Kids Art Class Marketing Guide, 1-2-3 step by step for people not working in online marketing. Basic steps to help your classes become more visible to the public and to build community online.
Building your fitness center online community from Club OneJCC Association
This document provides best practices for building an online fitness center community and retaining members through websites and social media. It recommends including key functionality on the website like navigation menus and inquiry forms. For social media, it suggests objectives of engagement and lead generation by promoting accounts on multiple platforms. It also stresses the importance of reviews and reputation management through monitoring listings, responding to feedback, and cultivating positive reviews.
Content marketing is the hottest news in the world of marketing today. This month alone Google launched their +1 tool for recommending great content and also announced that they will start tracking and will rank individual content creators (not just the web sites). So how does this apply to you and the adventure travel industry? A strategic online content marketing strategy can effectively bring travel experiences to life (using words, as well as video, images and more) and also establish you and your brand as an expert or thought leader in a specific travel niche. Further, unlike traditional marketing tactics, it’s an outlet over which you have complete control.
This webinar, the first in a series on content marketing strategy, will introduce you to the basics of Content Marketing for the Adventure Travel Industry by illustrating how your blog can be the center of your content marketing strategy. Suppliers (properties and operators) and U.S. tour operators can partner to generate outstanding content and the webinar will conclude by offering three tips you can use immediately to start generating outstanding online marketing content.
Visual Revolution - Optimizing Your Social Strategy with Facebook & InstagramAUSOMETX
This document discusses optimizing social media strategies using visual content on platforms like Facebook and Instagram. It emphasizes that visual content is highly engaging and important for sharing brand stories and driving user interactions. The presentation provides tips for creating compelling visual content like photos, videos and graphics that tell your brand's story. It also discusses using Instagram to showcase behind-the-scenes content and engage users through contests and promotions while driving traffic back to your website.
Personas & Editorial Planning for Blogging (from Accelerate Your B.L.O.G semi...Pole Position Marketing
Learn how to plan every aspect of your business blog, including buyer persona research, organization of a content marketing team, best blogger tools, editorial calendar, blog topic idea generation, optimized title tags and descriptions, and social media distribution.
Google+ is Google's social network that allows sharing of posts, pages, photos and videos. It has advantages over Facebook for businesses in that it can increase brand awareness, help build communities, and positively impact search engine optimization through greater authority and credibility. The document provides tips for businesses to get started on Google+ such as setting up a Google+ page, organizing circles of contacts, and connecting the Google+ page to a company website.
Getting Started:Social Media for NonprofitsBridget Brandt
This guide will walk you through how to get started and why to get started with the popular social media networks, including Facebook, Twitter, Pintrest, and monitoring tool, Hootsuite.
This document discusses how to use Twitter and Google+ for recruitment purposes. It provides tips on setting up accounts, engaging audiences, analyzing followers, using hashtags and tools to manage social media profiles. The document emphasizes using social media to reduce costs per hire, attract both active and passive candidates, build employer brand, and stay competitive. It also reviews why social media is important for businesses and how to capitalize on platforms like Twitter, Google+ and content marketing.
Kids Art Class Marketing Guide, 1-2-3 step by step for people not working in online marketing. Basic steps to help your classes become more visible to the public and to build community online.
Building your fitness center online community from Club OneJCC Association
This document provides best practices for building an online fitness center community and retaining members through websites and social media. It recommends including key functionality on the website like navigation menus and inquiry forms. For social media, it suggests objectives of engagement and lead generation by promoting accounts on multiple platforms. It also stresses the importance of reviews and reputation management through monitoring listings, responding to feedback, and cultivating positive reviews.
Content marketing is the hottest news in the world of marketing today. This month alone Google launched their +1 tool for recommending great content and also announced that they will start tracking and will rank individual content creators (not just the web sites). So how does this apply to you and the adventure travel industry? A strategic online content marketing strategy can effectively bring travel experiences to life (using words, as well as video, images and more) and also establish you and your brand as an expert or thought leader in a specific travel niche. Further, unlike traditional marketing tactics, it’s an outlet over which you have complete control.
This webinar, the first in a series on content marketing strategy, will introduce you to the basics of Content Marketing for the Adventure Travel Industry by illustrating how your blog can be the center of your content marketing strategy. Suppliers (properties and operators) and U.S. tour operators can partner to generate outstanding content and the webinar will conclude by offering three tips you can use immediately to start generating outstanding online marketing content.
Visual Revolution - Optimizing Your Social Strategy with Facebook & InstagramAUSOMETX
This document discusses optimizing social media strategies using visual content on platforms like Facebook and Instagram. It emphasizes that visual content is highly engaging and important for sharing brand stories and driving user interactions. The presentation provides tips for creating compelling visual content like photos, videos and graphics that tell your brand's story. It also discusses using Instagram to showcase behind-the-scenes content and engage users through contests and promotions while driving traffic back to your website.
