This document provides guidance for celebrities and public figures on using Facebook Pages to connect with fans and build their audience. It discusses introducing Facebook Pages and their key features for sharing stories and building dialogue. It then offers tips on building a Facebook Page by setting a strategy, creating engaging posts through photos, videos and questions, and using exclusive content and mobile posting. The document also provides recommendations for growing an audience through existing networks and promoting the Page. It suggests using Insights to analyze engagement and refine the strategy, as well as using apps and ads to further promote the Page.
Content marketing is the hottest news in the world of marketing today. This month alone Google launched their +1 tool for recommending great content and also announced that they will start tracking and will rank individual content creators (not just the web sites). So how does this apply to you and the adventure travel industry? A strategic online content marketing strategy can effectively bring travel experiences to life (using words, as well as video, images and more) and also establish you and your brand as an expert or thought leader in a specific travel niche. Further, unlike traditional marketing tactics, it’s an outlet over which you have complete control.
This webinar, the first in a series on content marketing strategy, will introduce you to the basics of Content Marketing for the Adventure Travel Industry by illustrating how your blog can be the center of your content marketing strategy. Suppliers (properties and operators) and U.S. tour operators can partner to generate outstanding content and the webinar will conclude by offering three tips you can use immediately to start generating outstanding online marketing content.
Content marketing is the hottest news in the world of marketing today. This month alone Google launched their +1 tool for recommending great content and also announced that they will start tracking and will rank individual content creators (not just the web sites). So how does this apply to you and the adventure travel industry? A strategic online content marketing strategy can effectively bring travel experiences to life (using words, as well as video, images and more) and also establish you and your brand as an expert or thought leader in a specific travel niche. Further, unlike traditional marketing tactics, it’s an outlet over which you have complete control.
This webinar, the first in a series on content marketing strategy, will introduce you to the basics of Content Marketing for the Adventure Travel Industry by illustrating how your blog can be the center of your content marketing strategy. Suppliers (properties and operators) and U.S. tour operators can partner to generate outstanding content and the webinar will conclude by offering three tips you can use immediately to start generating outstanding online marketing content.
A presentation to Culture24 to stimulate discussion around how cultural organisations can measure their social media activity. Includes a framework to map outcomes to objectives, understanding influence & sentiment and thoughts on visualising conversation.
This is an official Facebook presentation; all credits go to Facebook. From March 1st, 2011 all Pages will be upgraded automatically. Find out what's new in 10 clicks.
(source: http://www.facebook.com/home.php#!/note.php?note_id=10150090729064822&id=10381469571)
How to Create a Facebook Fan Page:
- The difference between a page and a group
- Creating a vanity URL or username
- Adding your blog to facebook
- Optimizing your profile picture
- Inviting people to your Page
- Tagging photos and notes
- Adding a Fan Box to your website or blog
- Creating a Facebook ad
- Sending email communications to your Fans
- Create an Event
- Keeping on open dialogue with your fans.
- Do's and Don'ts
Breaking Down The Wall: Site-To-Social Optimization For Artists & BandPage Ev...BandPage
We believe that in 2012, there should no longer be an issue of cost or lack of technology for artists to be able to create deeper, fuller engagement with their fans, and break down that metaphoric wall that isolates them from their fanbase.
In this presentation, we outline the way websites used to work for bands and artists, to how things have changed with social media. We dive into some of our tips from the last 3 year of working with the world's largest artists and half a billion fan relationships on our platform, that we have seen work well for artists to grow their social media presence, by diving deeply into the concept of Edgerank. Edgerank is the algorithm that determines when and where your posts show up, so knowing how it works is crucial to future success. We also go into the idea of Site-To-Social tools like BandPage Everywhere, which allow you to put custom content on your website while still allowing fans to push that content onto their social streams.
Hello. I'm not a marketing expert in the traditional sense. Let me explain...
...in 2008, my small business was going over a cliff. The recession had crippled all of the traditional ways I knew of making my business work. It was the year-and-a-half of agonizing, torturous trial-and-error that I learned how to turn any business around.
Specifically I learned...
(*) ...how to really make Facebook work
(*) ...how to really make Google Adwords work (without breaking the bank)
(*) ...how to optimize a Google Places listing
(*) ...how to get feedback on your site before it's even live
(*) ...how to optimize your website for maximum sales
(*) ...and much more
A presentation to Culture24 to stimulate discussion around how cultural organisations can measure their social media activity. Includes a framework to map outcomes to objectives, understanding influence & sentiment and thoughts on visualising conversation.
