This presentation details how to use Linked In for increasing your professional awareness, how to create engaging posts, tactics within the app to increase your reach, as well as best practices for using the platform. Whether you're a beginner to the platform or someone who's had a dormant profile, learn ways to position yourself in a great way for this platform.
Real Estate Blogs: How to dominate your market with your blogEasy Agent Pro
Are you looking to get more leads from your real estate blogs?
This webinar presentation is 100% focused on giving you the tools you need to succeed at blogging in real estate. You can find the full webinar recording here: https://www.easyagentpro.com/blog/real-estate-blogging-webinar/
Video SEO - How To get Maximum Impact form Your Online Video Marketing EffortsMackey Productions
How to Gain Maximum SEO Benefit from Online video. Video is king, but there's more to video marketing that publishing your video to YouTube. There are several additional steps you should take to make sure your video can be found by your potential target audience. Slide deck from a live presentation I originally did on May 3, 2016.
Real Estate Blogs: How to dominate your market with your blogEasy Agent Pro
Are you looking to get more leads from your real estate blogs?
This webinar presentation is 100% focused on giving you the tools you need to succeed at blogging in real estate. You can find the full webinar recording here: https://www.easyagentpro.com/blog/real-estate-blogging-webinar/
Video SEO - How To get Maximum Impact form Your Online Video Marketing EffortsMackey Productions
How to Gain Maximum SEO Benefit from Online video. Video is king, but there's more to video marketing that publishing your video to YouTube. There are several additional steps you should take to make sure your video can be found by your potential target audience. Slide deck from a live presentation I originally did on May 3, 2016.
Minnesota Horizons Community Blogger TrainingAnn Treacy
This is training for community members involved with the Horizons project on how to blog about their experience. Some slides talk specifically about Horizons goals, other slides provide instruction on how to use WordPress.
Here's an intro to content marketing, presented by Kelley Lynn Kassa of Carlton PR and Marketing, and hosted by Spark Cowork Space in Acton, Mass. This updated version includes resources discussed during the July 16, 2015 session, as well as a list of WordPress plug-ins I like to use.
SEC Copywriter & Social Media Consultant Gloria Rand shows you the Blogging Blueprint that will help you quickly and easily get more web traffic and sales.
Developing digital marketing into your WordPressAustin Gunter
Adding social media into WordPress is not about installing tons of like buttons and "share this" icons all over the place. Social media plugins come after discovering 1) the social media channels your site audience uses (hint: most guys don't use pinterest...) and then 2) preparing your original content to release on those channels.
In the presentation, I analyze good social media and bad social media integrations into WordPress, and show you how to add the right plugins for your site.
Social Media Best Practices > What Bloggers Should KnowBrianna Purvis
Social Media has grown and matured over the years but many aren’t aware of updates and best practices that you should be using to leverage social marketing to amplify your message to it’s full potential. This session will outline Best Practices for the top social networks as well as uncover what brands are looking for from blogger relationships.
Takeaways:
> Outline best practices for the top social networks
> Determine what brands want from blogger relationships and how to create value for them.
Minnesota Horizons Community Blogger TrainingAnn Treacy
This is training for community members involved with the Horizons project on how to blog about their experience. Some slides talk specifically about Horizons goals, other slides provide instruction on how to use WordPress.
Here's an intro to content marketing, presented by Kelley Lynn Kassa of Carlton PR and Marketing, and hosted by Spark Cowork Space in Acton, Mass. This updated version includes resources discussed during the July 16, 2015 session, as well as a list of WordPress plug-ins I like to use.
SEC Copywriter & Social Media Consultant Gloria Rand shows you the Blogging Blueprint that will help you quickly and easily get more web traffic and sales.
Developing digital marketing into your WordPressAustin Gunter
Adding social media into WordPress is not about installing tons of like buttons and "share this" icons all over the place. Social media plugins come after discovering 1) the social media channels your site audience uses (hint: most guys don't use pinterest...) and then 2) preparing your original content to release on those channels.
