Facebook Pages help organizations and public figures tell their story and build connections with their audience on Facebook. The key elements of a Facebook Page include a profile photo to identify the Page, a Publisher to share rich content like photos and videos, and Insights to measure engagement. Pages should engage supporters by asking questions, responding to comments, and sharing personal stories and rich content to spark conversations.
This document provides guidance for celebrities and public figures on using Facebook Pages to connect with fans and build their audience. It discusses introducing Facebook Pages and their key features for sharing stories and building dialogue. It then offers tips on building a Facebook Page by setting a strategy, creating engaging posts through photos, videos and questions, and using exclusive content and mobile posting. The document also provides recommendations for growing an audience through existing networks and promoting the Page. It suggests using Insights to analyze engagement and refine the strategy, as well as using apps and ads to further promote the Page.
This document provides guidance for nonprofits and causes on using Facebook Pages to engage supporters and share their stories. It recommends that organizations first set a strategy by understanding their unique voice, audience, and goals. It then guides them to create a Page, develop a posting plan with an authentic voice and conversational tone, and create discussions by asking questions and responding to comments in order to build connections. The goal is for organizations to effectively use Facebook to foster meaningful dialogue and inspire advocacy among their supporters.
Is Your Facebook Page High Holiday Ready with Debra AskanaseLisa Colton
This document provides tips for optimizing a Facebook page before the Jewish High Holidays. It discusses defining the conversation and aligning goals, telling your story through engaging content, practicing real engagement to develop community, and moving people to action. The document emphasizes creating a content calendar, identifying superfans to contribute content, and letting data guide content optimization. The goal is to use Facebook to deepen commitment to the synagogue and High Holiday services.
Facebook's Edgerank - Uncovering the formula of the Facebook News FeedChristel Quek
The Facebook Edgerank algorithm determines what content is displayed in a user's News Feed. It favors content from friends and pages that the user interacts with often, like commenting on and liking their posts. It also favors more recent content and types of content that tend to generate more interactions, like photos and videos over links or text posts. For brands, maximizing Edgerank involves focusing on fan quality over quantity, engaging fans with high-quality content, and timing posts strategically throughout the day rather than back-to-back. This encourages more fan interactions and gets the brand's content in front of more eyes in the News Feed.
This document outlines a social media marketing plan to promote ticket sales. It will generate online sales through targeted social media interactions like Facebook, Twitter, YouTube, blogs and websites. The plan will create social media pages and profiles, post engaging content, join relevant groups, follow influencers, advertise and comment on others' content to drive traffic to the ticket website. Progress will be tracked using analytics and performance reports on metrics like website traffic, tickets sold and costs will be provided. The social media work will begin in the first 4 weeks with promotion ongoing for 3-4 months alongside advertising.
Pages are Facebook's platform for businesses to connect with customers. Pages allow businesses to express their identity, reach audiences on the web and mobile, and respond to people quickly. Businesses can announce products, share news, gather feedback, and create branded content to become ads or sponsored stories on Facebook. Pages are the core place for businesses to manage their posting and advertising.
Facebook Timelines for Pages Product Guide (Feb 28, 2012)Peter Netri
Facebook Pages allow businesses to connect with people and express their identity on Facebook. Pages provide features like a cover photo, profile picture, pinned posts, and friend activity to help businesses engage their audience and reach people wherever they are on the web or mobile.
Facebook is introducing changes to its user interface and search functionality. The new user interface is designed to reduce clutter and provide personalized feeds tailored to individual users. Facebook is also introducing "graph search," which will allow users to search using natural language queries about friends, interests, and other social connections and objects within their social graph. The changes aim to make search results more relevant and personalized by understanding the social relationships and interests associated with user data.
This document provides guidance for celebrities and public figures on using Facebook Pages to connect with fans and build their audience. It discusses introducing Facebook Pages and their key features for sharing stories and building dialogue. It then offers tips on building a Facebook Page by setting a strategy, creating engaging posts through photos, videos and questions, and using exclusive content and mobile posting. The document also provides recommendations for growing an audience through existing networks and promoting the Page. It suggests using Insights to analyze engagement and refine the strategy, as well as using apps and ads to further promote the Page.
This document provides guidance for nonprofits and causes on using Facebook Pages to engage supporters and share their stories. It recommends that organizations first set a strategy by understanding their unique voice, audience, and goals. It then guides them to create a Page, develop a posting plan with an authentic voice and conversational tone, and create discussions by asking questions and responding to comments in order to build connections. The goal is for organizations to effectively use Facebook to foster meaningful dialogue and inspire advocacy among their supporters.
Is Your Facebook Page High Holiday Ready with Debra AskanaseLisa Colton
This document provides tips for optimizing a Facebook page before the Jewish High Holidays. It discusses defining the conversation and aligning goals, telling your story through engaging content, practicing real engagement to develop community, and moving people to action. The document emphasizes creating a content calendar, identifying superfans to contribute content, and letting data guide content optimization. The goal is to use Facebook to deepen commitment to the synagogue and High Holiday services.