Personas & Editorial Planning for Blogging (from Accelerate Your B.L.O.G semi...Pole Position Marketing
Learn how to plan every aspect of your business blog, including buyer persona research, organization of a content marketing team, best blogger tools, editorial calendar, blog topic idea generation, optimized title tags and descriptions, and social media distribution.
Google+ is Google's social network that allows sharing of posts, pages, photos and videos. It has advantages over Facebook for businesses in that it can increase brand awareness, help build communities, and positively impact search engine optimization through greater authority and credibility. The document provides tips for businesses to get started on Google+ such as setting up a Google+ page, organizing circles of contacts, and connecting the Google+ page to a company website.
Getting Started:Social Media for NonprofitsBridget Brandt
This guide will walk you through how to get started and why to get started with the popular social media networks, including Facebook, Twitter, Pintrest, and monitoring tool, Hootsuite.
This document discusses how to use Twitter and Google+ for recruitment purposes. It provides tips on setting up accounts, engaging audiences, analyzing followers, using hashtags and tools to manage social media profiles. The document emphasizes using social media to reduce costs per hire, attract both active and passive candidates, build employer brand, and stay competitive. It also reviews why social media is important for businesses and how to capitalize on platforms like Twitter, Google+ and content marketing.
Accelerate Your B.L.O.G., Part 2: Laying the Foundation for SuccessStoney deGeyter
This document provides guidance on laying the foundation for a successful blog. It emphasizes the importance of understanding why you exist as a business, who your target personas are, and establishing goals and benchmarks before beginning to blog. It also covers choosing the right tools, creating an editorial calendar, optimizing content for search engines, and socializing content across various channels. The overall message is that blogging requires planning like a publisher to develop high-quality, findable content and build an engaged community over the long run.
Descriptions of platforms including some advanced features. ROI/analytics, best practices. See our Facebook page to post thoughts or questions! http://www.facebook.com/talkingfinger
Robin Good interviews Beth Kanter about content curation for nonprofits. Content curation involves organizing, filtering and making sense of online information and sharing valuable content with one's network. Kanter likens content curators to sommeliers who select the best content. Nonprofits can benefit from content curation by building their integrated online strategy and extending the reach of their social media content. Kanter outlines a framework for content curation involving seeking out relevant information, analyzing and annotating it, and then sharing it with one's network.
How to Grow Your Audience & SEO Through Images and Video - Semrush Webinar on...Doyle Buehler
How To Grow Your Audience and SEO Through Images and Video
This webinar will give you some unique and proven SEO methods for using images and videos. We see them everywhere, on social media, websites, and across the internet, but are they really working?
Most people, when they think of SEO, think blogs and other “normal” content online, not knowing that there is an entire universe out there that is not being used to generate ranking and traffic for your digital ecosystem.
The problem is that it is not fully utilised for a proper digital strategy for businesses online. And, if it is not done properly - it simply doesn't exist online.
In this webinar, you will learn:
1. How to tell your brand story with images and videos
2. How to create a solid strategy that works across your entire digital ecosystem
3. How to increase your search ranking with some simple, easy to remember actions
4. How to create high performing visuals for a tuned audience
5. How to design your videos and visuals for maximum benefit to your audience
6. How to leverage visuals and videos into sales and lead opportunities
The document provides an overview of strategies for exponentially growing revenue through online marketing. It discusses trends in internet and mobile usage and emphasizes prioritizing social media platforms like Facebook, Twitter, YouTube, and Pinterest. Specific tips are provided for optimizing profiles, posts, hashtags and content on each platform. The presentation encourages attendees to capture email addresses at events to build lists and provides guidance on email marketing best practices. Additional recommendations include leveraging video, maximizing website usability and analytics, and creating a content calendar to engage audiences across multiple online channels.
This document provides an overview of social media networking and best practices for using various social media platforms like Facebook, Twitter, Pinterest, YouTube, and Instagram to promote events. It recommends spending 70% of time on Facebook, 15% on YouTube, and 5% each on Pinterest and Instagram. Tips include using hashtags, tagging people in photos, engaging content like questions and contests, and scheduling posts in advance using tools like Buffer and Hootsuite.
The document discusses how technology can help real estate agents, including using social media for marketing, search engine optimization, online reputation management, and tools like Google alerts and maps. It also covers how to effectively use email programs like Outlook to stay organized and back up contact information.
Blogging for Business - An introduction to playing in the BlogosphereKatie Laird
As more businesses begin seeing their clients and competition online, many companies are trying to wrap their brains around entering the Blogosphere. While Blogging is certainly not for all businesses and companies, this presentation takes a good look at how other organizations are jumping into the online conversation, ways to use Business Blogging and tips/tricks to make the Blogging life a little easier.
Social media for beginners presentation moreton bay councilKim Goodwin
This document discusses using social media to promote art practices. It begins by outlining the large number of active users on major social media platforms and notes that social media allows for free promotion and engagement with existing and potential customers. The document then provides tips on defining goals for social media use, researching relevant platforms, developing content, and using specific platforms like blogs, Facebook, Twitter, LinkedIn, Google+, Flickr, Pinterest, Instagram, and video sites. It also discusses measuring success and managing your brand online while being mindful of intellectual property issues.
