We are living in the Digital Age. Digital Marketing is replacing by Digital marketing. Facebook is the largest social media platform on the planet and it is very crucial for Digital marketing. In this slide, you will know about Facebook ads.
A slide deck that goes along with a webinar (http://email-marketing.pinpointe.com/webinar-facebook-ads-vs-google-ads-dupont) that explains the key differences between Facebook ads and Google ads – including the pros and cons for your business.
Digital Marketing Strategy by Digital Marketing guru Joanne Sweeney-Burke of Digital Training Institute. How to build a digital marketing strategy, the steps to creating a successful digital marketing campaign, measuring digital marketing, web marketing and social media marketing.
Joanne Sweeney-Burke is owner of Media Box and Digital Training Institute and has a Masters in Digital Marketing.
The document outlines Steve Madden's digital marketing strategy for its style blog, which targets young women aged 18-34. The blog focuses on inspiration, trends, celebrities, design, creativity, and originality. The strategy's goals are to expand the email list through landing pages encouraging subscribers, encourage online purchases with instant savings offers, and expand the blog's reach through celebrity inspiration content. The overall strategy aims to promote the brand and drive sales through the style blog.
This document provides an overview of multi-channel digital marketing strategies and techniques. It begins with the speaker's background and journey to success in digital marketing. It then discusses key concepts like touch points, ROI, and traffic channels. The document outlines a 4 step strategic approach to multi-channel digital marketing: market research, marketing strategy, implementation, and optimization. Specific digital marketing channels covered include SEO, social media marketing, PPC advertising, and Facebook marketing. Case studies and examples are provided to illustrate concepts. The document emphasizes the importance of analysis and testing to improve marketing performance.
This document promotes Facebook advertising services, noting that internet advertising spending will surpass traditional media by 2020. It highlights Facebook's large user base and growth in advertising revenue. The document claims that Facebook advertising allows businesses to grow brand awareness, get more leads quickly through lead ads, nurture leads through retargeting ads, and track customer journeys through pixel tracking. It promises full reporting and competitive pricing, and encourages contacting the agency for any questions.
With Google Ads, it is possible to build campaigns whose return on investment is measurable and whose terms are adaptable in real time. What's new in AdWords? How to build your strategy? What are the necessary means?
- Know how to evaluate the opportunities presented by Google Ads
- Understand how Google Ads work
- Discover concrete examples of successful projects in SEA
- Learn how to spread an Adwords budget
Digital Marketing is playing a very important role in every industry including the healthcare. Here are few digital marketing strategies for hospitals and health systems to stay competitive and to drive patient engagement.
A slide deck that goes along with a webinar (http://email-marketing.pinpointe.com/webinar-facebook-ads-vs-google-ads-dupont) that explains the key differences between Facebook ads and Google ads – including the pros and cons for your business.
Digital Marketing Strategy by Digital Marketing guru Joanne Sweeney-Burke of Digital Training Institute. How to build a digital marketing strategy, the steps to creating a successful digital marketing campaign, measuring digital marketing, web marketing and social media marketing.
Joanne Sweeney-Burke is owner of Media Box and Digital Training Institute and has a Masters in Digital Marketing.
The document outlines Steve Madden's digital marketing strategy for its style blog, which targets young women aged 18-34. The blog focuses on inspiration, trends, celebrities, design, creativity, and originality. The strategy's goals are to expand the email list through landing pages encouraging subscribers, encourage online purchases with instant savings offers, and expand the blog's reach through celebrity inspiration content. The overall strategy aims to promote the brand and drive sales through the style blog.
This document provides an overview of multi-channel digital marketing strategies and techniques. It begins with the speaker's background and journey to success in digital marketing. It then discusses key concepts like touch points, ROI, and traffic channels. The document outlines a 4 step strategic approach to multi-channel digital marketing: market research, marketing strategy, implementation, and optimization. Specific digital marketing channels covered include SEO, social media marketing, PPC advertising, and Facebook marketing. Case studies and examples are provided to illustrate concepts. The document emphasizes the importance of analysis and testing to improve marketing performance.
This document promotes Facebook advertising services, noting that internet advertising spending will surpass traditional media by 2020. It highlights Facebook's large user base and growth in advertising revenue. The document claims that Facebook advertising allows businesses to grow brand awareness, get more leads quickly through lead ads, nurture leads through retargeting ads, and track customer journeys through pixel tracking. It promises full reporting and competitive pricing, and encourages contacting the agency for any questions.
With Google Ads, it is possible to build campaigns whose return on investment is measurable and whose terms are adaptable in real time. What's new in AdWords? How to build your strategy? What are the necessary means?
- Know how to evaluate the opportunities presented by Google Ads
- Understand how Google Ads work
- Discover concrete examples of successful projects in SEA
- Learn how to spread an Adwords budget
Digital Marketing is playing a very important role in every industry including the healthcare. Here are few digital marketing strategies for hospitals and health systems to stay competitive and to drive patient engagement.
Team Samrat Multiventure was established in 2016 with the main objective to serve their services for Training and Development, Travel & Tourism, Website Development and Digital Marketing. Team Samrat Multiventure is one of the fastest growing ventures in the field of service provider activities. We have a dedicated team of young and energetic individuals who put their heart, soul and mind in their respective fields. Our expert team and excellent work ethics has helped us in becoming favorite of our valuable clients.