This is an official Facebook presentation; all credits go to Facebook. From March 1st, 2011 all Pages will be upgraded automatically. Find out what's new in 10 clicks.
(source: http://www.facebook.com/home.php#!/note.php?note_id=10150090729064822&id=10381469571)
How to Create a Facebook Fan Page:
- The difference between a page and a group
- Creating a vanity URL or username
- Adding your blog to facebook
- Optimizing your profile picture
- Inviting people to your Page
- Tagging photos and notes
- Adding a Fan Box to your website or blog
- Creating a Facebook ad
- Sending email communications to your Fans
- Create an Event
- Keeping on open dialogue with your fans.
- Do's and Don'ts
Breaking Down The Wall: Site-To-Social Optimization For Artists & BandPage Ev...BandPage
We believe that in 2012, there should no longer be an issue of cost or lack of technology for artists to be able to create deeper, fuller engagement with their fans, and break down that metaphoric wall that isolates them from their fanbase.
In this presentation, we outline the way websites used to work for bands and artists, to how things have changed with social media. We dive into some of our tips from the last 3 year of working with the world's largest artists and half a billion fan relationships on our platform, that we have seen work well for artists to grow their social media presence, by diving deeply into the concept of Edgerank. Edgerank is the algorithm that determines when and where your posts show up, so knowing how it works is crucial to future success. We also go into the idea of Site-To-Social tools like BandPage Everywhere, which allow you to put custom content on your website while still allowing fans to push that content onto their social streams.
Hello. I'm not a marketing expert in the traditional sense. Let me explain...
...in 2008, my small business was going over a cliff. The recession had crippled all of the traditional ways I knew of making my business work. It was the year-and-a-half of agonizing, torturous trial-and-error that I learned how to turn any business around.
Specifically I learned...
(*) ...how to really make Facebook work
(*) ...how to really make Google Adwords work (without breaking the bank)
(*) ...how to optimize a Google Places listing
(*) ...how to get feedback on your site before it's even live
(*) ...how to optimize your website for maximum sales
(*) ...and much more
Building and Enhancing Your Facebook PageParasolCC
Class 2 of Parasol Community Collaboration's "Hands-On Social Media" Summer Training Series. A brief review of Class 1, then instruction on how to set-up and enhance a Facebook Page.
Facebook and Instagram for InfluencersBlitzMetrics
Facebook gives you the opportunity to directly communicate with audiences, with complete control over your message. With a global community of more than 2 billion people on Facebook, you can reach existing and new audiences with a flexible set of publishing tools to share your stories in text, photos, videos, and more.
Presentation given by Brian Barela and Dan Birch at the US Staff Conference 2011.
Outlines a basic strategy for mpd and social media as well as tips and tactics to increase effectiveness.
Social media for business www.mintsocialmedia.comKabir Shaikh
Its a presentation created by Mint Social Media, Pune (India), to help people understand how social media can be used by small nad medium enterprises to grow their business and brand.
AJ Gerritson, Founder of 451 Marketing and thought leader in the social media and digital public relations space, will teach attendees how to acquire fans, foster interaction and conversation, and convert these interactions into foot traffic in this free webinar. Using industry statistics, step-by-step instructions, and industry case studies, AJ will teach attendees how to optimize their Facebook presence and interactions to create new business and convert current customers into digital brand evangelists.
Securing your Kubernetes cluster_ a step-by-step guide to success !KatiaHIMEUR1
Today, after several years of existence, an extremely active community and an ultra-dynamic ecosystem, Kubernetes has established itself as the de facto standard in container orchestration. Thanks to a wide range of managed services, it has never been so easy to set up a ready-to-use Kubernetes cluster.
However, this ease of use means that the subject of security in Kubernetes is often left for later, or even neglected. This exposes companies to significant risks.
In this talk, I'll show you step-by-step how to secure your Kubernetes cluster for greater peace of mind and reliability.
DevOps and Testing slides at DASA ConnectKari Kakkonen
My and Rik Marselis slides at 30.5.2024 DASA Connect conference. We discuss about what is testing, then what is agile testing and finally what is Testing in DevOps. Finally we had lovely workshop with the participants trying to find out different ways to think about quality and testing in different parts of the DevOps infinity loop.
