The influencers should positively influence potential customers in their decision-making process. By expressing their passion for a product or brand, influencers can greatly impact the brand perception and reputation of a company in their community.
Influencer marketing has grown its popularity significantly. Every business wants to take advantage of influence marketing in 2021. Learn how.
So what can you, as an entrepreneur or a small business owner, do to get your consumers’ attention?
Two words. Influencer. Marketing.
https://semupdates.com/
Describes the steps required to build a Sales and Marketing Machine that is predictable, scalable, automated, well instrumented, and cost efficient.
This was a presentation that I gave at the Lean Startup Circle in Boston on March 24th, 2011.
Influencer Marketing is one of the fastest growing and most effective forms of marketing today, but only if you really approach it with a well thought out, functional plan. This presentations gives you the information you need to start out right in Influencer Marketing!
What is Influencer Marketing?
Why Influencer Marketing?
Advantages of Influencer Marketing?
How to use Influencer Marketing?
Case Studies on Successful Influencer Marketing?
This webinar is all about using digital marketing fundamentals to amplify your influencer marketing reach. Today influencer marketing is a growing tool for any size business. However, it is being underutilized and not amplified with online marketing basics, like SEO. In this session you will learn how to use powerful digital marketing tools like SEO and your own social media to help you take your influencer marketing campaigns to the next level.
What you will learn:
- The best social media channels for influencer marketing and why
- How to use SEO to amplify influencer marketing
- How to use influencer marketing to enhance your SEO
- SEO best practices to amplify your influencers message
2018 was undoubtedly the year of influencer marketing. Brands from Microsoft to Mercedes Benz implemented influencers by the dozens to spread brand awareness and drive sales.
This trend won't slow down in 2019 —quite the opposite. Influencer marketing is set to be a $10 billion dollar industry in just five years.
So, how does influencer marketing work? How can your brand implement influencer marketing? What are the best practices, and what to avoid? We answer in this status report.
Influencer marketing has grown its popularity significantly. Every business wants to take advantage of influence marketing in 2021. Learn how.
So what can you, as an entrepreneur or a small business owner, do to get your consumers’ attention?
Two words. Influencer. Marketing.
https://semupdates.com/
Describes the steps required to build a Sales and Marketing Machine that is predictable, scalable, automated, well instrumented, and cost efficient.
This was a presentation that I gave at the Lean Startup Circle in Boston on March 24th, 2011.
Influencer Marketing is one of the fastest growing and most effective forms of marketing today, but only if you really approach it with a well thought out, functional plan. This presentations gives you the information you need to start out right in Influencer Marketing!
What is Influencer Marketing?
Why Influencer Marketing?
Advantages of Influencer Marketing?
How to use Influencer Marketing?
Case Studies on Successful Influencer Marketing?
This webinar is all about using digital marketing fundamentals to amplify your influencer marketing reach. Today influencer marketing is a growing tool for any size business. However, it is being underutilized and not amplified with online marketing basics, like SEO. In this session you will learn how to use powerful digital marketing tools like SEO and your own social media to help you take your influencer marketing campaigns to the next level.
What you will learn:
- The best social media channels for influencer marketing and why
- How to use SEO to amplify influencer marketing
- How to use influencer marketing to enhance your SEO
- SEO best practices to amplify your influencers message
2018 was undoubtedly the year of influencer marketing. Brands from Microsoft to Mercedes Benz implemented influencers by the dozens to spread brand awareness and drive sales.
This trend won't slow down in 2019 —quite the opposite. Influencer marketing is set to be a $10 billion dollar industry in just five years.
So, how does influencer marketing work? How can your brand implement influencer marketing? What are the best practices, and what to avoid? We answer in this status report.
Abot Influencer Marketing, Influencers, ways to become an influencer, what they contribute to influencer marketing, dive into the 4 ms of influencer marketing: Make, Manage, Monitor, and Measure. We will also look and see what the future holds for influencers and influencer marketing.
Digital marketing basics and Introduction to Programmatic adsRakshith R Srivatsa
A detailed PPT on basic concepts of Digital Marketing which includes SEO, PPC, Social Media Marketing and other concepts along with an Introduction to Programmatic Buying which includes India Centric Case studies.