#SocialMadness - Social Media Best PracticesStarmark
The document provides an overview of social media best practices and Starmark's social media services. It defines owned, earned, and paid media models and describes various social media channels like Facebook, Twitter, YouTube, LinkedIn, Google+, and Slideshare. For each channel, it provides tips on how to create an effective presence and engage audiences. The overall document aims to educate about developing an integrated social media strategy and maximizing social media channels.
Google+ Guide for beginners. Google+ is the latest social media innovation with several new features including Circles, Sparks, Hangouts, Mobile, Location, Instant Upload, and Huddle. We’ll go through each feature.
This document discusses using social media before, during, and after events to engage participants. It recommends choosing 1-2 core platforms like Facebook and Twitter and customizing your approach for each stage. Specific tactics covered include creating Facebook events and pages, using hashtags on Twitter, livestreaming, contests, and blogs to build awareness, serve attendees, and listen to feedback both during and after events. The case studies provide examples of successful social media strategies for conferences.
SEO Company Keynote Speech | Search Engine Optimization | Boostability John DiCristo
Two main factors of SEO are Relevancy & Page Authority. This slide deck will take you through the most important elements and factors of a successful SEO campaign. Search Engine Marketing in 2013 should highlight the evolution of the Google, Yahoo and Bing algorithms. Explaining their attempt to deliver the most relevant information to their customers returning exactly what they are searching for.
Interestingly the more algo’s change the more SEO strategies stay the same. Review our slide show for a quick insight on the tactics needed to stay competitive with your search engine optimization.
The author of the presentation is John DiCristo, a SEM Consultant for the leading SEO Company, Boostability.com. Contact John today for a SEO analysis of your website presence.
John is available for SEO speaking & training engagements. John is based in Matthews, NC a suburb of Charlotte, NC. Check out John’s Blog to stay up with latest on digital marketing, http://www.socigen.com.
It goes by many names: online marketing; internet marketing; web marketing...and more. It really doesn’t matter what it’s called – all you really need to know is there are many ways your business can benefit from using the internet and email to find more customers...and keep up with your competitors already marketing online!
But where to start? And how to do it well?
If you’re new to internet marketing, or you’ve had a go and wondered why it doesn’t seem to be working yet, this presentation could be for you.
We’ll look at social media, websites, blogging, email marketing and SEO. We’ll start with the basics and then look at ways to create valuable and engaging content to attract new customers, getting the most out of your website if you have one, how to make it look professional, and lots of tips to help you put it all into practice.
Here are some key things to know about Goals in Google Analytics:
- Goals allow you to define and track important actions or conversions on your site beyond basic pageviews.
- Common goal types include downloads, submissions, purchases, views of high-value content.
- Goals provide crucial insight into how well your site is achieving its objectives and driving desired actions.
- You can set up funnels to see the paths visitors take before reaching a goal.
- Goal completion rates help optimize the visitor experience and identify areas for improvement.
- Multiple related goals can provide a holistic view of success across your site.
So in summary, Goals are a powerful Analytics feature for measuring what
How Social Media Can Help You Grow Your Tag and Label Printing BusinessinterlinkONE
During this presentation, Grow Socially's Sales Executive David Platz presents strategies and tactics that companies in the tag and label printing industry can use to succeed with social media!
David presents a number of case studies of printers that are using Twitter, Facebook, YouTube, Pinterest, Google+, and other networks to achieve business objectives.
Marketing your business using social media or print or bothJim Sweeney
Jim Sweeney with Big Daddy Marketing in Houston, Texas presents some ideas about navigating the world of internet (social) marketing and how it relates to your overall marketing plan. Briefly discussed are Social Media Marketing, Website Marketing, and direct mail and EDDM mailing.
Accelerate Your B.L.O.G., Part 2: Laying the Foundation for SuccessStoney deGeyter
This document provides guidance on laying the foundation for a successful blog. It emphasizes the importance of understanding why you exist as a business, who your target personas are, and establishing goals and benchmarks before beginning to blog. It also covers choosing the right tools, creating an editorial calendar, optimizing content for search engines, and socializing content across various channels. The overall message is that blogging requires planning like a publisher to develop high-quality, findable content and build an engaged community over the long run.
Descriptions of platforms including some advanced features. ROI/analytics, best practices. See our Facebook page to post thoughts or questions! http://www.facebook.com/talkingfinger
Robin Good interviews Beth Kanter about content curation for nonprofits. Content curation involves organizing, filtering and making sense of online information and sharing valuable content with one's network. Kanter likens content curators to sommeliers who select the best content. Nonprofits can benefit from content curation by building their integrated online strategy and extending the reach of their social media content. Kanter outlines a framework for content curation involving seeking out relevant information, analyzing and annotating it, and then sharing it with one's network.