Facebook's Edgerank - Uncovering the formula of the Facebook News FeedChristel Quek
The Facebook Edgerank algorithm determines what content is displayed in a user's News Feed. It favors content from friends and pages that the user interacts with often, like commenting on and liking their posts. It also favors more recent content and types of content that tend to generate more interactions, like photos and videos over links or text posts. For brands, maximizing Edgerank involves focusing on fan quality over quantity, engaging fans with high-quality content, and timing posts strategically throughout the day rather than back-to-back. This encourages more fan interactions and gets the brand's content in front of more eyes in the News Feed.
This document outlines a social media marketing plan to promote ticket sales. It will generate online sales through targeted social media interactions like Facebook, Twitter, YouTube, blogs and websites. The plan will create social media pages and profiles, post engaging content, join relevant groups, follow influencers, advertise and comment on others' content to drive traffic to the ticket website. Progress will be tracked using analytics and performance reports on metrics like website traffic, tickets sold and costs will be provided. The social media work will begin in the first 4 weeks with promotion ongoing for 3-4 months alongside advertising.
Pages are Facebook's platform for businesses to connect with customers. Pages allow businesses to express their identity, reach audiences on the web and mobile, and respond to people quickly. Businesses can announce products, share news, gather feedback, and create branded content to become ads or sponsored stories on Facebook. Pages are the core place for businesses to manage their posting and advertising.
Facebook Timelines for Pages Product Guide (Feb 28, 2012)Peter Netri
Facebook Pages allow businesses to connect with people and express their identity on Facebook. Pages provide features like a cover photo, profile picture, pinned posts, and friend activity to help businesses engage their audience and reach people wherever they are on the web or mobile.
Facebook is introducing changes to its user interface and search functionality. The new user interface is designed to reduce clutter and provide personalized feeds tailored to individual users. Facebook is also introducing "graph search," which will allow users to search using natural language queries about friends, interests, and other social connections and objects within their social graph. The changes aim to make search results more relevant and personalized by understanding the social relationships and interests associated with user data.
The document provides strategies for using Facebook effectively for business. It discusses determining if a Facebook presence will benefit a business, developing content strategies, and building a following on Facebook through promoting the page on a company's website, blog, emails and Twitter account. The key steps outlined are to develop a brand and content strategy, build a following, and continuously experiment, measure and track engagement on the Facebook page.
Everything your wanted to know about the Facebook's new Search functionality called the 'search graph' and how it affects your brand page, store or privacy.
The document provides an overview and goals for redesigning the Saveur website. It outlines analyzing the current site features, organizing content better, and enhancing design/navigation to improve user experience. Long-term goals are to stand out from competitors with a timeless design while increasing readership. The redesign will allow more user interaction and sharing while extending the printed magazine's brand online.
Partners & Co. will work with blogger Tricia Booker to promote her blog "My Left Hook" and establish her as a reputable source for working mothers. Research found her blog appeals to a wide demographic and social media could help advertise. The agency will redesign her website and online presence while tracking results. Goals include increasing publicity and followers to help Booker improve her lifestyle and community. Tactics include enhancing her website, using Facebook, Twitter and Pinterest, creating a brochure and hosting a family event. The estimated $9,784 budget covers advertising, the event and agency fees.
"Activating the Social-Search Dynamic." Presenting at the SES Conference, Nick Beck, Managing Director of Tug, explained how brands that seek performance from social media must embrace the dynamic between social and search.
Hello. I'm not a marketing expert in the traditional sense. Let me explain...
...in 2008, my small business was going over a cliff. The recession had crippled all of the traditional ways I knew of making my business work. It was the year-and-a-half of agonizing, torturous trial-and-error that I learned how to turn any business around.
Specifically I learned...
(*) ...how to really make Facebook work
(*) ...how to really make Google Adwords work (without breaking the bank)
(*) ...how to optimize a Google Places listing
(*) ...how to get feedback on your site before it's even live
(*) ...how to optimize your website for maximum sales
(*) ...and much more
Social Studies: Facebook Timeline for BrandsPeriscope
Facebook Timeline for brands goes live on March 30, 2012. Here, the Periscope Community Team presents a how-to guide for getting your brand's Timeline up, running and optimized.
This document discusses measuring the success of social media efforts and overcoming barriers. It identifies common barriers as lack of knowledge, inability to measure ROI, lack of budget, management issues, technical complexity, and not understanding the target market. It recommends developing a social media strategy and understanding business capabilities. It also notes that customers follow a decision process that should be mapped out to understand how to influence customers. The document also provides an overview of Facebook insights and metrics that can be used to measure interactions and engagement.
Facebook offers 4 steps for dealership success on its platform:
1. Build a Facebook Page to engage customers and promote the brand.
2. Connect with potential customers using targeted Facebook ads.
3. Engage existing audiences with regular, high-quality content posts.
4. Influence friends of fans through sponsored stories promoting user interactions.
This document provides guidance on using a Facebook fan page to promote a freelance business. It recommends understanding your target audience and filling in all relevant information on your page profile. It also suggests using client-focused language to describe your services from the customer's perspective. The document outlines different status update options like text, photos, videos, events, milestones, and polls. It encourages posting on your wall at least daily to engage fans.