Presenting this set of slides with name - Influencer Marketing Strategy Powerpoint Presentation Slides. Download our professional PPT comprising extensively researched content and professional design layouts. Dont waste hours fiddling with PowerPoint toolbars and finding professional PowerPoint templates. This complete Influencer Marketing Strategy Powerpoint Presentation Slides saves hours of your time. Comprising a total of nineteen slides, the PowerPoint presentation is a visual masterpiece with professional PPT templates, data-driven graphs, charts and tables, a beautiful theme, impressive slide designs, icons, imagery and more. It is fully editable so that you can make changes to colors, data and fonts if you need to. Just enter your text in the placeholders provided and rock the meeting or conference you are presenting at.
The study started with aim to analyse the different issues related to the digital marketing . Based on the discussion it has been found that in case of the digital marketing the most important aspect is to connect with the users. The study has also revealed that in order to utilise the digital marketing in an effective way , its required to design an effective platform .And the current advancement in the digital marketing have also been discussed in the study.
REUPLOAD - Originally uploaded 27th February 2013, Slideshare wasn't previewing this because of some glitch, so I've re-uploaded. Hopefully this works.
I was recently asked to give a crash course in developing effective digital strategies. Because I have a contrary streak and think that digital isn't a separate entity, I presented what I think are the key principles in developing marketing strategies instead. It's an intro to strategy in a lot of ways, but hopefully it will be useful/interesting to a few people.
Building a Sales and Marketing machine for a B2B software company involves many functions working together. This slide deck explores the process of funnel design that is highly buyer centric. It looks at the Buyer journey, and how to successfully construct a buying process that they buyer will enjoy going through, which is very different from the typical sale process that is designed from the vendors standpoint, and fails because the buyer is not motivated to go through the steps.
Business Director Michaela MacIntyre talks us through the Gravity Thinking approach to influencer marketing for brands including why you should be investing in this channel, a clear taxonomy of the types of influencers and what to expect when working with them as well as some top tips for how to manage risk and measure influencer activity. https://vimeo.com/246069774
Gathering all digital marketing tools divided into
1. By digital marketing funnels
2. By digital services & solutions and
3. By marketing objective or purpose
A visual guide to inbound marketing with tips on how to grow your business.
This is a bonus addition to the newly released 2nd edition of "Inbound Marketing" the book by Brian Halligan and Dharmesh Shah
Influencer Marketing is growing day by day in India where a lot of brands are doing for the sake of trend, what is the understanding, why do we use it, when we should look for Influencer Marketing is what we can talk about.
Abot Influencer Marketing, Influencers, ways to become an influencer, what they contribute to influencer marketing, dive into the 4 ms of influencer marketing: Make, Manage, Monitor, and Measure. We will also look and see what the future holds for influencers and influencer marketing.
Digital marketing basics and Introduction to Programmatic adsRakshith R Srivatsa
A detailed PPT on basic concepts of Digital Marketing which includes SEO, PPC, Social Media Marketing and other concepts along with an Introduction to Programmatic Buying which includes India Centric Case studies.
Presenting this set of slides with name - Influencer Marketing Strategy Powerpoint Presentation Slides. Download our professional PPT comprising extensively researched content and professional design layouts. Dont waste hours fiddling with PowerPoint toolbars and finding professional PowerPoint templates. This complete Influencer Marketing Strategy Powerpoint Presentation Slides saves hours of your time. Comprising a total of nineteen slides, the PowerPoint presentation is a visual masterpiece with professional PPT templates, data-driven graphs, charts and tables, a beautiful theme, impressive slide designs, icons, imagery and more. It is fully editable so that you can make changes to colors, data and fonts if you need to. Just enter your text in the placeholders provided and rock the meeting or conference you are presenting at.
The study started with aim to analyse the different issues related to the digital marketing . Based on the discussion it has been found that in case of the digital marketing the most important aspect is to connect with the users. The study has also revealed that in order to utilise the digital marketing in an effective way , its required to design an effective platform .And the current advancement in the digital marketing have also been discussed in the study.
REUPLOAD - Originally uploaded 27th February 2013, Slideshare wasn't previewing this because of some glitch, so I've re-uploaded. Hopefully this works.
I was recently asked to give a crash course in developing effective digital strategies. Because I have a contrary streak and think that digital isn't a separate entity, I presented what I think are the key principles in developing marketing strategies instead. It's an intro to strategy in a lot of ways, but hopefully it will be useful/interesting to a few people.