This document provides an overview of running successful Facebook ad campaigns. It discusses why businesses should advertise on Facebook, including to increase page followers, market goods and services, drive customers to local businesses, and promote websites. It also covers the Facebook Ads Manager, creating Facebook ads, key elements of ads like images and calls to action, tips for effective ads, and targeting audiences. The goal is to help businesses use Facebook ads effectively to connect with potential customers.
The document provides an overview of digital marketing strategies and tactics. It discusses search engine optimization, content marketing, paid advertising, social media marketing, email marketing, landing pages, and customer retention strategies. The presentation encourages attendees to develop a comprehensive digital marketing plan that incorporates various online and social media channels to generate leads, raise brand awareness, and retain customers. It emphasizes the importance of testing strategies and keeping up with emerging trends to improve marketing efforts over time.
This document outlines a digital marketing plan. It defines digital marketing as targeted, measurable marketing using digital technologies. It lists various digital marketing channels and examples. Personas for target audiences are described along with their interests and concerns. Goals, actions, content planning, and results tracking are components of the outlined plan. Key performance indicators and costs are evaluated to optimize the strategy over time.
The document is a proposal from Coineption Technology Pvt Ltd for digital marketing consulting services. It outlines challenges businesses face in digital marketing and audience engagement. The proposal recommends a solution of search engine optimization, social media optimization, pay-per-click advertising, and email marketing. It provides details on the specific activities and processes that would be undertaken for each strategy, such as keyword research, social media account setup, campaign management, and email template design. The proposal aims to help businesses connect with their target audiences across different online platforms.
Facebook ads can help businesses increase page followers, market products and services, and drive customers to local businesses. Facebook has over 2 billion active users, making it a large audience for advertisers. Facebook ads can also be cost-effective compared to other platforms and provide metrics on ad performance. The document outlines best practices for Facebook ads such as choosing objectives, defining target audiences, using eye-catching visuals, writing effective copy, optimizing for Facebook's algorithm and mobile, testing ad variations, analyzing performance, and staying compliant with policies.
The document provides various statistics and information about Facebook ads. Some key points include:
- 94% of social media marketers use Facebook ads and 72% find Facebook to be their top social advertising channel.
- Videos perform very well on Facebook, with 500 million people watching daily and videos receiving 89.5 average shares.
- Facebook recommends starting with creating ads from your Page for more basic options or using Ads Manager for more advanced targeting, creative choices, and objectives.
- Targeting options include interests, demographics, connections to your page, and lookalike audiences of your best customers.
This document provides tips and trends for using Facebook effectively as a marketing tool. It discusses determining Facebook goals aligned with an organization's mission, understanding audiences through Facebook Insights, overcoming throttling of organic reach, and optimizing posts for higher engagement. It also covers using Facebook advertising such as boosting posts, building audiences, retargeting website visitors, and tracking conversions. The key aspects are knowing the target audience, posting engaging content, and learning from metrics to improve reach and engagement over time through paid advertising strategies.
Facebook marketing helps to create your brand and to reach to target customers. Video Ads, Image ads, carousel ads are various marketing tools available within facebook.
This Presentation is all about Digital marketing and all modules of digital marketing. Modules of digital marketing are SEO, SEM, Email Marketing, Video Marketing, Content Marketing, Affiliate Marketing, Social Media Marketing.
The document outlines Emlaktown.com's digital marketing strategy, which includes analyzing competitors' social media strategies, defining their target audiences as real estate agencies, property owners, and home buyers, and establishing a marketing funnel and roadmap to first reach these audiences through SEO, social media, and content marketing, then actively engage and convert them into leads and customers over time through various online and offline tactics between June 2016 and December 2016. Key metrics of success include increased traffic, engagement, leads, and followers.
This document outlines a 5-step digital marketing plan: 1) Plan, 2) Reach, 3) Act, 4) Convert, and 5) Engage. The plan details strategies and key performance indicators (KPIs) to build an online audience, encourage brand interactions, increase conversion rates, and improve customer loyalty through content marketing, social media, and other digital channels. The overall goal is to optimize the digital marketing process to boost metrics like sales, customer satisfaction, and advocacy.
The document discusses social media marketing and provides an agenda for the topics covered. It begins with an overview of social media and its role in marketing strategy. It then explains technical aspects like Facebook ad campaigns, metrics, best practices, and trends in Facebook advertising. It also covers other major social media platforms and how to choose which ones to use for a business. The document provides examples, explanations, and resources for each topic.
The document discusses social media marketing strategies. It begins with defining social media and its uses for business, including creating connections, improving search engine rankings, establishing thought leadership, managing brands and reputation, and growing faster than competitors. It then covers specific social media platforms like Facebook pages and groups, Twitter, blogs, and location-based applications. The document provides tips for social media marketing, including being a connector, engaging where your audience is active, and adding value through shared content. It concludes with emphasizing the potential for success through social media.
This document outlines the six steps to create a perfect digital marketing campaign plan:
1. Do market research and competitor analysis to understand customer interests, keywords, and competitors' efforts.
2. Set clear campaign goals and objectives related to sales, communication, value-addition, costs, and audience reach.
3. Define your channel strategy by listing channels, grouping by goal, and setting prerequisites.
4. Establish a tone for your content based on audience, keywords, imagery, and colors.
5. Prioritize channels and allocate budgets based on objectives, with 70% for sales, 20% for awareness, and 10% for nurturing.