In the presentation, I analyze good social media and bad social media integrations into WordPress, and show you how to add the right plugins for your site.
Social Media Best Practices > What Bloggers Should KnowBrianna Purvis
Social Media has grown and matured over the years but many aren’t aware of updates and best practices that you should be using to leverage social marketing to amplify your message to it’s full potential. This session will outline Best Practices for the top social networks as well as uncover what brands are looking for from blogger relationships.
Takeaways:
> Outline best practices for the top social networks
> Determine what brands want from blogger relationships and how to create value for them.
This session covered some of the tried-and-true tips and strategies to help create the "perfect post" on any network (Facebook, Twitter, Instagram, Pinterest and Linkedin). While this may look different for every brand--depending on business goals and personality--guidance on the anatomy of an engaging post can boost your overall social performance!
The key to harnessing the power of LinkedIn? Gain greater visibility. This presentation explore ways that you can optimize certain elements of your LinkedIn presence (both personal and company), so you will increase your visibility and sales funnel for more business.
This presentation covers the high level why and how of Blogging for Subject Matter Experts (SMEs). Build your own career by creating digital eminence and thought leadership around your ideas and expertise by blogging.
How to use a blog for publishing scientific research: A training guide part 1AfricanCommonsProject
The African Commons Project ran a two-day training workshop with the Academy of Science of South Africa in August 2009. We set up a basic Wordpress blog for them, and then led through intensive training on how to use the platform and the basics of blogging: from content to marketing.
Win In the Search Engines With Powerful Social and Content StrategiesStoney deGeyter
This presentation will take you through the Three Pillars of Digital Marketing. You'll learn how to harness the power of social media, how to optimize your site using the proper keywords, and how to write content like a pro.
Key content marketing tools
Blog Posts
Microsites
Social Media updates
Infographics.
Photographs
Podcasts
Communities
Fact sheets
White papers
E-books
Testimonials.
Webinars
Live events
Creative brief
Video categories
Video planning
Describing the need for social media marketing in business, the best social sites to have presence and the means of managing content with the brand extension.
Implementing Social Media in HR & Recruiting - Nov 2012Jennifer McClure
Using social media in Human Resources & Recruiting - Understanding LinkedIn, Facebook, Twitter, Blogging & YouTube - Jennifer McClure, President & Chief Talent Strategist, Unbridled Talent LLC
Seo data and strategy to move your website forwardDesign Theory
You’ve got a WordPress website, that’s great! Now you’re probably wondering how to get more people to see and visit it with all the hard work you put into it. Thankfully there’s plugins and strategy you can use to boost your search engine ranking, and you’ll be learning more about those during this presentation.
How to Present Your Value Proposition Like a ProDesign Theory
WHAT IS A VALUE PROPOSITION?
Essentially it is a clear solution to a problem that your business/brand is able to solve.
It can also be defining products or services that your business offers to a niche of customers and how they’ll benefit from purchasing from you.
If you've ever wondered how to find and identify your ideal customer for your business, you'll enjoy this presentation deck. There are some fundamental demographic characteristics, areas of interest, and ways to leverage data to be more successful with your outreach and on-boarding processes.
Transparency Between Developers and ClientsDesign Theory
In this brief presentation, I reveal some personal stories of client relations as well as honest perspectives on what life truly is like as a designer/developer. Being honest and clear with clients is the essential "theory" in our business model. Check out the presentation and see why.
Practical social media marketing practices for entrepreneurs and small businesses. This is a presentation from WordCamp Orlando by Nicole Perpillant that highlights some marketing tips in social media, and retargeting tips with Facebook ads.
In this presentation, I talk about what you should know before choosing a custom theme or purchasing a premium WordPress theme. From working with developers, hosting concerns, support and more.