Building a Sales and Marketing machine for a B2B software company involves many functions working together. This slide deck explores the process of funnel design that is highly buyer centric. It looks at the Buyer journey, and how to successfully construct a buying process that they buyer will enjoy going through, which is very different from the typical sale process that is designed from the vendors standpoint, and fails because the buyer is not motivated to go through the steps.
Business Director Michaela MacIntyre talks us through the Gravity Thinking approach to influencer marketing for brands including why you should be investing in this channel, a clear taxonomy of the types of influencers and what to expect when working with them as well as some top tips for how to manage risk and measure influencer activity. https://vimeo.com/246069774
Gathering all digital marketing tools divided into
1. By digital marketing funnels
2. By digital services & solutions and
3. By marketing objective or purpose
A visual guide to inbound marketing with tips on how to grow your business.
This is a bonus addition to the newly released 2nd edition of "Inbound Marketing" the book by Brian Halligan and Dharmesh Shah
Influencer Marketing is growing day by day in India where a lot of brands are doing for the sake of trend, what is the understanding, why do we use it, when we should look for Influencer Marketing is what we can talk about.
Bloggers, Vloggers & More: How Influencers Matter for Beauty and Fashion Brandsfairfieldista
Influencer marketing has become an essential strategy for beauty and fashion brands. In our webinar, we look at the growth of influencer marketing, the challenges of identifying bloggers and vloggers, and best practices for working with influencers.
Bloggers, Vloggers & More: How Influencers Matter for Beauty and Fashion BrandsWomen's Marketing, Inc.
Learn how to use the power of influencers to ignite your brand. Discover the latest trends, how to find the right bloggers for your brand, and the best practices for engaging with influencers.
Maximize Your ReachWith Instagram Influencer Marketing.ecommerce Trends
Influencer marketing is a powerful social media marketing strategy to interact and reach a wider audience. It has become a necessity to survive and stay ahead of your competitors. According to a recent survey, "Influencer Marketing on Instagram has created a top channel for 96% of media marketers." Influencer marketing incorporates endorsing and product placement and endorsements. Not only does it allow the luxury brands to attract new customers but also helps start ups or small businesses to promote their brand.
Influencer marketing involves using influencers to spread a brand’s message to their followers.
Social media is the platform that makes it possible. Influencers enjoy considerable power to influence their followers, and this makes them valuable for marketing products and services.
Influencer 2.0: How To Amplify and Convert The Customers That Really MatterAlex Frias
Presentation from Event Marketer's Experiential Marketing Summit 2015 in San Francisco
Session Overview:
INFLUENCER 2.0: HOW TO AMPLIFY AND CONVERT THE CUSTOMERS THAT REALLY MATTER
In this session, we’ll serve up the tools you need to identify, engage and track social influencers with “real-world reach.” Find out how to work with influencers to co-create content. Learn ways to leverage the social reach of influencers to drive brand programming across-the-line and, ultimately, real world consumer conversions. Get tips on how to measure the impact of your influencers and avoid wasting time trying to chase and win “empty” social impressions.
Speaker: Alex Frias, Co-Founder & President, Track Marketing Group
Case Study InfluencersInfluencers - Definitiona per.docxzebadiahsummers
Case Study:
Influencers
Influencers - Definition
a person with the ability to influence potential buyers of a product or service by promoting or recommending the items on social media.
MARKETING a person or group that has the ability to influence the behaviour or opinions of others: The influencer is the individual whose effect on the purchase decision is in some way significant or authoritative.
Influencer marketing (also influence marketing) is a form of marketing in which focus is placed on influential people rather than the target market as a whole on social media. It identifies the individuals who have influence over potential customers, and orients marketing activities around these influencers.
Influencers in Comm Theory Speak
Sounds like….. opinion leaders
Using … two-step flow
Leveraging… rhetoric component of ethos
Influencer Traits
What Makes an Influencer an Influencer. Broadly speaking, an influencer is anyone who can cause a reaction or impacts the way people feel and think about things.
Some people are seen as influencers when they're a trusted source of information or an authoritative figure within a market.
Influencers: Who are they?
A thought leader, a trendsetter, an expert in their field, a blogger, a celebrity… Practically anyone can become an influencer, as long as they hold credibility and have a niche audience.
Whilst there are certainly many figures with a strong offline presence who are considered influencers, it is those with a large online following which have caught the attention of digital marketers.