6. Plan campaign execution, tracking
Jack, a local barber, wants to get more customers and increase awareness of his business. His target audience is males over 24 in his local area who use Facebook and Instagram. His budget is limited as he does not have a website. Jane, a baker, wants to increase cupcake sales and make her business easy to find online. Her target audience is relationship-focused males and females aged 25-34 who use Instagram. Both will focus on social media marketing, with Jack using Facebook ads and Instagram posts and Jane focusing on Instagram content, to achieve their online objectives of increased reach, awareness and traffic.
B2B, or business to business companies, are unique entities that require a well-thought-out and creative marketing plan, tailored for their own target audience, from acquiring them by awesome content, Ace-ing the deal with the Sales team's help.
When you initially think about B2B marketing strategies, your mind might go straight to direct and outbound techniques—messaging sent straight to prospective clients that you’ve identified. While that can work, it’s not always the best way to bring in new clients, this checklist would help viewers prepare to launch the best in class campaigns.
Let’s take a look at B2B digital marketing strategies you can utilize in 2022 to increase your business exposure and numbers.
Looking to get started with digital marketing? Our Digital Marketing 101 presentation will help you understand the fundamentals of a good digital marketing strategy.
Overview:
1. Goal Alignment
2. Marketing Funnel, Tactics, and Key Metrics
3. Website Optimization
4. Search: Paid vs Organic
5. Content: Blog, Social Media, and Email
To learn more, visit us at www.fifthtribe.com
Related Content:
1. Google Adwords 101 (Infographic)
https://medium.com/fifth-tribe-stories/google-adwords-101-infographic-c1f9f4eb6937#.7pvtkt7xu
2. SEO 101: The Five Basic Steps (Infographic)
https://medium.com/fifth-tribe-stories/seo-101-the-five-basic-steps-infographic-601b5402f58a#.yc5s9k7ck
This document provides guidance on developing a digital marketing strategy in 3 sentences or less:
The document discusses the importance of having a clear digital marketing strategy and assessing your capabilities before developing your strategy. It also emphasizes that a digital strategy can improve any business by lowering costs and increasing profits. The document provides a checklist to help businesses evaluate their current digital marketing approach across key areas like strategic planning, data integration, and customer experience.
How To Start Social Media Marketing | Social Media Marketing Tutorial For Beg...Simplilearn
This presentation about social media marketing will help you learn what social media marketing is, why do we need social media marketing, what are the channels used for SMM and how can you use them, what are the tools for social media marketing and few important tips to become a good social media marketer. Social media was introduced as an easier way to connect with our closed ones. But, now it has turned out to be an affordable and important marketing strategy for businesses of all types. Social media marketing involves increasing website traffic, engagement, brand awareness, and other marketing goals by creating various forms of content for different social media platforms. After watching this video, it will become easier for you to get started with social media marketing.
Also, below are the topics covered in this presentation:
1. What is social media marketing?
2. Why do social media marketing?
3. What are the channels used for SMM and how can you use them?
4. What are the tools for social media marketing?
5. Tips to be a good social media marketer
Why learn Digital Marketing?
Businesses and recruiters prefer marketing professionals with genuine knowledge, skills and experience verified by a certification that is accepted across industries. Continuous learning for any working professional is not only important for keeping themselves up to date with the current market trends, but it also helps them expand their array of skill set and become more flexible in the workplace.
What skills will you learn from this Digital Marketing course?
This course will enable you to:
1. Gain an in-depth understanding of the various digital marketing disciplines: search engine optimization (SEO), social media marketing, pay-per-click (PPC), website conversion rate optimization, web analytics, content marketing, mobile marketing, email marketing, programmatic buying, marketing automation, and digital marketing strategy
2. Master digital marketing execution tools: Google Analytics, Google Ads, Facebook Marketing, Twitter Advertising, and YouTube Marketing
3. Become a virtual digital marketing manager for an e-commerce company with Mimic Pro simulations included in our course. Practice SEO, SEM, Website Conversion Rate Optimization, email marketing and more.
4. Gain real-life experience by completing projects using Google Analytics, Google Ads, Facebook Marketing, and YouTube Marketing
5 Create the right marketing messages tailored to the right audiences
Who should take this Digital Marketing course?
1. Marketing Managers
2. Digital Marketing Specialists
3. Marketing or Sales Professionals
4. Management, Engineering, Business, or Communication Graduates
5. Entrepreneurs or Business Owners
6. Marketing Consultant
Learn more at https://www.simplilearn.com/digital-marketing/digital-marketing-certified-associate-training
How and why you should spend money on facebook.Anyssa Jane
This document discusses strategies for businesses to spend money on Facebook advertising and engagement. It outlines key reasons for businesses to have a Facebook presence, including reaching millennials and local customers. It provides tips for generating leads through Facebook, such as using calls-to-action and targeted advertising. The document also explains how to set objectives and metrics for Facebook campaigns, including increasing page likes, clicks to a website, and video views. Overall, it promotes integrating Facebook into marketing strategies and testing different post types and promotions.