This document provides tips for using social media platforms like Facebook, Twitter, LinkedIn, and YouTube to promote a company called National Life. It discusses strategies for each platform such as branding Facebook pages, using Twitter locally, building followers on LinkedIn, and uploading videos to YouTube and Facebook. The overall document aims to help National Life get more engagement from key social media channels.
This document provides 5 reasons why businesses need a Facebook business page rather than a personal profile. It outlines that a business page 1) improves search engine visibility and marketing potential, 2) allows businesses to reach Facebook's large user base, 3) provides branding and design flexibility, 4) offers analytics and demographic data for targeted marketing, and 5) avoids issues with Facebook policies that prohibit using personal profiles for business purposes. It then provides 5 ways for businesses to utilize their Facebook page, including through applications, check-ins, mentions of other pages, and analytics.
The document provides an agenda and materials for a conference called "Friending the Finish Line" held on July 19. The agenda includes sessions on integrated content strategy, working smarter on social channels, and speed networking. Participants will look back at social media successes from the last six months and discuss goals for the next phase. The document outlines tips for developing an editorial calendar and optimizing content on Facebook and Twitter, including engagement strategies, post frequency, and curating links.
As a feature enhancement, as a search engine, and as a new ad platform, Facebook beta Graph Search announced on 1/15 has the potential to impact the brand social media landscape in a number of ways. At the conceptual level, Facebook continues to go down a path that deprecates the role of URL, or link level exploration of the Web in favor of the social graph object - this has advantages and disadvantages but it diverges from Google's approach and from the approach of most modern platforms. Whether it's the way forward for the Web as a whole or its own walled ecosystem remains to be seen (by a long shot), but for businesses seeking to keep their social media strategy calibrated for broad success, we believe the smartest course is to anchor most publishing programs in a central, URL-based, owned media hub on the Web while continuing to fully participate on Facebook's constantly evolving playing field.
So that you're as prepared as you can be as it rolls out, our global team has prepared a 15-page briefing outlining our initial perspective and recommendations regarding Facebook's Graph Search. It outlines what this new feature is, where we think it's heading, its impact to the social space, and what we will be watching out for as it develops.
The document provides tips for optimizing posts on Facebook brand pages to maximize impressions via newsfeeds. It notes that over 90% of fans do not revisit pages, so posts are important for driving impressions. It recommends using compelling photo or video posts; understanding and optimizing for the EdgeRank algorithm which considers user affinity, engagement weight, and post freshness; posting at optimal times; and creating a content calendar. The high-level goal is to generate engaging content that increases user interactions and drives higher reach and impressions for brand pages on Facebook.
This is an official Facebook presentation; all credits go to Facebook. From March 1st, 2011 all Pages will be upgraded automatically. Find out what's new in 10 clicks.
(source: http://www.facebook.com/home.php#!/note.php?note_id=10150090729064822&id=10381469571)
This document provides tips on how to set privacy settings on Facebook to control who can see your posts, photos, and profile. It outlines how to adjust settings for your status, albums, posts from the past using the activity log, who can send friend requests, look up your profile, and search for your profile online. The tips include choosing between public, friends, only me, or custom settings for statuses and photos, and editing past posts to choose who can see them or hide/delete them. It also explains options for who can send friend requests, look up your profile, and search for your profile online.
Step-By-Step guide to setting up facebook, twitter and linkedin.Stacey Wade
This document provides a step-by-step guide for setting up pages on Facebook, LinkedIn, and Twitter. It outlines creating an account, adding important details like images and descriptions, and inviting connections. The guide congratulates the user after they complete setting up their page on each platform.
A step-by-step guide to your Facebook privacy settings. Easy instructions to help you safeguard your privacy while enjoying the benefits of socializing online.
The document provides strategies for using Facebook effectively for business. It discusses determining if a Facebook presence will benefit a business, developing content strategies, and building a following on Facebook through promoting the page on a company's website, blog, emails and Twitter account. The key steps outlined are to develop a brand and content strategy, build a following, and continuously experiment, measure and track engagement on the Facebook page.
Everything your wanted to know about the Facebook's new Search functionality called the 'search graph' and how it affects your brand page, store or privacy.
The document provides an overview and goals for redesigning the Saveur website. It outlines analyzing the current site features, organizing content better, and enhancing design/navigation to improve user experience. Long-term goals are to stand out from competitors with a timeless design while increasing readership. The redesign will allow more user interaction and sharing while extending the printed magazine's brand online.
Partners & Co. will work with blogger Tricia Booker to promote her blog "My Left Hook" and establish her as a reputable source for working mothers. Research found her blog appeals to a wide demographic and social media could help advertise. The agency will redesign her website and online presence while tracking results. Goals include increasing publicity and followers to help Booker improve her lifestyle and community. Tactics include enhancing her website, using Facebook, Twitter and Pinterest, creating a brochure and hosting a family event. The estimated $9,784 budget covers advertising, the event and agency fees.