Influencers: Before social media
Actors
Musicians
Athletes
Business people
Influencers Evolution
The immersion of such a wide range of social media channels has provided more ways than ever to reach out, persuade, and influence others, so it’s no wonder that influencers have become an integral part of content marketing.
It has become clear that consumers place trust in other consumers more than they do in brands, which is one of the reasons influencers can have such a large impact on brand awareness and sales.
Influencers Evolution
Essentially, social media influencers are taking over the original form of celebrity endorsements. However, it’s important that the audience of a paid brand ambassador believes there is a connection to the brand in order to show results, as promoting brands en masse is likely to decrease credibility and affect the success of marketing campaigns.
Influencer marketing offers a younger, fresher, digital option which seems to be phasing out traditional TV and radio ads, with research showing over half of American companies now have a stand-alone budget for sponsored social media campaigns.
Almost 40% of Twitter users reported they made a purchase as a direct result of an influencer Tweet, and it is estimated that brands are spending well over a billion dollars per year on Instagram influencers alone.
Influencers Evolution
The immersion of such a wide range of social med.
Influencer Marketing: Guide to Brand SafetyJessica Hulett
Influencer marketing is a line in the budget now. Brands now agree that some percentage of their voice needs to come from others’ voices – genuine, authentic, relatable voices. Consumers rely on these voices of influence to make purchase decisions. Marketers find that Influencer Marketing programs can return an ROI superior to some traditional media. And even the ANA has now recognized Influencer Marketing as an important marketing discipline, right beside event marketing, content marketing, shopper marketing, etc.
But it hasn’t all been rainbows and butterflies…
Start with your email: http://eepurl.com/gNoJBL
Benefits; Reasons why Brands Need IM; How to Build a Strategy; How Many Influencers You Need; How to Find Relevant Influencers; How to Build Relationships; Which Social Networks Work Best; How to Measure Success & ROI.
This article was originally published on https://www.ergoseo.com/influencer-marketing.html
How To Leverage The True Potential Of Influencer.pptxTTDigitals
Influencer marketing strategies come into play when it comes to businesses and using the right influence to convince viewers into becoming paying customers of your brand. To know more about click on the link below.
https://ttdigitals.com/blogdetail?how-to-leverage-the-true-potential-of-influencer-marketing-to-boost-marketing-efforts
A presentation by Tim Williams CEO of Onalytica on Influencer Relationship Management, use cases, challenges and the 6 steps to approach influencer relations.
Why Online Advertising?
With the advancement of internet , web has become the most preferred medium for the businesses to promote their brands and services.
Traditional advertising involved putting up hoardings , billboards , distributing pamphlet hoping that the customers would view them. But there wasn't any way to measure the success of the advertisement.
To Know more about online advertising, visit: http://www.knowonlineadvertising.com
Trust Element Assessment: How Your Online Presence Affects Outbound Lead Gene...Martal Group
Learn how your business's online presence affects outbound lead generation and what you can do to improve it with a complimentary 13-Point Trust Element Assessment.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Elevate your trade show game with our comprehensive guide on creating an interactive booth that captures attention and drives engagement! In this presentation, Blue Atlas Marketing shares practical tips and creative strategies to transform your trade show presence. Learn how to use digital displays, interactive demos, and engaging activities to attract visitors and make lasting impressions. Whether you're a trade show veteran or a newcomer, these insights will help you stand out from the crowd and maximize your event success. Dive into our slides to discover how to turn your booth into a dynamic and interactive experience!
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
Gokila digital marketing| consultant| Coimbatoredmgokila
Myself Gokila digital marketing consultant located in Coimbatore other various types of digital marketing services such as SEM
SEO SMO SMM CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
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3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
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With Regards
Gokila digital marketer
Coimbatore
In today's digital world, customers are just a click away. "Grow Your Business Online: Introduction to Digital Marketing" dives into the exciting world of digital marketing, equipping you with the tools and strategies to reach new audiences, expand your reach, and ultimately grow your business.
website = https://digitaldiscovery.institute/
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Mastering Dynamic Web Designing A Comprehensive Guide.pdfIbrandizer
Dynamic Web Designing involves creating interactive and adaptable web pages that respond to user input and change dynamically, enhancing user experience with real-time data, animations, and personalized content tailored to individual preferences.