Our first social media summit! We discussed ways to leverage your social media efforts for your time, the best free apps to use to maximize engagement, marketing tips for Facebook, and so much more.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
2. Member since March 11, 2008
JEAN PERPILLANT
DESIGN THEORY
•HUSBAND OF 15 YEARS
•FATHER OF 3
•FOUNDER
•SPEAKER
•CREATIVE
•PHOTOGRAPHER
QUICK FACTS
3. Optimizing your profile
TOPICS OF DISCUSSION
Creating engaging posts
Why video is currently undervalued
Resources for content creation
LEVERAGING LINKED IN
4. Welcome
MessageCOMPANY PROFILE
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Proin in aliquam elit. Cras finibus nulla nisl, in
aliquam enim interdum non. Maecenas finibus vel sapien non molestie.
Sed scelerisque ligula sed ipsum imperdiet, scelerisque consectetur ipsum commodo. Quisque vitae
lorem tempor velit varius blandit. Donec tincidunt vel sapien non molestie dui arcu, non gravida velit
egestas eu.
Agusta
Source: https://news.linkedin.com/about-us#statistics
5. PROFILEPAGE
• Name
• Photo
• Title
• Custom URL
• Location
• Work History
• About text
• Body of work examples
• Experience
• Skills & Endorsements
• Recommendations
6. Take advantage of the many
options to personalize your
profile with links to your
website or other resources of
your work and history as well
as multiple ways for people to
contact you.
Lorem ipsum dolor sit amet,
consectetur adipiscing elit.
Proin in aliquam elit. Cras
finibus nulla nisl,
UPDATING YOUR PROFILE
LEVERAGING LINKED IN
7. Recruiters can find you as an
eligible candidate for careers
and jobs if you enable this
option on your profile. Select
potential job titles, job types,
and locations you’re interested
in taking a new position.
ATTRACT HEADHUNTERS
LEVERAGING LINKED IN
8. E
N
G
A
G
E
Review your timeline for posts and articles that you
can provide supporting or contrary information that
still provides value to the conversation(s).
ENGAGE IN COMMENTS
Search for groups in your target interest areas as
well as groups in your industry to create content in
and position yourself as a SME
GROUPS
Graphics, photos, and images also work well on this
platform. Especially those that are informational,
have inspirational quotes, and offer encouragement.
GRAPHICS & IMAGES
In this spot, which was created for the bliss of souls
like my entire soul, like these sweet.
EDIT OFTEN WITH NEW CONTENT
Go back and see what posts are working well and
take note of the ones that aren’t, and increase on
the content that is showing value for your followers.
ANALYZE YOUR VIEWS
Create short informational videos that are under 3
minutes that show how to do something, or explain
talking points.
NEW VIDEOS WEEKLY
POSTING ON LINKED IN
LEVERAGING LINKED IN
9. Get visual with images and
graphics to help support
your post content
ANATOMY OF A POST
LEVERAGING LINKED IN
Average title length 35-50
characters, and post lengths
up to 2,500 words
Experiment with catchy titles.
How-To, Free, Top 5, etc
Use 3-6, hashtags at the end of
your posts. Review and follow
hashtags that are performing well
Encourage your audience to
comment with their points of view,
supporting details, or examples
Take notice of who is interacting
with you and ways you can
create more engaging content
#
10. • The post will show up on people’s timelines when
they log in, and not just when I post it.
• Increased reach with each new like
• Posts with more engagements get more reach
• Be sure to reply to all of your comments
• Post at least twice a week
• Track the performance of each post over time
LIFETIME OF A POST
LEVERAGING LINKED IN
11.
12. NATIVE UPLOAD 2-3 MINUTES
ADD CAPTIONS USE A CTA
VIDEO IS YOUR FRIEND
LEVERAGING LINKED IN
13. CONTENT STATS
Organically this platform is undervalued when comparing to organic post
reach on other social media platforms. Take advantage now before a
correction happens and it’s back to pay to play!
2X
Posts with images get twice as
many comments than those
without images
5X
Video posts are five times as
likely to get comments over posts
with just text
2M
Over 2 Million posts, articles, and
videos of content are published daily
Source:https://blog.hootsuite.com/linkedin-statistics-business/
14. There’s a lot to create, here’s some
applications and website services that
can help for FREE!
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LEVERAGE APPS & SERVICES
LEVERAGING LINKED IN