This document discusses developing a Facebook strategy and avoiding common mistakes ("deadly sins"). It provides statistics on Facebook's large user base and engagement. It then outlines the basic Facebook tools including pages, groups, advertising, events and connections. It identifies the top 9 deadly sins such as not having goals, page abandonment, lack of engagement. It answers common questions about staffing needs and whether Facebook replaces other marketing channels. Overall the document provides guidance on developing an effective Facebook strategy.

1. Developing a Facebook Strategy and Avoiding the 9 Deadly Sins Justin Levy | @justinlevy

2. Disclaimers

3. 600 Million People Photo Credit: http://www.flickr.com/photos/matthewfield/2306001896/

4. Largest Countries by Population

5. 50% of active users log on daily Photo Credit:http://www.flickr.com/photos/koenvereeken/2088902012

6. Avg user spends 55 minutes per day Photo Credit:http://www.flickr.com/photos/koenvereeken/2088902012

7. 700 billion minutes per month Photo Credit:http://www.flickr.com/photos/koenvereeken/2088902012

8. 30 billion pieces of content shared/month Photo Credit:http://www.flickr.com/photos/koenvereeken/2088902012

9. Avg user is connected to 80 pages, groups or events Photo Credit:http://www.flickr.com/photos/koenvereeken/2088902012

10. 2.5m websites have integrated with Facebook Photo Credit:http://www.flickr.com/photos/koenvereeken/2088902012

11. 250m engage w/Facebook on external websites Photo Credit:http://www.flickr.com/photos/koenvereeken/2088902012

12. 80% of Top 100 U.S. sites & 50% Top 100 Global sites have integrated Facebook Photo Credit:http://www.flickr.com/photos/koenvereeken/2088902012

13. R E A D Y G O

14. Photo Credit: http://www.flickr.com/photos/ramdac/373881476

15. Yes, I managed to fit a martini into this presentation! Photo Credit: http://www.flickr.com/photos/geoffeg/2426229025

16. Don’t fall into the trap Photo Credit:http://www.flickr.com/photos/iamos/2952568902

17. Facebook is not a magical pill Photo Credit:http://www.flickr.com/photos/chilie/2580035278

18. Facebook is not a Sham-Wow! Photo Credit:http://www.flickr.com/photos/stevendepolo/3298694579/

19. Photo Credit: http://www.flickr.com/photos/divine_harvester/2414090010

20. Photo Credit: http://www.flickr.com/photos/torley/3674050796

21. There is no Facebook strategy mold Photo Credit:http://www.flickr.com/photos/haynes/4256577604/sizes/o/

22. Our companies are not clones Photo Credit:http://www.flickr.com/photos/ashatenbroeke/4367373081

23. There are just a few basic tools Photo Credit: http://www.flickr.com/photos/stitch/6162233

24. Facebook Page

25. Facebook Page

26. Facebook Group

27. Facebook Advertising

28. 8,500 status updates per minute Facebook Advertising

29. 8,500 status updates per minute Facebook Advertising

30. 8,500 status updates per minute Facebook Advertising

31. Facebook Events

32. Facebook Events

33. Facebook Events

34. 8,500 status updates per minute Facebook Connect

35. 8,500 status updates per minute Facebook Places

36. 8,500 status updates per minute Facebook Deals

37. 8,500 status updates per minute Facebook Questions

38. 9 Deadly Sins of Facebook Photo Credit:http://www.flickr.com/photos/thomashawk/4629128274 Photo Credit: http://www.flickr.com/photos/stitch/6162233

39. Deadly Sin #1: Not having any goals Photo Credit:http://www.flickr.com/photos/10584185@N03/2786108451 Photo Credit: http://www.flickr.com/photos/stitch/6162233

40. Why are you here? Deadly Sin #2: Thinking it’s about YOU Photo Credit: http://www.flickr.com/photos/a2gemma/1448178195

41. Deadly Sin #3: Page Abandonment Photo Credit:http://www.flickr.com/photos/howzey/2463365351/ Photo Credit: http://www.flickr.com/photos/stitch/6162233

42. Deadly Sin #4: Acting Like a Robot Photo Credit:http://www.flickr.com/photos/krancien/4111748241 Photo Credit: http://www.flickr.com/photos/stitch/6162233

43. Deadly Sin #5: Lack of engagement Photo Credit:http://www.flickr.com/photos/fionaandneilpics/3210924460 Photo Credit: http://www.flickr.com/photos/stitch/6162233

44. Deadly Sin #6: Inconsistency Photo Credit:http://www.flickr.com/photos/shiyazuni/4546059650/ Photo Credit: http://www.flickr.com/photos/stitch/6162233

45. Deadly Sin #7: Giving up too quickly Photo Credit:http://www.flickr.com/photos/abradyb/3604783784 Photo Credit: http://www.flickr.com/photos/stitch/6162233

46. Deadly Sin #8: Using too many tabs Photo Credit:http://www.flickr.com/photos/thebrokenone/3620639190 Photo Credit: http://www.flickr.com/photos/stitch/6162233

47. Deadly Sin #9: Don’t annoy your fans Photo Credit:http://www.flickr.com/photos/didiergoas/4604927739 Photo Credit: http://www.flickr.com/photos/stitch/6162233

48. 3 Commonly Asked Questions Photo Credit:http://www.flickr.com/photos/silent_e/141839708 Photo Credit: http://www.flickr.com/photos/stitch/6162233

49. How much time & staffing do we need? Photo Credit:http://www.flickr.com/photos/anthonylibrarian/5289506800 Photo Credit: http://www.flickr.com/photos/stitch/6162233

50. Does Facebook replace my website? Photo Credit: http://www.flickr.com/photos/stitch/6162233

51. Does Facebook replace email marketing? Photo Credit:http://www.flickr.com/photos/djwaldow/4784672784 Photo Credit: http://www.flickr.com/photos/stitch/6162233

52. In case you’re interested… AVAILABLE NATIONWIDE!

53. I have a small family to feed! Buying just 1 copy of Facebook Marketing will feed this family for a day! Please contribute!

54. …to stalk me Blogs: http://justinrlevy.com http://www.workshifting.com Social Scene: Twitter: @justinlevy Facebook: facebook.com/justinlevy LinkedIn: linkedin.com/in/justinlevy More Traditional: Web: http://www.citrixonline.com Email: justin.levy@citrix.com

55. Q U E S T I O N S