In the digital age, businesses are inundated with tools promising to streamline operations, enhance creativity, and boost productivity. Yet, the true key to digital transformation lies not in the accumulation of tools but in strategically integrating the right AI solutions to revolutionize workflows. Join Jordache, an experienced entrepreneur, tech strategist and AI consultant, as he explores essential AI tools across three critical categories—Ideation, Creation, and Operations—that can reshape the way your business creates, operates, and scales.This talk will guide you through the practicalities of selecting and effectively using AI tools that go beyond the basics of today’s popular tools like ChatGPT, Claude, Gemini, Midjourney, or Dall-E. For each category of tools, Jordache will address three crucial questions: What is each tool? Why is each one valuable to you as a business leader? How can you start using it in your workflow? This approach will not only clarify the role of these tools but also highlight their strategic value, making it perfect for business leaders ready to make informed decisions about integrating AI into their workflows.
Key Takeaways:
>> Strategic Selection and Integration: Understand how to select AI tools that align with your business goals and how to conceptually integrate them into your workflows to enhance efficiency and innovation.
>> Understanding AI Tool Categories: Gain a deeper understanding of how AI tools can be leveraged in the areas of ideation, creation, and operation—transforming each aspect of your business.
>> Practical Starting Points: Learn how you can start using these tools in your business with practical tips on initial steps and integration ideas.
>> Future-Proofing Your Business: Discover how staying informed about and utilizing the latest AI tools and strategies can keep your business competitive in a rapidly evolving digital landscape.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
2. 49%
47% 75%
74%
47%
FACTS
67%
people trust
social
networks to
guide them to
purchase
decisions
people rely
on
influencer
recommend
ations customers have
reported that they
use ad-blocking
technology when
browsing
marketers
promote
content with
the help of
influencers
marketers claim to
have allocated
money for
influencer
marketing
Twitter users
made a
purchase based
on a tweet
http://www.knowonlineadvertising.com
4. WHAT
IS
INFLUENCER
MARKETING?
It’s an old idea, more popularity gained due to social media
advancements. Brands have always used influencers to promote
their products
It’s a marketing strategy to capitalize on the influence and reach of
key influencers and multipliers
A form of advertising that is very lucrative for many companies due
to its high efficiency.
The goal of influencer marketing is to attract the influencers of the
beautiful new media world as brand ambassadors, multipliers and
brand ambassadors.
The influencers should positively influence potential customers in
their decision-making process. By expressing their passion for a
product or brand, influencers can greatly impact the brand
perception and reputation of a company in their community.
http://www.knowonlineadvertising.com
7. WHY IT IS IMPORTANT?
Word of mouth is still the best way to promote, especially when it comes from a right influencer. Even as an
example if you keep on saying Nokia is a great brand, the colleague around you may give a though to check
that once, where digital branding may not create that though to check.
92% of consumers trust other people's recommendations, even if they do not know them
70% trust online reviews more than company slogans
http://www.knowonlineadvertising.com
8. TYPES OF INFLUENCERS
• Macro Influencers: These are the ones who are famous and are well known in the world.
They could be Musicians, Actors, Prof. Athletes, Business leaders.
• Use only if the target is reach
• Expensive, so be very wise before going ahead with a macro influencer
• Micro Influencers: They are non-celebrities and may not have huge followers but are
expertise on certain fields and can give high engagement rate, motivate their followers to
take action.
• Account of 100,000 followers or less (1k – 100k)
• 97% of micro-influencers on Instagram charge no more than $500 for a branded post and less
than $100 for Facebook post
• A photography expert could be an example
Macro
Influence
Micro
Influence
http://www.knowonlineadvertising.com
10. DIFFERENCE B/W CELEBRITY
ENDORSEMENT & INFLUENCER
MARKETING
Celebrity endorsement attaches the fame of a celebrity to a
brand or product and they are not the one who are expert in
that field Simply, Influencers are specialists. They are the who has built
communities around themselves in a very niche space
Celebrity endorsements are meant to be seen, heard, but not
interacted with
Not the case here, there is generally two way interaction or
engagements
The celebrity is the face of a brand message.
In influencer marketing, the influencer is perceived to be
creator of the entire message.
Celebrity Endorsements Influencer Marketing
Let’s discuss Kohli campaign that we did for Philips, was that a Influencer activity, if yes
how? I say it was both!
