Changes to Facebook's news feed will bring big changes for pages -- from a separate page feed to different posting sizes. This short slideshow boils down the changes and gives you tips to prepare your brand page. Visit http://www.facebook.com/socialmediasuperchargers and follow the page for more tips! Follow Lynn O'Connell on Twitter @omdirect Follow Carly Alyssa Thorne on Twitter @carlyathorne

1. Social Media SuperChargers
with Carly Alyssa Thorne & Lynn O’Connell
What the New Facebook Newsfeed
Means for YOUR Page
www.facebook.com/socialmediasuperchargers

2. Facebook Newsfeed Changes
Newsfeed can be
filtered to show
just friends or to
show “following”.
Pages and people
you subscribe to
are in same feed.
Facebook says users spend 40% of their time in the newsfeed.
Will they opt to keep sort on friends only? Or be more likely to
unsubscribe from pages that overpost?

3. Facebook Following Feed
Each post in the “Following Feed” is now larger. Option to “see all” you are
following is prominent in upper right. They SAY all posts will show in
chronological order. (Like Twitter) Yet they also say Edgerank still applies and
example slides included “most shared” groupings from pages.

4. All posts are larger.
Multiple posts from
the same page are
grouped WITHOUT
photos.

5. Change is image size is
significant.
SIZE YOUR PHOTOS to
600 x 600 px. FB advises
MINIMUM 552 width
NOTE: Your comments
now display OVER the
top of the photo.
You must consider this when
making pic quotes – even if
you don’t comment,
someone who shares might.

6. Revisit your cover photo
Notice your whole cover photo now shows in feed, with your name and info
written over image. This explains why Facebook has been pushing simple
photos with little text. SIMPLIFY your photo.Make sure it shows what YOUR
page is about. (Your collages could also be a problem as many small images
may look cluttered.)

7. Your mission:
Get fans to share YOUR content
• Create CUSTOM content. If you
normally reshare links, keep in mind
that the original content creator is the
one who will get the spotlight when
your fans share your post.
• Forget about long text posts above
photos. Put your long text INTO an
image using a site like www.quozio.com
or www.picmonkey.com
• Focus on creating content your top fans
—your brand evangelists— will want to
share. Remember: Facebook says
When content is shared to your fan’s people share things to help friends, help
newsfeed, your content keeps the
themselves, and create identity.
spotlight. Notice how the sharers are
now shown to the side with just pics.

8. Takeaways for Social Media Superchargers
Join us at www.facebook.com/socialmediasuperchargers
Still do this: Change these tactics:
• Know what outcomes you want from • Simplify cover photos.
your page.
• Increase photo sizes to 600 x 600.
• Build your audience wisely – getting fans
to share your content to their personal
• Layout photos with space for
profiles is even more important. That comments to overlay at top.
means you need fans who truly like and • Post 4-5 x a day for now, but let’s
will share content. watch this closely to see if FB
• Optimize and use your page actively. penalizes frequent posting OR if
• Focus page on quality content. chronological order rewards more
• Share photos and videos. frequent posting.
• Create content people WANT to share. • Speedy likes, comments, and shares
• Increase engagement. COMMENT, LIKE, are EVEN MORE CRITICAL. Check the
SHARE Supercharger posts and interact Superchargers feed frequently.
with fans.