Social Media is one of the most effective communication and advertising channels. But
cutting through the noise can be challenging, and often, marketers must use paid social
marketing strategies to amplify their message in social platforms.
Even though you might have created a really insightful piece of content, it can be hard to
reach the right audience, especially in the beginning, where no one knows you or your
brand. You can use social ads to boost your existing content, for example your Facebook
posts or your blog.
Highly targeted ads on social media can help you reach exactly the people who care
about your content. The ability to target potential readers and customers based on
demographic data, behaviors, and very specific interests is the biggest strength of social
media ads.
But social ads are not limited to promoting content; they are also a great way to advertise
products, drive traffic to your website or online shop, or collect contact information for
your email campaigns.
In this guide, you learn what is possible in several leading platforms and learn how to
evaluate which platform is right for your message and your audience. On the next pages
we cover six major social media platforms: Facebook, Instagram, Twitter, Pinterest,
Snapchat, and LinkedIn. Each of these sites has more than 100 million monthly active
users.
This guide is a short excerpt from the Udacity Digital Marketing Nanodegree program – a
comprehensive and highly interactive course that teaches you all you need to know to
become a Digital Marketer.
Team Samrat Multiventure was established in 2016 with the main objective to serve their services for Training and Development, Travel & Tourism, Website Development and Digital Marketing. Team Samrat Multiventure is one of the fastest growing ventures in the field of service provider activities. We have a dedicated team of young and energetic individuals who put their heart, soul and mind in their respective fields. Our expert team and excellent work ethics has helped us in becoming favorite of our valuable clients.
This document provides an overview of running successful Facebook ad campaigns. It discusses why businesses should advertise on Facebook, including to increase page followers, market goods and services, drive customers to local businesses, and promote websites. It also covers the Facebook Ads Manager, creating Facebook ads, key elements of ads like images and calls to action, tips for effective ads, and targeting audiences. The goal is to help businesses use Facebook ads effectively to connect with potential customers.
The document provides an overview of digital marketing strategies and tactics. It discusses search engine optimization, content marketing, paid advertising, social media marketing, email marketing, landing pages, and customer retention strategies. The presentation encourages attendees to develop a comprehensive digital marketing plan that incorporates various online and social media channels to generate leads, raise brand awareness, and retain customers. It emphasizes the importance of testing strategies and keeping up with emerging trends to improve marketing efforts over time.
This document outlines a digital marketing plan. It defines digital marketing as targeted, measurable marketing using digital technologies. It lists various digital marketing channels and examples. Personas for target audiences are described along with their interests and concerns. Goals, actions, content planning, and results tracking are components of the outlined plan. Key performance indicators and costs are evaluated to optimize the strategy over time.
The document is a proposal from Coineption Technology Pvt Ltd for digital marketing consulting services. It outlines challenges businesses face in digital marketing and audience engagement. The proposal recommends a solution of search engine optimization, social media optimization, pay-per-click advertising, and email marketing. It provides details on the specific activities and processes that would be undertaken for each strategy, such as keyword research, social media account setup, campaign management, and email template design. The proposal aims to help businesses connect with their target audiences across different online platforms.
Facebook ads can help businesses increase page followers, market products and services, and drive customers to local businesses. Facebook has over 2 billion active users, making it a large audience for advertisers. Facebook ads can also be cost-effective compared to other platforms and provide metrics on ad performance. The document outlines best practices for Facebook ads such as choosing objectives, defining target audiences, using eye-catching visuals, writing effective copy, optimizing for Facebook's algorithm and mobile, testing ad variations, analyzing performance, and staying compliant with policies.
The document provides various statistics and information about Facebook ads. Some key points include:
- 94% of social media marketers use Facebook ads and 72% find Facebook to be their top social advertising channel.
- Videos perform very well on Facebook, with 500 million people watching daily and videos receiving 89.5 average shares.
- Facebook recommends starting with creating ads from your Page for more basic options or using Ads Manager for more advanced targeting, creative choices, and objectives.
- Targeting options include interests, demographics, connections to your page, and lookalike audiences of your best customers.
This document provides tips and trends for using Facebook effectively as a marketing tool. It discusses determining Facebook goals aligned with an organization's mission, understanding audiences through Facebook Insights, overcoming throttling of organic reach, and optimizing posts for higher engagement. It also covers using Facebook advertising such as boosting posts, building audiences, retargeting website visitors, and tracking conversions. The key aspects are knowing the target audience, posting engaging content, and learning from metrics to improve reach and engagement over time through paid advertising strategies.
Facebook marketing helps to create your brand and to reach to target customers. Video Ads, Image ads, carousel ads are various marketing tools available within facebook.
This Presentation is all about Digital marketing and all modules of digital marketing. Modules of digital marketing are SEO, SEM, Email Marketing, Video Marketing, Content Marketing, Affiliate Marketing, Social Media Marketing.
The document outlines Emlaktown.com's digital marketing strategy, which includes analyzing competitors' social media strategies, defining their target audiences as real estate agencies, property owners, and home buyers, and establishing a marketing funnel and roadmap to first reach these audiences through SEO, social media, and content marketing, then actively engage and convert them into leads and customers over time through various online and offline tactics between June 2016 and December 2016. Key metrics of success include increased traffic, engagement, leads, and followers.