Power|Reach
Cost|High Risk
Targeted|Creators
Young|Selection
http://www.knowonlineadvertising.com
12. CHALLENGE IS TO SELECT THE RIGHT
INFLUENCER
• Who is suitable for your brand?
• Blogger
• Social Media Influencer
• Journalists, editors,
• Hackers, tech freaks, etc.
• May be an influencer present everywhere!
• Reach x Brand Affinity x Relationship with the Followers
= Influence
• Check out the list of influencers in the category you are
looking to promote. Try out the free tool called
Buzzsumo!
http://www.knowonlineadvertising.com
13. CRITERIA FOR SELECTING SUITABLE
INFLUENCERS
• Which influencers are suitable for a company as a cooperation partner depends on
the respective market and the target group. Businesses should first ask themselves
who the key opinion leaders in their industry are. The following factors provide clues
as to which persons are suitable as influencers for a company:
• Activity on the net
• Activity on social media channels like Facebook and Twitter
• Credibility
• Number of relevant contacts
• Fan and follower numbers (for example Twitter) of the influencer
• Expert status on a specific topic
http://www.knowonlineadvertising.com
14. WHAT’S YOUR PLAN?
Entertain Inspire
Educate Convince
Music,
Games
,
Stories
Infog,
Trend,
How
To?PR
Testi,
Revie
ws
Featur
es,
Cases
Demo
http://www.knowonlineadvertising.com
15. TOOLS TO
EMPLOY
• Influencer Databases: Structured sets of data regarding publishers of
digital content. They are platform specific and have holistic approach
to conclude the influencer data.
• E.g. Buzzsumo
• Littlebird – Help find influencers basis twitter platform
• Inkybee – Blogger and Twitter influencers stats
• Grouphigh – Bloggers stats
• Influencer Networks: These are platforms where influencers have opt
in to share the advertiser content, we don’t have to spend time
finding the right influencer but can just jump in creating campaigns to
get going.
• E.g. Waller – Instagram influencers
• Grapevine – focuses on partnership b/w brand and creators of
visual content on YouTube & Instagram
• Blogmend – Focuses on bloggers
• Famenbit – campaigns on YouTube, Instagram, FB, Tumbler and
Twitter
http://www.knowonlineadvertising.com
16. WHAT IS KLOUT, PEERINDEX & KRED
SCORE
The Klout Score is a number between 1-100 that represents your influence. The more influential you are, the higher your Klout Score.
PeerIndex is a London-based company providing social media analytics based on footprints from use of major social media services.
Kred is a website created by PeopleBrowsr that attempts to measure online social influence. It provides two scores, called "Influence" and
"Outreach", which are based upon an openly-published algorithm
Above are the platform that you can use to check the influencer ranking and also the score of your own too.
Interesting platforms, but would not recommend to believe on them 100%, the survey also confirms that 94% don’t fully trust on the scores. But
with several parameters these platform can be quite helpful too.
http://www.knowonlineadvertising.com
17. ADVANTAGES Generates
reach and
attention
01
Increase brand
Awareness
02
Increase
brand’s
sympathy, trust
and credibility
or reputation
03
Virality & SEO
04
Provide
impulses for
sales
05
http://www.knowonlineadvertising.com
18. COMPENSATION TO
INFLUENCER
• Monetary - Majorly
• Product to Sample – Influencer keeps the product as
compensation
• Ads on their blog – Advertising revenue
• Mutual benefit, as in association with the brand also uplifts the
reach of the respective influencer, mentioning of the
influencer on the brand social reach could be great return of
compensation also
http://www.knowonlineadvertising.com
19. SUCCESSFUL
TIPS
Don’t rush, Companies that just "run" Influencer Marketing are at great risk.Don’t rush
Develop the strategy first and also try predicting the possible outcomes.Develop
Prepare yourself for balancing the effect of Influencer marketing. A lot of reach and a spike you may
observe. Don’t make a mistake as you may lose your customer
Prepare
First think of Micro InfluencersThink
Link Influencer and content marketingLink
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20. WANT TO BE AN INFLUENCER?
• Find your niche
• Fresh thought i.e. Use first
principle thinking approach –
not basis past exp.
• Pick one channel
• Work on Content strategy –
Be with the public, initially
free gyan!
• Distribute your content
• Grow your network
• Engage much
• Always evaluate your up &
down
• Stay updated
• Be patient & consistent
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