Accelerate your Kubernetes clusters with Varnish CachingThijs Feryn
A presentation about the usage and availability of Varnish on Kubernetes. This talk explores the capabilities of Varnish caching and shows how to use the Varnish Helm chart to deploy it to Kubernetes.
This presentation was delivered at K8SUG Singapore. See https://feryn.eu/presentations/accelerate-your-kubernetes-clusters-with-varnish-caching-k8sug-singapore-28-2024 for more details.
PHP Frameworks: I want to break free (IPC Berlin 2024)Ralf Eggert
In this presentation, we examine the challenges and limitations of relying too heavily on PHP frameworks in web development. We discuss the history of PHP and its frameworks to understand how this dependence has evolved. The focus will be on providing concrete tips and strategies to reduce reliance on these frameworks, based on real-world examples and practical considerations. The goal is to equip developers with the skills and knowledge to create more flexible and future-proof web applications. We'll explore the importance of maintaining autonomy in a rapidly changing tech landscape and how to make informed decisions in PHP development.
This talk is aimed at encouraging a more independent approach to using PHP frameworks, moving towards a more flexible and future-proof approach to PHP development.
Encryption in Microsoft 365 - ExpertsLive Netherlands 2024Albert Hoitingh
In this session I delve into the encryption technology used in Microsoft 365 and Microsoft Purview. Including the concepts of Customer Key and Double Key Encryption.
UiPath Test Automation using UiPath Test Suite series, part 4DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 4. In this session, we will cover Test Manager overview along with SAP heatmap.
The UiPath Test Manager overview with SAP heatmap webinar offers a concise yet comprehensive exploration of the role of a Test Manager within SAP environments, coupled with the utilization of heatmaps for effective testing strategies.
Participants will gain insights into the responsibilities, challenges, and best practices associated with test management in SAP projects. Additionally, the webinar delves into the significance of heatmaps as a visual aid for identifying testing priorities, areas of risk, and resource allocation within SAP landscapes. Through this session, attendees can expect to enhance their understanding of test management principles while learning practical approaches to optimize testing processes in SAP environments using heatmap visualization techniques
What will you get from this session?
1. Insights into SAP testing best practices
2. Heatmap utilization for testing
3. Optimization of testing processes
4. Demo
Topics covered:
Execution from the test manager
Orchestrator execution result
Defect reporting
SAP heatmap example with demo
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
The Art of the Pitch: WordPress Relationships and SalesLaura Byrne
Clients don’t know what they don’t know. What web solutions are right for them? How does WordPress come into the picture? How do you make sure you understand scope and timeline? What do you do if sometime changes?
All these questions and more will be explored as we talk about matching clients’ needs with what your agency offers without pulling teeth or pulling your hair out. Practical tips, and strategies for successful relationship building that leads to closing the deal.
State of ICS and IoT Cyber Threat Landscape Report 2024 previewPrayukth K V
The IoT and OT threat landscape report has been prepared by the Threat Research Team at Sectrio using data from Sectrio, cyber threat intelligence farming facilities spread across over 85 cities around the world. In addition, Sectrio also runs AI-based advanced threat and payload engagement facilities that serve as sinks to attract and engage sophisticated threat actors, and newer malware including new variants and latent threats that are at an earlier stage of development.
The latest edition of the OT/ICS and IoT security Threat Landscape Report 2024 also covers:
State of global ICS asset and network exposure
Sectoral targets and attacks as well as the cost of ransom
Global APT activity, AI usage, actor and tactic profiles, and implications
Rise in volumes of AI-powered cyberattacks
Major cyber events in 2024
Malware and malicious payload trends
Cyberattack types and targets
Vulnerability exploit attempts on CVEs
Attacks on counties – USA
Expansion of bot farms – how, where, and why
In-depth analysis of the cyber threat landscape across North America, South America, Europe, APAC, and the Middle East
Why are attacks on smart factories rising?
Cyber risk predictions
Axis of attacks – Europe
Systemic attacks in the Middle East
Download the full report from here:
https://sectrio.com/resources/ot-threat-landscape-reports/sectrio-releases-ot-ics-and-iot-security-threat-landscape-report-2024/
Transcript: Selling digital books in 2024: Insights from industry leaders - T...BookNet Canada
The publishing industry has been selling digital audiobooks and ebooks for over a decade and has found its groove. What’s changed? What has stayed the same? Where do we go from here? Join a group of leading sales peers from across the industry for a conversation about the lessons learned since the popularization of digital books, best practices, digital book supply chain management, and more.