This document outlines a 5-step digital marketing plan: 1) Plan, 2) Reach, 3) Act, 4) Convert, and 5) Engage. The plan details strategies and key performance indicators (KPIs) to build an online audience, encourage brand interactions, increase conversion rates, and improve customer loyalty through content marketing, social media, and other digital channels. The overall goal is to optimize the digital marketing process to boost metrics like sales, customer satisfaction, and advocacy.
The document discusses social media marketing and provides an agenda for the topics covered. It begins with an overview of social media and its role in marketing strategy. It then explains technical aspects like Facebook ad campaigns, metrics, best practices, and trends in Facebook advertising. It also covers other major social media platforms and how to choose which ones to use for a business. The document provides examples, explanations, and resources for each topic.
The document discusses social media marketing strategies. It begins with defining social media and its uses for business, including creating connections, improving search engine rankings, establishing thought leadership, managing brands and reputation, and growing faster than competitors. It then covers specific social media platforms like Facebook pages and groups, Twitter, blogs, and location-based applications. The document provides tips for social media marketing, including being a connector, engaging where your audience is active, and adding value through shared content. It concludes with emphasizing the potential for success through social media.
This document outlines the six steps to create a perfect digital marketing campaign plan:
1. Do market research and competitor analysis to understand customer interests, keywords, and competitors' efforts.
2. Set clear campaign goals and objectives related to sales, communication, value-addition, costs, and audience reach.
3. Define your channel strategy by listing channels, grouping by goal, and setting prerequisites.
4. Establish a tone for your content based on audience, keywords, imagery, and colors.
5. Prioritize channels and allocate budgets based on objectives, with 70% for sales, 20% for awareness, and 10% for nurturing.
6. Plan campaign execution, tracking
Jack, a local barber, wants to get more customers and increase awareness of his business. His target audience is males over 24 in his local area who use Facebook and Instagram. His budget is limited as he does not have a website. Jane, a baker, wants to increase cupcake sales and make her business easy to find online. Her target audience is relationship-focused males and females aged 25-34 who use Instagram. Both will focus on social media marketing, with Jack using Facebook ads and Instagram posts and Jane focusing on Instagram content, to achieve their online objectives of increased reach, awareness and traffic.
B2B, or business to business companies, are unique entities that require a well-thought-out and creative marketing plan, tailored for their own target audience, from acquiring them by awesome content, Ace-ing the deal with the Sales team's help.
When you initially think about B2B marketing strategies, your mind might go straight to direct and outbound techniques—messaging sent straight to prospective clients that you’ve identified. While that can work, it’s not always the best way to bring in new clients, this checklist would help viewers prepare to launch the best in class campaigns.
Let’s take a look at B2B digital marketing strategies you can utilize in 2022 to increase your business exposure and numbers.
Looking to get started with digital marketing? Our Digital Marketing 101 presentation will help you understand the fundamentals of a good digital marketing strategy.
Overview:
1. Goal Alignment
2. Marketing Funnel, Tactics, and Key Metrics
3. Website Optimization
4. Search: Paid vs Organic
5. Content: Blog, Social Media, and Email
To learn more, visit us at www.fifthtribe.com
Related Content:
1. Google Adwords 101 (Infographic)
https://medium.com/fifth-tribe-stories/google-adwords-101-infographic-c1f9f4eb6937#.7pvtkt7xu
2. SEO 101: The Five Basic Steps (Infographic)
https://medium.com/fifth-tribe-stories/seo-101-the-five-basic-steps-infographic-601b5402f58a#.yc5s9k7ck
This document provides guidance on developing a digital marketing strategy in 3 sentences or less:
The document discusses the importance of having a clear digital marketing strategy and assessing your capabilities before developing your strategy. It also emphasizes that a digital strategy can improve any business by lowering costs and increasing profits. The document provides a checklist to help businesses evaluate their current digital marketing approach across key areas like strategic planning, data integration, and customer experience.
How To Start Social Media Marketing | Social Media Marketing Tutorial For Beg...Simplilearn
This presentation about social media marketing will help you learn what social media marketing is, why do we need social media marketing, what are the channels used for SMM and how can you use them, what are the tools for social media marketing and few important tips to become a good social media marketer. Social media was introduced as an easier way to connect with our closed ones. But, now it has turned out to be an affordable and important marketing strategy for businesses of all types. Social media marketing involves increasing website traffic, engagement, brand awareness, and other marketing goals by creating various forms of content for different social media platforms. After watching this video, it will become easier for you to get started with social media marketing.
Also, below are the topics covered in this presentation:
1. What is social media marketing?
2. Why do social media marketing?
3. What are the channels used for SMM and how can you use them?
4. What are the tools for social media marketing?
5. Tips to be a good social media marketer
Why learn Digital Marketing?
Businesses and recruiters prefer marketing professionals with genuine knowledge, skills and experience verified by a certification that is accepted across industries. Continuous learning for any working professional is not only important for keeping themselves up to date with the current market trends, but it also helps them expand their array of skill set and become more flexible in the workplace.
What skills will you learn from this Digital Marketing course?