"Activating the Social-Search Dynamic." Presenting at the SES Conference, Nick Beck, Managing Director of Tug, explained how brands that seek performance from social media must embrace the dynamic between social and search.
Hello. I'm not a marketing expert in the traditional sense. Let me explain...
...in 2008, my small business was going over a cliff. The recession had crippled all of the traditional ways I knew of making my business work. It was the year-and-a-half of agonizing, torturous trial-and-error that I learned how to turn any business around.
Specifically I learned...
(*) ...how to really make Facebook work
(*) ...how to really make Google Adwords work (without breaking the bank)
(*) ...how to optimize a Google Places listing
(*) ...how to get feedback on your site before it's even live
(*) ...how to optimize your website for maximum sales
(*) ...and much more
Social Studies: Facebook Timeline for BrandsPeriscope
Facebook Timeline for brands goes live on March 30, 2012. Here, the Periscope Community Team presents a how-to guide for getting your brand's Timeline up, running and optimized.
This document discusses measuring the success of social media efforts and overcoming barriers. It identifies common barriers as lack of knowledge, inability to measure ROI, lack of budget, management issues, technical complexity, and not understanding the target market. It recommends developing a social media strategy and understanding business capabilities. It also notes that customers follow a decision process that should be mapped out to understand how to influence customers. The document also provides an overview of Facebook insights and metrics that can be used to measure interactions and engagement.
Facebook offers 4 steps for dealership success on its platform:
1. Build a Facebook Page to engage customers and promote the brand.
2. Connect with potential customers using targeted Facebook ads.
3. Engage existing audiences with regular, high-quality content posts.
4. Influence friends of fans through sponsored stories promoting user interactions.
This document provides guidance on using a Facebook fan page to promote a freelance business. It recommends understanding your target audience and filling in all relevant information on your page profile. It also suggests using client-focused language to describe your services from the customer's perspective. The document outlines different status update options like text, photos, videos, events, milestones, and polls. It encourages posting on your wall at least daily to engage fans.
This document provides tips for using social media platforms like Facebook, Twitter, LinkedIn, and YouTube to promote a company called National Life. It discusses strategies for each platform such as branding Facebook pages, using Twitter locally, building followers on LinkedIn, and uploading videos to YouTube and Facebook. The overall document aims to help National Life get more engagement from key social media channels.
This document provides 5 reasons why businesses need a Facebook business page rather than a personal profile. It outlines that a business page 1) improves search engine visibility and marketing potential, 2) allows businesses to reach Facebook's large user base, 3) provides branding and design flexibility, 4) offers analytics and demographic data for targeted marketing, and 5) avoids issues with Facebook policies that prohibit using personal profiles for business purposes. It then provides 5 ways for businesses to utilize their Facebook page, including through applications, check-ins, mentions of other pages, and analytics.
The document provides an agenda and materials for a conference called "Friending the Finish Line" held on July 19. The agenda includes sessions on integrated content strategy, working smarter on social channels, and speed networking. Participants will look back at social media successes from the last six months and discuss goals for the next phase. The document outlines tips for developing an editorial calendar and optimizing content on Facebook and Twitter, including engagement strategies, post frequency, and curating links.
As a feature enhancement, as a search engine, and as a new ad platform, Facebook beta Graph Search announced on 1/15 has the potential to impact the brand social media landscape in a number of ways. At the conceptual level, Facebook continues to go down a path that deprecates the role of URL, or link level exploration of the Web in favor of the social graph object - this has advantages and disadvantages but it diverges from Google's approach and from the approach of most modern platforms. Whether it's the way forward for the Web as a whole or its own walled ecosystem remains to be seen (by a long shot), but for businesses seeking to keep their social media strategy calibrated for broad success, we believe the smartest course is to anchor most publishing programs in a central, URL-based, owned media hub on the Web while continuing to fully participate on Facebook's constantly evolving playing field.
So that you're as prepared as you can be as it rolls out, our global team has prepared a 15-page briefing outlining our initial perspective and recommendations regarding Facebook's Graph Search. It outlines what this new feature is, where we think it's heading, its impact to the social space, and what we will be watching out for as it develops.
The document provides tips for optimizing posts on Facebook brand pages to maximize impressions via newsfeeds. It notes that over 90% of fans do not revisit pages, so posts are important for driving impressions. It recommends using compelling photo or video posts; understanding and optimizing for the EdgeRank algorithm which considers user affinity, engagement weight, and post freshness; posting at optimal times; and creating a content calendar. The high-level goal is to generate engaging content that increases user interactions and drives higher reach and impressions for brand pages on Facebook.
This is an official Facebook presentation; all credits go to Facebook. From March 1st, 2011 all Pages will be upgraded automatically. Find out what's new in 10 clicks.
(source: http://www.facebook.com/home.php#!/note.php?note_id=10150090729064822&id=10381469571)
This document provides tips on how to set privacy settings on Facebook to control who can see your posts, photos, and profile. It outlines how to adjust settings for your status, albums, posts from the past using the activity log, who can send friend requests, look up your profile, and search for your profile online. The tips include choosing between public, friends, only me, or custom settings for statuses and photos, and editing past posts to choose who can see them or hide/delete them. It also explains options for who can send friend requests, look up your profile, and search for your profile online.