Link to video recording: https://bnctechforum.ca/sessions/selling-digital-books-in-2024-insights-from-industry-leaders/
Presented by BookNet Canada on May 28, 2024, with support from the Department of Canadian Heritage.
Builder.ai Founder Sachin Dev Duggal's Strategic Approach to Create an Innova...Ramesh Iyer
In today's fast-changing business world, Companies that adapt and embrace new ideas often need help to keep up with the competition. However, fostering a culture of innovation takes much work. It takes vision, leadership and willingness to take risks in the right proportion. Sachin Dev Duggal, co-founder of Builder.ai, has perfected the art of this balance, creating a company culture where creativity and growth are nurtured at each stage.
Le nuove frontiere dell'AI nell'RPA con UiPath Autopilot™UiPathCommunity
In questo evento online gratuito, organizzato dalla Community Italiana di UiPath, potrai esplorare le nuove funzionalità di Autopilot, il tool che integra l'Intelligenza Artificiale nei processi di sviluppo e utilizzo delle Automazioni.
📕 Vedremo insieme alcuni esempi dell'utilizzo di Autopilot in diversi tool della Suite UiPath:
Autopilot per Studio Web
Autopilot per Studio
Autopilot per Apps
Clipboard AI
GenAI applicata alla Document Understanding
👨🏫👨💻 Speakers:
Stefano Negro, UiPath MVPx3, RPA Tech Lead @ BSP Consultant
Flavio Martinelli, UiPath MVP 2023, Technical Account Manager @UiPath
Andrei Tasca, RPA Solutions Team Lead @NTT Data
SAP Sapphire 2024 - ASUG301 building better apps with SAP Fiori.pdfPeter Spielvogel
Building better applications for business users with SAP Fiori.
• What is SAP Fiori and why it matters to you
• How a better user experience drives measurable business benefits
• How to get started with SAP Fiori today
• How SAP Fiori elements accelerates application development
• How SAP Build Code includes SAP Fiori tools and other generative artificial intelligence capabilities
• How SAP Fiori paves the way for using AI in SAP apps
SAP Sapphire 2024 - ASUG301 building better apps with SAP Fiori.pdf
Attachment
1. Facebook Pages | 1
Building your presence
with Facebook Pages:
A guide for celebrities and public figures
Every day, millions of people all over the world visit Facebook to connect
with friends and share what they love. This guide is designed to help celebs
and public figures make the most of Facebook Pages to tell their stories and
build deep, lasting connections with their audience.
2. Facebook Pages | 2
Introducing Facebook Pages
Facebook Pages help celebs, public figures, and personalities join the conversation, share their
stories, and build a meaningful dialogue with their supporters and followers.
Millions of people are already on Facebook sharing the things they care about with each other every
day. In fact, more than 30 billion pieces of content (links, news, blog posts, notes, photos, etc.) are
shared among friends each month. When you build a Page, you can:
Tell your story
in your own unique voice
Share rich content
including photos, video, and links
Create a dialogue
through posts and tools that allow
people to share and engage with your
message
Amplify your impact
when your supporters and followers
share your content with their friends
Measure and optimize
your message by using Facebook
Insights to understand your audience
This guide is designed to give you the knowledge you need to set your strategy, create
your Page, build and grow your audience, and optimize your message.
Your audience is waiting.
Intro to Build your Grow your
Measure and refine Resources
Facebook Pages Facebook Page audience
3. Facebook Pages | 3
Take advantage of key Page features
Take a moment to get acquainted with the features of your new Facebook Page. Pages are designed
to make it easy for you to establish a rich personal identity, tell your unique story, connect with your
supporters and followers, and manage and optimize your Page.
The elements that establish your identity
Add a compelling profile picture that highlights your persona and
can be easily identified in Newsfeed posts.
Profile photo Info Tab
The way you tell your story: Your Wall, The Publisher
Share photos, videos and ask questions to build a personal relationship with supporters
and followers.
The Publisher and The Wall Photo strip
The way you administer your Page:
Managing, permissions, assigning
admins, insights
Control access to your Page, update relevant settings,
and access helpful resources within the Page editor.
Manage permission & adminstrators
The way people connect with you and amplify your story: Like
button, “Like, Comment, Share” within posts
When people Like your Page, their friends see this action in Newsfeed and can also
connect to your Page. They can also like, comment, and share your posts.
