The document outlines a strategic online marketing plan for Barrel Maker Printing Co. to enhance customer engagement and community building in the Chicago area. Key strategies include increasing online visibility, improving customer interaction through social media, and forming partnerships with local businesses and schools. It emphasizes the need for effective communication, branding, and customer service to differentiate from competitors and achieve growth.

2. The goal of this plan is to have a
strategized way monitored online
activity while also building to attract
new customers, engage past customers
and build a community around Barrel
Maker Printing Co. online and in the
Chicago Land area.

3. Current Statistics
51 rating on Market Grader
17 Klout Score Create
171 Facebook Friends
86 Followers on Twitter
Average Time of visit on Website:
Comment
LESS than 1 min.
Visits: 1.5 times a month Monitor &
Less than 2 pages viewed Listen

4. Competition
Large, supplies and printing
- No Social
Media
-Eco Friendly
Using Social Media
Charity
- Using Social Media
Embroidery

5.  Gain More Credibility Online
 Increase Exposure by:
 Get More inbound Links
 Rank higher on Search Engines
 Extend visit time on Website
 Extend Network & Build New Relationships

6. Facebook
Be Testimonial,
Helpful Message ,
Blog
Engage Nurture new
relationships
Twitter
Attract - Stand out Convert strangers into Transform past success
customers and turn it into attention

7. • Add Logo- Simple, Clean, Easy to add as a badge to
Website, Profiles and Links
• Mission Statement- What is Barrel Maker about?
• Decide on Brand Voice- How are you going to approach people,
what language will you use, tone
• Think ahead when communicating-Ask?
• What is the purpose of communications?

8. Barrel
Maker
Local
Local Art & K- Gyms, Athl
12 Schools etic
Green Groups, Sp
Programs & orts Teams
Schools

9. We are focusing on Primarily Online market and growth for this market
through online and social media marketing.
This plan will also make the company have a stronger precise online
enabling local people and business's to find it easier and be more
inclined to become customers!
Green/ Eco- Friendly
“Family Business”
Young business owners (25-40)
Local Business & Schools
Make connections and network
These groups are using social media in professional & personal ways!

10. ONLINE
SWOT

11. Tools
Linked In-Make professional Blog-Recourses, Expertise
Connections, Build on B2B
customers Google+- Make new friends, use
Google Apps + Tools, Share
Twitter- Conversation, Make new Video and Pictures!
friends in Industry
YouTube-Share Video and Clips
Facebook-Fans and Groups,
Craigslist- Post adds and Links
Stumble Upon- Blog, Pictures,
Hot to Print Join Groups and Industry
Development Programs
Instagram- Photos of work

14. Keywords
Content
Pictures/
Video

17. Googls Many Uses:
Keyworkd search
URL Shorter
Analytics
Find People
Google Business Page
Google Reader
Google+ Share and network, meet people you are interested in, shared
interest, Visual promotion
Google Hangouts-Virtual Chartrooms

18. Build a professional and knowledgeable • Add a short Presentation about
profile. Company
• Showcase Products and Services • Answer questions & help solve
problems
• Upload images of company
• Export Contacts
• Increase Credibility through
endorsements • Make it interesting.
• Research targets and build target • Conduct Market Research
network through discussion and
content based communications • Showcase best features and strengths
• Include Links and Recourses
• Add Blog on profile

19. Stumble Upon Instagram + Pintrist
ADD Blog Posts – Link to Visual Sites-Share Pictures
people with same interests and more..
Research what people are Humanize brand by
doing in your industry telling a story
Promotional
Share Photo’s of work Create boards for
product and services-
add links

20. Assessment
3 Month
2 Month
1 Month
• Run Reports-
• Run Same Reports • Run all reports &
• Update any new fans or analytics
• Change strategy if
followers weekly-
needed • Make a representation
• Send thank you and on all the charts and
• ( Pivot/ Preserve)
other links ( weekly) combine all numbers
• Peaks?
• Market and compare to sales
Grader, Klout, Faceboo • Valleys?
or overall growth
k, Analytics, Word • Totals?
• Make plan for the
press fallowing three months
Analytics, Hubspot based on the reports

22. Month by Month Plan
T
o
Month 1 Month 2 Month Three Avg. t
a
l
3 Blogs + 3 Blogs + 3 Blogs +
1 Video 2 Video 2 Video
Tweet 6 Tweet 12 Tweet 24
Share Photos- Share Photos-II Share Photo-II
Weekly Week Week

23. • T-Shirt Contest
• Free Intro Class Contest
• Best Design Contest
• School Design contest
• Best Sports Logo Contest

24. Focus on Customer Service to stand out from
competing and fit the needs of customers!
# 1 Customer Service- Give examples on sites of
how you can help
Use Social media to answer questions and offer
recourses.

25. Listening Tools: social media
 Tweet deck: Set up timed
Monitor Online activity Tweets
and Website
 Twit Hawk- Connects to
Market grader, Hubspot, people talking about your
Klout, Utilize all analytics
services on Twitter
on networks
 User Voice- Fans vote and
Other Tools: give Feedback
 Social Mention  Twill- Twitter yellow pages
 Sprout Social- Manage

26. Recourses
Marketing Tips-
http://www.socialmediamodels.net/category/pr-
communications/
Social Media- http://mashable.com/
Blog- Google Reader, www.Blogger.com,
www.Wordpress.com, http://photopin.com/
Industry- http://www.t-shirtforums.com/
Research- http://www.manta.com/