using this powerful, proven strategy to help establish relationships with buyers and boost credibility. Join Jill Rowley, social selling evangelist with over twenty years in management consulting and sales, to learn how best-in-class marketing and sales teams can work together on social selling techniques to identify target buyers, deepen authentic connections, and meet company revenue goals.
MKGO - Using Data, Automation & Predictive Analytics to Stay Ahead of Your Co...Matthew Kay
Artificial intelligence, machine learning and automation are buzzwords right now. You can barely go a day without hearing at least one of them mentioned in the news. But how can businesses best take advantage of these concepts? Are they actually affordable to all businesses - not just the enterprise companies?During this talk, I broke down the evolution of big data, how machine learning and artificial intelligence are affecting us today, and what people can do to capitalise on this opportunity.
For too long, there’s been a colossal misalignment of incentives in business and in marketing. Performance Partnerships can scale up your business in a way that ensures you’re only paying for outcomes, not inputs.
In this slide, you will learn Marketing strategy that we use to help our clients do content marketing that produces remarkable results. Mark will walk you through a holistic approach incorporating SEO, Social, and PR to bring the RIGHT prospects to content that nurtures leads and steers them through the conversion funnel. This deck is also presented at Zenith Conference by Mark together with Lea Scudamore of Aimclear.
Using LinkedIn Paid Ads to support a lead generation campaignJake Potter
Presented at Brighton SEO, Jake Potter, Global Social Media Manager at Colt Technology Services shared how his organisation generated leads through an always on paid social strategy, focused on LinkedIn. This session will cover how leveraging the data from paid social results can be used to optimise the content for ongoing campaigns and different country-content.
How does Search Engine Optimization work?L7 Creative
SEO plays a major role in businesses' online success, not just in terms of generating leads but also in helping in getting to the top of search results in search engines like Google, Yahoo, Bing, etc. For more information visit: https://www.l7creative.com
For our latest webinar, we spoke to Phoebe Lee about how brands can work with bloggers. Here, we're sharing the insights.
What we'll cover:
* How to develop a successful working relationship
* Ways to work with bloggers
* Why you need to brief and how to do it properly
* How to find influencers
* Top tips for getting the most out of every collaboration
User Acquisition Presentation from the Merkle CRM Summit Brian Tudor
When I was at LasikPlus I was asked to speak at the 2012 Merkle CRM Summit in New Orleans about how LasikPlus was using digital marketing, social media and mobile marketing to acquire new patients. This is that presentation.
Lisa Greathouse, SimpleK12 - A Multi-Channel Strategy to Producing Web-based ...Marketing United
SimpleK12 has conducted more than 1,500 webinars – and, under Lisa’s leadership, has discovered a formula that consistently converts for both her B2C and B2B channels. Her techniques are like none you’ve ever seen, and she’s sharing her secrets with you. From her secret weapon for increasing attendance rates, to the #1 free tool that skyrockets attendee engagement – she is pulling back the curtain on all of her webinar marketing secrets. Want to know the #1 way to double your webinar success? Come find out!
Getting a Google My Business account for your business will be able to provide you with access to numerous benefits. Following are the most prominent benefits that you will be able to secure with it.
Link Building in 2017: 3 Untapped Secrets to Get You (and Your Clients) AheadPat Ahern
Despite the rise of RankBrain, backlinks still remain Google's single most influential organic ranking factor. Learn our 3 most effective strategies to gain high-quality, white-hat backlinks to boost your search rankings and drive more qualified customer to your site.
2014 SEO Strategies for Automotive Dealerships - by Matt O'SuchPCG Digital Marketing
Wondering how you can improve your SEO in 2014, working in the automotive industry at a car dealership? This presentation highlights the do's and don'ts of 2014 digital marketing strategies for car dealers looking to improve their optimization. Highlighting the newest Google updates, from Hummingbird to the several updates of Penguin and Panda. Avoid the most common pitfalls of old SEO methods which could get you penalized. For more information or help with the materials and SEO tips presented in this ppt, please contact me at matthew.osuch@gmail.com or http://www.linkedin.com/in/matthewosuch/
Digital Marketing Strategy Workshop - Abed JrabAbed Jrab
This was a free digital marketing strategy workshop, this Digital Marketing Strategy workshop covered an overview of how to begin on digital channels. Before even starting any digital campaign or digital communication you must have a strategy in place which will define your activities, your target audience and the results you wish to achieve.