Step-By-Step guide to setting up facebook, twitter and linkedin.Stacey Wade
This document provides a step-by-step guide for setting up pages on Facebook, LinkedIn, and Twitter. It outlines creating an account, adding important details like images and descriptions, and inviting connections. The guide congratulates the user after they complete setting up their page on each platform.
A step-by-step guide to your Facebook privacy settings. Easy instructions to help you safeguard your privacy while enjoying the benefits of socializing online.
Seo 2015 - Dự báo xu hướng Thuật toán SEO 2015 bởi Vinalink Media từ hơn 100 chuyên gia SEO hàng đầu Thế giới. Tổ chức tại Vinalink.academy ngày 07/12/2014 tại 85 Vương Thừa Vũ - Hanoi
Tài liệu học Facebook marketing căn bảnHoàng Vương
Tài liệu học về Facebook Marketing căn bản
Chương trình đào tạo Facebook marketing chuyên nghiệp đầu tiên tại Việt Nam.
http://dichvuso.edu.vn
ĐT: 0919.321.885 - 092.673.5555
How can Facebook meet business as well as social interaction needs? Originally intended for the construction industry, most of the points in this presentation apply to other business sectors.
Build and maintain an authentic Facebook Page to engage with fans, focus on publishing engaging content to fans' home pages, and keep posts simple, concise, and visually appealing with photos. Analyze fan interactions using Page Insights to understand what content resonates and adjust your publishing strategy accordingly. Promote your Page using Engagement Ads to gain more fans and integrate Facebook tools into your website to encourage sharing.
This document provides tips and guidelines for using Facebook effectively as a writer. It defines key Facebook terms like "Like", "Wall", and "Newsfeed". It recommends sharing a variety of content related to your audience's interests while keeping self-promotion to less than 20%. It also suggests building community through questions, contests, and regular engagement to develop a loyal fan base. Finally, it outlines the differences between personal, fan, and group accounts as well as resources for Facebook guidelines.
The document provides tips for charities on using Facebook to spread their message and cause. It recommends that charities create a public Facebook page, engage fans by publishing posts and creating social experiences to share, and use page insights to guide content strategy and targeting of posts. It also suggests leveraging the Facebook platform and ads to communicate beyond existing fans.
Content marketing is the hottest news in the world of marketing today. This month alone Google launched their +1 tool for recommending great content and also announced that they will start tracking and will rank individual content creators (not just the web sites). So how does this apply to you and the adventure travel industry? A strategic online content marketing strategy can effectively bring travel experiences to life (using words, as well as video, images and more) and also establish you and your brand as an expert or thought leader in a specific travel niche. Further, unlike traditional marketing tactics, it’s an outlet over which you have complete control.
This webinar, the first in a series on content marketing strategy, will introduce you to the basics of Content Marketing for the Adventure Travel Industry by illustrating how your blog can be the center of your content marketing strategy. Suppliers (properties and operators) and U.S. tour operators can partner to generate outstanding content and the webinar will conclude by offering three tips you can use immediately to start generating outstanding online marketing content.
This document provides tips and guidelines for using Facebook effectively as a writer. It defines key Facebook terms like friends, fans, likes and different types of posts. It recommends sharing engaging content related to your audience's interests to build a fan base for your Facebook page. It also outlines the different types of Facebook accounts like personal, fan page and groups and notes Facebook's guidelines around contests and promotions.
Building and Enhancing Your Facebook PageParasolCC
Class 2 of Parasol Community Collaboration's "Hands-On Social Media" Summer Training Series. A brief review of Class 1, then instruction on how to set-up and enhance a Facebook Page.
1. Post engaging, relevant content regularly to spark interactions. Share your brand story, products, local events, customer stories, and questions to get people commenting.
2. Go live to connect with fans in real-time. Live videos are a great way to share behind-the-scenes content and answer questions.
3. Respond to all comments and messages promptly to build trust and rapport with your audience. Thank fans for engaging and address any questions or concerns. Timely responses show you care.
Social media for business www.mintsocialmedia.comKabir Shaikh
Its a presentation created by Mint Social Media, Pune (India), to help people understand how social media can be used by small nad medium enterprises to grow their business and brand.
The document provides tips for using Facebook effectively in 2010. It recommends setting clear objectives for your Facebook account that respond to needs and help people. It also suggests developing a content strategy and publishing plan, choosing friends based on mutual interests, moderating posts and comments, using groups to share information, including media like photos and videos, tagging people sparingly, joining conversations, listening to and engaging with your community, managing your account through lists and groups, testing content constantly, moderating expectations, focusing on relationships over leads, and avoiding conflicts. It also provides tips for creating effective Facebook landing pages and measuring engagement.