How to Grow Your Audience & SEO Through Images and Video - Semrush Webinar on...Doyle Buehler
How To Grow Your Audience and SEO Through Images and Video
This webinar will give you some unique and proven SEO methods for using images and videos. We see them everywhere, on social media, websites, and across the internet, but are they really working?
Most people, when they think of SEO, think blogs and other “normal” content online, not knowing that there is an entire universe out there that is not being used to generate ranking and traffic for your digital ecosystem.
The problem is that it is not fully utilised for a proper digital strategy for businesses online. And, if it is not done properly - it simply doesn't exist online.
In this webinar, you will learn:
1. How to tell your brand story with images and videos
2. How to create a solid strategy that works across your entire digital ecosystem
3. How to increase your search ranking with some simple, easy to remember actions
4. How to create high performing visuals for a tuned audience
5. How to design your videos and visuals for maximum benefit to your audience
6. How to leverage visuals and videos into sales and lead opportunities
The document provides an overview of strategies for exponentially growing revenue through online marketing. It discusses trends in internet and mobile usage and emphasizes prioritizing social media platforms like Facebook, Twitter, YouTube, and Pinterest. Specific tips are provided for optimizing profiles, posts, hashtags and content on each platform. The presentation encourages attendees to capture email addresses at events to build lists and provides guidance on email marketing best practices. Additional recommendations include leveraging video, maximizing website usability and analytics, and creating a content calendar to engage audiences across multiple online channels.
This document provides an overview of social media networking and best practices for using various social media platforms like Facebook, Twitter, Pinterest, YouTube, and Instagram to promote events. It recommends spending 70% of time on Facebook, 15% on YouTube, and 5% each on Pinterest and Instagram. Tips include using hashtags, tagging people in photos, engaging content like questions and contests, and scheduling posts in advance using tools like Buffer and Hootsuite.
The document discusses how technology can help real estate agents, including using social media for marketing, search engine optimization, online reputation management, and tools like Google alerts and maps. It also covers how to effectively use email programs like Outlook to stay organized and back up contact information.
Blogging for Business - An introduction to playing in the BlogosphereKatie Laird
As more businesses begin seeing their clients and competition online, many companies are trying to wrap their brains around entering the Blogosphere. While Blogging is certainly not for all businesses and companies, this presentation takes a good look at how other organizations are jumping into the online conversation, ways to use Business Blogging and tips/tricks to make the Blogging life a little easier.
Social media for beginners presentation moreton bay councilKim Goodwin
This document discusses using social media to promote art practices. It begins by outlining the large number of active users on major social media platforms and notes that social media allows for free promotion and engagement with existing and potential customers. The document then provides tips on defining goals for social media use, researching relevant platforms, developing content, and using specific platforms like blogs, Facebook, Twitter, LinkedIn, Google+, Flickr, Pinterest, Instagram, and video sites. It also discusses measuring success and managing your brand online while being mindful of intellectual property issues.
#SocialMadness - Social Media Best PracticesStarmark
The document provides an overview of social media best practices and Starmark's social media services. It defines owned, earned, and paid media models and describes various social media channels like Facebook, Twitter, YouTube, LinkedIn, Google+, and Slideshare. For each channel, it provides tips on how to create an effective presence and engage audiences. The overall document aims to educate about developing an integrated social media strategy and maximizing social media channels.
Google+ Guide for beginners. Google+ is the latest social media innovation with several new features including Circles, Sparks, Hangouts, Mobile, Location, Instant Upload, and Huddle. We’ll go through each feature.
This document discusses using social media before, during, and after events to engage participants. It recommends choosing 1-2 core platforms like Facebook and Twitter and customizing your approach for each stage. Specific tactics covered include creating Facebook events and pages, using hashtags on Twitter, livestreaming, contests, and blogs to build awareness, serve attendees, and listen to feedback both during and after events. The case studies provide examples of successful social media strategies for conferences.
SEO Company Keynote Speech | Search Engine Optimization | Boostability John DiCristo
Two main factors of SEO are Relevancy & Page Authority. This slide deck will take you through the most important elements and factors of a successful SEO campaign. Search Engine Marketing in 2013 should highlight the evolution of the Google, Yahoo and Bing algorithms. Explaining their attempt to deliver the most relevant information to their customers returning exactly what they are searching for.
Interestingly the more algo’s change the more SEO strategies stay the same. Review our slide show for a quick insight on the tactics needed to stay competitive with your search engine optimization.
The author of the presentation is John DiCristo, a SEM Consultant for the leading SEO Company, Boostability.com. Contact John today for a SEO analysis of your website presence.
John is available for SEO speaking & training engagements. John is based in Matthews, NC a suburb of Charlotte, NC. Check out John’s Blog to stay up with latest on digital marketing, http://www.socigen.com.
It goes by many names: online marketing; internet marketing; web marketing...and more. It really doesn’t matter what it’s called – all you really need to know is there are many ways your business can benefit from using the internet and email to find more customers...and keep up with your competitors already marketing online!
But where to start? And how to do it well?