This course will enable you to:
1. Gain an in-depth understanding of the various digital marketing disciplines: search engine optimization (SEO), social media marketing, pay-per-click (PPC), website conversion rate optimization, web analytics, content marketing, mobile marketing, email marketing, programmatic buying, marketing automation, and digital marketing strategy
2. Master digital marketing execution tools: Google Analytics, Google Ads, Facebook Marketing, Twitter Advertising, and YouTube Marketing
3. Become a virtual digital marketing manager for an e-commerce company with Mimic Pro simulations included in our course. Practice SEO, SEM, Website Conversion Rate Optimization, email marketing and more.
4. Gain real-life experience by completing projects using Google Analytics, Google Ads, Facebook Marketing, and YouTube Marketing
5 Create the right marketing messages tailored to the right audiences
Who should take this Digital Marketing course?
1. Marketing Managers
2. Digital Marketing Specialists
3. Marketing or Sales Professionals
4. Management, Engineering, Business, or Communication Graduates
5. Entrepreneurs or Business Owners
6. Marketing Consultant
Learn more at https://www.simplilearn.com/digital-marketing/digital-marketing-certified-associate-training
How and why you should spend money on facebook.Anyssa Jane
This document discusses strategies for businesses to spend money on Facebook advertising and engagement. It outlines key reasons for businesses to have a Facebook presence, including reaching millennials and local customers. It provides tips for generating leads through Facebook, such as using calls-to-action and targeted advertising. The document also explains how to set objectives and metrics for Facebook campaigns, including increasing page likes, clicks to a website, and video views. Overall, it promotes integrating Facebook into marketing strategies and testing different post types and promotions.
Social Media is one of the most effective communication and advertising channels. But
cutting through the noise can be challenging, and often, marketers must use paid social
marketing strategies to amplify their message in social platforms.
Even though you might have created a really insightful piece of content, it can be hard to
reach the right audience, especially in the beginning, where no one knows you or your
brand. You can use social ads to boost your existing content, for example your Facebook
posts or your blog.
Highly targeted ads on social media can help you reach exactly the people who care
about your content. The ability to target potential readers and customers based on
demographic data, behaviors, and very specific interests is the biggest strength of social
media ads.
But social ads are not limited to promoting content; they are also a great way to advertise
products, drive traffic to your website or online shop, or collect contact information for
your email campaigns.
In this guide, you learn what is possible in several leading platforms and learn how to
evaluate which platform is right for your message and your audience. On the next pages
we cover six major social media platforms: Facebook, Instagram, Twitter, Pinterest,
Snapchat, and LinkedIn. Each of these sites has more than 100 million monthly active
users.
This guide is a short excerpt from the Udacity Digital Marketing Nanodegree program – a
comprehensive and highly interactive course that teaches you all you need to know to
become a Digital Marketer.
This document provides an overview and guide to advertising on major social media platforms, including Facebook, Instagram, Twitter, Pinterest, Snapchat, and LinkedIn. It describes the types of ads each platform offers, how ads appear on each platform, available targeting options, minimum budgets, and case studies of companies that have successfully used ads on each platform. The goal of the guide is to help marketers evaluate which platform is best for their messaging and audience.
SMEI Dallas Presentation: The Business Benefits Of Online MarketingMagic Logix
The document discusses the benefits of online marketing strategies for businesses, including having a website, search engine optimization (SEO), social media marketing, pay-per-click (PPC) advertising, and email marketing. It provides details on how each of these strategies can help generate leads, drive traffic, and increase sales and conversions. Social media is highlighted as a way to connect with customers, build relationships and trust, and provide valuable content.
Social Media For Business 101 - West Vancouver6S Marketing
Presentation done for the West Vancouver Chamber of Commerce Feb. 16, 2011 on using social media for business and utilizing Twitter as well as Facebook Business Pages, Facebook Places, Facebook Deals, Facebook Advertising and also seeding accounts and blog integration.
The document provides information on using Facebook for advertising and marketing purposes. It discusses the advantages of Facebook advertising including brand awareness, driving web traffic, customer engagement, reputation management, lead generation, and acquiring new customers. It also outlines how to create Facebook ads, target audiences, set pricing and campaigns, analyze advertising reports, and common dos and don'ts for Facebook ads.
The document provides information on using Facebook for advertising and marketing purposes. It discusses the advantages of Facebook advertising including brand awareness, driving web traffic, customer engagement, reputation management, lead generation, and acquiring new customers. It also outlines how to create Facebook ads, target audiences, set pricing and campaigns, analyze advertising reports, and common dos and don'ts for Facebook ads.
Social Media is one of the most effective communication and advertising channels. But
cutting through the noise can be challenging, and often, marketers must use paid social
marketing strategies to amplify their message in social platforms.
Top Five Techniques to Promote your Business using Facebook - Next GenerationSocial Jack
This document discusses techniques for promoting a business using social media platforms like Facebook and LinkedIn. It provides statistics about Facebook user engagement and recommendations for setting up a business Facebook page, including preparing relevant content and photos. The document also discusses using Facebook ads and measuring their effectiveness. Finally, it advertises an upcoming webinar on setting up and promoting a Facebook business page.
The document discusses how Skandnet can help companies with their digital advertising efforts on Facebook through creating targeted ads, developing engaging Facebook pages and applications, and optimizing campaigns on an ongoing basis to achieve marketing goals and a positive return on investment.
