Facebook Masters Training – Facebook Analytics w/ Chris Penn of Blue Sky Factory
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This document discusses how to measure and optimize Facebook marketing strategies. It provides tips on using metrics like earnings per lead and return on investment to determine what is and isn't working. It also emphasizes the importance of tracking referrals, audiences, and identifying evangelists to improve marketing performance. The presentation aims to help marketers maximize profits from Facebook by aligning strategies with goals and audiences.
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Facebook Masters Training – Facebook Analytics w/ Chris Penn of Blue Sky Factory
- 1. Facebook Analytics: How to Measure 600 Million People For Fun and Profit Christopher S. Penn, VP Strategy and Innovation www.BlueSkyFactory.com
- 2. Why Blue Sky Factory? Nearly every email service provider and email marketing platform provides similar tools. If tools were all that mattered, then the provider with the most tools on the shelf would be the best. Blue Sky Factory differs from its competitors in that we strive to help you become a better marketer. More tools won’t help you build your house or fix your sink faster, but knowledge, experience, and tools together can help you achieve your marketing goals. Become a better marketer with our help.
- 5. Income Margin Expense The Ultimate Goal Net Profit Audience Volume Action
- 6. TweetAway If metrics were a road trip, diagnostics tell you how it’s going, objectives tell you if you’re there yet.
- 7. The Fatal Facebook Mistake
- 10. web analytics
- 11. web analytics
- 13. link shortener
- 14. influence scoring
- 15. Advanced: Fan Page App
- 27. know what works on Facebook
- 32. TweetAway If you do not use referral tracking in PPC you are wasting your money.
- 33. use referral strings for CRMs use GA variables for analytics
- 35. http://www.shoemoney.com/facebook- advertising-soup-to-nuts-guide/
- 36. Organic Lead Analytics
- 37. Earnings Per Lead New Revenue from Sales Earned Number of New Leads Generated
- 38. $1 million = $10 lead value 100,000
- 42. What’s Not Working? (advanced)
- 43. Apps give you full control
- 44. Event tracking
- 45. A/B Test Your Fan Page
- 46. Audience Prospects Leads Customers Evangelists
- 48. What About The MONEY?
- 49. Baseline ROI
- 50. Earned - Spent = ROI Spent
- 51. Time is money, friend!
- 53. Annual Income =Hourly 2,080
- 54. Annual Income =Hourly 2,080 Hours x Rate = Time Spend in Money
- 55. $50,000 = $24.04 2,080 5 x $24.04 = $120.20
- 56. Basic ROI Worksheet Method Facebook Ads Facebook Organic Money Earned Money Spent Hourly Rate Time Spent Time as Money Total Spent Earned - Spent / Spent
- 57. Basic ROI Worksheet Method Facebook Ads Facebook Organic Money Earned $1,000.00 $1,000.00 Money Spent $500.00 $0.00 Hourly Rate $24.04 $24.04 Time Spent 5 80 Time as Money $120.20 $1,923.20 Total Spent $620.20 $1,923.20 Earned - Spent / Spent 61.24% -48.00%
- 58. Net Earnings Per Lead Method Facebook Ads Facebook Organic Money Earned $1,000.00 $1,000.00 Money Spent $500.00 $0.00 Hourly Rate $24.04 $24.04 Time Spent 5 80 Time as Money $120.20 $1,923.20 Total Spent $620.20 $1,923.20 Earned - Spent / Spent 61.24% -48.00% Leads 100 100 Net EPL (Earned - Spent / Leads) $3.80 -$9.23
- 59. TweetAway Net Earnings Per Lead is the bottom line.
- 60. Don’t underestimate the power of a simple coupon, discount code, or password as the ultimate metric of performance
- 61. Audience Prospects Leads Customers Evangelists
- 66. treat your evangelists well
- 69. This presentation will be available both from Social Fresh and on the Blue Sky Factory blog on Wednesday at: blog.blueskyfactory.com
Editor's Notes
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- What goes into margins? The income you make and the expenses you take. What goes into volume? How big is your audience and how many of them buy?\n
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- Think about your average funnel\n\n
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- Think about your average funnel\n\n
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- Where ROI can get messy, especially for marketing, is in calculating the spent part. Calculating the earned part is easy - that’s just raw money in the door. Calculating your spend has to take into account a whole bunch of things, most importantly:\n
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- The big question mark in a lot of marketing spend is time, especially in social media, where you’re spending much more time than money. here’s how you calculate that.\n
- This is how you get to your hourly rate.\n
- This is how you get to your hourly rate.\n
- Here’s some examples.\n
- Here’s worksheet 2. I’ll have these separate on the BSF web site so you can download just these.\n
- Here’s worksheet 2. I’ll have these separate on the BSF web site so you can download just these.\n
- Here’s worksheet 2. I’ll have these separate on the BSF web site so you can download just these.\n
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- Think about your average funnel\n\n
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- Think about your average funnel\n\n
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