17 R's Of Mobile Marketing from Jeanne Hopkins of HubSpot at Social Fresh Baltimore 2011
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The document outlines 17 key principles ("Rs") of mobile marketing according to Jeanne Hopkins. It discusses how mobile marketing differs from traditional push marketing by focusing on attracting customers through relevant and useful content. It also notes that most small businesses have not fully incorporated mobile marketing strategies into their operations yet. The document provides a checklist for developing an effective mobile marketing plan and lays out ways companies can measure their mobile marketing success.
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17 R's Of Mobile Marketing from Jeanne Hopkins of HubSpot at Social Fresh Baltimore 2011
- 1. 17 Rs of Mobile Marketing Jeanne Hopkins HubSpot
- 3. Inbound marketing is a fundamental shift in how we relate to potential customers
- 4. Start attracting leads through relevant, useful, easy-to-find content when they need it
- 5. Stop forcing leads through your decision process
- 6. Readiness to buy… Start responding to how they make decisions – adapt to their interests and timeline.
- 7. VS PUSH PULL PAID EARNED RENT OWN INTERRUPT ATTRACT INVENTORY ASSET
- 9. “A thorough introduction to the next frontier for permission marketing: mobile.” Seth Godin “Mobile marketing is a huge challenge for companies to consider. Learn all you can through books like this, and through diving in yourself.” Chris Brogan
- 11. REVIEW 1
- 13. BLOG
- 14. WEBSITE
- 15. RELEVANT 2
- 17. REQUEST 3
- 19. RECRUIT 4
- 21. REGISTERING 5
- 23. RATE 6
- 25. REGIONAL 7
- 27. REMINDERS 8
- 29. RESPECT 9
- 31. RETURN 10
- 33. RESPOND 11
- 35. RECORD 12
- 37. RESPONSIBLE 13
- 39. REFERRAL 14
- 40. Ways Small Biz Uses Mobile Haven't incorporated mobile 72% Developed a mobile app 5% Accept orders via mobile device 6% Use text message marketing 9% Use mobile apps to run business 9% Created a mobile website 13% Source: Constant Contact “Fall 2011 Small Business Attitudes & Outlook Survey”
- 41. RELY 15
- 43. REALITY 16
- 45. RAPID 17
- 46. 46
- 54. 54
- 55. 55
- 56. THANK YOU Jeanne Hopkins twitter.com/jeannehopkins linkedin.com/in/jeannehopkins jhopkins@hubspot.com www.HubSpot.com