Facebook Pay Per Click Ads For Great AgentsStacey Alcorn
Facebook pay per click (PPC) ads can be effective for real estate success if certain conditions are met. PPC ads target highly specific audiences on Facebook based on demographics and interests. They are inexpensive starting at $1 and allow advanced targeting of potential home buyers. The ads appear on the sidebar of Facebook and can generate brand awareness and leads for listings, events, and business pages if advertisers regularly monitor performance and cultivate followers.
Facebook advertising guide for Small Business OwnersBrendan Bowers
The document provides guidance on building an effective Facebook advertising campaign for small businesses. It discusses identifying the right audience through interests, locations, demographics, behaviors, or website/email lists. It also covers setting campaign objectives, designing ads with compelling images, headlines and copy, and organizing campaigns into testable ad sets. The goal is to leverage Facebook's targeting tools and advertising platform to drive traffic, leads and sales for small businesses.
Mobile advertising works best for inexpensive, low-consideration products.
The key attraction of mobile advertising is that with less money and the same type of traffic, you will reach an audience which may be untapped and not found on the bigger search engines!
Local internet marketing provides cost-effective ways for local businesses to find and communicate with customers online. It includes developing an informative website, optimizing search engine results through search engine marketing, engaging customers through targeted email marketing and social media like Twitter and Facebook, and measuring the effectiveness of online marketing strategies. The document provides an overview of proven online marketing methods and tools that local businesses can use to attract customers searching for local products and services on the internet.
The ethical way to make money with facebookHubert Boothe
Social networking holds the promise of being the next biggest marketing arena in town. However, the rules are far different on social networks like Facebook, MySpace, and Twitter for marketers than they are for conventional formats like television ads or direct marketing campaigns. A more subtle approach is required because of the policy that many of the social networks do not allow direct solicitation of their members.
Facebook is the most popular social network worldwide with 1.5 billion active users who spend on average 20 minutes per visit. It offers various advertising options for businesses including page post ads, like ads, and mobile app install ads. Facebook is improving its ad formats by streamlining options, including social context in all ads, and making designs more consistent. Key best practices are to use engaging creative with clear calls to action and benefit statements, and to focus on page post ads in the news feed.
As a result of social media, we are able to connect with people over the internet and advertise our products and services. In the last two decades, technology has made promoting our businesses all over the world extremely effortless, and Facebook Ads are the cherry on top.
Marketing to your customers online can seem daunting or potentially useless, however, if done correctly your will be looking at more sales than you currently have.
That is because there is a great chance that your target audience are using Facebook daily.
The document discusses various digital marketing strategies that a company called Be Visible Associates provides to help businesses increase their online visibility and get better search engine rankings. These include search engine optimization, pay-per-click advertising, social media marketing, blogging, and website usability consulting. Be Visible Associates handles all aspects of implementing these strategies for clients and provides reporting on key metrics like website traffic and leads generated.
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Quattordicesimo Meetup di Milano, tenutosi a Milano il 23 Maggio 2024 dalle ore 17:00 alle ore 18:30 in presenza e da remoto.
Abbiamo parlato di come Axpo Italia S.p.A. ha ridotto il technical debt migrando le proprie APIs da Mule 3.9 a Mule 4.4 passando anche da on-premises a CloudHub 1.0.
Understanding User Behavior with Google Analytics.pdfSEO Article Boost
Unlocking the full potential of Google Analytics is crucial for understanding and optimizing your website’s performance. This guide dives deep into the essential aspects of Google Analytics, from analyzing traffic sources to understanding user demographics and tracking user engagement.
Traffic Sources Analysis:
Discover where your website traffic originates. By examining the Acquisition section, you can identify whether visitors come from organic search, paid campaigns, direct visits, social media, or referral links. This knowledge helps in refining marketing strategies and optimizing resource allocation.
User Demographics Insights:
Gain a comprehensive view of your audience by exploring demographic data in the Audience section. Understand age, gender, and interests to tailor your marketing strategies effectively. Leverage this information to create personalized content and improve user engagement and conversion rates.
Tracking User Engagement:
Learn how to measure user interaction with your site through key metrics like bounce rate, average session duration, and pages per session. Enhance user experience by analyzing engagement metrics and implementing strategies to keep visitors engaged.
Conversion Rate Optimization:
Understand the importance of conversion rates and how to track them using Google Analytics. Set up Goals, analyze conversion funnels, segment your audience, and employ A/B testing to optimize your website for higher conversions. Utilize ecommerce tracking and multi-channel funnels for a detailed view of your sales performance and marketing channel contributions.
Custom Reports and Dashboards:
Create custom reports and dashboards to visualize and interpret data relevant to your business goals. Use advanced filters, segments, and visualization options to gain deeper insights. Incorporate custom dimensions and metrics for tailored data analysis. Integrate external data sources to enrich your analytics and make well-informed decisions.
This guide is designed to help you harness the power of Google Analytics for making data-driven decisions that enhance website performance and achieve your digital marketing objectives. Whether you are looking to improve SEO, refine your social media strategy, or boost conversion rates, understanding and utilizing Google Analytics is essential for your success.
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2. Introduction
Facebook was started in 2004 in California, USA
The company’s headquarter is in Menlo Park,
California.
Facebook become #1 social medial in 2012 with more
than 1bn users.