What it included:
● What is a Digital Marketing Strategy
● Why you need a digital marketing strategy
● Introducing RACE Planning System
● Developing personas
● Setting SMART objectives
● Online Value Proposition
● Free Ebook Giveaway (Blogging the smart way, Jeff Bullas)
● Many other resources to be shared
● Live examples
Which Marketing Channels Should You Use, and Why? (Series: Digital Marketing ...Financial Poise
Some of the most commonly used marketing channels include websites, social media, email marketing, search engine optimization, content marketing and pay per click advertising. While these are all highly effective, they aren’t necessarily the best fit for every business, especially for the business that’s just getting started. Upon completion of this episode, the business owner will have a better understanding of the challenges and benefits associated with each of these marketing channels. They will also be able to more clearly understand whether or not each channel is a good fit for their marketing mix.
To listen to this webinar on-demand, go to: https://www.financialpoise.com/financial-poise-webinars/which-marketing-channels-should-you-use-2020/
Building a Business Website - Lessons LearnedVictoria Cole
Website design can be a complicated and extremely technical project to take on. Without the expertise, careful planning and commitment to see it through, you run the risk of ending up with an incomplete website…or one that ultimately doesn’t give you what you need.
Join us as we reveal some tips and tricks based on our own experience aimed at any business looking to redevelop (or even create their very first!) website that takes their offering to the next level.
Master Social PPC in 2015! 10 Tips To Set Yourself Up For SuccessHanapin Marketing
Is your social PPC ready for 2015? In the past year, we’ve seen a lot of changes in features, reporting, and advertising options for Facebook, Twitter, and LinkedIn. In this webinar, social advertising experts talk through some new options available, like the latest reporting system and video ads in Facebook and remarketing on different platforms, as well as taking a deeper dive into insights and the policies that will affect your advertising plans.
In the recording, experts from Clix Marketing and Hanapin Marketing discuss 10 tips to set yourself up for success and formulate a solid 2015 social strategy.
You’ll get expert-level PPC tips like:
*Managing the ever-changing image sizes and policies across social networks
*Utilizing Video Ads in Facebook
*How to prepare for social as a whole in 2015
Use the Facebook Pixel to track conversions, retarget website visitors and find new audiences. This workshop will explain how understanding advanced Facebook ad tools will help your overall ad strategy.
Pitfalls of product marketing and How Business Requirements Can Make Your Pro...Eliza Dumitrache
The presentation comprises elements of tracking sales and user behavior that are essential for a speedy and successful sales kick off, profitability and business development and the importance of involving the Marketing Department in product development.
DreamWorth Solution is one of best Web marketing Company in Pune. We expertise in SEO which helps you to grow your business and website in World Wide Web.
How to design and customize your digital marketing strategy to drive leads and convert them?
Riithink, a digital marketing agency based out of Chapel Hill, has been asked to present this specific topic for the SCORE organization.
From a beautiful website to paid media or email marketing, how can business owners use these digital media outlets to drive leads and convert them?
Expect to have this question answered in this presentation. Riithink offers a free digital marketing audit, just give them a buzz at hello@riithink.com.
THE COMPLETE GUIDE TO CREATING A PERFECT DIGITAL MARKETING STRATEGYVinodh Ramakannan
Spinta Digital, leading digital marketing company in Chennai and London gives you The Complete Guide To Creating A Perfect Digital Marketing Strategy in this blog! Read on to know how we help our brands using this near to perfect digital marketing strategy.
DLSU Manila Technical Digital Marketing GuideJomer Gregorio
March 17, 2017. De La Salle University Manila. I shared my hands-on experience in launching a digital marketing campaign that is compatible for small, medium and large business models.
I offered some technical guide that would allow students to explore the world of digital marketing in a strategic manner.