If you’re new to internet marketing, or you’ve had a go and wondered why it doesn’t seem to be working yet, this presentation could be for you.
We’ll look at social media, websites, blogging, email marketing and SEO. We’ll start with the basics and then look at ways to create valuable and engaging content to attract new customers, getting the most out of your website if you have one, how to make it look professional, and lots of tips to help you put it all into practice.
Here are some key things to know about Goals in Google Analytics:
- Goals allow you to define and track important actions or conversions on your site beyond basic pageviews.
- Common goal types include downloads, submissions, purchases, views of high-value content.
- Goals provide crucial insight into how well your site is achieving its objectives and driving desired actions.
- You can set up funnels to see the paths visitors take before reaching a goal.
- Goal completion rates help optimize the visitor experience and identify areas for improvement.
- Multiple related goals can provide a holistic view of success across your site.
So in summary, Goals are a powerful Analytics feature for measuring what
How Social Media Can Help You Grow Your Tag and Label Printing BusinessinterlinkONE
During this presentation, Grow Socially's Sales Executive David Platz presents strategies and tactics that companies in the tag and label printing industry can use to succeed with social media!
David presents a number of case studies of printers that are using Twitter, Facebook, YouTube, Pinterest, Google+, and other networks to achieve business objectives.
Marketing your business using social media or print or bothJim Sweeney
Jim Sweeney with Big Daddy Marketing in Houston, Texas presents some ideas about navigating the world of internet (social) marketing and how it relates to your overall marketing plan. Briefly discussed are Social Media Marketing, Website Marketing, and direct mail and EDDM mailing.
Infinite Possibilities - Social Media and PrintJeffrey Stewart
The document discusses changes in media spending and consumption habits. As traditional print media declines, digital spending is overtaking print overall, though total spend is flat. Marketers are using more channels like social media, email, and direct mail in integrated cross-media campaigns to reach consumers across various touchpoints and surround them with consistent messaging. New technologies like augmented reality and mobile are also influencing marketing strategies.
ZypPages is a web creation solution that allows anyone to instantly create a webpage by uploading any printed document like a flyer or brochure to their unique web address based on their mobile number, providing a simple and affordable way for small businesses, freelancers, and community groups to establish an online presence without technical skills or website building experience. The service is aimed at the large underserved markets of individuals and small businesses that lack websites due to high costs and complexity and is presented as an online marketing product that print shops can easily sell to generate additional revenue by assisting customers with uploading documents to their ZypPages webpages.
The document provides guidelines and procedures for submitting printing requests to the district print shop. Key points include:
- A printing request form must be completed for each job and can include up to four jobs. Instructions must be complete.
- Principals can approve priority requests by signing the form. These must be hand-carried and picked up from the print shop.
- Allow at least five working days for processing. Large jobs may take longer. Specify dates needed for each job.
- Submit only copy-ready originals on 8.5x11 or 8.5x14 white paper. Do not submit items in pencil, purple or blue ink.
- Contact information for the print
Social Media Business Strategy - A Blueprint for Success presentation. Tips and tools for social selling, content marketing, planning, managing & event planning. Presented at Envirotech Office Systems Jan 2014
Les étapes incontournables pour aborder et appréhender au mieux son projet de création de site internet : cahier des charges, rétroplanning, référencement...
Présentation de la rencontre Animation Numérique du Territoire de l'Office de Tourisme Val de Cher Saint-Aignan - février 2015.
12 Small Businesses That Found Success on Social MediaHootsuite
After years of speaking with our small business customers to address the challenges and highlight successes of social media, patterns are beginning to form. We wanted to highlight the overlapping and individual social media goals of businesses industry-wide—not only to recognize their successes, but also to inspire others through examples. After all, 78% of consumers say that social messages from businesses influence their purchases. Here’s a presentation that showcases 12 small businesses who found success on social media.
Integrate Social Media Into Sales Process PptDavid Cheek
This document outlines six steps for integrating social media into the sales process to fill the sales pipeline. The steps are: 1) selecting the right social media platforms to target your audience, 2) starting a blog, 3) creating profiles and pages on social networks like LinkedIn, SlideShare, YouTube, Facebook, and Twitter, 4) increasing use of press releases on social media, 5) promoting your social media channels, and 6) measuring success and making adjustments based on analytics. The goal is to build online credibility, generate leads, and increase sales through an integrated social media strategy.
Great discussion of the following: Overview of Social Media B2B, some compelling stats, case studies, how-tos for content strategy, Facebook, twitter, YouTube, LinkedIn and blogs!
MavenClickZ is a digital advertising agency that provides social media solutions to help companies like Cuesent. They discuss key benefits of social media like reaching target audiences and building relationships. The document outlines social media platforms like Facebook, Twitter, LinkedIn and strategies for each including posting regularly and engaging with followers. MavenClickZ proposes a month-long social media campaign for Cuesent including activities on multiple platforms and reporting metrics like followers and website stats. They provide costs and examples of work with other clients.