The document provides tips for engaging fans on Facebook, including being sensitive about frequent messages, making messages personal, asking for specific actions that benefit fans, encouraging sharing, hosting discussions with questions, changing profile photos often, commenting on and liking others' posts, automating blog post sharing, using Facebook tools, giving administrative rights to top fans, and reviewing engagement analytics.
Facebook and Instagram for InfluencersBlitzMetrics
Facebook gives you the opportunity to directly communicate with audiences, with complete control over your message. With a global community of more than 2 billion people on Facebook, you can reach existing and new audiences with a flexible set of publishing tools to share your stories in text, photos, videos, and more.
AJ Gerritson, Founder of 451 Marketing and thought leader in the social media and digital public relations space, will teach attendees how to acquire fans, foster interaction and conversation, and convert these interactions into foot traffic in this free webinar. Using industry statistics, step-by-step instructions, and industry case studies, AJ will teach attendees how to optimize their Facebook presence and interactions to create new business and convert current customers into digital brand evangelists.
The document provides an overview of how Facebook can benefit Buongiorno Group. It discusses Facebook's large user base and how engaged users are. It then discusses how to set up a Facebook page to connect with customers, including posting updates, using applications, and monitoring page insights. The document also covers best practices for Facebook advertising, such as using colorful images and vague text to generate clicks, and optimizing campaigns based on results. The overall summary is that Facebook offers opportunities to connect with customers and promote a brand or page through free and paid options.
The document provides guidance on how to successfully market on Facebook. It discusses building a Facebook page to establish a brand identity, engaging with fans by regularly posting content and creating shareable social experiences, and amplifying reach through Facebook ads targeting friends of fans. The key recommendations are to build a fan base using Like ads, engage those fans with a publishing calendar and easy-to-share content, and leverage the network to communicate beyond the fan base using sponsored stories and ads targeting friends of fans.
This document summarizes a presentation about using social media for nonprofits. It discusses best practices for using Facebook pages, including using landing pages and tabs to tell your organization's story. It provides tips for writing engaging status updates and getting fans to interact through questions, photos and calls to action. The presentation also outlines ways to grow your Facebook community both online and offline, and stresses responding to all fan comments. Lastly, it discusses analyzing social media efforts by setting goals, defining key performance metrics and using tools like Facebook Insights to track progress.
The document provides an introduction and guide to using Facebook Pages for businesses. Some key points:
- Facebook Pages allow businesses to connect with customers and build their consumer base through Facebook's large platform. Pages give opportunities to interact with customers, sell products, and share information.
- To be successful with a Facebook Page, businesses should make their Page personal, update it frequently, harness the power of the News Feed to spread virally, and choose useful applications. They can also promote their Page through Facebook Ads.
- Facebook Pages are visible to all and have no limit on fans, unlike personal profiles. They allow businesses to publicly engage with customers in ways that profiles do not.
The document provides an introduction and guide to using Facebook Pages for businesses. Some key points:
- Facebook Pages allow businesses to connect with customers and build their consumer base through Facebook's large user base.
- Pages give businesses opportunities to share information, run promotions, and interact with customers. Hundreds of thousands of brands and businesses use Pages successfully.
- The guide covers best practices for setting up and managing a Page, including adding fresh content regularly, using applications, and promoting the Page through ads.
Jill Pizzola's Tenure as Senior Talent Acquisition Partner at THOMSON REUTERS...dsnow9802
Jill Pizzola's tenure as Senior Talent Acquisition Partner at THOMSON REUTERS in Marlton, New Jersey, from 2018 to 2023, was marked by innovation and excellence.
Resumes, Cover Letters, and Applying OnlineBruce Bennett
This webinar showcases resume styles and the elements that go into building your resume. Every job application requires unique skills, and this session will show you how to improve your resume to match the jobs to which you are applying. Additionally, we will discuss cover letters and learn about ideas to include. Every job application requires unique skills so learn ways to give you the best chance of success when applying for a new position. Learn how to take advantage of all the features when uploading a job application to a company’s applicant tracking system.
Job Finding Apps Everything You Need to Know in 2024SnapJob
SnapJob is revolutionizing the way people connect with work opportunities and find talented professionals for their projects. Find your dream job with ease using the best job finding apps. Discover top-rated apps that connect you with employers, provide personalized job recommendations, and streamline the application process. Explore features, ratings, and reviews to find the app that suits your needs and helps you land your next opportunity.
Leadership Ambassador club Adventist modulekakomaeric00
Aims to equip people who aspire to become leaders with good qualities,and with Christian values and morals as per Biblical teachings.The you who aspire to be leaders should first read and understand what the ambassador module for leadership says about leadership and marry that to what the bible says.Christians sh
A Guide to a Winning Interview June 2024Bruce Bennett
This webinar is an in-depth review of the interview process. Preparation is a key element to acing an interview. Learn the best approaches from the initial phone screen to the face-to-face meeting with the hiring manager. You will hear great answers to several standard questions, including the dreaded “Tell Me About Yourself”.