Thanks to JEMA (Junior Entrepreneurs’ Marketing Association) for inviting me. I hope to see you again soon.
Official pics: https://www.facebook.com/jomerbgregorio/posts/1582066558500957
The seminar is aimed at Managing Directors, Marketing Directors & Managers looking to use online platforms and techniques to grow their business.
Due to the overriding success of last year's seminar, the Generate UK Online Marketing Extravaganza 2011 is back to provide you with all the latest online marketing information and techniques to help re-energise your strategy and optimise your business performance.
The agenda is packed with useful presentations which will help you develop an integrated approach to online marketing using the newest technology and best practices.
Similar to The Importance of Facebook Pixels | StrategiQ (20)
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
2. Client
2
The Importance of Facebook Pixels
About Me
- Social Media Consultant at StrategiQ
- 5 years experience in digital marketing
- Brands I’ve worked with include: Tim Hortons
UK, Peperami, Typhoo Tea
- Happiest at work when hitting clients KPI’s,
generating leads and conversions.
@comtox
4. 4
The Importance of Facebook Pixels
We don’t just sit on social all day. We are...
Planning comms
Community management
Ad buying
Copywriting
Creating content
Creative briefing
Crisis planning
Explaining memes
6. 6
The Importance of Facebook Pixels
What to expect from this talk.
- What is a Facebook pixel?
- Why it’s important to have a Facebook pixel?
- How do you install a Facebook pixel?
- Best practices for your pixel
8. 8
The Importance of Facebook Pixels
What is a Facebook pixel?
Ever felt like you’re
being followed online?
You probably are.
9. 9
The Importance of Facebook Pixels
What is a Facebook pixel?
- Simple bit of code - installed within minutes!
- Collects data by triggering web cookies. And
matches users with Facebook profiles.
- Monitor various events on your website.
- Segments your audience for better targeting.
11. 11
The Importance of Facebook Pixels
Why it’s important?
Measure, optimise
and build audiences
for your advertising
campaigns.
12. 12
The Importance of Facebook Pixels
Why is it important for measuring and
optimising?
- Review user actions on site after they’ve clicked
your Facebook advert.
- Retarget users who have shown intent and
serve them with a retargeted ad on Facebook.
- Optimise your ads for higher value actions.
- Understand your ROAS.
13. 13
The Importance of Facebook Pixels
Why is it important for measuring and
optimising?
Isle of Man
residents
Pixel tracks
web visitor
Retargets
website visitor
14. 14
The Importance of Facebook Pixels
Why is it important for building audiences?
- Create a new audience based on where a user
has visited on the site.
- Create a new audience based on how far along
the purchasing journey they are.
- Create lookalike audiences - users who are
similar to the people who have been on your site
and their value.
15. 15
The Importance of Facebook Pixels
Why is it important for building audiences?
FTB in Derby
Pixel tracked
web visitor
Lookalikes in
Notts
17. 17
The Importance of Facebook Pixels
How to install it
Coding is required.
But you don’t need
to become this guy
to do it.
18. 18
The Importance of Facebook Pixels
How to install a pixel
- Events Manager within FB Business Manager
- Create a new data source a.k.a your pixel
- Pop the code in your HTML or tag management
system i.e Google Tag Manager or Adobe Launch
- Create your custom events and assign these to
pages where actions happen.
- Confused? Your dev team will know what you need!
20. 20
The Importance of Facebook Pixels
Best practices.
Double check it
works before it’s set
LIVE.
21. 21
The Importance of Facebook Pixels
Best practices.
- Test your pixel tracking before setting it live using
Facebook Diagnostics.
- Double the audiences you have created. Are you
including/excluding the right people?
- Using Chrome? Get the Facebook Pixel Tracker
extension - it will make life a lot simpler.
23. 23
The Importance of Facebook Pixels
Summary
1. A pixel will help you measure and optimise your ads performance.
2. It will help you get your ads in front of new people, who are likely to convert.
3. It’s a better method of understanding your ROAS.
4. Don’t be put off by the coding - or get your dev team to do it!
5. Always check it’s working.
6. Ensure you’ve segmented your audience correctly!