More Related Content Similar to Internet Marketing ROI Similar to Internet Marketing ROI (20) More from Christopher Penn More from Christopher Penn (20) Internet Marketing ROI4. How can a company be innovative and focus on
ROI? How do you make a business case for
something that's experimental? Let's say I
wanted to my training team to spend two hours a
week answering questions on Quora to see what
happens, is it ok to do this without any ROI
objectives?
- Scott Hemmons
5. I get a lot of analytics from various tools,
including web site metrics, Bitly, Klout, Twitter,
Facebook, LinkedIn, YouTube etc. It takes me a
about an hour+ to pull it together each month. Do
you have a one-stop shop solution that would
make it easier? Even if I had 1 thing plus our web
analytics that would make reporting so much
easier.
- Becky Livingston
16. $50,000 = $24.04
2,080
5 x $24.04 =
$120.20
18. Worksheet 1
Money Earned: $_______
Money Spent: $_______
Hourly Rate: $_______
Time Spent: _______
Time Spent in Money: $_______
Total Spent: $_______
Total Earned-Total Spent _______%
Total Spent
26. Worksheet 2
Method PPC Email Twitter
Money Earned
Money Spent
Hourly Rate
Time Spent
Time as Money
Total Spent
Earned - Spent / Spent
27. Worksheet 2 Example
Method PPC Email Twitter
Money Earned $1,000.00 $12,563.00 $750.00
Money Spent $500.00 $5,000.00 $0.00
Hourly Rate $24.04 $24.04 $24.04
Time Spent 5 5 40
Time as Money $120.20 $120.20 $961.60
Total Spent $620.20 $5,120.20 $961.60
Earned - Spent / Spent 61.24% 145.36% -22.00%
28. Worksheet 2 Example
Method PPC Email Twitter
Money Earned $1,000.00 $12,563.00 $750.00
Money Spent $500.00 $5,000.00 $0.00
Hourly Rate $24.04 $24.04 $24.04
Time Spent 5 5 40
Time as Money $120.20 $120.20 $961.60
Total Spent $620.20 $5,120.20 $961.60
ROI 61.24% 145.36% -22.00%
33. Email
Webinar
PPC Ad
Blog Post
Sponsored
Tweet
Which caused the sale?
36. Income
Margin
Expense
Net Profit
Audience
Volume
Action
37. Income Product
Margin
Expense Operations
Net Profit
Audience Marketing
Volume
Action Sales
41. Worksheet 3
Money Earned: $_______
Money Spent: $_______
Hourly Rate: $_______
Time Spent: _______
Time Spent in Money: $_______
Total Spent: $_______
Total Earned-Total Spent _______ EPL
Leads
49. Channel Last Touch MCF
Twitter $59,084 $125,315
Facebook $14,036 $22,388
50. Channel Last Touch MCF
Twitter $59,084 $125,315
Facebook $14,036 $22,388
59. Worksheet 1
Method Web Facebook Twitter
Money Earned
Money Spent $180.00
Hourly Rate $19.23
Time Spent 780
Time as Money $15,000
Total Spent $15,180
Earned - Spent / Spent
60. Worksheet 1
Method Web Facebook Twitter
Money Earned
Money Spent $180.00 $0.00
Hourly Rate $19.23 $19.23
Time Spent 780 260
Time as Money $15,000 $5,000
Total Spent $15,180 $5,000
Earned - Spent / Spent
61. Worksheet 1
Method Web Facebook Twitter
Money Earned
Money Spent $180.00 $0.00 $0.00
Hourly Rate $19.23 $19.23 $19.23
Time Spent 780 260 260
Time as Money $15,000 $5,000 $5,000
Total Spent $15,180 $5,000 $5,000
Earned - Spent / Spent
63. Worksheet 1
Method Web Facebook Twitter
Money Earned
Money Spent $180.00 $0.00 $0.00
Hourly Rate $19.23 $19.23 $19.23
Time Spent 780 260 260
Time as Money $15,000 $5,000 $5,000
Total Spent $15,180 $5,000 $5,000
Earned - Spent / Spent
64. Channel Last Touch MCF
Twitter $4,800 $7,200
Facebook $42,000 $51,000
65. Last Touch Version
Method Web Facebook Twitter
Money Earned $133,200 $42,000 $4,800
Money Spent $180.00 $0.00 $0.00
Hourly Rate $19.23 $19.23 $19.23
Time Spent 780 260 260
Time as Money $15,000 $5,000 $5,000
Total Spent $15,180 $5,000 $5,000
Earned - Spent / Spent 777.47% 740.00% -4.00%
66. MCF Version
Method Web Facebook Twitter
Money Earned $133,200 $51,000 $7,200
Money Spent $180.00 $0.00 $0.00
Hourly Rate $19.23 $19.23 $19.23
Time Spent 780 260 260
Time as Money $15,000 $5,000 $5,000
Total Spent $15,180 $5,000 $5,000
Earned - Spent / Spent 777.47% 920.00% 44.00%
67. Channel Last Touch MCF
Twitter -4% 44%
Facebook 740% 920%