5 Common Mistakes to Avoid During the Job Application Process.pdfAlliance Jobs
The journey toward landing your dream job can be both exhilarating and nerve-wracking. As you navigate through the intricate web of job applications, interviews, and follow-ups, it’s crucial to steer clear of common pitfalls that could hinder your chances. Let’s delve into some of the most frequent mistakes applicants make during the job application process and explore how you can sidestep them. Plus, we’ll highlight how Alliance Job Search can enhance your local job hunt.
1. Facebook Pages |
Building your presence
with Facebook Pages
Every day, millions of people all over the world visit Facebook to connect with
friends and share what they love. This guide is designed to help organizations
and public figures make the most of Facebook Pages to tell their stories to
build deep, lasting connections with their audience.
2. Facebook Pages |
Introducing Facebook Pages
Facebook Pages help public figures, personalities, and organizations join the conversation, share their
stories, and build a meaningful dialogue with their supporters and followers.
Millions of people are already on Facebook sharing the things they care about with each other every
day. In fact, more than 30 billion pieces of content (links, news, blog posts, notes, photos, etc.) are
shared each month. When you build a Page, you can:
Tell your story
in your own unique voice
Share rich content
including photos, video, and links
Create a dialogue
through posts and tools that allow
people to share and engage with your
message
Amplify your impact
when your supporters and followers
share your content with their friends
Measure and optimize
your message by using Facebook
Insights to understand your audience
This guide is designed to give you the knowledge you need to set your strategy,
create your Page, build and grow your audience, and optimize your message.
Your audience is waiting.
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Facebook Pages Facebook Page audience
3. Facebook Pages |
Take advantage of key Page features
Take a moment to get acquainted with the features of your new Facebook Page. Pages are designed
to make it easy for you to establish a rich identity, tell your unique story, connect with your
supporters and followers, and manage and optimize your Page.
The elements that establish your identity
Add a compelling profile picture that highlights the subject/title
of your Page and can be easily identified in Newsfeed posts.
Profile photo Info Tab
The way you tell your story
Share photos, videos and ask questions to build a personal relationship with
supporters and followers.
The Publisher and The Wall Photo strip
The way you administer your Page
Control access to your Page, update relevant settings,
and access helpful resources within the Page editor.
Manage permission & adminstrators
The way people connect with you and amplify your story
When people Like your Page, their friends see this action in Newsfeed and can also
connect to your Page.
Like button Like, Comment, Share within posts
Insights
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Facebook Pages Facebook Page audience
4. Facebook Pages |
Build your Facebook Page
Your Facebook Page really comes to life when you engage your supporters and followers. Remember,
your message reaches a broader audience when people like, share, or comment on your posts. Here
are steps to get started:
Set your strategy
Know your story
What is your unique voice? How can you bring your story to life in a compelling, authentic and personal way?
Know your audience
Who are your supporters and followers? How will they want to connect with you? What content will be
important to them and what will engage them?
Know your goals
What kind of relationship do you want to have with the people who connect to your Page? How much time
are you willing to spend updating your Page? Besides telling your story, do you also want to use Facebook to
build awareness around your events, fundraising or drive sales? Defining and prioritizing your goals will help
you create your Page posting strategy.
Create your Page
To get started, visit facebook.com/page and follow the step-by step instructions for creating a basic Page.
Next, follow this guide to begin making connections.
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Facebook Pages Facebook Page audience
5. Facebook Pages |
Develop your posting plan
People see your Page updates alongside posts from their friends, so share content that is personal and engaging.
Great content will spark conversations on Facebook, as people share your updates with their friends.
a) Find your voice
Be conversational, personal, and authentic. If you are an individual, take the time to post directly. And if your
Page is for an organization, find a first-person voice that is personal, not promotional.
Some tips:
Use a first person voice in your posts.
Build an online personality. Engage your
supporters by highlighting one aspect of
your personality (e.g. witty or inquisitive) or
be casual like you are with friends.
Share candid, personal stories, like pictures
of you hanging out with your friends and
family, or updates from members of your
organization’s team.
b) Create a conversation
Build a dialogue with your community on your Page.
Some tips:
Call people to action by asking questions in
your status updates and urging people to
post or comment.
Use the Questions app to poll your
community and get instant feedback.
Respond to the comments – people will be
thrilled to know that you are listening.
Make your supporters the stars. If someone
posts something great on your Page, repost
it, thank them and respond personally.
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6. Facebook Pages |
c) Offer a rich experience
Bring your story to life with rich content that captures your message and engages your audience.
Some tips:
Use photos and videos. Visuals are always
more compelling than text.
Create Facebook Events to highlight
appearances or campaigns. Encourage your
audience to attend and invite their friends.
Share links to breaking news, important
events, and entertaining videos.
Celebrate your milestones. For example,
once you reach a significant number of
Likes, post a video thanking your audience
and encouraging them to share your Page
with their friends.
d) Share exclusive content
Post items on Facebook that people can’t find anywhere else.
Some tips:
Take the time to post directly to your
Facebook Page; re-posting content or auto-
posting from other sources can be a turn-off.
Schedule regular posts on specific topics, like
a weekly highlight on the “fan of the week”
Bring your community behind the scenes –
post pictures back stage at an event or give
your audience a sneak peek on a new project.