Like button Like, Comment, Share within posts
Insights
Intro to Build your Grow your
Measure and refine Resources
Facebook Pages Facebook Page audience
4. Facebook Pages | 4
Build your Facebook Page
Your Facebook Page really comes to life when you engage your supporters and followers. Remember,
your message reaches a broader audience when people like, share, or comment on your posts. Here are
steps to get started:
1 Set your strategy
Know your story
What is your unique voice? Are you an actor, public figure, or personality? How can you bring your story to life
in a compelling, authentic, and personal way?
Know your audience
Who are your supporters and followers? How will they want to connect with you? What content will be
important to them: red carpet appearances or personal interviews?
Know your goals
What kind of relationship do you want to have with the people who connect to your Page? How much time
are you willing to spend updating your Page? Will you mostly be updating your page on the road via mobile?
Defining and prioritizing your goals will help you create your Page posting strategy.
2 Create your Page
To get started, visit facebook.com/page and follow the step-by step instructions for creating a Page.
Next, follow this guide to begin making connections.
Intro to Build your Grow your
Measure and refine Resources
Facebook Pages Facebook Page audience
5. Facebook Pages | 5
3 Develop your posting plan
People see your Page updates alongside posts from their friends, so share content that is personal and engaging.
Great content will spark conversations on Facebook, as people share your updates with their friends.
a) Find your voice
Be conversational, personal, and authentic. Take the time to post directly to your Page – your content will be
more meaningful if your audience knows it is coming from you (in lieu of a manager or agent).
Some ideas for finding your voice include:
Speak in the first person in your posts -
your fans want to hear from you! Show a
side of yourself that people you don’t know
well wouldn’t normally see.
Be yourself, and engage your supporters in
a genuine, authentic way - try to be casual
and comfortable, as you would be with
your friends.
Share candid, personal stories, like pictures
of you hanging out with friends and family.
b) Create a conversation
Build a dialogue with your community on your Page.
Some tips:
Get people talking by asking questions
in your status updates and photos and
encourage people to like or comment on
what you share.
Respond personally to people who
comment on your posts – they’ll be in for a
surprise when they realize it’s really you!
Make your supporters the stars. If someone
posts something great on your Page, re-
post it, respond personally and thank them
by name.
Intro to Build your Grow your
Measure and refine Resources
Facebook Pages Facebook Page audience
6. Facebook Pages | 6
c) Offer a rich experience
Bring your story to life with rich content that captures your message and engages your audience.
Some tips:
Use photos and videos. Visuals are always more
compelling than text, post pictures and videos
of your appearances and events.
Create Facebook Events to highlight concerts or
premieres. Encourage your audience to attend
and invite their friends.
Share links to your new sponsorship launches,
movie trailers and press articles.
Celebrate your milestones. For example, once
you reach a significant number of Likes, post a
video thanking your audience and encouraging
them to share your Page with their friends.
d) Share exclusive content
Post items on Facebook that people can’t find anywhere else.
Some tips:
Take the time to post directly to your Facebook
Page; re-posting press releases or auto-posting
from other sources can be a turn-off.
Schedule regular posts on specific topics, like a
weekly post that highlights the “fan of the week”.
Bring your community behind the scenes – post
pictures backstage at an event or give your
audience a sneak peek on a new project. Mobile
uploads allow you to post in real time.
Connect with niche groups of supporters. Use
the targeted publishing feature to share relevant
posts with people in a specific location or who
speak a certain language.
It’s easy to update your Page with your mobile device, here’s how:
Use the Facebook app on your smartphone
Add your mobile phone number to your Page to text posts directly to your Page
Visit facebook.com on your mobile browser
Use email to upload photos or status updates
Access more information about mobile features for Pages within
the Mobile tab in your Page editor.
Intro to Build your Grow your
Measure and refine Resources
Facebook Pages Facebook Page audience
7. Facebook Pages | 7
Grow your audience
1 Start with who you know
Grow your Facebook Page by reaching out to your existing community and fanbase.
Some tips:
Do you have a website or other ways you connect
with your fans? Ask them to join you on Facebook
and Like your Page to stay in touch.
Use your existing email lists and PR contacts
to promote your Page and begin building your
connections.
Use the Contact Importer within your Page editor
to notify your contacts to Like your Page for regular
updates.
2 Leverage your existing assets
Make your Facebook Page a core part of your online and offline presence.
