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Becoming a Blog Entrepreneur
The document outlines steps to become a blog entrepreneur, including researching competition, structuring and optimizing a site, and launching promotional campaigns. It emphasizes the importance of measuring effectiveness through various metrics such as sales conversion and search engine ranking. It also highlights the role of bloggers and social media users as influencers and the necessity of continuous tracking and resource exploration.
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Becoming a Blog Entrepreneur
- 1. Becoming a Blog Entrepreneur Jane2e Toral h2p://bit.ly/blogentrep
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- 7. 3 Market Needs Low-‐cost but effecBve website Rank in search engines Tap social media Very few service providers……
- 8. Starts on October 16, 2010 h1p://bit.ly/blogentrep
- 11. h2p://www.google.com/insights/search SITE LAUNCH STEP #1 RESEARCH
- 12. Find out compeBBon through search engine. Search engine is a reputaBon engine.
- 14. SITE launch Step #2 Structure / OpBmize • About the site • Sidebar • Company index – Facebook page • Categories – Twi2er – Cat1 – Slideshare • Photo – Archives • DescripBon – Ads • Company info – About author • Keyword: category, – News company name
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- 17. Where? • FREE • Paid – Twi2er – Blogs – Facebook – Google Adsense – Blog SITE Launch STEP #3 CAMPAIGN
- 18. Tap bloggers & linkera_ to promote what you do.
- 19. SITE Launch STEP #4 MEASURE
- 20. Listed -‐ Search results Monitor your ranking. (results as of August 11)
- 21. #5 Calibrate! • Control search engine results • What people say about you • Learn how to read trends • Know what your compeBBon is up to There is no excuse why you don’t know.
- 22. TV PRINT POS CRM digital digital digital digital social social social social All channels will be social We don’t believe in hypes.. (we trust friends more)
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- 24. A successful Digital PR • People will search for you. • People will write about you. • People will share you.
- 25. What is a blog post campaign? • Get bloggers to write about you – Press release • Pros: fast disseminaBon • Cons: copy-‐paste; no pick-‐up – Meet blogger (group or one-‐on-‐one) • Pros: ge_ng to know personally • Cons: pick-‐up (messaging / value challenge), cost – Paid post • Pros: flexible on budget; message-‐focused, support SEO efforts • Cons: search engine pick-‐up, reader pick-‐up
- 26. Designing a blog post campaign • ObjecBve • Keywords • Type of write-‐up – Word or Phrase desired – url or link – Buzz • Photos – Website review – News release • Video • Messaging tone • Amplify – PosiBve – Twi2er – NegaBve – Facebook – Neutral – Foursquare
- 27. Measuring effecBveness • Sales conversion – Click tracking – Coupons • Visits • Search engine ranking • RecommendaBons – Like – Retweet – Bookmarks • ConversaBon generated – Comments
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- 30. Bloggers & Social Media Users as Social influencers • People who have influence on their peers heavily influenced by the quality and volume of content they share online to their peers. – Referent influencers – Expert influencers – PosiBonal influencers (peers) Source: Social Media MarkeBng for Dummies (Shiv Singh)
- 31. Blog Entrepreneurs • Content development & site building • Traffic & conversion • Amplify, engage, & create movements • CreaBve & compeBBve
- 32. TV PRINT POS CRM digital digital digital digital social social social social game game game game mobile mobile mobile mobile Be Useful
- 34. Lessons learned • Not a one Bme effort – Web presence and compeBBon tracking (monthly if possible) – Constantly look into new resources – real – not canned • Experiment (TEFCAS by Tony Buzan – refer to slide 19)
- 35. Starts on October 16, 2010 Reserve your slot at h1p://bit.ly/blogentrep
- 36. We hope you can join the program h2p://bit.ly/blogentrep Thank you!