This document provides guidance on how to create and manage a successful social media campaign. It discusses setting goals, choosing the right platforms, creating engaging content, implementation, measurement, and troubleshooting. Key platforms covered include Facebook, Twitter, LinkedIn, Instagram, Pinterest, YouTube and more. The document emphasizes planning content that provides value to audiences and driving engagement through community involvement and competitions. It also provides tips on integration across platforms, using dashboards and metrics to evaluate performance, and maintaining guidelines to manage potential issues.
Connect, Build, Sustain: Growing Your Business with Social MediaGrow Socially, Inc.
Your social media presence has to be planned, executed, managed, and measured on a daily basis
while using best practices. Smart online marketing begins with a plan that identifies the necessary actions to achieve
marketing objectives. During this presentation, Foley will demonstrate how companies can grow their business through
online marketing initiatives. He will share strategies, plans, tactics, and case studies that demonstrate how companies can
successfully incorporate social media into multi-channel marketing campaigns. Gain an understanding of how your target
audience communicates in the various social networks and how getting noticed is most important. Learn how to drive
website traffic from social media and generate leads. See real examples and case studies on how to use your creativity to
blend traditional marketing methods with online channels. Get immediate action items and ideas for your business—
website, social media channels, email campaigns, and more by using best practices for social networking, SEO, and website
design.
In this presentation, Trevor Jones explains why businesses should consider using Social Media as a component of their communications plan, and the process they should use to develop goals, select networks, build an audience and ultimately measure success. Trevor also shares some real-life examples of social media’s impact on web search and customer service.
The presentation references several free tools that can make the process of social media marketing easier. Presented at Social Media Breakfast Maine, January 25, 2013.
This document provides guidance on effectively engaging with social media. It emphasizes listening first before talking, and monitoring conversations to understand audiences and identify where they are engaging online. It also stresses the importance of integration across different communication channels and tools for listening, as well as focusing on outcomes over outputs when measuring the value of social media efforts.
Slide deck from the April 7th webinar on Social Media for Small Businesses. We covered the fundamentals of social media and briefly over-viewed some of the different platforms available.
The document provides an overview of how small businesses can use social media. It discusses why social media works for small businesses, how to create a social media strategy by listening first, developing objectives and identifying target audiences. It also provides examples of developing a strategic plan for Facebook, Twitter and blogs. The document emphasizes creating a plan before launching social media efforts and allocating at least 5 hours per week to implementation. It concludes with guidelines for social media use and taking questions.
This document provides a guide to content seeding in 5 steps:
1. Plan - including goals, research, message, budget and format
2. Create - with quality, evergreen, linked content using keywords and clear titles
3. Seed - across social networks, bookmarking, blogs and journalists
4. Measure - proxies like shares, traffic using analytics, and leads
5. Manage - goals, updated content, and interaction to continually improve performance
Devise your Digital Marketing and Content Marketing Strategy - Step-by-Step p...Amit Singh
Digital marketing optimization has become required for Internet marketers who wish to compete successfully. From website visitor to closed business, and with the right tools, every phase can be optimized to reduce cost and increase sales. To excel in this internet-savvy world, digital marketers must stay updated with top digital marketing techniques to optimize internet marketing strategies
Devising your content marketing strategy in the digital age relies on data and technology more than ever before. Technology is used to gather the data, and the data is consumed by more technology to automate and optimize every phase of the digital marketing lifecycle.
This document discusses when small businesses should consider hiring professional public relations (PR) help versus handling PR themselves. It outlines DIY PR tactics like developing brand messaging, establishing a website and search engine optimization strategy, using social media, and writing press releases. However, it notes that businesses should consider professionals when they lack time, are not seeing results like increased traffic or sales, media is not covering them, or they have technical needs beyond their skills. Hiring a full-service agency provides expertise, resources, and accountability to measure against goals.
ASR August 14, 1020 - Leveraging the Power of Social MediaSage Island
Presented by: Mike Duncan, Sage Island Marketing Agency and Danny Keith, Santa Cruz Skate and Surf Shop
Over the last few years, social media platforms like Facebook and Twitter have gone from college networking sites to marketing powerhouses. Businesses today tap into Facebook to reach their audience in more targeted, local, and efficient ways than ever before. This seminar, presented by Danny Keith, owner of the Santa Cruz Skate and Surf Shop, and Mike Duncan CEO of Sage Island, teaches the latest tactics and applications that elevate social media from self promotion sites to professional lead generating tools.
This social media plan is meant to serve as the foundation to start incorporating social media into your company's marketing strategies. The social media tactical plan helps you to:
- Drive more unique traffic to your website
- Expand the reach of thought leadership content
- Measure the value of social media strategies
- Better identify, understand, and engage potential buyers
More info and details on http://eworkswsi.com.cy
Meaningful Social Media by Mythology LLCMythology LLC
Learn how creating meaningful conversations based on emotional and functional needs with your most prized customers and prospects can radically change how you do marketing.