Some tips:
Add a Like box and Like buttons to your website so
visitors can view your updates and share your content
with friends through Newsfeed. Visit facebook.com/
plugins to learn more.
Once 25 people Like your Page, visit facebook.com/
username to select a custom URL. Share your custom
URL so your supporters can easily find and Like your
Page. Promote your Page in interviews, especially on the
red carpet and at award shows.
Install the Facebook comments plug in on your website
so visitors can comment on those items and also share
those comments with their friends on Facebook.
3 Cross-promote to reach more people
Some tips:
Partner with other organizations, personalities,
and brands to create co-promotions and encourage
viral sharing.
Tag a another celeb or organization in a post on
your Page, and your post will appear on their wall
and will be shared with their community.
Intro to Build your Grow your
Measure and refine Resources
Facebook Pages Facebook Page audience
8. Facebook Pages | 8
Measure and refine
1 Use Insights to optimize performance
Facebook offers tools to help you analyze what’s happening on your Facebook Page so you can monitor key metrics, get
insights about your Page’s visitors, and increase connections and interactions.
Some tips:
See how fast your Page is growing by
visiting facebook.com/insights or selecting
View Insights when viewing your Page. You
can also see which countries/cities have
the largest number of people who like your
Page. The next time you have a game or
match in that location, let them know.
View feedback (likes and comments) on
each individual post to better understand
what content your community finds most
appealing.
Download the Facebook Insights Guide for
an in-depth look at the best ways to use the
free tools available to you on Facebook.
2 Apps
Add custom apps to enhance engagement.
Some tips:
Use Facebook apps (photos, events, links
and notes) to create content that can be
shared easily. This content can go viral
quickly as they attract more likes and
comments interactions, which then spread
to friends of your supporters, attracting
new supporters.
Work with a developer to create specialized
content (e.g. contests) exclusively for
people who like your Page as a way to
reward them and also as a way to grow
your community.
Create a welcome landing page tab that
encourages people to Like your Page. Set
this landing page as the default tab for
people who don’t yet Like your Page to
entice them to connect with you.
Intro to Build your Grow your
Measure and refine Resources
Facebook Pages Facebook Page audience
9. Facebook Pages | 9
3 Promote with Facebook Ads & Sponsored Stories
Facebook Ads are the best way to build awareness of your Page and drive new fans. Visit facebook.com/sponsoredstories to take
advantage of Sponsored Stories, a paid way to amplify actions. Stories are served to friends of people who have liked your Page
or your content. You can amplify your Page and posts via several options:
Some tips:
Page Post Story: more of your supporters
will see your most recent Page post.
Page Like Story: when someone Likes your
Page, friends of your supporters will learn
about your Page.
Post Like Story: when a supporter Likes
your post, their friends will see the content.
Resources
For more detailed information on creating your Page or marketing on Facebook in
general, visit Facebook.com/FacebookPages.
Creating your page Reporting IP Infringement on Pages
https://www.facebook.com/page https://www.facebook.com/copyright.php
FAQ for Facebook Pages Social Plugins
https://www.facebook.com/help/?topic=pages https://developers.facebook.com/docs/plugins/
Terms and Guidelines Page Insights guide:
https://www.facebook.com/terms_pages.php http://ads.ak.facebook.com/ads/FacebookAds/Pages_Insights_
Guide_Updated.pdf
Now you have the tools and knowledge you need to make the most of your Facebook
business Page. So start connecting with your supporters and followers today!
Intro to Build your Grow your
Measure and refine Resources
Facebook Pages Facebook Page audience
10. Facebook Pages | 10
5 Top 5 Tips
Here are quick tips to help you develop your publishing strategy and create
a dialogue with your community.
1
Be authentic. Create fun, engaging conversations with
clear calls-to-action and encourage people to like and
share your posts.
2 Offer exclusive content. Post “sneak-peeks” about latest
news and share personal stories using photos and videos.
3
Use the Questions app to solicit feedback and opinions from
supporters and followers. Highlight great responses by re-
posting it and responding personally.
Post from your phone. Add your mobile phone number to
4 post via text, or use a smartphone app to upload photos and
post status updates to your Page. If you’re out with other
celebs, share your life from wherever you are.
Take advantage of apps and Social Plugins such as the
5
Like button, which makes it effortless for supporters and
followers to connect to your Page. Build custom tabs and
easily pull any page from your website into a tab on your
Facebook page.