About half that number were using Facebook every
day.
In 2012 Facebook has user equal to population of india
3. Cont...
Currently Facebook has 2.85 bn users.
Which is 62.5% of worlds largest continent Asia
the world has population of 7.9bn and Facebook has
2.85bn.
We can easily see how big Facebook is, it is a giant
itself.
Facebook acquired Instagram in 2012 for $ 1bn.
Facebook also acquired WhatsApp in 2014.
4. Facebook ads
The world is changing rapidly. All sectors has been
updated. Marketing has been no exception of to this.
Offline marketing is about to replace by online
marketing platforms.
Facebook provide a wide range of audience to business
to promote their brand with a very strong insight.
5. Facebook ads
According to a report In 2021 Facebook is the #1
social media platform to promote any brand.
ad can appear in Facebook’s feed, Messenger, and
even on non-Facebook apps and websites.
Facebook ad is a very powerful way to promote any
brand. it gives you lots of filter to choose audiences.
It is paid service but at a very low cost, you can run a
robust campaign for a brand.
6. classification of ad creation
Automated Ads
Chose a goal
Boost Existing page
Automated ads
It is based on guess of the Facebook algorithm.
Facebook ask some questions to apply filter to your
customer.
7.
8. Automated ads
Questions asked during implementation of
Automated ads
want people to come to your location?
Do you have a website?
Do people buy product on your website?
Do people book appointments on your website?
Do you get leads through your website?
Do you want people to contact you?
9. Automated ads
After all questions, Facebook gives you all the
details about the campaign.
How many audiences you can reach
How many replies you can get from audience.
what amount do you have to spent on the campaign
on daily basis?
You can also set more goals like, get bookings,
promote your address and contact.
10.
11. Boost Existing Content
This type of ad is very simple. you can simply boost
or run your existing post.
Can also adjust your goals.
It also gives all details about spending per day and
how many audiences you will reach.
You will get a Button for Call now, Book Now, Learn
More, Shop Now, Sign Up, Send-Up, Send Message,
Send WhatsApp Message and Call Now.
12.
13. Goals
Get Started With Automated Ads
Get More Messages
Get more WhatsApp Messages
Get More Websote Visitors
Get More Leads
Boost a Post
Promote Your Page
Promote your Business Locally
14.
15. Get Started With Automated Ads
Get more messages on Messenger
Get more leads
Get more bookings
Promote your contact info locally
promote your address locally
You can also choose goals in automated ads
16. Get More Messages
Age, Gender, Location, Interest and more.
People who like you page.
Who like your page and their friends.
People in the local area.
Smart audience.
This section will give a lot of options for customizations.
You can target audiences on the basis of.
17.
18.
19.
20.
21. Get More WhatsApp Messages
Age, Gender, Location, Interest and more.
People who like your page.
Who like your page and their friends
People in the local area.
Smart audience.
This is similar to Get more ads. It gives the same filters
to the target audience.
22.
23. Get More Website visitors
You can give visitors lots of options to interact with your
brand.
Apply now
Book Now
Contact Us
Donate Now
Download
Request Time
See Menu
Shop Now
Sigh Up
Watch More
Learn More
24.
25.
26.
27. Get More leads
This segment of ads run to collect leads. Its ask some
collect information. Information are given below.
Full Number
Phone Number
Email
Street address
Date of birth
Gender
Job title
Company
28.
29. Boost a Existing post
Automatic
Get more Messages
Get more website visitors
Get more engagement
Get more leads
You can boost your page using this segment of
Facebook ads. It gives you options to set goals.
Get more calls
30.
31.
32. Promote Your Page
It leads to more likes or followers on your page.
It will increase the reach of your page.
You can also define your audience.
Promote your page is simply used for the promotion of
your page.
33.
34. Promote Your Business Locally
This feature will promote your business locally. Based
on different parameters.
It gives options to choose your targeted audience
based on Age, Gender, Distance etc.
35.
36. Ads formats
Facebook has a large range of ads based on
appearance. All types of ads are mentioned below.
Image ads
Video ads
Poll ads
Carousel ads
Slideshow ads
Collection ads
Instant experiance ads
Leads ads
Dynamics ads
Messenger ads
Stories ads
Augments reality ads
37. Ads preview
Facebook gives a preview of ads format. For Facebook,
Instagram and Messenger. some of them in mentioned
below.
Desktop Right Column.
Desktop News Feed.
Mobile News Feed.
Instant Article
Facebook In-stream
Suggested Videos(Mobile)
Desktop Marketplace
Mobile Market place
Facevook stories
Facebook Group Feed
38.
39. Why Facebook
It suit small, medium and large businesses.
Facebook gives a significant ROI to businesses.
Affordable and low cost
Facebook is now one of the most popular marketing
platforms in the world. As the social giant has grown to
more than 2.85 billion active users, it’s also expanded its
advertising network.
40. Why Facebook
Facebook offers ads for your specific business goals.
Access to one of the largest audiences in the world.
Access to powerful, in-depth data.
A/B ad testing for performance growth.
Filter ads to block audiences you don’t want.
Ad forecasting and performance estimates.
Facebook gives better content marketing results.
Better ad types for your business needs.
41.
42. Come for a chat?
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dhirendra845430
dpto845430@gmail.com
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