In his public lecture, Christian Timmerer provides insights into the fascinating history of video streaming, starting from its humble beginnings before YouTube to the groundbreaking technologies that now dominate platforms like Netflix and ORF ON. Timmerer also presents provocative contributions of his own that have significantly influenced the industry. He concludes by looking at future challenges and invites the audience to join in a discussion.
Pushing the limits of ePRTC: 100ns holdover for 100 daysAdtran
At WSTS 2024, Alon Stern explored the topic of parametric holdover and explained how recent research findings can be implemented in real-world PNT networks to achieve 100 nanoseconds of accuracy for up to 100 days.
For the full video of this presentation, please visit: https://www.edge-ai-vision.com/2024/06/building-and-scaling-ai-applications-with-the-nx-ai-manager-a-presentation-from-network-optix/
Robin van Emden, Senior Director of Data Science at Network Optix, presents the “Building and Scaling AI Applications with the Nx AI Manager,” tutorial at the May 2024 Embedded Vision Summit.
In this presentation, van Emden covers the basics of scaling edge AI solutions using the Nx tool kit. He emphasizes the process of developing AI models and deploying them globally. He also showcases the conversion of AI models and the creation of effective edge AI pipelines, with a focus on pre-processing, model conversion, selecting the appropriate inference engine for the target hardware and post-processing.
van Emden shows how Nx can simplify the developer’s life and facilitate a rapid transition from concept to production-ready applications.He provides valuable insights into developing scalable and efficient edge AI solutions, with a strong focus on practical implementation.
Unlocking Productivity: Leveraging the Potential of Copilot in Microsoft 365, a presentation by Christoforos Vlachos, Senior Solutions Manager – Modern Workplace, Uni Systems
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The choice of an operating system plays a pivotal role in shaping our computing experience. For decades, Microsoft's Windows has dominated the market, offering a familiar and widely adopted platform for personal and professional use. However, as technological advancements continue to push the boundaries of innovation, alternative operating systems have emerged, challenging the status quo and offering users a fresh perspective on computing.
One such alternative that has garnered significant attention and acclaim is Nitrux Linux 3.5.0, a sleek, powerful, and user-friendly Linux distribution that promises to redefine the way we interact with our devices. With its focus on performance, security, and customization, Nitrux Linux presents a compelling case for those seeking to break free from the constraints of proprietary software and embrace the freedom and flexibility of open-source computing.
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Topics covered:
CI/CD with in UiPath
End-to-end overview of CI/CD pipeline with Azure devops
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Lyndsey Byblow, Test Suite Sales Engineer @ UiPath, Inc.
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• Communication Mining Overview
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• Phases in Communication Mining
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Welcome to UiPath Test Automation using UiPath Test Suite series part 6. In this session, we will cover Test Automation with generative AI and Open AI.
UiPath Test Automation with generative AI and Open AI webinar offers an in-depth exploration of leveraging cutting-edge technologies for test automation within the UiPath platform. Attendees will delve into the integration of generative AI, a test automation solution, with Open AI advanced natural language processing capabilities.
Throughout the session, participants will discover how this synergy empowers testers to automate repetitive tasks, enhance testing accuracy, and expedite the software testing life cycle. Topics covered include the seamless integration process, practical use cases, and the benefits of harnessing AI-driven automation for UiPath testing initiatives. By attending this webinar, testers, and automation professionals can gain valuable insights into harnessing the power of AI to optimize their test automation workflows within the UiPath ecosystem, ultimately driving efficiency and quality in software development processes.
What will you get from this session?
1. Insights into integrating generative AI.
2. Understanding how this integration enhances test automation within the UiPath platform
3. Practical demonstrations
4. Exploration of real-world use cases illustrating the benefits of AI-driven test automation for UiPath
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What is generative AI
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ABSTRACT: A prima vista, un mattoncino Lego e la backdoor XZ potrebbero avere in comune il fatto di essere entrambi blocchi di costruzione, o dipendenze di progetti creativi e software. La realtà è che un mattoncino Lego e il caso della backdoor XZ hanno molto di più di tutto ciò in comune.
Partecipate alla presentazione per immergervi in una storia di interoperabilità, standard e formati aperti, per poi discutere del ruolo importante che i contributori hanno in una comunità open source sostenibile.
BIO: Sostenitrice del software libero e dei formati standard e aperti. È stata un membro attivo dei progetti Fedora e openSUSE e ha co-fondato l'Associazione LibreItalia dove è stata coinvolta in diversi eventi, migrazioni e formazione relativi a LibreOffice. In precedenza ha lavorato a migrazioni e corsi di formazione su LibreOffice per diverse amministrazioni pubbliche e privati. Da gennaio 2020 lavora in SUSE come Software Release Engineer per Uyuni e SUSE Manager e quando non segue la sua passione per i computer e per Geeko coltiva la sua curiosità per l'astronomia (da cui deriva il suo nickname deneb_alpha).
Cosa hanno in comune un mattoncino Lego e la backdoor XZ?
BarrelPlan
1.