Connect with niche groups of supporters.
Use the targeted publishing feature to share
relevant posts with people in a specific
location or who speak a certain language.
It’s easy to update your Page with your mobile device, here’s how:
Use the Facebook app on your smartphone
Add your mobile phone number to your Page to text posts directly to your Page
Visit facebook.com on your mobile browser
Use email to upload photos or status updates
Access more information about mobile features for Pages within
the Mobile tab in your Page editor.
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Facebook Pages Facebook Page audience
7. Facebook Pages |
Grow your audience
Start with who you know
Grow your Facebook Page by reaching out to your existing community.
Some tips:
Suggest your Page to your friends on Facebook by
selecting the “Invite Friends” option when viewing
your Page.
Use your existing email lists and personal contacts
to promote your Page and begin building your
connections.
Use the Contact Importer to notify your
contacts to Like your Page for regular updates.
Leverage your existing assets
Make your Facebook Page a core part of your online and offline presence.
Some tips:
Add a Like box and Like buttons to your website
so visitors can view your updates and share your
content with friends through Newsfeed. Visit
facebook.com/plugins to learn more.
Promote your Page in email newsletters, business
cards, and on your website. Once people Like
your Page, visit facebook.com/username to select
a custom URL.
Add a Facebook logo or a “Like us on Facebook”
image to your publicity and/or marketing materials.
Install the Facebook comments plug in on your blog
posts so visitors can comment on those items and
also share those comments with their friends on
Facebook.
Cross-promote to reach more people
Some tips:
Partner with other organizations, personalities,
and brands to create co-promotions and encourage
viral sharing.
Tag a person or organization in a post on your Page,
and your post will appear on their wall and will be
shared with their community.
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Facebook Pages Facebook Page audience
8. Facebook Pages |
Measure and refine
Use Insights to optimize performance
Facebook offers tools to help you analyze what’s happening on your Facebook Page so you can monitor key metrics, get
insights about your Page’s visitors, and increase connections and interactions.
Some tips:
See how fast your Page is growing by
visiting facebook.com/insights or selecting
View Insights when viewing your Page.
View feedback (likes and comments) on
each individual post to better understand
what content your community finds most
appealing.
Download the Facebook Insights Guide for
an in-depth look at the best ways to use the
free tools available to you on Facebook.
Add custom apps to enhance engagement
Some tips:
Use Facebook apps (photos, events, links
and notes) to create content that can be
shared easily. This content can go viral
quickly as they attract more likes and
comments interactions, which then spread
to friends of your supporters, attracting
new supporters.
Work with a developer to create specialized
content (e.g. contests) exclusively for
people who like your Page as a way to
reward them and also as a way to grow
your community. People will have to first
“Like” the Page to see this content.
Create a welcome landing page tab that
encourages people to Like your Page. Set
this landing page as the default tab for
people who don’t yet Like your Page to
entice them to connect with you.
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Facebook Pages Facebook Page audience
9. Facebook Pages |
Promote with Facebook Ads & Sponsored Stories
Facebook Ads are the best way to build awareness of your Page and drive new fans. Visit facebook.com/sponsoredstories to take
advantage of Sponsored Stories, a paid way to amplify actions. Stories are served to friends of people who have liked your Page
or your content. You can amplify your Page and posts via several options:
Some tips:
Page Post Story: more of your supporters
will see your most recent Page post.
Page Like Story: when someone Likes your
Page, friends of your supporters will learn
about your Page.
Post Like Story: when a supporter Likes
your post, their friends will see the content.
Resources
For more information:
Creating your page Reporting IP Infringement on Pages
https://www.facebook.com/page https://www.facebook.com/copyright.php
FAQ for Facebook Pages Social Plugins
https://www.facebook.com/help/?topic=pages https://developers.facebook.com/docs/plugins/
Terms and Guidelines Page Insights guide:
https://www.facebook.com/terms_pages.php http://ads.ak.facebook.com/ads/FacebookAds/Pages_Insights_
Guide_Updated.pdf
Now you have the tools and knowledge you need to make the most of your Facebook
business Page. So start connecting with your supporters and followers today!
Intro to Build your Grow your
Measure and refine Resources
Facebook Pages Facebook Page audience
10. Facebook Pages |
Top Tips
5 Here are quick tips to help you develop your publishing strategy and create
a dialogue with your community.
1
Be authentic. Create fun, engaging conversations with
clear calls-to-action and encourage people to like and
share your posts.
2 Offer exclusive content. Post “sneak-peeks” about latest
news and share personal stories using photos and videos.
3
Post from your phone. Add your mobile phone number to
post via text, or use a smartphone app to upload photos,
post status updates to your page from wherever you are.
4
Use the Questions app to solicit feedback and opinions
from supporters and followers. Highlight great responses
by re-posting it and responding personally.
Take advantage of apps and Social Plugins such as the
Like button, which makes it effortless for supporters and
5 followers to connect to your Page. Build custom tabs and
easily pull any page from your website into a tab on your
Facebook page.