2. The goal of this plan is to have a
strategized way monitored online
activity while also building to attract
new customers, engage past customers
and build a community around Barrel
Maker Printing Co. online and in the
Chicago Land area.
3. Current Statistics
51 rating on Market Grader
17 Klout Score Create
171 Facebook Friends
86 Followers on Twitter
Average Time of visit on Website:
Comment
LESS than 1 min.
Visits: 1.5 times a month Monitor &
Less than 2 pages viewed Listen
4. Competition
Large, supplies and printing
- No Social
Media
-Eco Friendly
Using Social Media
Charity
- Using Social Media
Embroidery
5. Gain More Credibility Online
Increase Exposure by:
Get More inbound Links
Rank higher on Search Engines
Extend visit time on Website
Extend Network & Build New Relationships
6. Facebook
Be Testimonial,
Helpful Message ,
Blog
Engage Nurture new
relationships
Twitter
Attract - Stand out Convert strangers into Transform past success
customers and turn it into attention
7. • Add Logo- Simple, Clean, Easy to add as a badge to
Website, Profiles and Links
• Mission Statement- What is Barrel Maker about?
• Decide on Brand Voice- How are you going to approach people,
what language will you use, tone
• Think ahead when communicating-Ask?
• What is the purpose of communications?
8. Barrel
Maker
Local
Local Art & K- Gyms, Athl
12 Schools etic
Green Groups, Sp
Programs & orts Teams
Schools
9. We are focusing on Primarily Online market and growth for this market
through online and social media marketing.
This plan will also make the company have a stronger precise online
enabling local people and business's to find it easier and be more
inclined to become customers!
Green/ Eco- Friendly
“Family Business”
Young business owners (25-40)
Local Business & Schools
Make connections and network
These groups are using social media in professional & personal ways!
11. Tools
Linked In-Make professional Blog-Recourses, Expertise
Connections, Build on B2B
customers Google+- Make new friends, use
Google Apps + Tools, Share
Twitter- Conversation, Make new Video and Pictures!
friends in Industry
YouTube-Share Video and Clips
Facebook-Fans and Groups,
Craigslist- Post adds and Links
Stumble Upon- Blog, Pictures,
Hot to Print Join Groups and Industry
Development Programs
Instagram- Photos of work
17. Googls Many Uses:
Keyworkd search
URL Shorter
Analytics
Find People
Google Business Page
Google Reader
Google+ Share and network, meet people you are interested in, shared
interest, Visual promotion
Google Hangouts-Virtual Chartrooms
18. Build a professional and knowledgeable • Add a short Presentation about
profile. Company
• Showcase Products and Services • Answer questions & help solve
problems
• Upload images of company
• Export Contacts
• Increase Credibility through
endorsements • Make it interesting.
• Research targets and build target • Conduct Market Research
network through discussion and
content based communications • Showcase best features and strengths
• Include Links and Recourses
• Add Blog on profile
19. Stumble Upon Instagram + Pintrist
ADD Blog Posts – Link to Visual Sites-Share Pictures
people with same interests and more..
Research what people are Humanize brand by
doing in your industry telling a story
Promotional
Share Photo’s of work Create boards for
product and services-
add links
20. Assessment
3 Month
2 Month
1 Month
• Run Reports-
• Run Same Reports • Run all reports &
• Update any new fans or analytics
• Change strategy if
followers weekly-
needed • Make a representation
• Send thank you and on all the charts and
• ( Pivot/ Preserve)
other links ( weekly) combine all numbers
• Peaks?
• Market and compare to sales
Grader, Klout, Faceboo • Valleys?
or overall growth
k, Analytics, Word • Totals?
• Make plan for the
press fallowing three months
Analytics, Hubspot based on the reports
21.
22. Month by Month Plan
T
o
Month 1 Month 2 Month Three Avg. t
a
l
3 Blogs + 3 Blogs + 3 Blogs +
1 Video 2 Video 2 Video
Tweet 6 Tweet 12 Tweet 24
Share Photos- Share Photos-II Share Photo-II
Weekly Week Week
23. • T-Shirt Contest
• Free Intro Class Contest
• Best Design Contest
• School Design contest
• Best Sports Logo Contest
24. Focus on Customer Service to stand out from
competing and fit the needs of customers!
# 1 Customer Service- Give examples on sites of
how you can help
Use Social media to answer questions and offer
recourses.
25. Listening Tools: social media
Tweet deck: Set up timed
Monitor Online activity Tweets
and Website
Twit Hawk- Connects to
Market grader, Hubspot, people talking about your
Klout, Utilize all analytics
services on Twitter
on networks
User Voice- Fans vote and
Other Tools: give Feedback
Social Mention Twill- Twitter yellow pages
Sprout Social- Manage
26. Recourses
Marketing Tips-
http://www.socialmediamodels.net/category/pr-
communications/
Social Media- http://mashable.com/
Blog- Google Reader, www.Blogger.com,
www.Wordpress.com, http://photopin.com/
Industry- http://www.t-shirtforums.com/
Research- http://www.manta.com/